Founder of MOSTraining, Incorporated

LinkedIn, has over 500 million users.The world’s largest professional network.

LinkedIn is a power tool for both individuals and companies

for making meaningful connections, build your brand, and

obtain leads.

How Entrepreneurs Are Using LinkedIn

• Network community

• Learn from other successful entrepreneurs

• Follow other entrepreneurs

• Learn how to be moresuccessful.

More than 15 million on LinkedIn in the US and the UK

Source: business.linkedin.com

Entrepreneurs tend to engage heavily on LinkedIn.

• Are 3x more likely to share on LinkedIn.

• Are 24% more likely to check InMail.

• Have 67% more Company follows.

• Have 2x more connections.

Compared with other LinkedIn members, entrepreneurs….

Source: business.linkedin.com

Is what I do, a good fit for LinkedIn?

Facts about Candice…

• Self-taught young entrepreneur

• The most viewed profile in the world

That’s the fun part about being

an entrepreneur. Making your

own rules, crossing lines and

boundaries, and figuring out

what works.

~ Candace Galek

Step 1:

Know your goals for

being on Linked.

Start Gathering Your Information

• Job History• Education• Skills• Certifications• Articles• Memberships• Links to videos and presentations

SEO

Optimize Your Profile for Exposure

The First WindowYour LinkedIn Profile

Background Image

Profile PhotoProfiles with photos receive 14 times

more profile views.

HeadlinerWho are you? What do you offer?

120 Characters

Recommendations

Never accept a recommendation from someone who doesn’t know anything about your work.

Don’t recommend others that you know nothing about.

Reach out and give recommendations for those you can attest to their work.

LinkedIn Search

Are you findable in LinkedIn Advanced Searches?

• Fill out your Profile in detail.• Use keywords strategically but sparingly.

Don’t be guilty of keyword stuffing

Tips to Improve Your Ranking in LinkedIn Search Results

• Complete Profile• Current and past positions• Schools attended• Areas of study

• Add skills• Use conventional job titles

• Don’t get cute. People don’t search ‘cute’ titles.

www.LinkedIn.com/in/DonnaGilliland

Profile Tips:

• Profiles with photos receive up to 21x more profile views and 9x more connection

requests.

• Members with current positions are discovered up to 16x more in recruiter searches

• Members with more than 5 skills are 27x more likely to be discovered in searches by

recruiters

• Including the city where you are based makes you stand out up to 23x in searches

Stand Out in LinkedIn Searches

Summary Section: include video and publications

Join LinkedIn Groups

• Be helpful • Engage• Learn

Boost Your Professional Brand via Groups

Choose based upon your industry and/or interest.

Contribute to your Groups.

Groups appear on your Profile.

Join the conversation and participate in Groups

CONVERSATION TIPS

Ask helpful questions

Share helpful content

Answer questions

Be relevant to your group

Focus on being helpful. Share content and questions that aren’t self serving.

BENEFITS

Showcase your expertise

Network with industry leaders

Boost your professional brand

www.LinkedIn.com/in/DonnaGilliland

Increase Your VisibilityStatus Updates * LinkedIn Publisher

• Regular Status Updates• LinkedIn Publisher

• A blogging tool on your profile.

Status Updates

Tip: Plan status updates to coincide with your LinkedIn goals.

Goal Examples

• Gain visibility

• Subject matter expert

• Share information

• Attract new clients

LinkedIn’s Publishing Platform

BENEFITS• A blog within your Profile

• Showcase your expertise

• Content becomes part of your profile

• Follow members NOT in your network

• Reach a larger group

• Build your own group of followers

• Photos

• Videos

You have valuable experience to share and now you can!

Show Your Strengths: Add Skills

• Show your strengths

• Keep your skills list updated

• Reach out and thank people

for skills endorsement

• Don’t endorse people for skills you have not seen demonstrated.

Connection Strategies

Grow Your Network

Business colleagues

People your meet at events

Connect with customers

Use LinkedIn’s Advanced search

Endorsements - the mini recommendation

Up to 50 skills can be placed on your Profile.

Reach out and thank those who endorse you.

Don’t endorse the skills of people you don’t know.

Don’t ask people to endorse you if they have not witnessed your work.

Endorsements

contributes to the strength of your

profile, and increases the likelihood that

you'll be discovered for opportunities

related to the skills you possess.

~ LinkedIn

Follow LinkedIn Company Pages

• Stay on top of what your competitors are doing

• Great source of information

• See your degrees of separation

• Follow your customer’s pages

• Follow your vendor’s pages

ACTION ITEMS FOR YOU

Write your goals.

Gather your profile data and update.

Join a Group and participate.

Start publishing your content.

Follow Company Pages

Create a calendar of daily LinkedIn activities and do them!

Resource Links

Publishing Tipshttps://blog.linkedin.com/2017/december/12/top-5-publishing-tips-from-the-2017-linkedin-top-voices

LinkedIn Search Tipshttps://blog.linkedin.com/2018/february/21/tips-for-searching-like-a-pro-on-linkedin

Profilehttps://blog.linkedin.com/topic/profile

Let’s stay connected…

LinkedIn: www.LinkedIn.com/in/DonnaGilliland

Follow on Twitter: www.Twitter.com/DonnaGilliland

Facebook: www.Facebook.com/MOSTraining

Subscribe to my YouTube channel:

www.YouTube.com/MOSTraining

Web: www.MOSTraining.com