Foursquare
-
Upload
yer-srinivas -
Category
Social Media
-
view
192 -
download
0
Transcript of Foursquare
ByY.SRINIVAS
TAGLINE
What is
HISTORY
Launched - March 11, 2009Headquarters - New York City, New York , USAUsers - 33 millionArea served - WorldwideEmployees - approx. 100Website - foursquare.comType of site - Social NetworkingAvailable in - English, German, French, Indonesian,
Italian, Korean, Portuguese , Russian, etc
Key People
Dennis CrowleyCo-Founder, CEO
Born June 19, 1976 American Internet entrepreneur
Naveen Selvadurai
Co-FounderBorn January 27,1982
American Internet entrepreneur
How does it work?
Visit foursquare website : www.foursquare.com
Fill an online form to join and get a free account
Download the foursquare app for your mobile and search for the places you want to visit
Platforms
CHECK-IN
Users "check in" at venues using the foursquare application by selecting from a list of venues the application locates nearby.
Users can choose to have their check-ins posted on their accounts on Twitter and Facebook.
FEATURES
Scoring Badges Mayorship Specials Brands
Integration
• Foursquare integrates with Twitter and Facebook platforms
• Add friends from Gmail, Twitter, Facebook (using Facebook Connect)
Cost advantage Effective communication Innovation Online growth Unique products
Emerging markets & expansion abroad
Innovation Product and services expansion VC investments & funding
Competition Product substitution Private life protection
Weak management team Weak monetization / revenue model Web client service is poor
STRENGTHS
OPPORTUNITIES
WEAKNESSES
THREATS
SWOT ANALYSIS
Visitors by Country
ANY QUERIES ?