Moving From

Traditional to

Social Media

Platforms

Chua Junjie (NTU)

Chia Yew Boon (NTU)

Paradigm Shift

• To date, social media is often used as an

extension of traditional practice

• Turn it on its head and ask what new

services can be offered and select suitable

social media tools to deliver the service

1. Increase visibility of the presenters by

giving them more ownership about their

content

2. Fostering greater communication and

interaction

3. Rich collection of materials jointly

produced by the committee and

participants

What’s New?

Aggregate, Enrich and

Distribute Conference

Content using

Participatory Design

IATUL ConferenceTraditional

Website

Social Media

Conference Site

Traditional Website Social Media

Enhanced Website

Communication

Tool Type

Broadcast Community Building

Content Type &

Presentation

Static On-going Changes and Additions

More Text-Based More Multimedia Elements e.g.

Twitterfountain

Moderated/Edited; More

Formal and Official

Dynamic and Spontaneous;

More Informal Tone

Content

Contributors

Organising Committee Organising Committee,

Conference Speakers and

Participants

Comparison

Tools Used

Tools Used

Tools Used

Increase visibility of the presenters by

giving them more ownership about

their content

Outcome 1

Image to represent

Institution/university

Increase visibility of the presenters

Author’s photo

and affiliations

Delegates could give

feedback to

presenters

before, during and

after the conference

Google Map

Fostering greater

communication

and interaction

Outcome 2

Harsh tags

assigned for

each paper e.g.

Tweet to #p232

Fostering greater communication

and interaction

#iatul2012 or

@iatul2012

OR

Fostering greater communication

and interaction

Live broadcast of keynote

sessions using Livestream

User Engagement -

Enhancing information

sharing

Fostering greater communication and

interaction

Fostering greater communication

and interaction

Participants contribute to the slideshow by tweeting to #iatul2012 and/or contributing

their photos via twitter account or flickr account

Visual Display - tweets and Flickr-

images – using Twitterfountain

Fostering greater communication

and interaction

Outreach to people who are not participants at the conference

Rich collection of materials

jointly produced by the

committee and participants

Outcome 3

Google reader used to

archive the tweets

gathered

Tweets were embedded

into each abstract on the

IATUL 2012 blog

Rich collection of materials coproduced by

the committee and participants

What are key takeaway points for our

project members?

Question

Skills used in this project are actually

extensions of our library traditional roles and

capabilities such as Archiving and

Promotion and Outreach

Key Takeaway Points

Key Takeaway Points

Social media tools - not just an extension of

our traditional practice – think of new

services we can offer

Social media tools allow end users to have

more chances to take ownership and

contribute content (e.g. photos)

Key Takeaway Points

Social media tools help widen outreach e.g.

content dissemination and sharing - beyond

the physical constraints of a conference

Traditional conference website and social

media enhanced conference website

complement one another

The End