Non-commercial uses: case studiesPromotion of contents towards students and researchers

Lizzy Komen & Netherlands Institute for Sound and Vision

F.R.A.M.EFuture for Restoration of Audiovisual Memory in Europe

Organisation, marketing & use of archival content

October 19 – October 23, 2015

Agenda

1. INTRODUCTION

2. USERS

Exercise 1

3. CONTENT

Exercise 2

4. CASE STUDIES

FRAME session 2 / 19-23 October 2015

Introduction

01

Archive – Museum - Knowledge Hub

FRAME session 2 / 19-23 October 2015Non-commercial uses: case studies

Promotion of contents towards students and researchers

4

Mission

“As guardian of Dutch audiovisual heritage, we keep Dutch history, as documented in moving images, alive. We enable everyone to utilize the collections to learn, experience and create.”

FRAME session 2 / 19-23 October 2015Non-commercial uses: case studies

Promotion of contents towards students and researchers

5

Mission: the reason for existing; A written declaration of an organization's core purpose and focus that normally remains unchanged over time.

what is your mission?

Stimulating and enhancing archive use

•as partner - online - inspiring and facilitating others in achieving their goals, making use of the archive (b2b) = semi-finished products

•via the museum - online, offline en offsite – also connecting the general public in different ways (b2c) = end products

FRAME session 2 / 19-23 October 2015Non-commercial uses: case studies

Promotion of contents towards students and researchers

6

Using the archives: different strategies

1. Copyrights: tresholds and opportunities•Open vs limited access

2. Trends: co-creating•Metadata: hackathons, Waisda (application)

3. Users:•General public

•Channels, youtube, shop-in-shop•Commercial use•Education and research

•Copyrights agreements•Research as accelerator

FRAME session 2 / 19-23 October 2015Non-commercial uses: case studies

Promotion of contents towards students and researchers

7

Users: Public

02

9

Users: general public > Collection Online

free search channels

Non-commercial uses: case studiesPromotion of contents towards students and

researchers

FRAME session 2 / 19-23 October 2015

Users: general public > Collection Online

FRAME session 2 / 19-23 October 2015Non-commercial uses: case studies

Promotion of contents towards students and researchers

1010

Personal website

Media-lounge

ring with chip logging in with ring via mail access website

making and doing yourself see your resultslooking back at home

and distribute

Users: Commercial

03

Users: Education & Research

04

Public and educational use of audiovisual content:

policy and practice 13

Teleblik

Streaming video content for Primary, secondary and vo-Cational education

•Registered schools only•Single sign on possible•Free use

Partners:•Kennisnet (public ict-partner)•Public Broadcasters•Content Producers

Public and educational use of audiovisual content:

policy and practice 14

Academia

Streaming video content for higher education & research

•Single sign on possible•Payed License

Partners:•24 Universities, Academies, Colleges•Public Broadcasters•Content Producers•Distributers

Public and educational use of audiovisual content:

policy and practice 15

Open Beelden (Open Images)

Open streaming video content for re-use and remix

•4600 items•still growing

Partners:•Popfestivals (creative industry)•Magazines•Broadcasters•etcetera

Public and educational use of audiovisual content:

policy and practice 16

Europeana

Public and educational use of audiovisual content:

policy and practice 17

Research: accelerating use of content

https://www.youtube.com/watch?v=32FXj0_PVgs

TROVe

FRAME session 2 / 19-23 October 2015

DIVE

FRAME session 2 / 19-23 October 2015

http://dive.beeldengeluid.nl/

Public and educational use of audiovisual content:

policy and practice 20

Co-creating

Online tagging game

Media Future Week

Hacking activities

Public and educational use of audiovisual content:

policy and practice 21

Sound and Vision Labs

Labs.beeldengeluid.nl

Exercise 1

05

Who are your (re-) users?

FRAME session 2 / 19-23 October 2015Non-commercial uses: case studies

Promotion of contents towards students and researchers

23

Content: AV

06

Euscreen - http://euscreen.eu/

FRAME session 2 / 19-23 October 2015Non-commercial uses: case studies

Promotion of contents towards students and researchers

2560,000audiovisual materials

1 000 000 of metadata

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VIEW Journal

26Non-commercial uses: case studiesPromotion of contents towards students and

researchers

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Mine Explorer – Virtual Reality tour through Dutch mine history

27Non-commercial uses: case studiesPromotion of contents towards students and

researchers

Content: Sounds

07

Sound of the Netherlands

FRAME session 2 / 19-23 October 2015Non-commercial uses: case studies

Promotion of contents towards students and researchers

29

Content: Music

08

Hooked

FRAME session 2 / 19-23 October 2015Non-commercial uses: case studies

Promotion of contents towards students and researchers

31https://itunes.apple.com/us/app/hooked!/id656683131?mt=8

Exercise 2

09

Use Cases

FRAME session 2 / 19-23 October 2015Non-commercial uses: case studies

Promotion of contents towards students and researchers

33

Case Studies: education

10

1. Historiana

FRAME session 2 / 19-23 October 2015Non-commercial uses: case studies

Promotion of contents towards students and researchers

35Europeana Creative Pilot

Focus on First World War

FRAME session 2 / 19-23 October 2015Non-commercial uses: case studies

Promotion of contents towards students and researchers

36Europeana 1914-1918

Europeana – iTunesU Course and Multi-Touch Book WW1

FRAME session 2 / 19-23 October 2015Non-commercial uses: case studies

Promotion of contents towards students and researchers

37Europeana 1914-1918

Multi-Touch Book - WW1 a battle of perspectives

FRAME session 2 / 19-23 October 2015Non-commercial uses: case studies

Promotion of contents towards students and researchers

38Europeana 1914-1918

2. Memory Match

FRAME session 2 / 19-23 October 2015Non-commercial uses: case studies

Promotion of contents towards students and researchers

39Europeana Creative Pilot

Co-creation

FRAME session 2 / 19-23 October 2015Non-commercial uses: case studies

Promotion of contents towards students and researchers

40http://issuu.com/platoniq/docs/platoniq_co-creation_eng

Impact

11

OPEN BEELDEN

FRAME session 2 / 19-23 October 2015Non-commercial uses: case studies

Promotion of contents towards students and researchers

42www.openimages.eu

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Promotion of contents towards students and researchers

43

FRAME session 2 / 19-23 October 2015Non-commercial uses: case studies

Promotion of contents towards students and researchers

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Examples

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Promotion of contents towards students and researchers

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Measuring Impact

Number of items on Wikimedia Commons1600

Number of articles on Wikipedia2000

Number of language versions70

Number of views50,000,000 per year

Bird Sounds

Source: https://vimeo.com/103364847

47

Lizzy Komen@lizzykomen

lkomen@beeldengeluid.nl

THANK YOU!

Many thanks to:-Johan Oomen-Erwin Verbruggen-John Leek-Kelly Mostert-Jeroen Wilms