Founders Fuel - Downtown Project & Zappos - 12/6/13

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Transcript of Founders Fuel - Downtown Project & Zappos - 12/6/13

  • 1. ZAPPOS.COM DELIVERING HAPPINESS DOWNTOWN PROJECT

2. Downtown Project Collisions Community Co-Learning 3. Delivering Happiness - Whats Next? Clothing Customer Service Company Culture a great brand is ______Slide 3 4. Zappos.comSlide 4http://media.glassdoor.com/m/7b/2c/00/f6/entrance-to-the-zappos-com-headquarter-office-inhenderson-nv-photo-by.jpg 5. Las Vegas City HallSlide 5http://brandonwiegand.com/wp-content/uploads/2010/11/Zappos-City-Hall.jpg 6. Las Vegas City HallSlide 6 7. Las Vegas City HallSlide 7 8. Nikehttp://standardatl.com/home/wp-content/uploads/2010/07/Nike_Campus_Tour_01.jpg Slide 8 9. GoogleSlide 9http://static.panoramio.com/photos/original/400729.jpg 10. AppleSlide 10http://www.techzek.com/wp-content/uploads/2011/09/apple_campus-1.jpg 11. Doggy Day CareSlide 11http://www.adogsdayout.com/Pix_Overhead_View_ADDO_7-31-08.JPG 12. NYU CampusSlide 12http://www.adogsdayout.com/Pix_Overhead_View_ADDO_7-31-08.JPG 13. Downtown Vegas - Fremont Easthttp://www.eatinglv.com/wordpress/wp-content/gallery/odettedowntown/chinatown-038-large.jpg Slide 13 14. Downtown Vegas - Fremont EastSlide 14http://www.lucyvegas.com/sites/default/files/griffin5.jpg 15. Downtown Vegas - Fremont EastSlide 15 16. Downtown Vegas - Fremont EastSlide 16http://roadjournals.viamagazine.com/wp-content/uploads/2011/05/The-Beat-Coffeehouse.jpg 17. Delivering Happiness - Whats Next? Clothing Customer Service Company CultureSlide 17 18. Delivering Happiness - Whats Next? Clothing Customer Service Company Culture Community Slide 18 19. DOWNTOWN PROJECT - $350M $ 50M Small businesses $ 50M Tech Startups $ 50M Education, Arts, Culture $200M Real Estate Slide 19 20. DOWNTOWN PROJECT GOALSSlide 20 21. DOWNTOWN PROJECT GOALS Live/Work/Play Walking DistanceSlide 21 22. DOWNTOWN PROJECT GOALS Live/Work/Play Walking Distance The Most Community-Focused Large City in the WorldSlide 22 23. DOWNTOWN PROJECT GOALS Live/Work/Play Walking Distance The Most Community-Focused Large City in the World The Co-Learning and Co-working Capital of the World Slide 23 24. ROI vs. ROC Instead of maximizing short-term ROI (Return On Investment)Slide 24 25. ROI vs. ROC Instead of maximizing short-term ROI (Return On Investment) We focus on maximizing long-term ROCSlide 25 26. ROI vs. ROC Instead of maximizing short-term ROI (Return On Investment) We focus on maximizing long-term ROC (Return On Community)Slide 26 27. ROI vs. ROC and ROL Instead of maximizing short-term ROI (Return On Investment) We focus on maximizing long-term ROC (Return On Community) and institutionalizing ROLSlide 27 28. ROI vs. ROC and ROL Instead of maximizing short-term ROI (Return On Investment) We focus on maximizing long-term ROC (Return On Community) and institutionalizing ROL (Return On Luck) Accelerating Serendipity Slide 28 29. THE BIG BET Accelerating Collisions, Community, and Co-LearningSlide 29 30. THE BIG BET Accelerating Collisions, Community, and Co-Learning will lead to Happiness, Luckiness, Innovation, and Productivity Slide 30 31. DOWNTOWN PROJECT - $350M $ 50M Small businesses $ 50M Tech Startups $ 50M Education, Arts, Culture $200M Real Estate Slide 31 32. $50M Small BusinessesSlide 32 33. $50M Small Businesses Slide 33Criteria 34. $50M Small Businesses Criteria Slide 34Owner Operated - Passionate 35. $50M Small Businesses Criteria Slide 35Owner Operated - Passionate Helps Build Community 36. $50M Small Businesses Criteria Slide 36Owner Operated - Passionate Helps Build Community Execution Ability 37. $50M Small Businesses Criteria Slide 37Owner Operated - Passionate Helps Build Community Execution Ability Sustainable 38. $50M Small Businesses Criteria Slide 38Owner Operated - Passionate Helps Build Community Execution Ability Sustainable Unique or First or Best at Something 39. $50M Small Businesses Criteria Slide 39Owner Operated - Passionate Helps Build Community Execution Ability Sustainable Unique or First or Best at Something Story-worthy 40. NatalieSlide 40 41. NatalieSlide 41 42. NatalieSlide 42 43. NatalieSlide 43 44. NatalieSlide 44 45. NatalieSlide 45 46. Check CashingSlide 46http://www.vegaschatter.com/files/100501/checks_cashed..jpg 47. Check CashingSlide 47 48. SarahSlide 48 49. SarahSlide 49 50. SarahSlide 50 51. Shipping Containershttp://images03.olx.com/ui/8/84/18/1280992807_108377618_4-cargo-containers-40ft-20-ft-For-Sale.jpgSlide 51 52. Shipping ContainersSlide 52 53. Shipping Container ParkSlide 53 54. Shipping Container ParkSlide 54 55. Shipping Container ParkSlide 55 56. Shipping Container ParkSlide 56 57. Shipping Container ParkSlide 57 58. Bike SharingSlide 58 59. $50M Tech StartupsSlide 59http://imgs.foursquare.com/pix/EN1ZIL0JC5HTCZYD0PW41SWQYJHURTD204ZFZYBFGPM3F5JS.jpg 60. $50M Tech StartupsSlide 60http://timenerdworld.files.wordpress.com/2011/12/romotivefinal.jpg?w=576 61. The City as a StartupSlide 61http://bostinno.com/wp-content/uploads/2011/10/startup-sign.png 62. $50M StartupsSlide 62http://www.shebytes.com/wp-content/uploads/2011/12/venture-for-america-12-12-11.jpg 63. $50M Education, Arts, CultureSlide 63http://blogs.middlebury.edu/internship/files/2011/01/teach4America1.jpg 64. $50M Education, Arts, CultureSlide 64http://blogs.middlebury.edu/internship/files/2011/01/teach4America1.jpg 65. $50M Education, Arts, CultureSlide 65http://blogs.middlebury.edu/internship/files/2011/01/teach4America1.jpg 66. $50M Education, Arts, CultureSlide 66http://blogs.middlebury.edu/internship/files/2011/01/teach4America1.jpg 67. $50M Education, Arts, CultureSlide 67http://www.vegasnews.com/wp-content/uploads/3_2_12_burn_vegas_kabik-131-9-588.jpg 68. $50M Education, Arts, CultureSlide 68http://mikerossart.net/images/mikeross_enter.jpg 69. $50M Education, Arts, CultureSlide 69 70. Slide 70 71. Slide 71 72. $200M Real EstateSlide 72http://ecx.images-amazon.com/images/I/510Ph%2BqMw-L.jpg 73. WHEN CITIES DOUBLE IN SIZE Productivity and innovation per resident increases by 15% (But not true for companies) Accelerate serendipity -> Accelerate learning -> Accelerate productivity and innovationSlide 73 74. 3 INGREDIENTS FOR SERENDIPITY 1.2.Street-level activity for residents to collide3.Slide 74Residential density of 100 residents/acreCulture of openness, collaboration, creativity, and optimism 75. HOW TO ACCELERATE LEARNING & INNOVATION Maximize serendipitous interactions Density in the office Density in the city Collisions vs. convenience Slide 75 76. Las Vegas City HallSlide 76http://brandonwiegand.com/wp-content/uploads/2010/11/Zappos-City-Hall.jpg 77. DIFFERENT GROUPS COLLIDING 1. 2. 3. 4. 5. 6. 7. Slide 772000 Zappos employees 1000 Teach For America corp members and alumni Tech Startup Community Small Business Community Art and Music Communities Other Passion Communities Local Residents 78. LEARNING FROM ZAPPOS & COWORKING Culture is to a CompanySlide 78 79. LEARNING FROM ZAPPOS & COWORKING Culture is to a Company asCommunity is to a CitySlide 79 80. LEARNING FROM ZAPPOS & COWORKING Culture is to a Company asCommunity is to a CitySlide 80Values Innovation Serendipity Participation Upward Mobility Attracting Startups and the Creative Class 81. Our Secret WeaponSlide 81http://static3.vipasuite.com/resources/dyn/images/459355w783h429s185b/_fn/ogden-3.jpg 82. LEARNING FROM TED, SUMMIT SERIES, SXSW, BIF Curated Content Serendipity Learning Connections CommunitySlide 82 83. Downtown Vegas Every Day Curated Content Serendipity Learning Connections CommunitySlide 83 84. Fremont St. & Las Vegas Blvd.Slide 84 85. Fremont St. & Las Vegas Blvd.Slide 85 86. Fremont St. & Las Vegas Blvd.Slide 86 87. Fremont St. & Las Vegas Blvd.Slide 87 88. Fremont St. & Las Vegas Blvd.Slide 88 89. Fremont St. & Las Vegas Blvd.Slide 89 90. Fremont St. & Las Vegas Blvd.Slide 90 91. Fremont St. & Las Vegas Blvd.Slide 91 92. Fremont St. & Las Vegas Blvd.Slide 92 93. Fremont St. & Las Vegas Blvd.Slide 93 94. Downtown Vegas Monthly CadenceSlide 94 95. Downtown Vegas Monthly Cadence Week 1 First Friday WeekSlide 95 96. Downtown Vegas Monthly Cadence Week 1 First Friday Week Week 2 Tech WeekSlide 96 97. Downtown Vegas Monthly Cadence Week 1 First Friday Week Week 2 Tech Week Week 3 Fashion WeekSlide 97 98. Downtown Vegas Monthly Cadence Week 1 First Friday Week Week 2 Tech Week Week 3 Fashion Week Week 4 Catalyst WeekSlide 98 99. Fashion Incubator Stitch FactorySlide 99 100. Fashion Incubator Stitch FactorySlide 100 101. Return On Collisions (ROC) What is the value of a resident that is out and about in the community?Slide 101 102. Return On Collisions (ROC) What is the value of a resident that is out and about in the community?3-4 hours/daySlide 102 103. Return On Collisions (ROC) What is the value of a resident that is out and about in the community?3-4 hours/day x 7 days/weekSlide 103 104. Return On Collisions (ROC) What is the value of a resident that is out and about in the community?3-4 hours/day x 7 days/week x 40 weeks/yearSlide 104 105. Return On Collisions (ROC) What is the value of a resident that is out and about in the community?3-4 hours/day x 7 days/week x 40 weeks/year = 1000 collisionable hours/year Slide 105 106. Jake Flint and Tinderhttp://images.fastcompany.com/upload/inline-Made-In-The-USA-Flint-And-Tinder-Undies-And-YouWill-Love-It-b.jpg Slide 106 107. Jake Flint and TinderSlide 107 108. Return On Collisions (ROC) What is the value of a purposeful visitor that contributes to community?Slide 108 109. Return On Collisions (ROC) What is the value of a purposeful visitor that contributes to community?12 hours/daySlide 109 110. Return On Collisions (ROC) What is the value of a purposeful visitor that contributes to community