Framing design and development with scrum
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TOBIAS HILDENBRAND & JOCHEN GÜRTLER | SAP AG | 5 JULY 2012 FRAMING DESIGN AND DEVELOPMENT WITH SCRUM
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I gave this presentation together with my colleague Tobias Hildenbrand during the SCRUM DAY at Walldorf, July 5th.
Transcript of Framing design and development with scrum
TOBIAS HILDENBRAND & JOCHEN GÜRTLER | SAP AG | 5 JULY 2012
FRAMING DESIGN AND DEVELOPMENT WITH SCRUM
© SAP 2012 | 2
WHO ARE WE?
CLICK TO EDIT MASTER TITLE STYLE © SAP 2012 | 3 ABOUT TOBIAS.
Exper=se
Master in Business InformaGon Systems
PhD in SoJware Engineering
8 year professional in soJware development as developer, Scrum Master, product manager and development project consultant
Associate lecturer and researcher at university
CerGfied Professional Scrum Master
Design Thinking Coach
Interests
My wife and family
Traveling all around the world
Baseball, basketball, ulGmate frisbee et al. sports
Drawing, visualizaGon and comic books
WriGng books , papers and blogs
CLICK TO EDIT MASTER TITLE STYLE © SAP 2012 | 4 ABOUT JOCHEN.
Exper=se Master in Computer Science 15 year professional soJware development in different roles like developer, architect, product owner and manager
CerGfied Gestalt pracGGoner & Business Coach Design Thinking Coach Interests My children, my family, my friends
Traveling all around the world Jazz and playing trumpet WriGng books and blogs Cinema and movies What is needed for change and growth?
© SAP 2012 | 5
WHAT IS INNOVATION?
© SAP 2012 | 6 SPACE = CULTURE OF TRUST & CREATIVE ENVIRONMENT WHAT IS DESIRABLE? © SAP 2012 | 6
© SAP 2012 | 7 SPACE = CULTURE OF TRUST & CREATIVE ENVIRONMENT COOL, BUT IS THIS FEASIBLE? © SAP 2012 | 7
© SAP 2012 | 8 SPACE = CULTURE OF TRUST & CREATIVE ENVIRONMENT NICE, BUT WHERE IS THE SCALABLE BUSINESS MODEL? © SAP 2012 | 8
© SAP 2012 | 9 SPACE = CULTURE OF TRUST & CREATIVE ENVIRONMENT DESIRABILITY + FEASIBILITY + VIABILITY = INNOVATION © SAP 2012 | 9
© SAP 2012 | 10
WHAT IS DESIGN THINKING?
© SAP 2012 | 11 DESIGN THINKING PILLARS
Approach
Space
People
© SAP 2012 | 12 SPACE = CULTURE OF TRUST & CREATIVE ENVIRONMENT INTERDISCIPLINARY TEAMS OF T-‐SHAPED PEOPLE © SAP 2012 | 12
© SAP 2012 | 13 SPACE = CULTURE OF TRUST & CREATIVE ENVIRONMENT CULTURE OF TRUST AND CREATIVE SPACE © SAP 2012 | 13
© SAP 2012 | 14 DESIGN THINKING PHASES AND OUTCOMES
© SAP 2012 | 15 HOW DOES DESIGN WORK?
Address the right question …and create the right solution
© SAP 2012 | 16
HOW DOES SCRUM HELP DESIGN THINKING?
© SAP 2012 | 17
“WHAT INNOVATION BOILS DOWN TO IS ONE PER CENT INSPIRATION AND NINETY-‐NINE PER CENT PERSPIRATION”
Thomas Alva Edison
© SAP 2012 | 18 SPACE = CULTURE OF TRUST & CREATIVE ENVIRONMENT INNOVATION ALSO INCLUDES IMPLEMENTATION © SAP 2012 | 18
© SAP 2012 | 19 TRANSITION FROM DESIGN TO DEVELOPMENT
Design Development
User Stories and/or Spikes
© SAP 2012 | 20
HOW DOES THAT WORK IN PRACTICE?
© SAP 2012 | 21 PROJECT EXAMPLE 1 SAP SAIL BETTER
© SAP 2012 | 22 THE SAP SAIL BETTER APPROACH
© SAP 2012 | 23 SPACE = CULTURE OF TRUST & CREATIVE ENVIRONMENT GOOD PRACTICES: USER STORY MAPPING © SAP 2012 | 23
© SAP 2012 | 24 GOOD PRACTICES: USER STORY MAPPING
Design Development
© SAP 2012 | 25
…AND WHAT ABOUT ‘REAL’ SAP PROJECTS?
© SAP 2012 | 26 APPLY ING DESIGN THINKING FOR LARGER-‐SCALE PROJECTS
Solution Program
PoC
With co- Innovation partners
© SAP 2012 | 27 LEAN PRODUCT DEVELOPMENT – TAKE AN ECOMONIC VIEW © 2010, Alexander Osterwalder, Business Model GeneraGon
© SAP 2012 | 28 VALIDATED LEARNING IN ITERATIONS Source: Eric Ries (2011) – The Lean Startup
© SAP 2012 | 29 VALIDATED LEARNING IN ITERATIONS
Features/benefit description
Face-to-face demo Field pilot
Source: Steven Gary Blank (2008) – The Four Steps to the Epiphany
© SAP 2012 | 30 FRAMING DESIGN & DEVELOPMENT WITH SCRUM
© SAP 2012 | 31 GOOD PRACTICES FOR FRAMING DESIGN & DEVELOPMENT
© SAP 2012 | 32 HOWEVER, THERE‘S NO ONE-‐SIZE FITS ALL APPROACH…
Thank You! Contact InformaGon: Dr. Tobias Hildenbrand SAP AG Dietmar-‐Hopp-‐Allee 16 69190 Walldorf T: +49 6227 7-‐47474 [email protected]
Jochen Gürtler SAP AG Dietmar-‐Hopp-‐Allee 16 69190 Walldorf T: +49 6227 7-‐47474 [email protected]
