Founded by:

Flavoured tobacco use among Canadian Youth: the role of surveillance in policy development and framingLeia Minaker, PhD | May 28, 2014 CPHA 2014, Toronto

“…the measures would not inhibit the freedom of adults to choose tobacco products.”http://www.cbc.ca/news/canada/harper-urges-ban-on-candy-flavoured-tobacco-targeting-youth-1.718783

The Story: 2008

Bill C-32: Cracking Down on Tobacco Marketing Aimed at Youth Act came into force• Banned certain flavours from

cigarettes, little cigars, cigarillos and blunt wraps that weigh <1.4g

• Prohibits sale of these products in units <20 items

http://www.hc-sc.gc.ca/ahc-asc/media/nr-cp/_2010/2010_112-eng.php

The Story: 2010

So what happened?

Prime TimePeach, Rum, Raspberry

Prime Time PlusPeach, Rum, Cherry

Cigarillos before Bill C-32

“Cigars” after Bill C-32

• Report released in October 2013

• Multi-provincial media release

• Widespread media coverage

• Follow-up special supplement in Patterns and Trends report

The Role of Surveillance

Media Coverage

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Adults’ Flavoured Tobacco Use by Product Type

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Youth Flavoured Tobacco Use

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Key Findings

• Over half (52%) of Canadian youth tobacco users used flavoured products in the past 30 days

• 32% of smokers smoked menthol in the past 30 days

• Flavoured tobacco use varies by province (46% in Ontario; 59% in Quebec)

• Flavoured tobacco use varies by product (32% of cigarettes; 70% of smokeless tobacco)

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What’s Next?

• Alberta: bill awaiting proclamation• Ontario: bill introduced• Manitoba: bill introduced• Nova Scotia: gov’t intends to introduce a bill• Saskatchewan: considering legislation• New Brunswick: considering legislation• British Columbia: urging feds to take action

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Stay Tuned

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• http://www.chnet-works.ca

• Webinar releasing results of YSS 2012/2013 scheduled for June 3, 2014

The Propel Centre for Population Health Impact was founded by the Canadian Cancer Society and the

University of Waterloo.