FOUNDATION FOR THE ADVANCEMENT OF NURSING

KEYNOTE PRESENTATIONMAY 12, 2015

ACKNOWLEDGEMENTS

Thank you for Your Support Washington Governors University

Washington State Nurses Association

Renton Technical College

Guests and Attendees

Event Volunteers & Committee

Agenda

Daw

n o

f a

New

Day

The

Fou

nd

atio

n

Med

ia

Infl

uen

ce

His

tory

CONTEXT

Background A brief history of our journey

About Sonya

How we began The Magazine

The TV Show

What Inspires Us Nursing Shortage

Media Influencers

NURSING SHORTAGE: 1.2 Million by 2022

The Bureau of Labor Statistics’ Employment Projections 2012-2022 released in December 2013, stated that the RN workforce is expected to grow from 2.71 million in 2012 to 3.24 million in 2022, an increase of 526,800 or 19%.

However, the Bureau also projects the need for 525,000 replacements nurses (due to an aging workforce). A fact sheet released by the American Association of Colleges of Nursing (AACN), states that this brings the total number of job openings for nurses (nursing shortage) due to growth and replacements to 1.05 million by 2022.

Giving an increasingly ailing population and the fact that people are living longer with chronic health conditions, This is A LOOMING DISASTER!

MEDIA INFLUENCES PUBLIC OPINION

News

Weather

Faith

Education

Entertainment

Home & Lifestyle

Opinion

MEDIA REPRESENTATION OF NURSES

Print

Digital & Social

Broadcast Media

NURSES MEDIA NURSES

MEDIA MYTH: ANGEL OF DEATH

MEDIA MYTH: OVERSEXED BIMBOS

NURSES MEDIA NURSES

MEDIA MYTH: Physicians’ Lackeys

NURSES MEDIA NURSES

MEDIA MYTH: REQUIRES NO TRAINING

MEDIA NURSESNURSES

MEDIA MYTH: UNNECESSARY

MEDIA NURSESREAL NURSES

Newspapers and magazines (non-nursing) have little to no portrayals of nursing. Both genres do not, as a rule, use nurses as sources. In Study in Canada found that nurses accounted for 1.1% of the quoted sources on healthcare issues.

In February 2007, The New York Times crossword puzzle, as a clue for RNs, used the phrase “I.C.U. helpers”.

MEDIA REPRESENTATION OF NURSES

Print Books

Magazines

Newspapers

MEDIA REPRESENTATION OF NURSES

Newspapers and magazines (non-nursing) have little to no portrayals of nursing. Both

genres do not, as a rule, use nurses as sources. In Study in Canada found that nurses

accounted for 1.1% of the quoted sources on healthcare issues.

In February 2007, The New York Times crossword puzzle, as a clue for RNs, used

the phrase “I.C.U. helpers”.

Doesn’t that Upset You?

Only Nurses can Change the Media Narrative about Nursing

MEDIA REPRESENTATION OF NURSES

HAPPY BIRTHDAY TO AN IDOL

1820 - 1910

Florence Nightingale is a pillar

for the advancement of

Nursing.

May 12 is her birthday.

We follow her leadership by

launching the Foundation for

the Advancement of Nursing

today!

DAWN OF A NEW DAY

Changing the Narrative

To A Modern Look at Nursing

The

Foundation for the Advancement of Nursing

THE FOUNDTION

MISSION

Media Print

Digital & Social

Broadcast

Promote Nursing in the Media while educating the general public on health and wellness issues.

What’s Being Done: PRINT MEDIA

What’s Being Done: Digital & Social Media

Online Presence

Social Media

Websites

What’s Being Done: BROADCAST MEDIA

REEL NURSES TELEVISION Talk Show

The Reel Nurses Talk Show

Game Show

Reality TV

RNTV Presents

PUBLIC HEALTH EDUCATION

HEALTH EDUCATION:

Across the Lifespan Children

Adults

Elderly

Chronic Conditions Prevention

Management

Mental Health

Available Healing Options Traditional &

Non-Traditional Healing Methods

PUBLIC HEALTH EDUCATION

KEY DETERMINANTS OF HEALTH:

Physical Environment

Working Conditions

Social Support Networks

Coping Skills

Income & Social Status

Education

Access to Health Services Health Fairs

AON TENT CLINIC October 2015

COMMUNITY OUTREACH

Grass roots initiatives including:

Health Fairs

AON TENT CLINIC

October 2015

TREE TOP: MEDIA

GRASSROOTS:

Community Outreach

THE FUTURE: BROADCAST MEDIA

Produce a variety of shows Talk Show, Comedy, Games, etc..

Ramp up production quality

Hire talent

Health Education

www.RNTV.us

REEL NURSES TELEVISION

THE FUTURE: PRINT & DIGITAL

WE NEED YOU!

Each project begins with you –

Your expert knowledge and experience

Your participation as volunteers

Your monetary contribution

Your personal stories

The New ERA in Media Representation of Nursing Begins with You

Our Mission is Critical Our Path Determined

Our Initiatives - Ongoing

Thank You!Foundation for the Advancement of Nursing