France Guide Prestige

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2007

VISITING FRANCE

IN STYLETHE FINEST IN

ART & CULTURE

FASHION & SHOPPING

SPAS & WELLBEING

HOTELS & NIGHTLIFE

GASTRONOMY



EDITORIAL

Travel in France has long been associated with luxury,

prestige and excellence. Today, in a world that moves

at an increasingly frantic pace, France is more than ever

the destination for demanding travelers, drawn by

its fine cuisine, luxury hotels and high-end shopping.

But it is above all emotion, simple pleasures, unique

experiences and the beauty of each moment that

make luxury travel truly prestigious. It is to those who

seek this excellence that we dedicate this first edition

of FranceGuide Prestige.

Jacqueline Dillmann-Faure Director for Canada

Jean-Philippe Pérol Director for the Americas

INTRODUCTION

Ketty Maisonrouge on luxury

French Government Tourist Office

444 Madison Avenue - 16th floor

New York, NY 10022

[email protected]

www.franceguide.com

ART AND CULTURE

A cultural caldron of museums and galle

FASHION AND SHOPPING

A world that knows no bounds

JEUNES TALENTS

Young American artists in France

MERCHANDISE

Special products with a French touch

BEAUTY AND WELLBEING

The joys of spa treatments and beauty c

ACCOMMODATIONS

The charm of good hospitality

GASTRONOMY

An interview with André Daguin

BARS AND CLUBS

Where the beautiful people go at night

GARDENING AND LANDSCAP

Breathtaking parks, squares and gardens

ARCHITECTURE AND DESIGN

When tradition and modernity meet

DESTINATIONS

November 2006

Maison de la France

Director for the Americas

Jean-Philippe Pérol

Director for Canada

Jacqueline Dillmann-Faure

Publications Manager Eleanor Griffith

Translator Fabiana Dona Scaf

Content and Copy Editor Ethan Gelber

Advertising & Production Committee Alexandra Didier-Barrett Jérémie Gabourg Anne de LivonnièreCaroline PutnokiAnne Laure Tuncer

Art & Editorial Project Santa Composição Designe Projetos Editoriaiswww.santacomposicao.com.br

Executive Editor: Carol Delboni Writer: Camila MoraesResearcher: Erika Lopes Teixeira Art Director: Mariana SeecchesDesign Assistant: Juliana ZugaibCopy Editor: Mariana Varella

Graphic ProductionGFK Produções Gráficas

Adapted from Informativo Luxo, a Maison de la France - Brazil publication,by espresso communications & design

Special thanks to Emmanuel Marcinkowski& Erika Balbino of Maison de la



SPECIAL ADVERTISING SECTION



A Cultural CaldronVisits to France’s cultural spaces are rife with both the joy

of knowledge gained and the pleasure of art experienced

ART AND CU LTURE

Art exhibitions abound throughout France. An enormous variety of shows display contemporary art, mixed themes and differentapproaches, vast collections and incredible fabrications. They are the threads of which today’s rich artistic fabric is composed.

Let us begin in Paris, where the Jacquemart-André Museum is

the resultant effort of a married couple of art lovers, Edouard Andréand Nélie Jacquemart, and exhibits one of the most beautifulFrench collections of art. Scion of a family of bankers, Andrédevoted his life and his fortune to collecting works of art, which heinitially exhibited in his mansion on Boulevard Haussmann. When Jacquemart, an artist, added her own artistic works and purchases,she gave real momentum to the notion of a proper museum, whichopened its doors to the public in 1913. Its collection includes

18th-century French painters like Fragonard, 17th-century Dutchmasters like Rembrandt and Renaissance Italians including Boticelli,as well as very rare decorative objects and furniture, some of the latter in Louis XV and Louis XVI styles. The museum alsohosts one of France’s most charming gastronomic locations,the Jacquemart Café, a tearoom and restaurant.

For lovers of contemporary art, the Palais de Tokyo museum,built in 1937, endeavors both to preserve artistic legacy and tofunction as an art critic. Its focus on the contemporary creationsof young artists matches its mission to support works in progress.It was reopened in 2002, after remodeling by architects Anne Lacatonand Jean-Philippe Vassal, who tore down the interior walls, opening up the space The Palais de Tokyo is one of the first art centers

Known for its knack of discovering contemporaryfrom around the globe, the Chantal Crousel Ga

the scene in 1980 with the first solo show of artisoutside Great Britain. Reopened in 2005 on Ruean exhibit celebrating 25 years of work, the gallerfor bringing to light the likes of Sophie Calle, Wo

Gabriel Orozco, Moshe Ninio, Jennifer Allora, GCalzadilla and Hassan Khan—creators who, eachher own way, communicate through their art the of contemporary society.

If your focus is the movies, the National Cinema

Center is a temple to the Seventh Art. Inside, youthe cultural inheritance of the most important No

directors—the Truffauts and Godards. Founded in Langlois, the Cinematographic Center opened in Sein new headquarters designed by architect Frank (also responsible for the Guggenheim Museum inthe Disney Concert Hall in Los Angeles). In addititemporary exhibitions and having access to 40,00visitors can take in the permanent “Passion Cinémmore than 4,000 objects, including the camera usMéliès at the beginning of the 20th century, 1,50by artists like Jean Cocteau and Pablo Picasso, 1,0pieces and rare documents. In 2007, the Film Libas the world’s premier resource for French film do

Another Paris address not to be missed is the Bout



Cinematographic Center

ART AN

Among its highlights are the Valise Bon Voyage, a selection of theirbest travel titles, and the Luxury Gifts collection of gift ideas (books,aromatic candles and decorative objects). Assouline has storesworldwide, although some items are exclusive to the Paris shop.

Aix-en-Provence’s Granet Museum has been in the priory of

the Knights of Malta since 1771. Its collection, set in a spaceof 48,000 square feet, is divided into themes: Foreign Antiquesincluding Greek, Roman and Egyptian works; National Archeology;Fine Arts with drawings, paintings and sculptures; and Non-European Civilizations complete with Islamic art pieces. Aftera period of major remodeling for which the State providedaround 6.3 million euros, the Musée Granet reopened in 2006for the celebration of the centennial of Cézanne’s death. The

museum owns eight of his canvases as part of its permanentcollection, and its 116-painting exhibit was a focal point of the 2006 Year of Cézanne program.

In Nice, we find La Villa Arson, established in 1970 by theMinistry of Culture. An institution devoted to contemporary art, it is open to international trends and includes an art school,an exhibition space and a residence for artists. Located in an18th-century building on Saint-Barthélemy hill, the main gallery is surrounded by concrete constructions designed by architectMichel Marot and has been added to the “Patrimoine du XXeSiècle” list of notable 20th-century French architectural landmarks.Its 12,000 square feet of individual and collective exhibitionhalls have been used for sculptures and installations such as

“I must confess a special

affection for Paris. In Paris

I have the sense of art being

interwoven into all aspects

of daily life. There are so

many exquisite museums

and galleries. My favorites

are the Musée d’Orsay,

the Pompidou, the Grand Palais and L’Oran

In terms of galleries, I recommend Louis Ca

Malingue and Di Meo.”

Palais de Tokyo Cha



ART AND CU LTURE

Another space devoted to modern and contemporary art isthe museum of the Fondation Maeght , in Saint-Paul de Vence.Opened in 1964 by art dealer Aimé Maeght and his wifeMarguerite, it brings together paintings by Bonnard, Kandinsky,Miró, Chagall and Braque, with sculptures and mosaics by Giacometti, Arp, Calder and Barbara Hepworth, the latterdistributed around the garden of the beautiful white and pink building designed by Catalan José Luis Sert.

In the north of France, La Piscine, also known as the Musée d’Artet d’Industrie features works from the 19th and 20th centuriesand is one of France’s most unusual museums. Inaugurated in2001, it occupies the building of an old municipal Olympicswimming pool (built by architect Albert Baert between 1927and 1932 and declared a historical landmark). Its collectionof decorative art includes paintings, fabrics, ceramics, furniture,

photographs and life-size sculptures of bathers, dancersand mermaids—from the mid 20th-century French school of sculpture—all with background music. In addition to riches

such as the work of local artist Jean Joseph Weertindustrial wing celebrating the memory of Roubaindustry, la Piscine hosts temporary exhibits, like Rodin’s sculptures.

FranceGuide Prestige recently spoke with Billie Milam Weisman,

art curator and director of the Weisman Art Foundation in Los

Angeles, which specializes in modern and contemporary art.

What role does France play in the art market today? With the Internet and more people traveling, all countries contributetoday; it’s an international exchange nowadays. Of course, Parisand France have always been a focal point for the art world.

Whi h f i ll i i F ?

It’s most important to keep your eyes open and

When was the last time you were emotionally toucThis morning! You can and should be inspired day. It makes the day that much better.

What is your definition of luxury? For me, luxury is not extravagance but a big res

Art is an essential part of life. When you’re fortt k f t it i ibilit t

INTERVIEW

For more information:

www.musee-jacquemart-andre.comwww.palaisdetokyo.com

www.crousel.com

www.cinematheque.fr

www.assouline.com

www.aixenprovencetourism.com

www.villa-arson.org

www.maeght.com/musee

www.nordmag.fr/nord_pas_de_calais/roubaixmusee/musee_artetindustrie.htm

La Piscine Jacquemart-André Museum



In the spring of 2006, the Jeunes Talents (Young Talents) program was launched by theFrench Government Tourist Office in Los Angeles in collaboration with the Cultural Department

of the French Consulate. Invitations were extended to three American art schools (Art Center

College of Design, California Institute of the Arts and Otis College of Art and Design) toselect three of their fine art students to be sent to France, both to learn from the contemporary art scene and to be inspired by the same landscapes that have inspired so many great artists.

In Alsace, the sharp contrast between the cosmopolitan capital of Strasbourg and the hundredsof countryside villages was a focal point of study, and Jennifer Lanski from Otis remarkedthat she was inspired by “the coexistence of the old and the new.” Lauren King from ArtCenter had previously focused her art on Paris’s history and its connection to romance, butthis was her first trip to the Alsace region. “I loved the forests and castles the most,” she said.“It felt like a fairytale, untouched by time.” Of German and French heritage, King wasmost struck by the blending of these two cultures in Alsace. “Their design sense andaesthetic is a true meld of the two regions.”

The coastline of Western Brittany attracted such painters as Gauguin, Monet, Corot andRenoir. The three students sent to this region visited the cities and museums of Quimper,Concarneau, Pont l’Abbé and Pont Aven, attended press conferences and met with localofficials, reporters and gallery owners. Aida Klein from Otis said she learned that “the arttradition is very important to people there, and that it means a lot to them to continue tohave it flourish.” Shiba Ward from Art Center remarked on the “strong regional presencein the work that was grounded in the Celtic roots of the culture.”

Three students were sent to the Mediterranean coast of southern Provence, where a rich culturalhistory includes some of the most famous names in painting: Cézanne, Matisse, Van Gogh,

Chagall and Picasso. Inspired by Impressionist and Post-Impressionist painters, MaryanneMatson was thrilled to be sent to Provence, which she described as “the epitome of Frenchstyle, the perfect blend of town and country.”

At the end of the 2006 Jeunes Talents trip, each student submitted two paintings reflecting their own visions of the regions visited. A show featuring their work was held at Benjamin

ART AN

Jeunes TalentsPromising young American artists paint their own visions of Alsace, Brittany and Provence




In the world of contemporary fashion that knows no bounds, theeternal effort to reinvent elegance and style is a singularly Frenchpursuit. Accordingly, Paris, capital of fashion, offers an astounding number of concept stores and spaces to suit all tastes.

Amidst the excitement of the capital city, the most attentive eyesseek out brand names famous for their quality and extreme eleganceof design. The Louis Vuitton flagship store on the Champs-Elyséesrecently underwent a major renovation and was reopened in2005. A grand party was organized to celebrate the extensiveand glamorous new 20,000 square feet displaying the store’scomplete collection and including a bookstore and a cultural space.

The Zadig & Voltaire chain of boutique stores, notable forproducts created with fabrics like cashmere, has won over moreand more admirers with a philosophy that combines luxury,modernity, discretion and femininity. The label launches six collections every year and is the favorite of actresses Audrey Tautou and Isabelle Huppert.

crafted for Charles Jourdan, Yves Saint-Laurent, ChaRoger Vivier, Louboutin’s works now have distincvery high heels of 4.5 and 5 inches and red soles (bHis collections come in limited runs and also inc

Apropos of bags, anyone looking for luggage andpurses should turn to Maison Goyard . Specializein suitcases, travel bags, purses, wallets and more, Mcreates pieces notable for their trademark printedchevrons (from creator Edmond Goyard, 1892). Tdisplays classic models like the “secretary trunk” othe “picnic bag” of 1934. Two recent launches habecome all the rage: the Bibliothèque and the Ch

But Paris’s fashion treasures are not limited to cloaccessories. One must-see place for decorative objCommun, a minimalist concept store whose lookby industrial designer Matali Crasset. Here you cafor daily life, furniture, design books, clothes by s

The Soul of French Creations




If you’re looking for furniture, Sentou, with stores in the Maraisand elsewhere, is the right place to start. It began as a factory,converted to gallery, and today is its own art-de-vivre brand,complete with furniture, lamps, table articles and decorative objects.

If your passion is for decorative objects, the luxury trend istoward innovation. One imaginative atelier that stands out isHCG Création, from Avignon, with lamps constructed out of recycled materials. They are all extraordinary pieces that exaltboth luxury and the unique result of disposable objects.

In the Luberon, one of the most respected workshops is Vernin,makers of renowned French artisanal tiles, called carreaux . Venin

is also reputed for its restoration of historical monuments. Witha client portfolio that includes famous names like Marc Chagalland Brigitte Bardot, Vernin’s tiles are molded, cut, fired and paintedby hand—work that pulls from a palette of more than 170 colors.

Also in the Luberon, Edith Mézard is the hot tip for bedding

A stop at the Musée de la Mode de Marseille roany itinerary designed to search for the soul of Frcreations. Founded in 1988-89, the museum has of more than 6,000 clothing items and accessoriethe 1920s through the present day. Tracing the evo

apparel, the exhibits include pieces by designers lMariano Fortuny, Charles James, Balenciaga, Yves Azzedine Alaïa, Christian Lacroix, Karl LagerfeldDumas, Jean-Louis Scherrer, Nina Ricci and PacoIt is one of the most visited fashion museums in tas well as one of the first points of reference amonresearch centers on the subject.

“France has influenced me for sure. Givenchy

has always been a reference—classic and sensual

at the same time. Very lady-like! Fashion is a luxury. I think that people are purchasing

fashion almost like artwork. They appreciate

the value of the fabrics and the details of the

design. The fabrics I use come from France, particularly

and Lyon. Those fabrics are quality and they tend to be

For me, France understands the culture of fashion.” David Dixon, Fas

With such a wide variety of fashion and shopping opportunities, France boasts

fascinating boutiques, refined department stores and renowned labels


www.louisvuitton.com

www.zadig-et-voltaire.com

www.goyard.fr

li f

INTERVIEW



INTERVIEW

When does the history of Colette begin?

Guillaume Salmon: It was in March of 97. Colette and her daughter,Sarah, today the store’s curator, decided to create a space that broughttogether products from cosmopolitan cities that offered to a new

generation of consumers the concepts of exclusivity and variety.Hence the motto “design, art and food,” based in modernity. Parishas always been known for its luxury stores and big fashion labels,but it lacked modern consumer options.

What attitudes express the universe of Colette?

GS: Feelings, art and instinct are aspects that guide everything thathappens at Colette. We value, above all, the mix, not the total look.

It’s cool to mix Dior with Nike, for example, and that’s exactly whatwe do here. That’s why we create a new shop window every week,with proposals of mixtures, sometimes of the same brands, suggesting different compositions. It’s the language of a magazine editorial.

How does the selection of brands and products of the store take place?

In your opinion, what makes Colette a world refere

GS: I think it’s the mix, the openness to everythingmusic, fashion, technology… Moreover, we work towith clients and the press.

Sarah, a behind-the-scenes personality, is respon

the selection of brands and products, and the im

spirit of Colette. Here is what she had to say.

In your opinion, what makes Colette stand out in the

Sarah: Undoubtedly, the creations of the designers w

What brands in American fashion does Colette find

Sarah: We like some brands which are very young bclassic modern style: Rodarte, Proenza Schouler, Alicwe like are very young but also very creative: Three Scott. And we also like some brands which are well eas Marc Jacobs and Ralph Lauren. We really believedesigners such as Norma Kamali and Isabel Toledo.

Chez ColetteResponding directly to consumer expectations in the world of fashion and lifestyles, Colette has become

of the most important concept stores in the world. Situated in the center of Paris, along with many of the t

addresses in the city, Colette correctly interpreted the contemporary concepts of luxury and has earned

reputation as the go-to place for everything exclusive. FranceGuide Prestige talked with Guillaume Salmo

who handles public relations for Colette.

By



MERCHANDISE



MERCHANDISE

A Rare PieceA celebration with a fine champagne, special beauty products

and treatments, jewelry with gray pearls and refined tableware.

It’s all part of a luxury shopping spree in France.

Flames of Passion

This is the name of the necklace developed by jewelry

designer Ruth Grieco. White gold with citrine, gray

Tahitian pearls and diamonds earned it first place in

the Tahitian Pearl Trophy.

Moët & Chandon

An assemblage of Chardonnay, Pinot Noir and Pinot Meunier,

Art on the Table

From appetizer to

nothing could be m

to serve everything

E li b Ch

Guerlain

Many people think

as a living myth whunceasingly fascina

generations. La Ha

invites you to take

more than a centur

via an olfactory tou

Stirring Beauty

Gucci Westman created Lancôme’s fall-winter 2006 makeup

collection. Giving priority to the expression of emotions, the

colors were interpreted as fragments of love. Very feminine.

Rare pleasure

Infused with pure olive oil extract, Fekkai Glossing Sheer Shine Mist

de-frizzes, adds shine and tames fly-aways in seconds, leaving hair sleek and

silky. Glossing Sheer Shine Mist helps lock in moisture all day long, keeping

strands conditioned and soft. Now, instant shine means instant gratification.



“I cater to my clients’ every need. It is about providing world-class service and

great style. The key to providing a true luxury experience is having the best talen

provide an extensive consultation to each client. They listen to their hair care

give them the knowledge and tools they need to maintain their look even outsi

It’s more than a great cut—it’s a lifestyle. Luxury is a quality lifestyle that is u

individual. It is being able to afford the very best and having the time to enjoy

Frédéric Fek

Bought by the LVMH Group (the world’s largest manufacturerof luxury products) in the 1990s, Guerlain still produces perfumesas remarkable as the traditional L’Instant de Guerlain, L’HeureBleue and Mitsouko, available in customized packages withgold inscriptions. At the Paris boutique on the Champs-Elysées,

notable for its impressive façade, works of art and a tapestry by Christian Bérard enliven the interior. Also on the premisesis a beauty institute offering facial and body treatments as wellas massages (reflexology, traditional Chinese massage, lymphaticdrainage and a special program for pregnant women).

With stores found all over Paris, L’Artisan Parfumeur, purveyorof perfumes, aromatic air fresheners and scented objects, hasbeen a favorite choice of fragrance lovers since 1976. Whilepreserving age-old French practices in the art of making perfume,L’Artisan Parfumeur stands out for its constant desire to surprisethrough pleasantly unusual scents, like the fig aroma present inL’Ombre du Figuier, one of its special lines.

A particularly good option for fans of modernity treatment is the JAR boutique, a small store decovelvet on Rue de Castiglione, next to Place Vendômeof the involvement of philosopher, screenwriter a Arthur Rosenthal in the perfume universe, JAR h

patrons in a remarkably different way, indulging careful presentation of the only seven creations ofbottled in Baccarat crystal. The loyal clientele—wsinger Madonna and Marella Agnelli, the widow of are also invited to make an appointment to learn jewelry products of Rosenthal’s talent.

Also found on Rue de Castiglione is the house ofone of the greatest fashion designers of the 20th c1930s, Patou emerged as a great perfumist with this Joy fragrance, which he described at the time for pessimism in Europe” and is today one of theperfumes in the world. His inventions are remark

L’Artisan Parfumeur

BEAUTY AND WELLBEING



Elsewhere in FranceLeaving behind the perfumed streets of Paris and entering the great hotels throughout the country, the degree to whichthey too focus on their guest’s wellbeing is immediately obvious.The renowned Hôtel Mont-Blanc, in Megève, which has playedhost to the likes of Jean Cocteau and Rita Hayworth, is thelocation of La Cabine de Valérie. La Cabine offers uniquetreatments, like Le soin sucré des Ruches , which includes a sugar

bath and face and body massages using almond oil, honey androyal jelly. Another option is Le soin “dos zen” , which starts withan aromatic rub down, is followed by a cold mineral poulticeand a massage, and finishes with the very special soin aux pierres

précieuses , a mineral massage for the face and body that combinesthe regenerative properties of amethyst, sapphire and diamondwith aromatherapy. All conceived by the powerful hands of aesthetician Valérie Holozet.

In the Aquitaine region is the city of Eugénie-les-Bains, oncemuch beloved of Empress Eugénie, wife of Napoleon III. Herecan be found Les Prés d’Eugénie, a spa resort which combinesrelaxation with the pleasures of fine dining. Under the directionof Michel and Christine Guérard, the space consists of five largehouses in a rustic setting, surrounded by nature and set for specialand superluxury services. The spa, called La Ferme Thermaled’Eugénie®, is decorated like a country home, complete withprivate rooms; services range from phytotherapy using herbsof Celtic origin to water massages with water jets set in marblebeds and saunas perfumed with Eastern spices. The hotel is alsofabled for the quality of its gastronomy, divided into three kinds

On the French Basque coast, in the city of BiarritHôtel du Palais, former residence of Empress Eu just inaugurated its spa. With Maison Guerlain fatreatments, guests can delight in the same beautyin Paris, as well as some very special massages. Treof a queen.

In the fashionable French Riviera, the Château de

has been drawing in more and more guests eager tosacrificing ready access to the entertainment of ththey stay. With a magnificent view of the bay of Sthe wineries of Ramatuelle and the beaches of Pahotel offers plenty of distractions, including a heaswimming pool overlooking the sea, a complete fwellbeing center and a yacht always at the disposawith a yen for a nautical ride. All essential and indetails for a refreshed and enviable wellbeing.


www.lancome.fr

www.maisondebeautecarita.fr

www.byterry.com

www.guerlain.com

www.artisanparfumeur.com

j f f

JAR La Cabine de Valérie L



ACCOMMODATIONS



Marshall Calder, Senior Vice PresThe Leading Hotels o

“Luxury is the fulfillment of

a traveler’s highest emotional

needs—an experience that

provides a sense of prestige and

recognition, one that enables

a guest to realize a sense of

discovery and self-reward,

that allows the guest to connect

more fully with friends and family. At The Lof the World, we expect our French luxury ho

the guest with a very particular sense of place

architectural style to the room decor, from the

service to the selections in the restaurant.”

Hotel Cap Estel

ACCOMM



Paris

With cozy boutique hotels regularly making new accommodationoffers, Paris is without a doubt a city of cosmopolitan appeal.In the vicinity of the Eiffel Tower, Hôtel Sezz opened in 2004and offers a modern ambiance and highly personalized service.Its 27 rooms were decorated by Christophe Pillet together with

the hotel director, Shahé Kalaidjian.

Nearby, the Plaza Athénée paints a perfect picture of Parisiansophistication. Its highlight, the Royal suite, is almost 5,000square feet of space that feels like a typical local residenceand includes a privileged view of the Eiffel Tower.

For people in search of elegance, the hot tip is Le Sénat , located

in the center of Saint-Germain, one of the most romantic quartersof the capital. The hotel’s most alluring feature is the flower-filledpatio, a relaxing zone with comfortable furniture and a small library.

In a small street near the Gare du Nord, Le Kube is an ultramodernhotel, perfect for anyone who loves new technology. Its 41 roomsopened in 2005, and it is part of the Murano Resort group of luxury hotels. Its principal attraction is the Ice Cube, Paris’s first

ice bar, designed by plastic artist Laurent Saksik. Modulating lighting in neon colors and a bar made entirely of ice set thescene. The house drink is French Grey Goose vodka and thedress code one befitting low temperatures, as if at a ski resort.

The Hôtel de Sers has the charm of a castle and is perfect for

Opting for a different aesthetic, the Hôtel Daniel, Champs-Elysées, was inspired by Chinese art (thelobby are covered in floral paintings handmade in Cde Gournay). Each of its 26 exclusive rooms is outunique furniture from different parts of the world

under the management of Daniel Fetisson, servesa cross between French, Mediterranean and Asian

Hôtel Le A , designed by Fréderic Méchiche, feel likeideal for guests looking for a luxurious but calm a

Provence

Well away from the excitement of the city, in Pro

community of Bonnieux is home to treasures likede Capelongue, a hotel with 17 spacious, air-conrooms, Provençal decorations and an exceptional village. Once a working farm, the hotel has presegrange and corral, giving value to the rural lifestywithin the Parc Naturel Régional de Luberon, alsLa Vieille Bastide is a colonial-style hotel complheated swimming pool, numerous gardens and a

kitchen for guests’ private use. Bonnieux is withinsome of the most beautiful cities in the south of FLacoste, Ménerbes, Oppède and Roussillon.

Another great option in the region is La Baume

small and charming hotel of only three rooms eac

A growing number of exclusive hotels and accommodations located in historical

or restored structures offer the best in contemporary luxury. On your next trip to France

think of only one thing: surrendering to its enchantments.

The Art of Welcome

ACCOMMODATIONS



Many of the hotels registered with the French Relais & Châteaux network are excellent options, such as La Villa Gallici, in Aix-en-Provence. In a luxury Provençal house of approximately 10,000 square feet, three architect friends—Messieurs Dez,

Montemarco and Daniel Jouve—gave each of the 18 rooms itsprivate charm, some with terraces, others with private gardens.

In Les Baux de Provence, the Oustau de Baumanière, foundedin 1945 by Raymond Thuillier in a 17th-century building, haswelcomed distinguished guests like Winston Churchill, Jean Renoand Ron Howard. There is also a restaurant stewarded by Jean-André Charial, a three-star Michelin chef.

Amidst the vineyards of Médoc, the 28-room Château

Cordeillan-Bages exemplifies the architectural elegance of the 17th century. The hotel’s many entertainment optionsinclude golf, horseback riding, water skiing and organizedvisits to the Bordelais where some of the most world’s

style on the top of a hill, the structure is included oof many food lovers attracted by its quality gastro

Elsewhere in France

More unique luxury accommodations are found the other regions in France. The 20-room Hôtel

in Porto Vecchio, Corsica, was built in the middlelandscape overlooking the bay. It resembles an illurectangle of glass, red cedar and stone, and has a and 25-meter temperature-controlled swimming

On the French Riviera, in Èze-Bord-de-Mer, the

counted as repeat guests celebrities like Georges P Joe Kennedy and Anthony Quinn. Built in the 1a Russian prince, in the 1950s it was converted inhotel of suites of between 530 and 5,300 square fpeculiar charms is a movie screening room for ab

Hotel Casadelmar



ACCOMMODATIONS



the space incorporates characteristics from world civilizationsand cultures. For example, its five floors are decorated to representeach of five continents. The Mahatma restaurant—famous for its

Murano stained-glass windows—offers delicious Mediterraneanfood. Additional services include two libraries, a boutique, threeprivate salons, a swimming pool with a Jacuzzi and a small spa.Le 3.14 is also known for its bar and parties.

In the trendy ski village of Megève, in the French Alps, a coupleof hotel entrepreneurs, Jocelyne and Jean-Louis Sibuet, launchedLes Fermes de Marie in 1989. They had acquired some old

chalets and restored them—down to the decorative details—forinclusion in the reconstruction of a traditional Savoy villageof 71 rooms. Of particular note is La Ferme de Beauté, a spa equipped with all the modern conveniences for use in 20 privatecabins delivering 17 different kinds of facial and body treatments.Th h f b hi d C d L h l

Seventeen miles from there, in Bagnols, is the Ch

Bagnols. The castle is an enchanting historical re21 rooms in which are preserved many of the orig

including 16th-century restored frescoes and a spwine cellar. On offer is an array of activities for chadults, including balloon and helicopter rides.

For fans of wine region accommodations, Châtea

a good choice. Located in Vougeot, in Burgundy,residence of the abbots of Cîteaux, it was convertein 1988 by René Traversac. Among its distinguishing

breakfast room, declared a historical landmark by virfrescoes, and the very rich wine cellar of more than

In Bidarray, in the heart of French Basque Countbelongs to Alain Ducasse, who obviously heads thI d 110 d i l d fi ill

Cháteau de Bagnols



Situated at the entrance of the historical port city of Ile de Ré,in Saint-Martin de Ré, the Hôtel de Toiras was opened in2005. Each of its 17 rooms pays tribute to a Charente-Maritime

regional celebrity—writers like Madame de Sevigné and PierreLoti, and painters like Louis Suire and Chapelain-Midy—through decorations inspired by anecdotes from their lives.

If prioritizing close contact with the local way of life, rent one of the charming houses of Bella Vista . The company, with customizedservices designed to meet all needs, has private properties availablefor various lengths of stay. Another alternative is a private

property in the Pyrénées, in Miramont d’Astarac, completely decorated by fashion designer Jean Charles de Castelbajac. A dream come true when you are in France.


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Castelbajac



Can you tell us about the services your company offers?

Since 1966, Butterfield & Robinson has offered the best biking andwalking trips around the world. By day we bike quiet roads and walk along beautiful trails, stopping at a great café or museum or winery.

At night, we enjoy a good meal and nice bottle of wine before sleeping in the best château or villa. Our trips focus on the people, cuisineand culture of a place. Travelers bike and walk at their own pace.

Who are Butterfield & Robinson’s clients?

B&R attracts a global mix of travelers. Although the majority of our travelers are from the U.S., the remainder is made upof Canadians, Brits, Australians and Brazilians. B&R travelers

are all ages. Most range in age from 35 to 75. They are intelligent,well educated and affluent. They tend to be somewhat active, butnot necessarily athletes. They’re predisposed to wanting to learnand experience a culture up close. France has the best roadsfor biking in the world. Our bikers absolutely love all the perfectly paved, beautiful country lanes in Burgundy, the Dordogne, Alsace,the Loire Valley, etc.

In terms of luxury, how different is France from other countries? What makes it different?

France has always been at the forefront of luxury. The châteaux of the Renaissance period were the epitome of luxury. And Frenchcuisine has always set the bar for gourmet dining. France also offersa huge range of regions and terrific diversity, from the Alps to theNormandy seashore.

What sort of details make your trips exclusive? It might be the perfect road, or the view from the trail, or the naturalhot tub in Iceland. We’re constantly setting the stage for our travelersto make great discoveries. On our With the Kids trips, parents loveadmiring the paintings the kids create themselves in the caves nearLascaux In Normandy, our travelers are incredibly moved when they

overnight by the guides, or when they arrive at theibath filled with flower petals.

People travel with us because we get connected to th We get to know the locals and provide an insider’s ait’s biking in June past a ripe field of lavender, or knProvençal bistro has the best soupe au pistou.

How do you think luxury travel and luxury travelers

People are craving more time and simplicity. They wdown all the choices out there. They need companie

them toward the best destinations and experiences, extensive legwork great planning requires. They trust uit makes sense to have a perfect Michelin-starred mand when it’s better to eat in a great local bistro.

Can you tell us what’s new in your 2007 program to

Each year, in every region, we find new bike rides, newfabulous restaurants and exclusive caves (wine cellars)

to our travelers. Next year in Normandy, for examplstaying at the privately owned Château de Canisy, wbikers will take over the entire castle.

We have a new journey, “Paris to London,” where weplane to link Normandy and the English countryside n

Slow Down to See the WorldButterfield & Robinson has been offering quality biking and walking trips for 40 years. From his office in B(Burgundy, France), George Butterfield shared his thoughts on luxury travel, its evolution and art de vivre



The Alchemyof TasteGastronomy is an art, but also a classic concept in elegance that,

together with the science of mixing flavors, never sidesteps tradition

GAS



“For me, luxury in a restaurant is perfection in all details: food, service, china and l

But luxury can also be just a very good product like a perfectly aged cheese or a wond

What amazed me when I lived in France was how food integrated itself into everyd

can find the finest and freshest food, everywhere from street markets to cheese shops, f

and from fishmongers.”

Michael Cimarusti, Chef and Owner, Providence

Even if the restaurants (and their chefs) of today

see special value in modern idioms and experiences,

the most prestigious addresses are those able to

sustain a level of refinement and innovation in both

taste and presentation. The end result is that only a

few understand the science of savoring and serving a

truly quality dish. Which is what ultimately matters.

Paris

The most distinguished advocates of this science are

chefs. For example, highly acclaimed Alain Ducasse

is the personification of a skilled contemporary

chef, who, in addition to preparing dishes,

manages a company and its staff, and even

teaches specialized courses. His group is the

gold standard in gourmet gastronomy in Franceand around the world. One part of it is Aux

Lyonnais, a Parisian bistro that places a strong

emphasis on culinary traditions, including

preservation of the same early 20th-century

décor long appreciated by artists and spectators

from nearby theaters. Its dishes, created by chef

David Rathgeber, are affordably priced and attest

to the influence of Lyonnaise-style cooking.

Near the Champs-Elysées, La Table du Lancaster

is the work of another renowned chef, Michel

Troisgros. His ideas gave rise to light, elegant

Alain Senderens, approaching celebrity, is

another name of note, not only for the undeniable

refinement and unbeatable quality of his dishes,

but also for his controversial personality. After

closing Lucas Carton, one of the most expensive

restaurants in Paris, the chef renounced his

Michelin stars in the interest of more accessible,

unconstrained cuisine. His intentions clear,Senderens opened a new establishment, which

was soon awarded two Michelin stars. The

decoration is ultramodern—illuminated vegetable

figures, neon ball ceiling fixtures and contrasting

materials—and the cooking an exciting mixture

of strong tastes.

Chef Jean-François Piège, former chief assistantof Alain Ducasse, heads Les Ambassadeurs

of the Hôtel de Crillon. His cooking stands out

for its conservation of flavors and promotion

of family-style food. The restaurant’s luxurious

décor, with windows overlooking the Place

de la Concorde, transports its patrons to a

traditional universe of fine dining. It has already

been amply awarded by those traveling the

gastronomic circuit.

The red and gold decorations of Le Salon

d’Hélène Darroze, launched in 1999 by chef



GASTRONOMY



Some restaurants are part of highly prestigious

chains, such as Michel Bras, Château Cordeillan-

Bages, Le Petit Nice Passédat and Les Crayères.

Michel Bras, with three Michelin stars, has a

minimalist décor of neutral colors. Located inLaguiole, it is reputed for the diversity of regional

ingredients, including more than 80 different

kinds of vegetables from all over the world.

The highlights of the menu: a cascade of new

vegetables and the coulant au chocolat , a scoop

of milk ice cream together with a warm

chocolate mini-cake (the famous petit gâteau)

filled with ganache.

Thierry Marx, the only Michelin two-star chef

in the Bordeaux region, presides over Château

Cordeillan-Bages. In addition to tasting

unforgettable dishes evoking the best of the port

and the estuary, back in Pauillac, where Marx’s

Ecole du Bordeaux is located, visitors can attend

wine courses for amateurs and professionals.

At Le Petit Nice, in Marseille, three generations

of great chefs—the latest being Gérald Passédat—

have ensured refined cooking, with fish as the

central ingredient.

In the Champagne region, Château LesCrayères, in Reims, exemplifies everything a

creative mind can imagine in terms of luxury,

refinement, beauty, charm and sophistication.

The restaurant has won over many fans with

chef Didier Elena (student of Alain Ducasse) in

charge, since 2003, of a homogeneous, elegant

and sensual cuisine that showcases typical

regional ingredients.

A Culinary Itinerary

In France, fans of gastronomy ca

specific circuits, such as the Circ

an initiative organized by three B

wine-producing châteaux to rallytheir vineyards and their exclusiv

Proposed in 2003 by the Office d

de Bordeaux, the itinerary includ

d’Arsac, where grape cultivation

sculptures can be appreciated; Ch

Lynch-Bages, where the main att

the preparation of wine and exhi

like Jiri Kolar and Arnulf Rainer;

Château Pichon-Longueville, wh

takes place and there is a collecti

made of glass.

In Reims, guided tours are possib

of the most desired champagne bra

At Veuve Clicquot , small groups

people walk through parts of 15 m

82 feet underground, where temp

never above 50 degrees Fahrenhe

of the 40 million bottles stored t

course, to participate in a very ex

At Le Meurice, one of the most

acclaimed hotels in Paris, the Acadet d’Art de Vivre has just been op

courses on pâtisserie, wine, floral

and more, all taught by famous p

GAS



Tips and Addresses:

A la Mère de Famille (www.lameredefamille.com) - Paris

The oldest pastry shop in Paris. Produces old-fashioned sweets likecalissons ,

nougats and the famous pâtes d’amande (fruit-shaped marzipan).

Barthélemy Fromages (51, rue de Grenelle, 7tharrondissement ) - Paris

All French cheeses can be specially packaged for travel.

L’Etoile d’Or (30 rue Fontaine, 9th arrondissement ) - Paris

The distinction of Denise Acabo and her warm welcome invite you to enter

her colorful candy store near Pigalle.

Mariage Frères (www.mariagefreres.com) - Paris

A teahouse specializing in herbs imported from India, China and Sri Lanka,

with 530 varieties for sale. Also serves an afternoon tea with a buffet.

Jean-Paul Hévin (www.jphevin.com) - Paris

The chocolates are made with cacao from Venezuela, Ecuador, Colombia and Madagascar,

and are prepared daily. Nothing stays on the shelf for more than three days.

Pâtisserie Stohrer (www.stohrer.fr) - Paris

Founded in 1730 by Nicolas Stohrer, pastry chef to the wife of Louis XV, this is the home

of the baba , the traditional cake prepared with rum, saffron, cream or berries.

L’Intendant (2 allées de Tourny) - Bordeaux

A Bordeaux wine store with a stock of more than 15,000 bottles, including rare vintages

of Cheval Blanc, Latour and D’Yquem.

Baillardran (www.baillardran.com) - Bordeaux

A pastry shop specializing in canelé , a small caramelized cake scented with vanilla

and rum. It is typical of Bordeaux and baked in copper molds.

Cazenave (19 rue du Port-Neuf) - Bayonne

A traditional French chocolate house, established in 1854. The highlight is thetasse de chocolat

mousseux served with whip cream and a cracker.

Labeyrie, Le Pavillon du Foie Gras (www.labeyrie.com) - LandesGuided tours demonstrating the fabrication of this delicacy include a tasting of different kinds

of foie gras with regional wine, as well as time in the store.

Mulot et Petitjean (13, place Bossuet) - Dijon

A family owned company with 200 years of tradition in Dijon The perfect place to delight




GAS



Can you tell us a little bit about your career?

I was a chef for 40 years. I was the head of the two-star restaurant Hôtel de Fran

in Southwest France. Since 2000, I have directed UMIH (l’Union des Métiers et

de l’Hôtellerie), the professional organization which represents, defends and pro

traditional and starred restaurants and cafés, as well as night-life businesses such as casi

In your opinion, what makes France such a popular travel destination?

When people go to France, they don’t go only for architecture, monuments and

but also for la culture de la table . Local, quality produce and regional specialties are

that set France apart from other destinations.

What do Americans look for in French gastronomy?

The American clientele tends to be very curious and open-minded in general. Wh

I tried as often as possible to suggest new and innovative dishes. Americans were alw

new tastes and left the table delighted.

When you were a chef, was there a particular recipe that was your specialty?

In the 1960s, in Southwest France, duck was almost always prepared as a confit . a new way of cooking duck: grilled duck breasts. Duck cooked in this manner h

a classic recipe that is found all over the Southwest and in the rest of France.

What are a few restaurants or bistros de qualité that you would recommend?

It’s hard to choose, but here are a few:

Near Bordeaux:

Château Cordeillan-Bages. Chef Thierry Marx was named “Chef of the Year” f

by GaultMillau, one of the most highly regarded French food guides.

La Tupiña , Jean-Pierre Xiradakis’s bistro, which features excellent and authentic p

of the Southwest.

In Toulouse:

Les Jardins de l’Opéra . Chef Dominique Toulousy was named meilleur ouvrier

craftsman in France”) in 1993 and is famous for his cassoulet aux fèves fraîches (peasant stew made with broad beans rather than the traditional white beans)

Michel Sarran. Sarran uses traditional Southwest flavors to invent new dishes.

In Marseille: Le Petit Nice. Chef Gérald Passédat makes all sorts of wonderful fi

In Strasbourg: Au Crocodile. Chef Emile Jung serves traditional Alsatian dishe

An Expert’s Thoughts on French GastroChef André Daguin is renowned for creating such innovative dishes a

canard (grilled duck breast), now a classic of Gascon cuisine in Southwe

BARS AND CLUBS



It’s a French PartyKnown internationally for its bars, restaurants and nightclubs,

France after dark is when the beautiful people shine

Glamour and excitement—two adjectives frequently used to

describe nightlife, a time when people seek top-quality gastronomy,

elaborate cocktails, good music and different scenes as part of an

itinerary full of fun. Paris and other cities are the primary stopson France’s entertainment itinerary.

Paris

The capital is the top destination for anyone intent on the

greatest variety of entertainment options. Opened in 1998,

Le Fumoir is one of the most charming places to rendezvous.

Its 1940s atmosphere rules the cafe, restaurant, tearoom, cigar

shop and even a library. The kitchen is open for lunch anddinner and also serves assorted drinks and Cuban cigars.

The décor at Mathi’s is reminiscent of a 1930s cabaret (with

red velvet sofas). Dancing works well in the bar and restaurant,

b h di i i l li l

and includes a stained-glass window by architect

Ory. The cooking has Eastern flourishes and is m

by Fumiko Kono of Japan, who has worked with

Passard and Richard Pommiès. Béatrice Ardisson of the music, juggling choices made by guests.

For those looking for a relaxing ambiance, one gre

Pershing Hall Lounge Bar, designed by Andrée

interesting combination of old and new. Named

resident, General Pershing, the lounge serves spec

and offers an extensive menu of wines and cockta

French lounge background music.

Chez Castel is a fave place of fashion lovers, who

a space that combines wood and red velvet on the

and lacquered doors. Situated in Saint-Germain-

i h lif h b d f P i h b i i

Kong Pershing Hall Lounge Bar

BARS A



this new club of Lionel Partouche

and André Seraiva banks on

the philosophy that “fun is a state

of mind.” Every Monday is

a Colette store party.

Combining a restaurant, a sushi

bar and a drink bar, Bound Bar

is one of the most recent additions

to the George V group, which over

the past 10 years has launched a

variety of successful ventures, all

with names that start with the

letter “B” (Buddha Bar, Bar Fly, Barrio Latino and others). It is

both a restaurant and a bar, and when night falls, so too does the

brightness of the lights. That’s when the volume of the music rises.

A sophisticated lighting system and the modern décor are perfectfor anyone who wants a calm dinner followed by a chance to dance.

Immortalized by Marcel Carné in his 1938 movie, the Hôtel du

Nord , built in the late 19th century overlooking the Saint-Martin

canal, today houses one of the most romantic bars in Paris. Live

music and terrace tables lend it a homey atmosphere. Traditional

cooking and an excellent wine list invited accolades from the

French press in 2005.

Other hotels, like the Royal Monceau, are also excellent places

to party. Its Royal’s Bar is a project of Jacques Garcia who, when

restructuring it, favored the beautiful view of the garden using

thousands of mosaic tile mirrors that reflect the natural light Patrons

Elsewhere in France

In the city of Lyon, the distinctive Victoria Hall

19th-century structure, mixes different materials—

and old, including its emblematic image cut from

Queen Victoria—in a wide-open space. The VIP c

in the international food and large candle-lit outd

of a kind of private art gallery.

In the south of France, where the glamour of the

and Provence runs thick, one of the most magnifi

clubs is Les Caves du Roy , at the Byblos Hotel i

A favorite watering hole of celebrities like Bono,

George Clooney and Ivana Trump, it is common

French Studio 54. Admission is free, but carefully

The tunes—70s and world music—are spun by r

DJ Jack E, famous for the parties he hosts with E

Drawing from Indonesian inspiration, Le Baoli i

beautiful and famous people of Cannes. Located

La Croisette, it looks like an ancient temple, with

indoor and outdoor dance floors and exotic veget

are available for private parties, like the exclusive

Cannes Film Festival.

Purveyors of good moods, French bars and nightthan just a cliché of the good life. To see and be s

“The music scene is thriving in France. Specifically, electronic and dance music are taking la

organic sounds that can only be defined as the “French touch.” This is heard in the house an

within the club and nightlife milieu, which translates to a sophisticated and world-class club

the country. Luxury is the ability to be a master in the art of living, to simply pursue your visi

and grace in whatever you do.” DJ EBAR, New York-based DJ and re

Sifted Recordings & Central Park Recordings – www.myspa


l f i l

Les Caves du Roy



GARDENING AND LANDSCAPING



“From public parks to famous estate gardens to window boxes and traffic circles, ga

literally everywhere around you in France. For 45 years, large cities and small villa

competed in a national competition for floral awards. The winners post yellow and

France is more than just classic art and haute couture; it is also

one of the most important destinations in the world for another

kind of creativity, equally complex and charming: the art of

gardening. The alluring and well-manicured gardens of Franceare a result of centuries of passion for landscaping that have left

behind astounding testaments to natural beauty.

People like Christian Tortu have helped keep alive the legacy

of the greats and an interest in the floral arts. Tortu tackles his

flower arrangements with an avant-garde eye. His works, one

hundred percent original, use only natural materials and are

inspired by the vegetable world, a curious mingling of artisanalknowledge with modern aesthetics. For example, his bouquets

combine unusual elements like ripe-raspberry branches, garden

roses and edible flowers (like zucchini flowers). The inspiration

behind the fashion shows of Dior, Chanel and

Lacroix, and major events like the Cannes Intern

Festival, as well as author of the book Sensational

(Abrams), Tortu was a pupil of the renowned Fre

Pierre Declercq.

Another darling of the day is Marianne Robic. A

Tortu among others, the new name in landscapin

work characterized by highly colorful bouquets. R

mingles two or three kinds of flowers with two kin

foliage. But there is no limit on the colors.

Le Prince Jardinier is the number one Parisian pinterested in hands-on gardening, not just admirati

variety of accessories is available in this store of lu

Louis Albert de Broglie, including tools, clothing

specialized books. The prince himself—who even

The Gift of the Green ThumbParks, squares, gardens and huge lawns adorn French palaces and monuments

GARDENING AND LAN

the title—launched his brand in 1995 at Galerie de Valois, in the bedroom, a study, the Renaissance rooms in wh



the title launched his brand in 1995 at Galerie de Valois, in

the gardens of the Palais Royal.

Of the many renowned gardens open to the public, in Aquitaine,

the highlight is the Marqueyssac Gardens, with a view out tothe Dordogne valley and the many trails of the Périgord plateau.

Almost three centuries old, it is one of the most beautiful of

France’s historic gardens and covers 54 acres with four miles

of planned promenades and more than 150,000 trees.

Château de Vendeuvre was built in Normandy in 1750 by

Jacques-François Blondel at the request of nobleman Alexandre

de Vendeuvre, who desired a country house with eclectic gardens.The end result was magical spaces that follow the contours of

the land: a jardin d’utilité , with rows of lindens and an unusual

pyramidal ice-house structure (the glacière ); the jardins d’eau

surprises , inspired by the water fountains of the Palace of Versailles;

and the mazes of trees, bushes and white roses. The castle houses

a museum of miniature furniture open to the public since 1983.

One place not to be missed is the Clos Lucé in Amboise, in

the Loire Valley. The castle was built between 1107 and 1115

on grounds now devoted to the Leonardo da Vinci Park, created

in honor of the Italian genius who lived there from 1516 until

his death in 1519. In the middle of the huge garden is a space

adorned with 32 translucent paintings by Da Vinci. Also open

to visitors is the artist’s residence in the central house, including

the bedroom, a study, the Renaissance rooms in wh

King François I and other important visitors, and

models of the great scientist’s inventions.

Annual events like the Festival des Jardins de Csur-Loire celebrate the French culture of landsca

a park designed by Jacques Wirtz, near the banks

River and just 10 miles from Blois (115 miles fro

the 2006 edition took place from April 29 to Oc

theme “Jouer au Jardin”—or “play in the garden”

landscape artists invited to create their own garde

of 2,500 square feet each set aside for the festival

received 12,000 € and was free to create whateve wished according to the proposed theme. In 200

packages should still include admission to the fes

visit to the Château de Chaumont and, in keepin

theme, dinners in two restaurants—Comptoir M

and Le Grand Vélum. Not to be missed.

Villes et Villages Fleuris

Created as a means of rewarding French communities for their

efforts to preserve their gardens, Villes et Villages Fleuris is a

contest that has encouraged the development of green areas and

the improvement in quality of life in France since 1988. The top

classification of four flowers has been granted to 196 cities.

www.villes-et-villages-fleuris.com


www.christian-tortu.com

www.princejardinier.fr

www.marqueyssac.com

www.vendeuv

www.vinci-clo

www.chaumo

INTERVIEW



When did you start working with flower design?

Jeff Leatham: It was 11 years ago. I had just come back from

Europe, where I had been working as a model. At that time,

I often went for walks in the Paris plant market and paid a lot

of attention to the shades and textures of the flowers. Then I

went back to Los Angeles and started to work with arrangements

at the Four Seasons hotel. My father was an artist who worked

with plants, so I believe that this also helped to inspire this

interest in me.

Do you believe that your experience with fashion contributed

to your aesthetic sense?

JL: Certainly. On the other hand, I have always been a crazy

perfectionist, interested in creating something that was connected

to detail color and my style But fashion design and flower design

How would you define your style? What are your f

JL: My style favors the simple, chic and clean. I lo

lilies and orchids, which I get fresh directly from

create a lot of monochromatic arrangements, never u

and like to work with the contrasts of the plants t

What gardens would you recommend to someone

JL: I just love the Luxembourg Garden. The gard

the Picasso Museum and the Christian Dior Mus

unforgettable, not to mention the Tuileries, whicespecially in October.

What is your concept of luxury?

JL: In my opinion, luxury is something that make

about yourself In other words luxury is taking c

Jeff Leatham, from the United States, is the creative director in c

of the modern and elegant floral arrangements at the Four Seas

George V in Paris. He is also a consultant for brands like BurberSwarovski, making him one of the most sought-after flower desi

the day. His love of sculpture is at the heart of the simple but ext

luxurious arrangements he crafts the way one would a true wor

He revealed the reasons for this to FranceGuide Prestige .

By

Natural Art



ARCHITECTURE AND DESIGN

M d Vi l P



Modern Visual Poetry

Modern architecture and a unique sense of design, both of a

contemporary style, are what France has to offer. Visitors eager fornovelty in the form will find specialized firms, education centers

and, above all, many professionals of international notoriety.

Experts in managing projects with a unique visual identity, Loft

Design, with offices in Lille and Nice, is today one of the most

reputable French companies. Equally at ease with work in public

and commercial spaces as well as private residences, the company’s

contemporary style—remarkable in places like the Hôtel de Villeof Valbonne, the Medical School in Lille and the French office of

Phillips—is a result of partnerships between renowned professionals.

France’s greatest design strength lies in its abundance of acclaimed

creators. Despite never having successfully graduated in architecture

in Paris, Antti Lovag , 86 and of Russian and Finnish origin, marked

the 1960s by popularizing “habitology”—the concept that a house

should be adapted to the human form. Inspired by sphericalshapes, Lovag invented the maisons bulles , or “bubble houses.”

The Maison Gaudet, in Nice, is the third house he

is one of the rare contemporary structures to havein 1998, a historic monument by the Ministry of

Another great innovator, Thomas Buchner, who liv

is synonymous with expertise in concrete. After yea

in Germany, where he was born, Buchner decide

time to sculpture and decoration in France. Today

of furniture, objects and interiors. His work stands

shapes through which he breathes life into materhard to mold.

In Paris, attention has been turned to Iranian arc

designer India Mahdavi, who opened her office,

in 1999. Her specialty is to mix materials and con

qualities—like hot and cold, or matte and gloss—

projects, decorations and interior architecture. Am

famous works are the Givenchy concept store, res

In addition to hosting some of the best museums in Europe, France is also

where some of the world’s most modern and impressive art galleries can be found

ARCHITECTURE A

“G at iti lik Pa i ha p id d i pi ati f th d l p t f it at a a f al



in Bombay and the Selfridges store in London, created in

partnership with Christian Liaigre.

In the world of decorative arts, Yves Gastou is reigning champion.

A lifelong fascination with collecting decorative objects, mostly

from the 1940s, has made Gastou an expert at rediscovering

talents forgotten during the 20th century. In 1985, he opened a

new space in Paris, Galerie Yves Gastou, where the works of design

masters like Shiro Kuramata, André Arbus, Jean-Michel Frank

and Gaetano Pesce are exhibited to the general public.

The Musée des Arts Premiers—or Musée du Quai Branly—which

just opened its doors, covers 420,000 square feet of a building

designed by French architect Jean Nouvel (responsible for the

Cartier Foundation) under UNESCO patronage. The museum

focuses on the indigenous art of Africa, Asia, Oceania and the

Americas, and has more than 300,000 objects including pieces of

art, clothing, musical instruments, fabrics, sculptures and masks.Visitors also have access to a terrace bar, research rooms, archives,

an auditorium and conference centers.

To those who want to know more about design, the Académie

Charpentier is a private learning establishment and center for

arts education, founded in 1945, located right in the heart of

Paris. Always careful to draw links between art and industry, it

offers courses in visual communication and interior design, as well as introductory workshops in sculpture, painting and drawing.

The academy, which existed in a different guise in the 19th

century, instructed artists like Delacroix, Pissaro and Cézanne.

Another option is La Cité de l’Architecture et d

whose opening in Paris’s newly renovated Palais dplanned for 2007. The 226,000-square foot cente

include a museum, galleries, a library and an edu

unites under one roof collections of architectural

building models, visual projections, castings and d

Of imposing grandeur are France’s architectural w

prime example is a road bridge on the highway co

to Montpellier. The Viaduc de Millau is the highthe world—over 8,071 feet long, 105 feet wide a

186,000 tons (twenty times the weight of the Eiff

The design by British architect Norman Foster w

in three years using the latest in high technology

French materials.

Anyone looking for small precious items must go

of Biot, a glass capital of Europe and home to La established in 1956 by engineer and ceramicist Elo

Verrerie houses a gallery with works by artists fro

world, as well as an Ecomusée du Verre, which te

of glass; a store of all available glass products; and

Verriers, where glass professionals can be seen at w

their unique and unusual wares.

Great cities like Paris have provided inspiration for the development of city at a range of scales

Paris offers not only historic but also cutting-edge contemporary architecture. From its opening in 1

Pompidou provided a sharp contrast to its neighbouring buildings. The tradition has continued w

vision of Bernard Tschumi’s Parc de la Villette and more recently, the creations of Jean Nouvel. V

Danita Rooyakkers and Michael Carroll, Atelier BUILD, Prix de Rome, Arts Co


l ft d i ib



SPECIAL ADVERTISIN



DESTINATIONS



Not At AllCommonplace

“I have an apartment in Paris and travel there every four to eight weeks. Someone asked m

I don’t have an apartment in London—which I love. I like going to a different culture. Lo

the same Anglo-Saxon tradition and a shared language. I like the diversity and therefore I

Full of enchantment and

surprises, France attracts

more and more admirers.

Choose your itinerary

and bon voyage !

DES



The Charms of Saint-Barthélemy

At the heart of the Caribbean, in the

Antilles, St-Barths is a top destination

for the international jet set. Part of

Guadeloupe, it is the smallest and

most charming island in the region.

With about 7,000 inhabitants, a low

mountain relief and 20 paradisiacal

beaches, it attracts visitors also

looking for its luxury boutiques and

sophisticated restaurants specializing in

seafood. The region offers a wide range

of activities, such as visits to national

reserves, flower parks and botanic

gardens, and adventure sports like hiking,

off-road driving, canyoning and watersports. For those in search of rest and

beauty care, not to be missed is an

invigorating stay at the Spa Clarins,

at the Guanahani Hotel, built in 2004

by architect Philippe Stouvenot. Among

the services provided by specially trained

professionals are relaxing massages with

essential oils, seaweed baths, hydrotherapiesand hair care using products by renowned

aesthetician Leonor Greyl.

www.lesilesdeguadeloupe.com

www leguanahani com

A Day in Brittany

A visit to Brittany is an easy day trip from

Paris, with trains departing from the Gare

Montparnasse several times a day and

arriving in the Breton capital of Rennes a

mere two hours later. Brittany’s regional

tourist office offers packages that include

round-trip TGV travel and a welcome at

the Rennes train station by a bilingual

chauffeur. Your native driver will take you

north from the capital to the picturesque

city of Dinan with its half-timbered

houses, then on to the coastal city of

Saint-Malo, whose impressive ramparts are

still intact. Your day of sight-seeing will

culminate with the famous Mont-Saint-Michel, a World Heritage site, and your

chauffeur will have you back in Rennes

in time to catch the evening TGV to

Paris. If you have the luxury of more

time, extend your stay with a night at

a three- or four-star hotel in Saint-Malo.

For more information, price details, seasonalschedule variations and booking, visit

www.discoverbrittany.com or write to

[email protected]

Luxury à la martiniqua

Escaping to a tropical isla

people’s idea of a fantasy

but when that island com

with a little bit of France

a true luxury destination.

you can enjoy French foo

along with Creole cookin

pristine beaches and the i

brand of joie de vivre . Rel

of luxury at the four-star

Chateaux Cap Est Lagoo

Spa, which features elega

their own private pools, a

beach, a Guerlin spa and

restaurant, cited in Condé list of Hot Tables. At the

ocean-side Club Med Buc

located on the grounds o

coconut plantation, follow

spent lounging on the be

deluxe spa with a deliciou

of cocktails and fine islan

the poolside grill. The chSofitel Bakoua offers the M

featuring extremely comf

and lots of pillows to ens

the sweetest, most luxurio

DESTINATIONS



Indefatigable Megève

A natural paradise in the southeast of

France, Megève is one of France’s top

destinations for ski lovers, with three

complexes of downhill and cross-country

skiing trails, snowboarding chutes and

ice sports. For those in need of winter

equipment, AAllard, the brand that

invented ski pants, has a store in town.

The city, however, has lovely attractions

throughout the year, like helicopter

flights over Mont-Blanc, daily hot-air

balloon rides, adventure sports opportunities,

a sports center of Olympic dimensions

and countless wellbeing centers. The

main cultural attractions are outdoorclassical music in the summer, jazz and

orchestra concerts, as well as the rich

assortment of historical landmarks

(new construction is forbidden) and

important museums. Still, what really

draws tourists from around the globe is

the natural beauty of the region.

www.megeve.com

www.mbh.fr

www.aallard.com

Normandy: Prestige & Modernity

Normandy’s name conjures up images

of the Abbey of Mont-Saint-Michel, the

D-Day beaches and the Giverny house

and gardens of the painter Claude Monet

with its famous water lily pond. Normandy

epitomizes art de vivre , for which France

is so well known. From its renowned

gastronomic restaurants and reputed

luxury hotels to its shops filled with

sophisticated brands, Normandy welcomes

visitors with refined style. Paying homage

to American cinema each year, Deauville

has long been the preferred prestigious

destination of American visitors. Granville

has left its mark on the history of fashionas the birthplace of haute couture ; here

you can visit the childhood home of

Christian Dior. Rouen is famous for

its ceramics and was a major source

of inspiration for the impressionists.

Normandy also lures golf amateurs

with its exceptional courses, and horse

enthusiasts will want to check outthe famous races and yearlings sales.

The charms of Normandy await you!

www.normandy-tourism.org

ABC: Gateway to the Very

Alsace, Burgundy, Champa

The alchemy of wine and

the traditions that gave ri

France—makes this regio

art, beauty and culture, wh

pleasure in all things is as

learning your ABC’s. Situ

crossroads of Europe, the

Burgundy and Champagn

stretch from just east of P

borders of Belgium, Germ

Switzerland, and south to

of the Jura Mountains. St

the seat of the European P

it was here that Gutenbergmovable-type printing pre

home to the Gothic cathed

where Clovis converted t

and numerous kings of F

crowned. Dijon was the b

Dukes of Burgundy and m

of the 50 mile/80km rou

crus , a beautiful drive cutthe middle of hundreds o

Explore ABC by foot, ho

river barge, bicycle or hor

any way you see them, th



INTERVIEW



What are the essential characteristics of successful luxury travel? The trip must be very well organized. We have very good agents

who have traveled extensively and know the region very well. If our

clients have children, we find suitable activities for them. We

plan exclusive trips in great detail, keeping the groups small and

organizing them around the particular group’s interest. If we

reserve a cruise, for instance, we choose ships that are not too large,

and we arrange private excursions while in port. The essence of

an experienced travel counselor is to personalize each trip according

to the client’s interest and have thorough knowledge of hotels,

restaurants and the sights.

How have you seen luxury travel evolve over the past few years?

We have seen a huge increase in luxury travel over the past few

years. Travelers are asking more questions. We have to know more

than the computer or the clients who are often already quite

familiar with the regions they’re traveling to. Our expertise comes

into play in that we know the region intimately and have personal

contacts there. If we send a client to a particular hotel, we also

send a note to the manager so that the client has a personal

l i f

oceanfront hotel or one that overlooks a canal, buhelp finding the accommodation that matches th

Today our clients want to be directed toward the

and less well known. They don’t expect to stay on

palace hotels. For them, luxury travel may mean

to a smaller, charming hotel where they will recei

welcome, such as the Hotel San Regis in Paris or th

of the Relais & Châteaux chain.

What recommendations do you have for luxury tr

Four Seasons Hotel Georges V in Paris is conside

best in the world; the Ritz, Meurice and Bristol in P

Réserve de Beaulieu on the Côte d’Azur; Le Mart

Royal Evian (golf, tennis, a magnificent spa); Fou

Provence (brand new, great for golf and for meetin

for culture and the charm of its small villages andLoire Valley with its fabulous hotels such as Domai

Loire; Provence, one of the most beautiful regions of

with numerous charming inns such as the Gallici in A

the Auberge de Noves in Avignon; Alsace and Beaune

Luxury Is Service and PersonalizatioFor 26 years, Liliane Nash was owner and president of Humbert Travel, the best known French travel

agency in New York. It was sold three years ago to Altour, one of the largest and most prestigious tr

agencies in the U.S., concentrating on FIT (Foreign Independent Travel) programs for the up-scale

independent traveler.

France Guide Prestige

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