Framing the Bride

11
FRAMING THE BRIDE Globalizing Beauty and Romance in Taiwan’s Bridal Industry Bridget Keller, Cindy Li, Lauren Slutsky

description

Framing the Bride. Globalizing Beauty and Romance in Taiwan’s Bridal Industry. Bridget Keller, Cindy Li, Lauren Slutsky. Taiwanese Bridal Studios. ViviBride Salon. Elysees Salon. Competition within the Industry. Marketing Strategies Importance of Good Relations Packages - PowerPoint PPT Presentation

Transcript of Framing the Bride

Page 1: Framing the Bride

FRAMING THE BRIDE

Globalizing Beauty and Romance in Taiwan’s Bridal Industry

Bridget Keller, Cindy Li, Lauren Slutsky

Page 3: Framing the Bride

COMPETITION WITHIN THE INDUSTRY Marketing Strategies Importance of Good Relations Packages Status Indicators Modernity

Page 5: Framing the Bride

BEAUTIFYING THE BRIDE

Who sets the standard? Beauty Rituals Bridal vs. Everyday Beauty West vs. East

Page 6: Framing the Bride

THE ROLE OF THE GROOM

Page 7: Framing the Bride

WHY IS THIS PRACTICE SO POPULAR? Conformity? Functionality? Memory? Fantasy? Indicator of Status?

Page 9: Framing the Bride

MODERNITY VS. TRADITION? Romance Individuality Freedom Family

Negotiations Power Gender

Page 10: Framing the Bride
Page 11: Framing the Bride