Four Methods of Motivating User Advocacy
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presents DAVE BALTER @davebalter Four Methods for Motivating User Advocacy
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Build a stellar brand strategy that will get your users talking and transform them into advocates for your business. This slide deck includes topics like generating status, offering value, scarcity, and providing exclusivity. Slides taken from a class taught by Dave Balter, CEO of word-of-mouth-marketing company BzzAgent. To learn more from the experts, visit http://intelligent.ly/learn
Transcript of Four Methods of Motivating User Advocacy
presents
DAVE BALTER@davebalter
Four Methods for Motivating User Advocacy
Man Groomer
The Evolu0on of Advocacy
The Evolu0on of Advocacy
A long, long, long 0me ago…
A New Era for Advocacy
The last decade…
A New Era for Advocacy
The last decade…
• Outposts
A New Era for Advocacy
The last decade…
• Outposts• New connec4ons
A New Era for Advocacy
The last decade…
• Outposts• New connec4ons• Always on
A New Era for Advocacy
The last decade…
• Outposts• New connec4ons• Always on
A New Era for Advocacy
A New Era for Advocacy
The last decade…
A New Era for Advocacy
The last decade…
A New Era for Advocacy
The last decade…
• Real-‐4me
A New Era for Advocacy
The last decade…
• Real-‐4me• Your Weak Ties
A New Era for Advocacy
The last decade…
• Real-‐4me• Your Weak Ties • Scale
A New Era for Advocacy
4 Methods for MOTIVATING ADVOCATES
4 Methods for MOTIVATING ADVOCATESGETTING ANYONE TO DO ANYTHING
1.0
Effo
rt le
vel
No Low
Level of Payment
0.8
0.6
0.4
0.2
0.0
Medium
Social-Market (altruism)
1.0
Effo
rt le
vel
No Low
Level of Payment
0.8
0.6
0.4
0.2
0.0
Medium
Money-Market
(reciprocity)
Social-Market (altruism)
METHOD #1:
Generate Status
“I just looked at my followers number and said to myself‘where did all these people come from?’ ”
Welcome to the Social Media Boy Scouts
Welcome to the Social Media Boy ScoutsPersonal Status
Welcome to the Social Media Boy Scouts
Welcome to the Social Media Boy ScoutsPersonal Status
Welcome to the Social Media Boy ScoutsPersonal Status
Welcome to the Social Media Boy ScoutsPersonal Status
METHOD #2:
Offer Incredible Value
“YEEAAAAAH!FREE KFC!I’m in LOVE!”
Today’s Deal: $10 for $20 Worth of Quesa-D-Ya’s at Quesa-D-Ya’s
$10
$10 $20 50%
2 per person, 1 per order. Tax & Gratuity not included. Delivery available for addition $1.25 Not covered by Groupon. No cash back.
- Best Take Out in 2008 by Daily Observer
- Choose from a variety of stuffings and recipes
METHOD #3:
Make it Scarce
Microsoft Zune 30GB DigitalMedia Player$129.99-$5 shipping
What Am I Ea4ng?
PATTY: BONELESS PORK (PORK, WATER, SALT, DEXTROSE, CITRIC ACID, BHA, TBHQ).
What Am I Ea4ng?
PATTY: BONELESS PORK (PORK, WATER, SALT, DEXTROSE, CITRIC ACID, BHA, TBHQ).
SAUCE: WATER, HIGH FRUCTOSE CORN SYRUP, TOMATO PASTE, DISTILLED VINEGAR, MOLASSES, NATURAL SMOKE FLAVOR, MODIFIED FOOD STARCH, SALT, SUGAR, SOYBEAN OIL, SPICES, ONION*, MUSTARD FLOUR, GARLIC *, XANTHAN GUM, CARAMEL COLOR, SODIUM BENZOATE (PRESERVATIVE), NATURAL FLAVOR (VEGETABLE SOURCE), CORN OIL. *DEHYDRATED PICKLE SLICES
What Am I Ea4ng?
PATTY: BONELESS PORK (PORK, WATER, SALT, DEXTROSE, CITRIC ACID, BHA, TBHQ).
SAUCE: WATER, HIGH FRUCTOSE CORN SYRUP, TOMATO PASTE, DISTILLED VINEGAR, MOLASSES, NATURAL SMOKE FLAVOR, MODIFIED FOOD STARCH, SALT, SUGAR, SOYBEAN OIL, SPICES, ONION*, MUSTARD FLOUR, GARLIC *, XANTHAN GUM, CARAMEL COLOR, SODIUM BENZOATE (PRESERVATIVE), NATURAL FLAVOR (VEGETABLE SOURCE), CORN OIL. *DEHYDRATED PICKLE SLICES
BUN: FLOUR (WHEAT FLOUR BLEACHED AND ENRICHED WITH THIAMINE, RIBOFLAVIN, NIACIN, IRON, FOLIC ACID, MALTED BARLEY FLOUR), WATER, HIGH FRUCTOSE CORN SYRUP, YEAST, VEGETABLE OIL (PARTIALLY HYDROGENATED SOYBEAN OIL, COTTONSEED OIL). CONTAINS 2 PERCENT OR LESS OF DEXTROSE, FUMARIC ACID, CALCIUM SULPHATE, SALT, ACETIC ACID, SOY FLOUR, MONOCALCIUM PHOSPHATE, AMMONIUM SULPHATE, CORNSTARCH, FUNGAL PROTEASE, NATURAL CULTURE, AMMONIUM CHLORIDE, ASCORBIC ACID, AZODICARBOMIDE, MONO- AND DIGLYCERIDES, PROPIONIC ACID, PHOSPHORIC ACID, CORN FLOUR, CALCIUM PEROXIDE, CALCIUM PROPIONATE, DICETYL TARTARIC ACID ESTERS OF MONO- AND DIGLYCERIDES, ETHOXYLATED MONO- AND DIGLYCERIDES.
What Am I Ea4ng?
What Am I Ea4ng?
What Am I Ea4ng?
McRib Nutritonal Info 490 calories, 220 calories from fat, 25 g fat, 8 g saturated fat, 75 mg cholesterol, 1040 mb sodium, 44 g carbohydrates, 2 g fiber,
24 g protein, 11 g sugars.
What Am I Ea4ng?
METHOD #4:
Provide Exclusivity
APPLY NOW AT BLACKCARD.COM OR CALL 866-BLACK CARD
Ty’s Ten (Advocacy) Tips1. Reasonable Price
2. Keep it Secretive
3. Surprise People
4. Limit Production
5. Avoid Large Chains
6. Simplicity
7. Personalization
8. Variety
9. Retirements
10. Risk
Ty’s Ten (WOM) Tips1. Reasonable Price
2. Keep it Secretive
3. Surprise People
4. Limit Production
5. Avoid Large Chains
6. Simplicity
7. Personalization
8. Variety
9. Retirements
10. Risk
Ty’s Ten (WOM) Tips1. Reasonable Price
2. Keep it Secretive
3. Surprise People
4. Limit Production
5. Avoid Large Chains
6. Simplicity
7. Personalization
8. Variety
9. Retirements
10. Risk
Ty’s Ten (WOM) Tips1. Reasonable Price
2. Keep it Secretive
3. Surprise People
4. Limit Production
5. Avoid Large Chains
6. Simplicity
7. Personalization
8. Variety
9. Retirements
10. Risk
Let me tell you a story…
Ty’s Ten (WOM) Tips1. Reasonable Price
2. Keep it Secretive
3. Surprise People
4. Limit Production
5. Avoid Large Chains
6. Simplicity
7. Personalization
8. Variety
9. Retirements
10. Risk
Ty’s Ten (WOM) Tips1. Reasonable Price
2. Keep it Secretive
3. Surprise People
4. Limit Production
5. Avoid Large Chains
6. Simplicity
7. Personalization
8. Variety
9. Retirements
10. Risk
Ty’s Ten (WOM) Tips1. Reasonable Price
2. Keep it Secretive
3. Surprise People
4. Limit Production
5. Avoid Large Chains
6. Simplicity
7. Personalization
8. Variety
9. Retirements
10. Risk
Ty’s Ten (WOM) Tips1. Reasonable Price
2. Keep it Secretive
3. Surprise People
4. Limit Production
5. Avoid Large Chains
6. Simplicity
7. Personalization
8. Variety
9. Retirements
10. Risk
Thank You
About.me/davebalter
