Four Pillars of Enterprise SharePoint Search Strategy SPTechcon Austin
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Transcript of Four Pillars of Enterprise SharePoint Search Strategy SPTechcon Austin
Building an Effective Search Strategy for your Business
Four Pillars of Enterprise Search Strategy
Joel Oleson
Director of Enterprise Search Strategy
BA Insight
@joeloleson
http://collabshow.com
Meet Joel Oleson…
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Microsoft’s go-to ISV for
Enterprise Search
Focused on Search and
SharePoint since 2004
Search Industry Leader
About Joel Oleson
• Director of Search
Strategy, BA Insight
• First SharePoint
Admin
• Top social media
influencer
Passionate About
• Search
• SharePoint
• Search-based
applications
• Community
• Travel
Connect
@joeloleson
CollabShow.com
TravelingEpic.com
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Killer Apps are Search Apps
Enterprise search projects often fail because they do not meet users’
expectations and do not deliver a remarkable user experience.
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4 Pillars of Search Strategy
• Know thy User
• Provide Authoritative Content
• Metadata for Refinement
• User eXperience
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4 Pillars of Search Strategy
Context“Know thy User”
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Who Are You?
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Context Matters in Business
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Users need to find different
information depending on their
role, location, responsibility and
task at hand
En
terp
ris
e
co
nte
nt
Marketing Sales ProcurementConsulting Research HR / LegalIT SupportProduction
SharePoint Demo: UCDenver - Context
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http://www.ucdenver.edu/academics/colleges/pharmacy/Pages/SchoolofPharmacy.aspx
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4 Pillars of Search Strategy
Authoritative
Content
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Why not just index everything
so I can be like
Google and Bing?
MYTH: More is better….
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How Much Do They Actually Index?
5.6% 1%1.7%
Size of the Web
> 1,000,000,000,000 unique links to pages found
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Anatomy of a Search
Revenue$59.8 Billion Dollars in 2013
Relevancy3000+ Engineers Tuning Relevancy
Internet search has changed expectations for enterprise search
Tagged100,000+ keywords managed + SEO
ContextualDynamically driven results
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SharePoint’s Algorithm
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What is an Authoritative Source?
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Tiered Ranking Strategies
Level 1: Authoritative
Sources
Intranet, Official Corp,
Policies
Level 3: Work in Progress
Social & Collab Sources
Level 4: Personal Content –
OneDrive +
Level 5: Highly Classified
Sensitive/Do Not Index
Level 2: Published
“Polished”Defa
ult
Searc
h
De
ep
Se
arc
h
90% of Searches
>1% of content
5% of Searches
10% of content
2% of Searches
40% of content
>1% of Searches
50% of content
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usa.denon.com
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4 Pillars of Search Strategy
Metadata
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Classes of Search Users
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Why Enterprise Search Projects Fail…
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Search User Tips
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Refinement vs. Exploration
http://jeffwongdesign.com/2012/05/refinement-vs-exploration/
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The New Role of Taxonomy – Noise Reduction
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4 Pillars of Search Strategy
UX
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Millikencarpet.com
http://www.millikencarpet.com
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Marshfieldclinic.org
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Reality for Some…
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What You Can Do!