Foundations of Social Networks with Oracle WebCenterPeter Henty, James OwenWebCenter Product Management

The following is intended to outline our general product direction. It is intended for information purposes only and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality and should not be relied upon in making purchasing decisions.The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.

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Program Agenda

• Social Networks in the Enterprise• WebCenter 11g Platform• WebCenter Social Networks Demo• Implementation Considerations

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Social Networks

In the Enterprise

Social NetworksWikipedia definition

“A social network is a social structure made of nodes (which are generally individuals or organizations) that are tied by one or more specific types of interdependency, such as values, visions, idea, financial exchange, friends, kinship, dislike, conflict, trade, web links, sexual relations, disease transmission (epidemiology), or airline routes.”

Social NetworksOn the Internet

Enterprise 2.0Building blocks for enterprise social networks

• Author Information• Write online documents; online blogs

• Publish Information• Create links to and from documents; add RSS

• Categorize Information• Add taxonomy via metadata annotation

• Find Information• Search; Use Tags and Tag Clouds

• Edit and Extend Information• Wikis; create mashups

• Communication with Others• Online presence; IM chat; VOIP

• Discuss with Others• Online communities; Workspaces; Forums

Social Networks in the EnterpriseEmployee engagement is …

"a heightened emotional connection that an employee feels for his or her organization, that influences him or her to

exert greater discretionary effort to his or her work."The Conference Board

Source: 2007, Gallup

Social Networks in the EnterpriseDisengaged employees are costly

Social Networks in the EnterpriseCollective Intelligence emerges

• What are people talking about?• Why do they think it’s important?• Who are they talking to?• What can we do to help?• This can drive:

• Individual goals• Organizational goals• Direction adjustments• Targeted learning• Process changes

Job fairs, Word-of-mouth

Employee surveys

Plaques

Team-buildingoffsites

Classroom training

All-hands meetingsTraditional

Online advertising, Email referrals

Online surveys

Email announcements

D-lists, Webinars

eLearning

Replayable Webcasts

Internet Web 2.0Engager

Blogging, RSSAttraction

Wikis, Chats, ForumsEmpowerment

Recommendations, Kudos, Ratings

Recognition

Team Workspaces, Collective Intelligence

Community

Informal learning, Tagging

Development

Interactive blogsVisibility

Social Networks in the EnterpriseEngagement tool evolution

Social Networks in the EnterpriseOracle internal example

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Social Networks

WebCenter 11g Platform

Oracle WebCenter 11gKey Components

Framework Composer Spaces Services

Next Gen Portal FrameworkContent IntegrationApplication

Integration

Layered CustomizationsResource CatalogEnterprise

Mashups

Community SpacesSocial NetworkingPersonal Spaces

Enterprise-ReadyWeb2.0Desktop IntegrationMulti-channel

interactions

• -

Enterprise Ready Web 2.0 Services

•Tags•Links•Documents•Lists•Events•Tasks

Social Networking with WebCenter

Create

docs

Tags

Tags

Link

Tag Cloud

Social Networking with WebCenterDocuments

Create

docs

Tags

Tags

Link

Tag Cloud

• Share and collaborate

• Manage personal documents

• Publish content

• Hot-pluggable repository

• Universal content managementout of the box

Social Networking with WebCenterPages & Wikis

Create

docs

Tags

Tags

Link

Tag Cloud

• Create personal pages• Create shared pages to

express knowledge and share information

• Manage access and lifecycle

Social Networking with WebCenterTags

Create

docs

Tags

Tags

Link

Tag Cloud

• User-driven categorization ofinformation

• Shared tags enhance categori-zation with a social dimension (folksonomies and social searches)

• Facilitates discovery of informationand subject-matter experts

Social Networking with WebCenterLinks

Create

docs

Tags

Tags

Link

Tag Cloud

• Create explicit relationshipsbetween information and people

• Productive way to quickly viewand access related information

Social Networking with WebCenterSearch

Create

docs

Tags

Tags

Link

Tag Cloud

• Single, integrated search:

Services, Applications, Sites,Secure Enterprise Search

• Refine results:

Author, Date

• Save and publish

Social Networking with WebCenterComposer

Create

docs

Tags

Tags

Link

Tag Cloud

• Express and share informationin a meaningful way

• Rearrange components

• In-place editing

• Style, Themes, Templates

• Layered customization

Social Networking with WebCenterDemo

Create

docs

Tags

Tags

Link

Tag Cloud

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Enterprise Social Networks

Important Considerations

Enterprise ConsiderationsSimple interactions

•Rich AJAX interfaces encourage participation

•Simple to share and find information

•Familiar user interactions

•Fosters collective intelligence

Enterprise ConsiderationsSecurity

•Users generally authenticated and known

•Information and applications are disparate

• Identity propagation / Single sign on

•Must enforce underlying security policies

•Manage customers, partners and even competitors in the network

Social Networks ConsiderationsMust have personal aspect

• Personal productivity is key toparticipation

• Empower individuals to completetasks and manage projects efficiently

• Provide tools for greater creativityand productivity

• Enable individuals to personalizetheir knowledge in the most meaningful way

Social Networks ConsiderationsStandards

•On Internet, social network is fixed; in enterprise, it must be fluid:

• Multiple applications

• Multiple information silos

•Foundation for Web 2.0 collaboration

•Application integration (JSR 168/286, WSRP 1.0/2.0, JSF)

•Content integration (JCR/JSR 170)

•IM/Presence (SIP/JSR 116)

Social Networks ConsiderationsCustomization Architecture

Base Document

User Customization Jane’s Page

John’s Page

Application Customization

+

+

MDS Customization Engine

Closing Comments

• Enterprises are adopting social networking technologies NOW

• WebCenter is the platform for developing social network applications NOW

Learn Morewww.oracle.com/middleware

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• Podcasts

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