Fragrance Expert Concepts

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design document presented Monday 4th April:15:00 www.harriscox.co.uk

description

Pitch Document

Transcript of Fragrance Expert Concepts

design documentpresented Monday 4th April:15:00

www.harriscox.co.uk

Contents:

1.00 Existing Units2.00 Updated versions of the existing units3.00 New design concept4.00 Detail5:00 Summery

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1.00 Existing Units

To explore the existing design units and proposed alterations to the manufacture and detailing of the same.Objective is to maintain the existing branding for continued roll out.

Existing Fixture

Existing Units

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Pause Point Table

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Existing Pause Point Table

White solid core laminate to reduce joints linesBlack solid core laminate to reduce joint lines

Alternate Finish - Spray Paint

Plinth

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Existing Plinth

White solid core laminate to reduce joints linesBlack solid core laminate to reduce joint lines

Alternate Finish - Spray Paint

Existing Gondola

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Existing Gondola

White solid core laminate to reduce joints linesBlack solid core laminate to reduce joint lines

Alternate finish - Spray FinishClear shelves bonded removing metal brackets

Existing Counter

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Existing Sales Counter

White solid core laminate to reduce joints linesBlack solid core laminate to reduce joint lines

Alternate finish - Spray FinishClear shelves bonded removing metal brackets

Existing Wall Display

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Existing Wall Display

White solid core laminate to reduce joints linesBlack solid core laminate to reduce joint lines

Alternate finish - Spray FinishLaminated Blocks for shelf support removing bracket

Refined panel selection to front faceSliding Doors

2.00 Updated versions of existing units

To enhance the existing units by way of material change.Presenting a fresher look but maintaining the original scale and concept.

Updated Units

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Updated Units

Updated Table

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Existing Table

Updated TableKick plate in Satin Ali. Laminate

Top shelf in 10mm Perspex

Updated Plinth

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Existing Plinth

Updated PlinthKick plate in Satin Ali. LaminateTop shelf in 10mm PerspexLogo location refined

Updated Gondola

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Existing Gondola

Updated GondolaKick plate in Satin Ali. Laminate

Glass stand offs removedSample shelf refinedLogo location refined

White centre board replaced by glassBlack laminate replaced with white

Updated Gondola

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Existing Gondola

Update GondolaKick plate in Satin Ali. LaminateGlass stand offs removedSample shelf refinedLogo location refinedWhite centre board replaced by glassBlack laminate replaced with White

Updated Counter

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Existing Counter

Updated CounterKick plate in Satin Ali. Laminate

Glass shelf and stand offs removedSample display refined

Updated Counter

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Updated CounterKick plate in Satin Ali. Laminate

Glass shelf and stand offs removedSample display refined

Updated Wall Displays

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Existing Wall Display

Updated Wall DisplayKick plate in Satin Ali. Laminate

Sample shelf refinedBlack laminate replaced with White

Light panels to side to be whole side

Laminated Blocks for shelf support removing bracketRefined panel selection to front face

Sliding Doors

3.00 New Design Concept

A fresh look at the existing units offering a clean concept, uses familiar language with material and visual enhancements.

New Design Group

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New Design Group

New Design Table

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New Design TableWhite solid core laminate to main carcassAsh veneer goal post to include high level displayView holes to sidesNo Kick plate lifted off floor on feetGlass dia for hero feature

New Design Plinth

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New Design PlinthWhite solid core laminate to main carcassAsh veneer goal post to include high level displayView holes to sidesNo Kick plate lifted off floor on feetGlass dia for hero featureSide pods for sample displayLogo refinement

New Design Gondola

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New Design GondolaWhite solid core laminate to main carcassTwo size options availableAsh veneer goal post to include high level displayView holes to sidesNo Kick plate lifted off floor on feetGlass dia for hero featureMirror back board to larger unit

New Design Counter

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New Design CounterWhite solid core laminate to main carcassAsh veneer goal post to include high level displayView holes to sidesNo Kick plate lifted off floor on feetGlass dia for hero featureLogo refinement

New Design Wall Display

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New Design Wall DisplayWhite solid core laminate to main carcassAsh veneer upright to include recessed displayIlluminated recess for sample bottlesNo Kick plate lifted off floor on feetFrosted perspex blocks for shelf supportBlack laminate replaced with white

4.00 Detail

4:01 Branding back walls4:02 Details 14.03 Details 24.04 Brand Strip

Branding awareness

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Background 1White Opel Background lit from behind

Background 4Laminate panel. Bright

Background 2Laminate panel. Pastel

Background 3Brand endorsed back panel

Details 1

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Updated Wall DisplayKick plate in Satin Ali. Laminate

Sample shelf refinedBlack laminate replaced with White

Light panels to side to be whole side

Laminated Blocks for shelf support removing bracketRefined panel selection to front face

Sliding Doors

Details 2

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New Design Wall DisplayWhite solid core laminate to main carcassAsh veneer upright to include recessed displayIlluminated recess for sample bottlesNo Kick plate lifted off floor on feetFrosted perspex blocks for shelf supportBlack laminate replaced with white

Brand Strip

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New Design Brand StripGloss Acrylic strip Colour = BrandVinyl Cut Logo to front. Logo = BrandShelf clips to suit 10.00mm Shelf

5.00 Summery

This document represents our thoughts and ideas regarding the existing units as utilised in the current stores. We recognise that as a concept there are many options available and consider this to be a discussion document to demonstrate our commitment to developing a professional working relationship. In order to arrive at a final design a period of further development will be required.

Belliver Way, Roborough, Plymouth, Devon. PL6 7BP+44(0) 1752 788333, www.harriscox.co.uk