Four take away points on the future of the vegetable industry Ian James Vegetable Industry Economist...
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![Page 1: Four take away points on the future of the vegetable industry Ian James Vegetable Industry Economist Industry Data Economic Analysis Cowes August 5, 2009.](https://reader033.fdocuments.in/reader033/viewer/2022061305/551457e15503462d4e8b5455/html5/thumbnails/1.jpg)
Four take away points on the future of the vegetable industry
Ian JamesVegetable Industry EconomistIndustry Data Economic Analysis
CowesAugust 5, 2009
Address to Agribusiness Summit 2009
![Page 2: Four take away points on the future of the vegetable industry Ian James Vegetable Industry Economist Industry Data Economic Analysis Cowes August 5, 2009.](https://reader033.fdocuments.in/reader033/viewer/2022061305/551457e15503462d4e8b5455/html5/thumbnails/2.jpg)
Future strong because vegetable growers at the forefront of innovation.
• Vegetable growers voted to pay a levy at the first point of sale to finance research and development into the industry.
• Vegetable growers use sophisticated production methods usually involving computerised release of water and other inputs.
• Vegetable growers are quick to respond to new economic production techniques and adapt and invest in response to changing consumer demands n.b. new vegetables and packaging.
![Page 3: Four take away points on the future of the vegetable industry Ian James Vegetable Industry Economist Industry Data Economic Analysis Cowes August 5, 2009.](https://reader033.fdocuments.in/reader033/viewer/2022061305/551457e15503462d4e8b5455/html5/thumbnails/3.jpg)
Vegetable growers strong concern for the environment and community
• Vegetable growers have a keen interest in protecting the environment by reducing chemical use, the undertaking of integrated pest management programs and signing up to an industry devised EnviroVeg program.
• It is absolutely critical that Australia preserves its image of green, clean and responsible pest control.
• Bio security is a critical issue for the economic security of vegetable growers as globalisation and increasing cross border travel raises the risk of major disease and pest outbreaks.
• Vegetable growers donate seconds to Food Bank and other community organisations involved with assisting the under privileged.
![Page 4: Four take away points on the future of the vegetable industry Ian James Vegetable Industry Economist Industry Data Economic Analysis Cowes August 5, 2009.](https://reader033.fdocuments.in/reader033/viewer/2022061305/551457e15503462d4e8b5455/html5/thumbnails/4.jpg)
Health concerns a major opportunity for vegetables.
• At present only 10% of the population intake the recommended 5 vegetables per day, with the national average closer to 2 vegetables per day.
• Growing obesity and declining health provide a great market opportunity for the promotion of fresh vegetables.
• Vegetables are not sexy and the industry needs to promote cultural change and to consider how to do this in conjunction with health authorities which have a vested interest in promoting vegetables.
![Page 5: Four take away points on the future of the vegetable industry Ian James Vegetable Industry Economist Industry Data Economic Analysis Cowes August 5, 2009.](https://reader033.fdocuments.in/reader033/viewer/2022061305/551457e15503462d4e8b5455/html5/thumbnails/5.jpg)
Concentrate on the consumer
• There is not a problem on the supply side. Vegetable growers can supply top quality vegetables at cheap prices.
• Demand is the issue.
• Vegetable growers will gain most by a whole of supply chain approach that promotes the vegetable industry.
• Understanding the consumer and targeting markets will assist returns – demographics, organic, local.