Founded 1938

Opinion Research Corporation

DESIGNATED DRIVER SURVEY 2009

Anheuser-Busch, Inc.

October 1 - 4, 2009

Prepared for:

61% 63%59%

71%

77%

65%

49%

32%

Total(n=970)

Male(n=476)

Female(n=494)

21-34(n=106)

35-44(n=123)

45-54(n=198)

55-64(n=240)

65+ (n=303)

Ever Been a Designated Driver - % Yes

Source: Opinion Research Corporation CARAVAN® telephone omnibus survey. The telephone survey was conducted among a national probability sample of approximately 1,000 adults 21 years of age and older. Interviewing for this survey was completed October 1-4, 2009.Base: Total Respondents 21+Q1. Have you ever been a Designated Driver -- the person who agrees to do the driving when going out with others who will be drinking alcohol beverages?

61% of respondents said they have been a designated driver

38%

47%

30%

57%

44%41%

26%

11%

Total(n=970)

Male(n=476)

Female(n=494)

21-34(n=106)

35-44(n=123)

45-54(n=198)

55-64(n=240)

65+(n=303)

Driven Home By a Designated Driver - % Yes

Source: Opinion Research Corporation CARAVAN® telephone omnibus survey. The telephone survey was conducted among a national probability sample of approximately 1,000 adults 21 years of age and older. Interviewing for this survey was completed October 1-4, 2009.Base: Total Respondents 21+Q3. Have you ever been driven home by a Designated Driver?

38% of respondents have been driven home by a designated driver

68%72%

65%

82%85%

73%

54%

36%

Total(n=970)

Male(n=476)

Female(n=494)

21-34(n=106)

35-44(n=123)

45-54(n=198)

55-64(n=240)

65+(n=303)

Ever Been a Designated Driver or Driven Home By a Designated Driver - % Yes

Source: Opinion Research Corporation CARAVAN® telephone omnibus survey. The telephone survey was conducted among a national probability sample of approximately 1,000 adults 21 years of age and older. Interviewing for this survey was completed October 1-4, 2009.Base: Total Respondents 21+Q1. Have you ever been a Designated Driver -- the person who agrees to do the driving when going out with others who will be drinking alcohol beverages? and Q3. Have you ever been driven home by a Designated Driver?

68% of respondents have ever been a designated driver or driven home by one

38% 40%37%

54%

46%

40%

28%

13%

Total(n=970)

Male(n=476)

Female(n=494)

21-34(n=106)

35-44(n=123)

45-54(n=198)

55-64(n=240)

65+ (n=303)

Has Been a Designated Driver in the Past Year - % Yes

Source: Opinion Research Corporation CARAVAN® telephone omnibus survey. The telephone survey was conducted among a national probability sample of approximately 1,000 adults 21 years of age and older. Interviewing for this survey was completed October 1-4, 2009.Base: Total Respondents 21+Q2. Have you been a Designated Driver in the PAST YEAR?

38% of respondents have been a designated driver in the past year

21%

29%

13%

34%

22% 23%

12%

4%

Total(n=970)

Male(n=476)

Female(n=494)

21-34(n=106)

35-44(n=123)

45-54(n=198)

55-64(n=240)

65+(n=303)

Driven Home By a Designated Driver in the Past Year - % Yes

Source: Opinion Research Corporation CARAVAN® telephone omnibus survey. The telephone survey was conducted among a national probability sample of approximately 1,000 adults 21 years of age and older. Interviewing for this survey was completed October 1-4, 2009.Base: Total Respondents 21+Q4. Have you been driven home by a Designated Driver in the PAST YEAR?

21% of respondents have been driven home by a designated driver in the past year

44%

49%

40%

60%

54%

47%

32%

15%

Total(n=970)

Male(n=476)

Female(n=494)

21-34(n=106)

35-44(n=123)

45-54(n=198)

55-64(n=240)

65+(n=303)

Has Been a Designated Driver or Driven HomeBy a Designated Driver in the Past Year - % Yes

Source: Opinion Research Corporation CARAVAN® telephone omnibus survey. The telephone survey was conducted among a national probability sample of approximately 1,000 adults 21 years of age and older. Interviewing for this survey was completed October 1-4, 2009.Base: Total Respondents 21+Q2. Have you been a Designated Driver in the PAST YEAR? and Q4. Have you been driven home by a Designated Driver in the PAST YEAR?

44% of respondents have been a designated driver or driven home by one in the past year

Detailed Findings 68% or 148 milliona American adults have been a designated

driver or have been driven home by one. 61% or 133 millionb American adults have been a

designated driver. 38% or 83 millionc American adults have been driven

home by a designated driver. 44% or 96 milliond American adults have been a designated

driver or been driven home by one in the past year. 38% or 83 millione American adults have been a

designated driver in the past year. 21% or 45 millionf American adults have been driven

home by a designated driver in the past year.

Designated Driver Study – Detailed Findings

Source: Opinion Research Corporation CARAVAN® telephone omnibus survey. The telephone survey was conducted among a national probability sample of approximately 1,000 adults 21 years of age and older. Interviewing for this survey was completed October 1-4, 2009.Note: Total base for projections based on October 2009 projected population for Americans age 21+ (218,818,277), US Census Bureau: www.census.gov/population/projections/DownldFile3.xls a: 148,796,428b: 133,479,148c: 83,150,945d: 96,280,041e: 83,150,945f: 45,951,838

Celebrity Respondents Would Choose as Designated Driver

Source: Opinion Research Corporation CARAVAN® telephone omnibus survey. The telephone survey was conducted among a national probability sample of approximately 1,000 adults 21 years of age and older. Interviewing for this survey was completed October 1-4, 2009.Base: Total Respondents 21+Q5. Which one of the following celebrities would you choose as your Designated Driver?

Carrie Underwood was the most preferred of the celebrities mentioned

Total

Gender Age

Male Female 21-34 35-44 45-54 55-64 65+

Base: Total Respondents 21+ 970 476 494 106 123 198 240 303

(Net) Any 75% 74% 77% 83% 78% 78% 73% 60%

Carrie Underwood 29% 26% 30% 38% 33% 30% 21% 15%

Al Roker 24% 23% 24% 18% 20% 21% 34% 32%

Tina Fey 16% 18% 15% 18% 18% 18% 15% 9%

Ryan Seacrest 7% 6% 8% 9% 7% 9% 4% 4%

None of the above 21% 23% 19% 16% 19% 20% 23% 31%

Don’t know 3% 2% 4% 1% 3% 1% 4% 8%

Promoting Designated Driving to Reduce Drunk Driving

Source: Opinion Research Corporation CARAVAN® telephone omnibus survey. The telephone survey was conducted among a national probability sample of approximately 1,000 adults 21 years of age and older. Interviewing for this survey was completed October 1-4, 2009.Base: Total Respondents 21+Q6. Do you think that promoting the use of Designated Drivers is an excellent, good, fair or poor way to help reduce the problem of drunk driving?

87% of respondents think that promoting the use of designated drivers is an excellent/good way to help reduce drunk driving

3% 4% 2% 3% 2% 4% 3% 4%9% 9% 9% 12% 10% 8% 9% 4%

26% 27%25%

24%20%

26% 29% 33%

61% 58% 63% 58%68%

62% 59% 57%

Total(n=970)

Male(n=476)

Female(n=494)

21-34(n=106)

35-44(n=123)

45-54(n=198)

55-64(n=240)

65+(n=303)

Excellent

Good

Fair

Poor

Top 2 Box: 87% 86% 88% 83% 88% 88% 88% 89%