Framing the conversation
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Transcript of Framing the conversation
Framing the ConversationThe Role of Facebook Conversations in Shopping for Eyeglasses
Karim Said [email protected]
Michele Williams [email protected]
Amy Hurst [email protected]
Shaun Kane [email protected]
Framing the Conversation. Said, K., Williams, M., Hurst, A., Kane, S.
The Warby Parker Home Try-On
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Holcomb Oak Barrel
Finch Grenadine
Marva Cobalt Leaf
Winston Lunar Fade
Ainsworth Elderberry
Framing the Conversation. Said, K., Williams, M., Hurst, A., Kane, S. !6
Framing the Conversation. Said, K., Williams, M., Hurst, A., Kane, S.
<3 the bottom right!!! Where can I get some of these?!
!7
4 people like this.We're loving Baxter on you!
3 people like this.
Thanks girlie!2 people like this.
Top left!2 people like this.
Thanks! Go to warbyparker.com. $95! Just need your prescription.I can’t decide!!!
Framing the Conversation. Said, K., Williams, M., Hurst, A., Kane, S. !8
Data + Methods
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Python Graph API SQLite Image Files Excel
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4,373 Users!~3 Years!
2,632 Photos!6,234 Comments!
1,588 Likes
Framing the Conversation. Said, K., Williams, M., Hurst, A., Kane, S. !11
Comments
Simple VotesWord Count
Question
Advice
IntentCritical
Long Read
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HoursDays
Engagement
All Posts
Photos
“Likes”
SelfiesCollages
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Posts Over Time
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Photo Posts
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p < 10-5
The gender distribution of
contributors was statistically significant.
62%33%
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10%
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Comments + Likes
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Everyone Else!4214
Warby Parker!2020
Commenter Distribution
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“Oh man, really tough decision! Both are definitely a
unique look for you. For something a bit less
traditional, we say hit up the Preston. If you are looking to make a statement through
size, then go with the Winston. Thanks for sharing!”
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Other!318
"Thanks!"!1331
Advice!2564
Comment Categories
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“Japhy all the way! I think the frame
fits your face really nicely.”
Comment Length (Words)
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“Thank you! Those were my top two choices :) The only thing I am
torn about now is I think I prefer the Percey more but the Sinclair
feel tighter which I like because my face is pretty narrow and glasses normally just slide right off. Could
the Percey one's be a little stretched out from multiple people trying them on possibly? I'd get the
Percey over Sinclair if there is a chance that the actual ones I
would get would feel a little tighter than this demo pair.”
Framing the Conversation. Said, K., Williams, M., Hurst, A., Kane, S.
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Comment Length (Words)
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“I vote Tenleys!” ~
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Discussion
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What do you think?!!?11?!
7 people like this.The Prestons look amazing!
2 people like this.
I like the other ones better, but these are lovely too.
Go for it! These are amazing!
So great!2 people like this.
1 person likes this.
Framing the Conversation. Said, K., Williams, M., Hurst, A., Kane, S. !29
Networks of distant social ties act “not only as a medium for sharing technical knowledge, but as a place where one can seek advice, gather opinions, and satisfy one’s curiosity about a countless number of things”.
Adamic, 2008
Networks of close social ties are “useful tool[s] for collecting explicit information about [individuals’] preferences and interests that may be difficult to obtain otherwise”.
Bernstein, 2010
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Users of group-shopping sites do not use those sites “first and for most to find ‘deals.’ Instead, [these sites] are used for […] extending and building friendships, and constructing one’s social identity”.
Hillman, 2013
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Design Implications
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“I love how Warby Parker has created this online family; we're all offering sexy and stylish advice whenever someone posts a pic!”
“When you're here on our Facebook wall, you're family. (This post was
inspired by the Olive Garden, which is lovely, by the way.) <-- Part of this post was also inspired by the movie
Old School.”
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Future Work
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4,373 Users
Framing the ConversationThe Role of Facebook Conversations in Shopping for Eyeglasses
Karim Said [email protected]
Michele Williams [email protected]
Amy Hurst [email protected]
Shaun Kane [email protected]
? ! …