Foursquare: Why You Want To Claim Your Business...
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Transcript of Foursquare: Why You Want To Claim Your Business...
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ideagirlmedia.comIdea Girl MediaKeri Jaehnig | Idea Girl Media | Copyright © 2011 Culturally Connected, LLC | All Rights Reserved.
Why You Want To Claim Your
Business……And Map The Secrets Your
Customers Are Telling You!
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ideagirlmedia.comIdea Girl MediaKeri Jaehnig | Idea Girl Media | Copyright © 2011 Culturally Connected, LLC | All Rights Reserved.
DESK TOP
MOBILE PHONE
COMPATIBLE!COMPATIBLE!
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ideagirlmedia.comIdea Girl MediaKeri Jaehnig | Idea Girl Media | Copyright © 2011 Culturally Connected, LLC | All Rights Reserved.
Some statistics from our Some statistics from our society…society…* There are 5.3 BILLION mobile subscribers – 77% of the
world population!
* Mobile device sales rose in 2010 – smart phone sales the strongest.
* In the USA 25% of mobile users are mobile-only.
* Today in USA 90% of mobile subscribers have an Internet-ready phone.
* US mobile ad revenues are expected to hit $1 Billion in 2011!
* 300,000 mobile apps have been developed in 3 years.* Mobile apps have been downloaded 10.9
billion times.
* 50% of US mobile customers predicted to have smart phones Q4 2011.
* 292,847,098 mobile phones as of * 292,847,098 mobile phones as of 6/2010….and increasing!6/2010….and increasing!
~ Data from ThinkMobi & Wikipedia, February 2011.
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ideagirlmedia.comIdea Girl MediaKeri Jaehnig | Idea Girl Media | Copyright © 2011 Culturally Connected, LLC | All Rights Reserved.
Most popular activities on the mobile web…Most popular activities on the mobile web…
•Mobile search •Reading news & sports
information •Downloading music &
videos•Email & instant messages
“There are more than 200 million active users [40 %] currently accessing Facebook through
their mobile devices.” ~Facebook, January 2011
Image credit: cnet.~ Data from ThinkMobi , February 2011.
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ideagirlmedia.comIdea Girl MediaKeri Jaehnig | Idea Girl Media | Copyright © 2011 Culturally Connected, LLC | All Rights Reserved.
The future on the mobile The future on the mobile web…web…
1) Money transfer 2) Location-based services 3) M-health4) M-payment
~ Data from ThinkMobi, February 2011.
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ideagirlmedia.comIdea Girl MediaKeri Jaehnig | Idea Girl Media | Copyright © 2011 Culturally Connected, LLC | All Rights Reserved.
•FREE to sign-up!•Customers become brand
ambassadors!•Mayor specials encourage customer
loyalty!•Check-ins can be syndicated to social
share partners:
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ideagirlmedia.comIdea Girl MediaKeri Jaehnig | Idea Girl Media | Copyright © 2011 Culturally Connected, LLC | All Rights Reserved.
Note: Check-in,
but location kept
private.1234
Friends
1859 Followers
414 Connections
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ideagirlmedia.comIdea Girl MediaKeri Jaehnig | Idea Girl Media | Copyright © 2011 Culturally Connected, LLC | All Rights Reserved.
Still think Still think Foursquare’sFoursquare’s no big dealno big deal??
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ideagirlmedia.comIdea Girl MediaKeri Jaehnig | Idea Girl Media | Copyright © 2011 Culturally Connected, LLC | All Rights Reserved.
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ideagirlmedia.comIdea Girl MediaKeri Jaehnig | Idea Girl Media | Copyright © 2011 Culturally Connected, LLC | All Rights Reserved.
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ideagirlmedia.comIdea Girl MediaKeri Jaehnig | Idea Girl Media | Copyright © 2011 Culturally Connected, LLC | All Rights Reserved.
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ideagirlmedia.comIdea Girl MediaKeri Jaehnig | Idea Girl Media | Copyright © 2011 Culturally Connected, LLC | All Rights Reserved.
FOR BUSINESSFOR BUSINESS
•Venues•Brands
~ With or without locations
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ideagirlmedia.comIdea Girl MediaKeri Jaehnig | Idea Girl Media | Copyright © 2011 Culturally Connected, LLC | All Rights Reserved.
Brick & Mortar Businesses…Brick & Mortar Businesses…
•Attract new customers!•Encourage customer loyalty!
•Let your customers take your message viral!
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ideagirlmedia.comIdea Girl MediaKeri Jaehnig | Idea Girl Media | Copyright © 2011 Culturally Connected, LLC | All Rights Reserved.
EXAMPLE: Claimed Venue.
•Lists Twitter ID.•Leaves a message to patrons.•Can add to your To-Do list.
* Needs photos!
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ideagirlmedia.comIdea Girl MediaKeri Jaehnig | Idea Girl Media | Copyright © 2011 Culturally Connected, LLC | All Rights Reserved.
Grab the code Grab the code to place the to place the
button on your button on your website, blog, website, blog, or other social or other social network page! network page!
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ideagirlmedia.comIdea Girl MediaKeri Jaehnig | Idea Girl Media | Copyright © 2011 Culturally Connected, LLC | All Rights Reserved.
*** Type Your Tip Here! *** Type Your Tip Here! ******
~ This is what makes it social.~This is what can take your location
message viral.
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ideagirlmedia.comIdea Girl MediaKeri Jaehnig | Idea Girl Media | Copyright © 2011 Culturally Connected, LLC | All Rights Reserved.
BrandsBrands……Engage your fans no matter
what location!•Create a Page.•Add some tips.
•Encourage followers.•Apply for your own
badge!
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ideagirlmedia.comIdea Girl MediaKeri Jaehnig | Idea Girl Media | Copyright © 2011 Culturally Connected, LLC | All Rights Reserved.
How is your special How is your special discovered?discovered?3 Ways to
discover…
•Mayor•Frequency•Venue
Regulars
•Count•Custo
m
Types:
*From foursquare.com/business
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ideagirlmedia.comIdea Girl MediaKeri Jaehnig | Idea Girl Media | Copyright © 2011 Culturally Connected, LLC | All Rights Reserved.
Mayor Mayor Specials…Specials…
Starbucks - $1.00 off Frappuccinos!
Chili’s – Free chips & salsa!
Air New Zealand - Free admission to the Koru Lounge or 100 Airpoints
Dollars!
The Philadelphian Restaurant – A Cruise!
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ideagirlmedia.comIdea Girl MediaKeri Jaehnig | Idea Girl Media | Copyright © 2011 Culturally Connected, LLC | All Rights Reserved.
Your Mayor Your Mayor Special…Special…
How will you make it exciting for your brand ambassadors???
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ideagirlmedia.comIdea Girl MediaKeri Jaehnig | Idea Girl Media | Copyright © 2011 Culturally Connected, LLC | All Rights Reserved.
*From foursquare.com/business
Example Insights about your customers’ Example Insights about your customers’ spending habits!spending habits!
* See who to celebrate!* Learn your best-selling products/services!
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ideagirlmedia.comIdea Girl MediaKeri Jaehnig | Idea Girl Media | Copyright © 2011 Culturally Connected, LLC | All Rights Reserved.
Your Your customercustomer
s are…s are…
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ideagirlmedia.comIdea Girl MediaKeri Jaehnig | Idea Girl Media | Copyright © 2011 Culturally Connected, LLC | All Rights Reserved.
Carrying Carrying you with you with them…them…
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ideagirlmedia.comIdea Girl MediaKeri Jaehnig | Idea Girl Media | Copyright © 2011 Culturally Connected, LLC | All Rights Reserved.
Telling their Telling their friends about friends about
you…you…
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ideagirlmedia.comIdea Girl MediaKeri Jaehnig | Idea Girl Media | Copyright © 2011 Culturally Connected, LLC | All Rights Reserved.
BraggingBragging about about you…you…
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ideagirlmedia.comIdea Girl MediaKeri Jaehnig | Idea Girl Media | Copyright © 2011 Culturally Connected, LLC | All Rights Reserved.
ProvidinProviding you g you with with
valuablevaluable InsightInsight
s…s…
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ideagirlmedia.comIdea Girl MediaKeri Jaehnig | Idea Girl Media | Copyright © 2011 Culturally Connected, LLC | All Rights Reserved.
Don’t Don’t they they
deservdeserve a e a
Scooby Scooby snack?snack?
??
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ideagirlmedia.comIdea Girl MediaKeri Jaehnig | Idea Girl Media | Copyright © 2011 Culturally Connected, LLC | All Rights Reserved.
Contact your Contact your Foursquare Foursquare AmbassadorAmbassador for help! for help!
KERI JAEHNIGIdea Girl Media937-725-7386
SIGN UP:
http://Join.4sq.com/connectyou
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ideagirlmedia.comIdea Girl MediaKeri Jaehnig | Idea Girl Media | Copyright © 2011 Culturally Connected, LLC | All Rights Reserved.
References/References/SourcesSources
* foursquare.co
m* Facebook.co
m* twitter.co
m* seo.com
* wikipedia.co
m* naveenium.c
om* mobithinking.c
om*
Samsung.com*
cnet.com
* businessinsider.com* Google.com * catalystmarketer.com
* thecupcakeblog.c
om
* socialonmain.c
om
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ideagirlmedia.comIdea Girl MediaKeri Jaehnig | Idea Girl Media | Copyright © 2011 Culturally Connected, LLC | All Rights Reserved.
Thank Thank you for you for
your time your time and and
attentionattention!!!!
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ideagirlmedia.comIdea Girl MediaKeri Jaehnig | Idea Girl Media | Copyright © 2011 Culturally Connected, LLC | All Rights Reserved.
Why You Want To Claim Your
Business……And Map The Secrets Your
Customers Are Telling You!