MISSION

• To refresh the world in body, mind and spirit.

• To inspire moments of optimism through our brands and our actions.

• To create value and make a difference everywhere we engage.

OBJECTIVES

• To know the core values, vision and mission

• To understand the internal and external environment in which Coca Cola operates.

• To understand the future prospects of different products

• To identify and characterize the different growth strategies used by Coca Cola

• To know about the Coca-Cola Company’s strategies management process

PORTER’s FIVE FORCES MODEL

• Differentiated Marketing• Customer satisfaction• Endorsement of celebrities• Reasonably priced• Consumer connecting advertisements• Availability in every local market

- Strong brand image- Financially stable-Strong distribution channel-Heavy promotional activities-70% revenue-outside USA

STRENGTHS

WEAKNESS

-Health care issues.-Product offering restricted to beverages-Inability to launch new product.

- Strong brand image- Financially stable-Strong distribution channel-Heavy promotional activities-70% revenue-outside USA

OPPORTUNITIES

-Health care issues.-Product offering restricted to beverages-Inability to launch new product.

WEAKNESS

BCG MATRIX OF COCA-COLA

Question Mark

STAR

CASH COW

DOG

HIGH LOW

HIGH

LOW

BUSINESS GROWTH RATE

MARKET SAHRE

0

0.5

1

1.5

2

2.5

0 0.5 1 1.5 2 2.5

Cost

Coca Cola

Pepsi

Amrat Cola

Diff

eren

tiatio

n

Time

Sale

s

•Strong Retail Strategy•Strong Brand Image•Focus on Quality•Strong Competition with PEPSI•Price War•Low threat of Entrants•Strong Threat of Substitutes