FPTA ANNUAL Meeting

Members: Clinton B. Forbes, FPTA Board Chair

Kurt Scheible, FPTA Vice Chair Michelle Arnold, FPTA Secretary/Treasurer

Jesus Gomez, FTAFC Chair Murriah Dekle, FPTA Past Chair

Lisa Bacot, Executive Director, Non-Voting Member

FPTA ANNUAL Meeting October 26, 2021 2:00 pm – 5:00 pm Ocean Center- 201ABC Daytona Beach, FL

Item Number

Time Agenda Item Discussion Leader

1. 2:00 pm Opening: a) Call To Order b) New General Manager: Eulois

Cleckley, Miami-Dade Transit c) Roll Call

Clinton B. Forbes, FPTA Chair

2. 2:15 pm Action Needed- Consent Agenda: a. Minutes- August 5, 2021 b. $2,000 Sponsorship to the

Autonomous Florida AV Event at the APTA Conference


3. 2:20 pm Statewide Transit Strategy

Brad Thoburn, FDOT Assistant Secretary and Liz Stutts, FDOT Transit Manager

4. 2:45 pm Action Needed- Treasurer’s Report

• FY 20-21 Budget Update

• Statement of Financial Position

Michelle Arnold, Treasurer

5. 3:00 pm Action Needed- Selection of 2022 FPTA Board of Directors Tier Breakouts:

o Tier 1- Not Needed, all 9 are voting members

o Tier 2- Need to choose 3 (RTS, Pasco, and Collier will be voting members)

o Tier 3- Need to choose 4 (St. Lucie will be a voting member)

o Tier 4- Need to choose 3

Lisa M. Bacot, Executive Director Each Tier will Caucus Separately to Choose Delegates

6. 3:15 pm Action Needed- Presentation and Discussion of CTD Policy Decision regarding use of Funds in ADA Corridor

Rob Gregg, Mobility Manager, Madrid CPWG Services

1

https://us02web.zoom.us/j/6426927377?pwd=cWlMeGFuRXNFajlLL3dkR1U2OW9VZz09

https://us02web.zoom.us/j/6426927377?pwd=cWlMeGFuRXNFajlLL3dkR1U2OW9VZz09

Members: Clinton B. Forbes, FPTA Board Chair

Kurt Scheible, FPTA Vice Chair Michelle Arnold, FPTA Secretary/Treasurer

Jesus Gomez, FTAFC Chair Murriah Dekle, FPTA Past Chair

Lisa Bacot, Executive Director, Non-Voting Member

Item Number

Time Agenda Item Discussion Leader

7. 3:45 pm Action Needed- 2021 Legislative Platform

Lisa M. Bacot, Executive Director

8. 4:00 pm Statewide Marketing Campaign Update


9. 4:30 pm FTAFC Report Jesus Gomez, FTAFC President

10. 4:45 pm Ex-Officio & Business Member Reports

• FDOT, Liz Stutts

• CUTR, Lisa Staes

• CTD, David Darm

• MPOAC, XX

• Floridians for Better Transportation, Sally Patrenos

• Business Class, Harry White & Robert Frick

11. 4:55 pm Executive Director Items:

• Status of Events

• Informational Items: ▪ Medicaid NEMT Update ▪ VW Settlement/Electric

Vehicle Update ▪ Strategic Plan

Lisa Bacot, Executive Director

12. 5:00 pm Adjournment Clinton B. Forbes, FPTA Chair

Next FPTA Functions & Board Meeting Will be Held: 2022 Legislative Day: Wednesday, February 16, 2022

9:00 am – 2:00 pm The Capitol, Tallahassee

FPTA Legislative Reception: Wednesday, February 16 2021

5:30 pm – 7:00 pm Location to be Determined

FPTA Board Meeting: Thursday, February 17, 2022

9:00 am- 12:00 pm aloft Tallahassee Downtown

200 North Monroe Tallahassee, FL 32301

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FPTA BOARD OF DIRECTORS & VOTING MEMBERS UPDATED 10/19/21

Yellow highlighter designates FPTA Leadership/Executive Committee

Tier 1 (Budgets of $36 million or more) All are Voting Members (9 Members)

Tim Garling, Broward County Transit (BCT) X Jim Harrison, Central Florida Regional Transit Authority (LYNX)/Tiffany Homler- Hawkins

X

Adelee Le Grand, CEO, Hillsborough Area Regional Transit Authority (HART)/Lorena Hardwick

X

Nathaniel Ford, Jacksonville Transportation Authority (JTA)/Cleveland Ferguson X

Eulois Cleckley, Miami-Dade Transit (MDT)/Robert Villar X

Clinton Forbes, PalmTran, FPTA Chair X

Brad Miller, Pinellas Suncoast Transit Authority (PSTA) X

Steve Abrams, South Florida Regional Transportation Authority (Tri-Rail)/Andrew Watt

X

Charles M. Heffinger, Jr., P.E./Michael Carman, SunRail X

Tier 2 (Budgets of $4 million - $36 million) Six are Voting Members

Michelle Arnold, Collier Area Transit (CAT), FPTA Treasurer X

Tonya Ellis, Escambia County Area Transit (ECAT) X

Jesus Gomez, Gainesville RTS, FTAFC Chair X

Robert Codie, Lee County Transit (LeeTran)

Bill Steele, Manatee County Transit (MCAT) Kurt Scheible, Pasco County Public Transportation, FPTA Vice Chair X

Tom Phillips, Polk County - Citrus Connection

Jane Grogg, Sarasota County Area Transit (SCAT- Sarasota)

Terry Jordan, Space Coast Area Transit (SCAT- Brevard) X

Angela Baldwin, StarMetro (Tallahassee)/Bill Hearndon

Kelvin L. Miller, Votran X Tier 3 (Budgets of less than $4 million) Five are Voting Members

Lamar Hobbs, Bay Town Trolley/ X

Richard Kolar, Charlotte County Area Transit

Joe DeGeorge, Hernando County

Karen Deigl, Indian River County Transit (GoLine)/Chris Stephenson X

Rod Delostrinos, Key West DOT X

Jill Brown, Lake County Public Transportation (LakeXpress)

William Powell, Martin County Public Transit

Booker “Tyrone” Parker, Okaloosa County Transit- Not paid dues

Murriah Dekle, St Lucie County Transit, FPTA Past Chair X

Rachel Garvey/Phong Nguyen, St. Johns County/Sunshine Bus

Nina Verzosa, Sun Trolley

Steven Neal, SunTran (Ocala) X

Tier 4 (CTC Members) Three are Voting Members Chris Harvey, Baker County Transit

Shawn Mitchell, Big Bend Transit X

Sharon Peeler, JTrans X

3

Connie Conley, Levy County Transit X Scott Clark, Sunshine Line (Hillsborough CTC)

Larry Sessions, Suwannee Valley Transit Authority

Boyd Thompson, Ride Solution (Putnam CTC)

Business Members

Voting Business Members

Harry White Apollo Video Technology/Luminator

Robert Frick Florida Transportation Systems

Non-Voting, Ex-Officio Members

Non Voting, Ex-Officio Members

Liz Stutts Florida Department of Transportation

Lisa Staes Center for Urban Transportation Research

David Darm Commission for the Transportation Disadvantaged

Jeff Kramer (Interim) Metropolitan Planning Organization Advisory Council

Sally Patrenos Floridians for Better Transportation

4

Florida Public Transportation Association Quarterly Board Meeting Minutes August 5, 2021 @ 9:00 a.m. via Zoom Webinar and in Tampa

Meeting called to Order: The meeting was called to order at 9:06 am via Zoom Webinar and in Tampa.

In attendance: The following were in attendance:

Transit System Members and Board Members (In-Person and On Phone/Zoom Video

Conference): Clinton B. Forbes, Kurt Schieble, Jesus Gomez, Michelle Arnold, Jim Harrison,

Cleveland Ferguson, Tim Garling, Steve Abrams, Lamar Hobbs, Steven Neal, Harry White, Tonya

Ellis, Lisa Staes, Elizabeth Stutts, Karen Deigl, Brad Miller, Robert Villar, Terry Jordan, Kelvin

Miller, Rod Delostronis, Lisa Staes, Tonya Ellis, Robert Frick, Don Scott (representing MPOAC),

Bill Hearndon, Erin Killebrew, Jane Grogg, and Lisa Bacot.

Others Present in Person or Zoom: Andrew Watt (SFRTA), Al Burns (PSTA), Santanau Ray, Holly

Cohen, Kelsey Frouge (FDOT Marketing Consultant), John Slot (LYNX), Brad Thoburn (FDOT),

Stephanie Lewis (CUTR), Khahlah Ffrench (FDOT), Lynn Gruber White, and Jodi Godfrey (CUTR).

Welcome to CUTR Lisa Staes, Associate Director of CUTR, gave an overview of CUTR and all of the activities and programs that are involved with.

Consent Agenda • Minutes from June 10, 2021 Meeting

Action Taken: A motion was made by Steve Abrams to approve the Consent Agenda; it was

seconded by Karen Deigl. Motion passed unanimously.

FPTA Hall of Fame Nomination: Michael J. Blaylock

Michelle Arnold announced that the Hall of Fame Committee met on July 21 to discuss the 2021

FPTA Hall of Fame nominations. There were two nominations for this year’s Hall of Fame. After

discussion of both individuals, the Committee felt that Michael J. Blaylock should be

recommended to receive the 2021 Hall of Fame. Michael began his extensive career in 1982,

with the Jacksonville Transportation Authority (JTA), the first expressway authority in Florida

5

and one of only four agencies in the country with responsibilities for building bridges, highways

and operating a public transport system. He also served as President of the Florida Public

Transportation Association and Vice Chairman of The Transportation and Expressway Authority

Membership of Florida or “TEAM Florida”.

He is also a founding member of the local chapter of COMTO and has received numerous

awards and recognitions over the course of his extensive career from a host of local, state and

national organizations for outstanding service and as a visionary thought leader.

Action Taken: Motion was made by Steven Neal and seconded by Jesus Gomez to approve

Michael J. Blaylock as the 2021 FPTA Hall of Fame Member. Motion passed unanimously.

Treasurer’s Report

Michelle Arnold gave the Treasurer’s Report. She noted that on the Current Budget vs Actuals

chart, we are approximately 10 months through our Fiscal Year, which will end on September

30, 2021. As of July 27, we have collected a little over $400,000 in revenue so far this year,

which is quite a bit under our estimated $572,500 that we anticipated in revenue for the year.

This is due to several events that were held virtually or not at all, like the Roadeo, the

Professional Development Workshop, and the Legislative Day. The good news is that our

expenses remain low, and are currently at $291,000. We are estimating that even though we are

under budget with Revenue Collections, we will still make a profit due to the lack of travel and

expenses associated with cancelled or virtual events. After a quick estimate of our remaining

expenses compared to our estimated net revenue will be approximately $50,000-$70,000.

Treasurer Arnold gave an update of the Statement of Financial Position, which is showing total

assets of $893,000, of which, a little over $104,000 are considered “Restricted Funds” these are

funds that are leftover dollars from numerous events that we plan with different agencies. We

save these dollars for future use for that particular event. Current liabilities are minimal.

Treasurer Arnold discussed the next year’s budget. We are assuming we will be back to normal

in regards to events, so, the budget reflects this. Lines 3, 7, 25, 29, 46, and 52 are all increased

due to the in-person Conference in October. These numbers are based on the 2018 Annual

Conference/EXPO. That year, we received $347,700.00 in revenue and had $260,000.00 in

Expenses. The revenue for this year’s event is estimated to be a bit lowered a bit, due to the

expected reduction in attendee turn out due to COVID-19 and APTA’s conference, which was

moved and is now very close to ours.

Lines 35 and 36- Lisa would like to ask for an increase to Amy’s contract. Right now, we pay her

consulting company $1,400 a month, she would like to request that we increase the contract

$150 a month to $1,550 a month. In addition, we’d like to request a bonus of up to $2,000, if the

Annual Conference makes a profit. Lisa reports that Amy does a fantastic job for the Association

and has saved us thousands of dollars over the years by not having to purchase separate

6

software for membership and events. The packet was printed prior to some changes

recommended by the Executive Committee and Lisa Bacot stated the requested increase to

Amy’s contract will be reflected in the final budget.

Line 40- We shouldn’t need the services of a tax attorney this year, so this line item will be

removed. Line 43- Harvard will probably ask for a slight increase this year (this is for our

Financial Statements and Taxes). They typically estimate a small annual increase each year, but

their rates are still well below typical accounting fees.

Action Taken: Motion was made by Steve Abrams and seconded by Kurt Schieble to make the

changes to the proposed budget and approve the entire Treasurer’s Report. Motion passed

unanimously.

Proposed NSTP Evaluation Criteria Presentation by FDOT

Liz Stutts and Khalilah Ffrench of FDOT gave an overview of the proposed New Starts Evaluation

Criteria. Chair Forbes requested that FDOT hold a New Starts Virtual Meeting for the transit

systems to review the presentation further and have an opportunity to ask questions. FDOT

agreed and will work with FPTA to get it scheduled.

FTAFC Update: Status of Florida’s Electric Vehicle Solicitation by

PSTA

FTAFC President, Jesus Gomez, stated that the Finance Corporation has been focused on

working with PSTA to release the RFP for Florida Electric Transit Buses with Charging and

Associated Equipment. This RFP was released on July 15th, and the pre-proposal meeting was

held on July 27 via webinar. Over 35 individuals attended the pre-proposal meeting and PSTA

carefully walked through the RFP Scope and outlined the deadlines and requirements. The

questions related to the RFP are due on September 7, and the deadline for submittals is

September 14th.

President Gomez asked Al Burns, Procurement Director with PSTA, to give an overview of the

RFP and other issues. A question arose about whether or not other transit systems are allowed

to piggyback off of the contract and are we charging them more than Florida systems. The

answer was given that, yes, they will be allowed to piggyback, but the discussion of an increased

fee was not discussed.

A motion was made by Steven Neal to ask the FTAFC to meet to discuss if out of state transit

systems should pay a higher fee than Florida systems to order off of the contract. Motion was

seconded by Karen Deigl. Motion passed unanimously.

7

Update: COVID-19 Recovery Statewide Marketing Effort Chair Forbes stated that he had met with Liz Stutts and Kenyatta Lee from FDOT, their Marketing Consultant, and Lisa Bacot to further discuss the Statewide Marketing effort. It was noted that due to the Delta Variant, this may slow down our own recovery efforts; however, we all discussed and agreed that public transit has never been unsafe to use and that we really need to let the public know how vital our services have been during the pandemic. Chair Forbes stated that the FDOT Marketing Consultant discussed some starting points and noted that it might be helpful to possibly get local doctors or someone from the Department of Health to give some type of testimonial. In addition to stressing the cleaning efforts all of the transit systems have implemented and other key areas. A survey of riders and potentially non-riders was also discussed, but, we felt that we need to move forward with some type of campaign a little more quickly, as surveying riders can be time consuming. We will plan a survey a little down the road and possibly alter or add to the campaign accordingly. A discussion of the survey was occurred, with some members wanting this to happen sooner than later. FDOT stated that CUTR will be doing a survey of non-riders in the near future to ascertain why people don’t use transit in our State. In addition, it was noted that possibly having information tailored towards larger systems or smaller systems would be useful. Brad Miller suggested that if testimonials are needed, possibly a local hotel general manager in Pinellas County would be willing to provide one. After some discussion of numerous ideas for the campaign, Chair Forbes stated that he would like to form a Committee made up of one (1) member of each tier of FPTA. This would be a total of five (5) people, including himself, to help us move through this process as efficiently as possible. The following individuals were appointed to the FPTA Statewide Marketing Committee:

• Chair: Clinton Forbes, Palm Tran

• Tier 1: Steve Abrams, SFRTA

• Tier 2: Tonya Ellis, ECAT

• Tier 3: Lamar Hobbs, Bay Town Trolley

• Tier 4: Connie Conley, Levy County In addition, Chair Forbes held an open discussion on whether or not the transit system’s themselves would be able to financially support this effort, using the various relief packages than many systems have received. Chair Forbes will ensure there is a Standing Report on the FPTA Full Board Meeting Agenda regarding the Statement Marketing Campaign.

Ex-Officio & Business Class Member Reports Ex-Officio & Business Class Members gave their reports.

8

Florida Department of Transportation – Liz Stutts gave an update for FDOT, she gave updates

related to many initiatives that FDOT has initiated, including a job shadowing program. This

program will involve District staff shadowing at transit system offices and vice versa.

Center for Urban Transportation Research- Lisa Staes gave a CUTR update noting their

Transportation Achievement Award, which will be given to Sonny Holzman on November 9. She

also discussed the PDW had 681 individual users, so far, that have logged into training sessions.

26 training session in all.

Metropolitan Planning Organization Advisory Council- Don Scott gave an update for Jeff

Kramer. He discussed the highlights of the current Federal Infrastructure bill.

Floridians for Better Transportation – Sally Patrenos was not present.

Florida Commission for the Transportation Disadvantaged- David Darm was not present.

Business Members- Harry White and Robert Frick discussed that the supply chain is still not

caught up yet; however, most business members are now traveling again. A potential new

award was discussed based on visits to Business Member exhibits at our Annual

Conference/EXPO. Lisa Bacot will meet with Harry and Robert to discuss further.

Executive Director Report Lisa Bacot gave an update on all of the Events and Conferences that FPTA holds, such as the

PDW and the October Annual Conference/EXPO. She gave a brief update on the status of the

Strategic Plan and mentioned the Covid-19 Marketing Effort will fit in well with the plan’s

marketing components. She gave quick updates on the VW Settlement dollars, the CTD/ADA

issue, the Medicaid NEMT concerns, and noted that the legislative affairs committee will be

meeting soon to discuss our 2022 Legislative Platform.

Round the State

All transit systems discussed their current situation regarding ridership levels, COVID-19 issues,

and other service updates, etc.

Meeting Adjourned: The Chair adjourned the meeting at 12:07 p.m.

9

Florida Public Transportation Association, Inc.Budget vs. Actuals

October 2020 - September 2021

Accrual Basis Friday, October 15, 2021 11:30 AM GMT-04:00 1/3

TOTAL

ACTUAL BUDGET OVER BUDGET % OF BUDGET

Revenue

Advertising 750.00 5,000.00 -4,250.00 15.00 %

1/2 Page 275.00 275.00

1/2 Page Back Fold 650.00 650.00

Business Card 225.00 225.00

Full Page 2,400.00 2,400.00

Total Advertising 4,300.00 5,000.00 -700.00 86.00 %

Annual Conference 85,525.00 100,000.00 -14,475.00 85.53 %

FDOT


Mid-year PDW 10,000.00 -10,000.00

Op/Mech. Roadeo 35,000.00 -35,000.00

Transit Leadership Program 20,000.00 -20,000.00

Total FDOT 5,000.00 75,000.00 -70,000.00 6.67 %

FTA Finance Corporation 15,000.00 -15,000.00

Interest Earned 52.73 52.73

Membership

Associate 3,750.00 1,500.00 2,250.00 250.00 %

Business Class 33,300.00 35,000.00 -1,700.00 95.14 %

Corporate

Corporate F/R 262,550.08 260,000.00 2,550.08 100.98 %

CTC 4,000.00 5,500.00 -1,500.00 72.73 %

Total Corporate 266,550.08 265,500.00 1,050.08 100.40 %

Ex-Officio

Florida DOT Membership 500.00 500.00 0.00 100.00 %

Florida for Better Transportation 500.00 500.00 0.00 100.00 %

MPOAC 500.00 500.00 0.00 100.00 %

T. D. Commission 500.00 500.00 0.00 100.00 %

USF/CUTR 500.00 500.00 0.00 100.00 %

Total Ex-Officio 2,500.00 2,500.00 0.00 100.00 %

Total Membership 306,100.08 304,500.00 1,600.08 100.53 %

Miscellaneous Event Revenue (PDW & Transit Leadership Fees) 2,450.00 5,000.00 -2,550.00 49.00 %

Op/Mech. Roadeo 65,000.00 -65,000.00

Transit Day 750.00 3,000.00 -2,250.00 25.00 %

Uncategorized Revenue 491.79 491.79

Total Revenue $404,669.60 $572,500.00 $ -167,830.40 70.68 %

GROSS PROFIT $404,669.60 $572,500.00 $ -167,830.40 70.68 %

Expenditures

Accounting/Review

Harvard & Associates 4,300.00 3,800.00 500.00 113.16 %

Wadsworth, Humphress & Hollar 6,050.00 6,600.00 -550.00 91.67 %

10




TOTAL


Total Accounting/Review 10,350.00 10,400.00 -50.00 99.52 %

Additional Training 25,000.00 -25,000.00

Administrative Support

Bacot Consulting, LLC 155,026.11 154,500.00 526.11 100.34 %

KW4N Design Group, LLC 15,650.00 17,300.00 -1,650.00 90.46 %

Virtual Conference Support 2,500.00 -2,500.00

Total KW4N Design Group, LLC 15,650.00 19,800.00 -4,150.00 79.04 %

Tax Attorney Services -2,272.50 10,000.00 -12,272.50 -22.73 %

Total Administrative Support 168,403.61 184,300.00 -15,896.39 91.37 %

Advertising Expense 4,000.00 -4,000.00

Bad Debts 10,400.00 10,400.00

Bank Charges and Fees 5,309.09 10,000.00 -4,690.91 53.09 %

Conferences


Mega-Roadeo 125,000.00 -125,000.00

Mid-Year Conference (DOT & FPTA) 35,000.00 -35,000.00

Transit Day 3,000.00 -3,000.00

Transit Leadership Program 9,959.63 25,000.00 -15,040.37 39.84 %

Total Conferences 59,529.80 258,000.00 -198,470.20 23.07 %

Copying/Printing 10,007.17 12,000.00 -1,992.83 83.39 %

Dues & Memberships 3,235.00 4,000.00 -765.00 80.88 %

Governmental Consulting 46,885.00 48,000.00 -1,115.00 97.68 %

Insurance

Business owners Policy (General Liability & Contents) 979.45 1,000.00 -20.55 97.95 %

Commercial Crime/Employee Dishonesty 750.00 -750.00

Directors and Officers Liability/Employment Practices Liability 1,268.00 1,000.00 268.00 126.80 %

Event Insurance 300.00 -300.00

Total Insurance 2,247.45 3,050.00 -802.55 73.69 %

Miscellaneous 50.00 500.00 -450.00 10.00 %

Office Equipment & Supplies 190.25 500.00 -309.75 38.05 %

Office Rental 6,438.19 6,350.00 88.19 101.39 %

Postage 1,305.87 1,000.00 305.87 130.59 %

Refunds -276.10 -276.10

SEP IRA Match 4,999.92 5,000.00 -0.08 100.00 %

Sponsorships 4,750.00 25,000.00 -20,250.00 19.00 %

Taxes 500.00 -500.00

Taxes & Licenses 899.02 899.02

Telephone 200.00 -200.00

Travel 14,879.38 34,500.00 -19,620.62 43.13 %

Meals & Entertainment 5,522.56 5,522.56

Total Travel 20,401.94 34,500.00 -14,098.06 59.14 %

Web Page/Computer 2,739.29 2,500.00 239.29 109.57 %

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TOTAL


Total Expenditures $357,865.50 $634,800.00 $ -276,934.50 56.37 %

NET OPERATING REVENUE $46,804.10 $ -62,300.00 $109,104.10 -75.13 %

Other Expenditures

Reserves 49,800.00 -49,800.00

Total Other Expenditures $0.00 $49,800.00 $ -49,800.00 0.00%

NET OTHER REVENUE $0.00 $ -49,800.00 $49,800.00 0.00 %

NET REVENUE $46,804.10 $ -112,100.00 $158,904.10 -41.75 %

12

Florida Public Transportation Association, Inc.Statement of Financial Position

As of September 30, 2021

Accrual Basis Thursday, October 14, 2021 01:31 PM GMT-04:00 1/2

TOTAL

ASSETS

Current Assets

Bank Accounts

Ameris Checking 799,847.92

BOA-2830 0.00

Fifth Third-8825 0.00

Total Bank Accounts $799,847.92

Accounts Receivable

Accounts Receivable 262,552.46

Due from FTAFC 0.00

Total Accounts Receivable $262,552.46

Other Current Assets

Accounts Receivable2 0.00

Allowance for Bad Debts 0.00

Petty Cash 25.00

Prepaid Expenses 52,400.18

Uncategorized Asset 0.00

Undeposited Funds 0.00

Total Other Current Assets $52,425.18

Total Current Assets $1,114,825.56

Fixed Assets

Accumulated Depreciation -8,018.00

Furniture & Equipment 8,018.00

Total Fixed Assets $0.00

Other Assets

Ameris Bank - 3 Year CD 104,240.67

Total Other Assets $104,240.67

TOTAL ASSETS $1,219,066.23

13

Florida Public Transportation Association, Inc.Statement of Financial Position

As of September 30, 2021

Accrual Basis Thursday, October 14, 2021 01:31 PM GMT-04:00 2/2

TOTAL

LIABILITIES AND EQUITY

Liabilities

Current Liabilities

Accounts Payable

Accounts Payable 635.12

Total Accounts Payable $635.12

Credit Cards

AMEX-1000 0.00

Total Credit Cards $0.00

Other Current Liabilities

Accounts Payable2 0.00

Accrued Expenses 7,925.95

Unearned Revenue 443,255.08

Total Other Current Liabilities $451,181.03

Total Current Liabilities $451,816.15

Total Liabilities $451,816.15

Equity

Net Assets-Unrestricted 619,276.24

Opening Balance Equity 0.00

Restricted Annual Conference Funds 61,260.11

Restricted Roadeo Funds 29,268.86

Restricted Transit and TD Day Funds 13,355.77

Net Revenue 44,089.10

Total Equity $767,250.08

TOTAL LIABILITIES AND EQUITY $1,219,066.23

14

TIER I (~$705,000 – ~$921,000) – 12 Weeks

• $500,000 - $700,000 – Billboard Advertising* o Purpose: Reach individuals that are looking to sell their car or walking in

major metro areas to and from work. o Potential to have multiple billboards (~50 or more), both stagnant and

digital, across the state of Florida and touching all major metro areas, including smaller ones if desired.

• $13,000 – Brand Videos and Social Media Videos o Purpose: To reach potential riders and current riders on social media

platforms and to be used for any digital advertising opportunities and individuals without cable.

▪ 1:30 min. to 2:30 min. Brand Video ▪ 1:30 min. to 2:30 min. Alternate Brand Video ▪ 30-second PSA ▪ 15-second PSA ▪ 15-second PSA

• $48,000 - $52,000 – Facebook/Instagram Advertising o Purpose: Reach any individual within the state of Florida with access to

Facebook, Facebook Messenger, or Instagram. These advertisements will be shown as the individual scrolls through their social media platforms.

▪ ~$600 per day ▪ ~33.6K – 97K people reached per day ▪ ~2.3K – 6.6K link clicks per day

• $48,000 - $52,000 – Google Advertisement o Purpose: Reach any individual within the state of Florida with access to

the internet. The advertisement could use key words, such as public transit, transportation, Florida transit system, etc. to target specific individuals looking for more transit opportunities.

▪ ~$530 per day ▪ ~ 5.79K – 8.53K ad clicks per month

• $48,000 - $52,000 – Pandora/SiriusXM/Tunein/Soundcloud Audio Advertisement with SXM Radio – Potential to go even higher and average 2 weekly frequency (ensure that each individual listens to the ad 2 times – but $320K or higher). As of right now this budget allows for 1.31 weekly frequency.

o Purpose: To reach individuals interested in learning more about transit opportunities within the state of Florida. This is a way to reach younger audiences that do not have access to cable and use radio/music/podcasts as their main form of media.

o SXM Radio is a personalized advertising agency that directly works with some of the top radio/podcast outlets.

o 30-second audio advertisement: ▪ ~ 1.46 million estimated reached ▪ Option to include display banner

• $48,000 - $52,000 – Spotify Audio/Horizonal Video/Vertical Video

15

o Purpose: To reach potential riders interested in learning more about transit opportunities within the state of Florida. This is a way to reach audiences and choice riders that use radio/music/podcasts as their main form of media

o Need to contact Spotify for anything over $25,000.

• $48,000 - $52,000 – YouTube Advertising o Purpose: Reach individuals of all ages that visit YouTube and may or may

not have access to cable. ▪ ~$595 per day ▪ ~ 5,950 views per day – individuals that click on the advertisement ▪ ~ 23,800 impressions per day – individuals that view but do not

interact with the advertisement ▪ FPTA will only be charged for per click on video advertisement

TIER II (~$233,000 – ~$443,000) – 12 Weeks



digital, across the state of Florida and touching all major metro areas, including smaller ones if desired.

• $13,000 – Brand Videos and Social Media Videos o Purpose: To reach potential riders and current riders on social media

platforms and to be used for any digital advertising opportunities and individuals without cable.




▪ ~$300 per day ▪ ~17.2K – 49.8K people reached per day ▪ ~1.2K – 3.5K link clicks per day



▪ ~$130 per month ▪ ~ 1.42K – 2.1K ad clicks per day

• $24,000 - $26,000 – Pandora/SiriusXM/Tunein/Soundcloud Audio Advertisement with SXM Radio

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o Purpose: To reach individuals interested in learning more about transit opportunities within the state of Florida. This is a way to reach younger audiences that do not have access to cable and use radio/music/podcasts as their main form of media.

o SXM Radio is a personalized advertising agency that directly works with some of the top radio/podcast outlets.

o 30-second audio advertisement that could be given to SXM Radio or created by SXM Radio:

▪ ~935K estimated reached ▪ Option to include display banner

• $24,000 - $26,000 – Spotify Audio/Horizonal Video/Vertical Video o Purpose: To reach those interested in learning more about transit

opportunities within the state of Florida. This is a way to reach audiences that do not have access to cable and use radio/music/podcasts as their main form of media

o Audio Ad: ▪ $0.018 per impression ▪ 280K – 290K estimated impressions ▪ 260K – 280K estimated reach

o Horizontal Video: ▪ $0.039 per video impression ▪ 120K – 130K estimated impressions ▪ 120K – 140K estimated reach

o Vertical Video: ▪ $0.042 per impression ▪ 110K – 120K estimated impressions ▪ 110K – 130K estimated reach


not have access to cable. ▪ ~$297 per day ▪ ~ 2,970 views per day – individuals that click on the advertisement ▪ ~ 11,880 impressions per day – individuals that view but do not


TIER III (~$60,000 – ~$99,000) – 8 Weeks



digital, across the state of Florida and touching all major metro areas. However, might want to pick two or three major markets that have the most potential ridership based on desired location of billboard and format of billboard.

• $13,000 – Brand Videos and Social Media Videos

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o Purpose: To reach potential riders and current riders on social media platforms and to be used for any digital advertising opportunities and individuals without cable.




▪ ~$100 per day ▪ ~6.4K – 18.4K people reached per day ▪ ~512 – 1.5K link clicks per day



▪ ~$75 per month ▪ ~ 810 – 1.21K ad clicks per day

• $1,000 - $2,000 – YouTube Advertising (Google Ad account needed) o Purpose: Reach individuals of all ages that visit YouTube and may or may

not have access to cable. o ~ $19 per day spent to reach audiences within Florida.

▪ FPTA will only be charged for per click on video advertisement. As of right now, YouTube estimates that each click will cost roughly $1.38 based on the minimum budget (13-14 unique clicks per day).

▪ Daily budget could increase or decreased based on daily clicks.

• $4,000 - $6,000 – Pandora Audio Advertisement with AudioGo o Purpose: To reach individuals interested in learning more about transit

opportunities within the state of Florida. This is a way to reach audiences that do not have access to cable and use radio/music/podcasts as their main form of media. AudioGo is a free service that is self-service.

o 30-second audio advertisement ▪ ~ 277.8K estimated impressions ▪ ~ 205.9K estimated reach ▪ Option to include 3 display banners

• $4,000 - $6,000 – Spotify Audio Advertisement and/or Horizonal and Vertical Video

o Purpose: To reach interested in learning more about transit opportunities within the state of Florida. This is a way to reach audiences that do not have access to cable and use radio/music/podcasts as their main form of media.

o Audio Ad:

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▪ ~ $0.018 per impression ▪ ~ 280K – 290K estimated impressions ▪ ~ 260K – 280K estimated reach

o Horizontal Video: ▪ ~ $0.039 per video impression ▪ ~ 120K – 130K estimated impressions ▪ ~ 120K – 140K estimated reach

o Vertical Video: ▪ ~ $0.042 per impression ▪ ~ 110K – 120K estimated impressions ▪ ~ 110K – 130K estimated reach


not have access to cable. ▪ ~$90 per day ▪ ~ 900 views per day – individuals that click on the advertisement ▪ ~ 3,600 impressions per day – individuals that view but do not


* Note on Billboard Advertising:

• There are three major billboard agencies with opportunities within the state of Florida and multiple billboard options (digital/stagnant/marketplace) in all of the major metro areas: BLIP, Clear Channel Outdoor (provides “discount rate” once AOR is submitted), and OUTFRONT Media.

o Stagnant/Guaranteed Billboards tend to be more expensive, as this is 24/7 possibility of impressions.

o Digital Billboards are less expensive because the advertisement would be featured amongst 6 to 8 other ads and be circulated throughout the day.

o Marketplace Billboards is an opportunity given by BLIP that is a per day budget system that will share the ad during certain hours of the day, for example during prime driving or walking time for those without transportation (6 AM – 10 AM or 3 PM to 7 PM, etc.). This is the least expensive opportunity, but only hits major targets in Pensacola, Orlando, and Panama City.

• With any of these budgets, multiple stagnant and digital bulletin boards could be reached in any of the major markets within Florida. Final rate would be determined by billboard location desired and whether FPTA wanted it to be stagnant or digital. Thousands upon thousands of impressions would be reached per day in either plan.

• All these items are subject to change, as no billboards can be put on “HOLD” until fully decided and approved.

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2022 FPTA DRAFT Legislative Platform

o Waive the 50/50 match for the State Public Transit Block Grant for one more year in

the FY 22-23 Implementing Bill.

o Fund the Florida Commission for the Transportation Disadvantaged’s Innovation and

Service Development Grants.

o Seek federal funding for transit purposes through appropriations to assist with the

purchasing of electric vehicles and the associated infrastructure.

o Monitor FDOT’s initiatives to make their funds more flexible, such as:

o Allow the use of TNC’s through Ch. 14-90, FAC

o Make SIS funds more easily available to be used on transit projects.

o Allow the use of District Dedicated Revenue on transit projects.

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Priority ACTION RESOURCE OUTCOME IMPACT EFFORT/ DURATION TIME FRAME

Priority(1- High, 5-

Low)ACTION RESOURCE OUTCOME IMPACT

(1-High, 5- Low)EFFORT/ DURATION

(1-High, 5-Low) TIME FRAME

1 Increase authority of Exec Committee and repurpose Board meetings Executive Committee Create consent agenda 3 5 Completed- 2018

1Board alternate program- all GMs must have an alternate and agency attends a minimum of 1 Board meeting per year

Executive Director/ Board Amy collected Alternates for all GM's/Greater participation by all agencies 2 5 Completed - 2020

3 Focus Board meetings on ideas to address current strategic issues impacting transportation Executive Director / Board Agenda item that focuses on ideas at each

board meeting 2 3 Ongoing

5 Establish goals for committees All Committees Goals created 3 4 2022


1 Work with Membership Coordinator on development of an integrated registration and database system Membership Coordinator Creation of an integrated registration and

database system 2 4 Completed- 2018

4 Develop a social media strategy and implement use of social media Marketing Committee/ Consultant

Greater exposure, branding and visibility - Beginning discussion of a Statewide

Marketing Committee2 5 2021-2022


1

Evaluate potential new revenue for the FTAFC.i. Determine level of interest in potential other consortiums, such as:1. Commuter bus, articulated bus, electric bus and trolley bus.2. Survey Members.

FTAFC Board Survey of members 3 3 Completed- 2018

2 Review opportunities for non-dues revenues, create proposal and implement Executive Director / Board Increase revenue- Moving forward with

Electric Vehicle Consortium 3 5 Completed - 2021


1 Complete and Plan all FPTA Sponsored Events. Executive Director/ Membership Coordinator

Events held: Annual Conf/EXPO, Legislative Day, PDW (Virtual), Transit Leadership

Program, Roadeo1 3 2021-2022

2 Continue to Recruit and Increase FPTA Membership Executive Director/ Membership Coordinator Increase membership 3 3 2021-2022

2 Attend/Plan three (3) transit advocacy events around the state. Executive Director Hold Transit Advocacy Events 3 3 2021-2022

2 Create and Update FPTA Documents and Publications. Executive Director Create/Update all documents and publications 3 3 2021-2022

3 Begin Implementation of a Transit Insurance Fund Executive Director Creation of a TIP- Began Discussion of this, but, did not appear to be very useful 3 3

Research showed our industry was not conducive to a pool


3 Continue to Grow the Executive Directors’ personal development skills. Executive Director Executive Director attends conferences and

events that grow her skills 3 5 Ongoing


Administrative Goal- Perform job duties of the Executive Director focused on effective management of the limited resources of the association and increasing the benefits to the membership.

Executive Director Job Duties: Marketing and communication of FPTA activities, plan all FPTA events, manage internal infrastructure for operating the association, diversify and increase revenue.

4 2 3 Completed- 2018

Governance Activities

Infrastructure and Internal Operations

Generation and Diversification of Revenue

Membership Services and Relationships

Personal Development

Goal- Advocacy

Increase advocacy at the state, federal and local levels to benefit Florida’s transit industry.

Review by-laws to explore opportunities to refine or expand membership categories Executive Director/ Board Make recommendation to Board for Bylaw

change- Altered CTC and Trolley annual dues

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1 Connect the Board to a Federal level on a quarterly basisthrough APTA or other channels APTA/CTAA Hold Quarterly conference calls/webinars for

Federal updates from APTA 2 3 2022

2 Increase reputational brand in state capitol Executive Director / Board Hire a Governmental Consulting firm to assist 1 1 Completed- 2019

2 Advocate for legislation specific to some agencies Executive Director / Legislative Committee Hired a lobbying firm, advocating for numerous items specific to transit. 2 2 Ongoing

2 Draft positions description of advocacy role on behalf ofFPTA membership; include options for filling role Legislative Committee Position description- with options 2 2 Completed- 2019

2 Hire person, consultant or other resource to match scopeof work/ position description Executive Director/ Board Resource hires 2 1 Completed- 2019

2 Recast purpose of Legislative committee to focus oncoalition activities

Executive Director/ New hire/ LegislativeCommittee

New scope for committee focused on coalition activities 3 3 Completed- 2019

2 Determine strategy for Advocacy Executive Director/ new hire Measurable performance goals 2 3 Ongoing

2 Build an Urban Coalition while maintaining balance withrural/CTC constituents Executive Director / Board Creation of an Urban and CTC Coalition 2 4 Ongoing

5 Capitalize on multi-modal projects in progress to increaseawareness of FPTA ?? ?? ?? 2022


2 Modify committee communication to be more aligned toFDOT Executive Director/ FDOT Modification of committees 3 3 2022

2 Provide more training and education to members throughmembers Education Committee

Creation of a monthly education email to members/Creation of a Transit Leadership

Program1 2 Ongoing for 2020

and 2021

3 Re-engage the Education Committee with a goal Education Committee Creation of a goal 3 3 2022

2 Increase awareness of events in monthly newsletter- getaccess to FDOT communications Executive Director/ FDOT Increase awareness 1 4 2022

3 Conduct a needs assessment to determine membersneeds for training and educations Education Committee/FDOT/CUTR Training and Education needs 1 3 2022

3 Capture existing training and development resources andcurriculum to connect and communicate to members Education Committee Increase awareness, exposure and

participation 3 3 2022

3 Determine gap between needs assessment and existingtraining and develop a plan to close the gap Education Committee Training Plan 2 4 2021


1 Board members participate on partner boards,committees, associations and bring connection to FPTA ??? ??? 5 3 2022

2 Integrate FPTA and FDOT contact lists Executive Director/ FDOTEstablishment of a joint list and/or process to communicate meetings, trainings, and other

items2 3 2022

2 Increase communications and connections with FDOTand FDOT/CUTR Transit Networks Executive Director/ FDOT Creation of a monthly education email to

members 2 3 2022

3Increase business member involvement in Board,committees and events while making involvement morevaluable to them

Executive Director/Board

Allow Business Members to present at our Board Meetings for the cost of

breakfast/lunch/receptionInclude Business Members in Committees

Add to Webpage as a Benefit

3 2 Completed- 2017

3 Partner with other associations and agencies to providetraining, to communicate, for events etc. Executive Director/Other Associations

Creation of a monthly education email to members/Coordination with other

Associations4 2 Completed- 2020

3 Invite business to sponsor lunch at Board meeting tospotlight their companies Invitation to Business Members Increase value of business membership 3 1 Completed- 2017

3 Communicate through social media Marketing Committee/ Consultant Increase awareness of events 3 3 Ongoing

4 Expand Invitation to Business Members Email Invitation to Speak at our Board Meetings Increase % of meeting participation 4 1 Completed- 2018

4 Increase membership through broader channels thantraditional transportation Alternative mode providers Increased membership 4 4 2022

5 Build more strategic business partnerships to addresschanges in transportation (alternative modes etc) Alternative mode providers ??? ??? 2022

Build collaborative external and internal partnerships in order to increase value for all members and attract new membership.

GOAL- EDUCATION

Provide and coordinate education and training opportunities to address the workforce development needs of the membership.

GOAL- PARTNERSHIPS

22

5

Provide additional services to members such as: fleetdiscounts, insurance coverage, free prescription cards,telephone service contracts and collaborative languagetranslation services

Executive Director/Other AssociationsResearch conducted, and Services created, if beneficial to FPTA, EV Procurment is moving

forward.2 5 2021

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FPTA ANNUAL Meeting

Documents

Transcript of FPTA ANNUAL Meeting