Fostering

Innovation & CompetitivenessVia Strong IP Protection

Greg SlaterDirector, Global Trade and Competition Policy

Intel Corporation

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Must Have: Innovation, IP and a Market

1968 – Founded on $10,000 and $2.5M in debentures

1969 – 3101bipolar Schottkey RAM

1971 – World’s 1st EPROMs and 1st Microprocessor 4004

Intel Founded to make Semiconductor Memories

IP allows $2.5M funding based on technology and ability to protect competitive advantage and grow business through use of patents, copyrights and trade secrets

Busicom (Japanese calculator manufacturer)seeks custom multi IC calculator

New market + truly novel innovative insight open a totally new and competitive marketfor microprocessors

• Market stimulates innovation and competition• IP protects innovation for use as

a business asset• Innovative products that exceed

market requirements better than competition usually win the market

• Innovation builds on innovation thatcan open new markets

Trademarks: Intel Purchases company name from “Intelco”

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Innovation, IP and Market: Drive Growth

1968 – Founded on $10,000 and $2.5M in debentures

1969 – 1st Product: 3101 bipolar Schottkey RAM

1971 – Worlds 1st EPROMs and 1st Microprocessor 4004

1972 – 8008 and Digital Watches

1973 – Development tools and software1974 – 8080

1977 – Bubble Memory and EPROMs1978 – 8086

1979 – Fortune 500

1981 – IBM selects Intel 8088 for 1st PC

1985 – 80386, drops DRAMSEnters Supercomputers iPSC/1

1982 – 80286

1980 – Ethernet project with Digital and Xerox; systems

Building on innovation• Processors and memory progress significantly• New similar opportunities are tried (semiconductor watches)• Complimentary technologies developed (tools, systems)Some businesses succeeded; others were dropped (to be expected)

• Ability to meet market requirements is critical for success

• Innovation can provide new competitive solutions but cannot guarantee success

• IP rewards successful innovative ideas and encourages new ideas

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Market, Innovation and IP Models: They Constantly Evolve

1968 – Founded

1991 – Intel® Inside campaign

1995 – Intel chipsets based on PCI standard

1985 – 80386, iPSC/1

2000 – Pentium ®4 processors, PRO Wireless LAN

• Innovation and IP continue to play a role as markets evolve

• In areas of rapid innovation building on innovation many companies use IP to encourage “design freedom” but protect against copying

• Public interface standards allow for cooperation on the interface while competing on implementation

• Market dynamics continue to drive a convergence of industries and new ways to cooperate and compete

1992 – Transition to PC systems

1993 – Pentium® Processor, brand recognition

1997 – StrataFlash® memory

2003 – Centrino® mobile technology PXA800Fcellular processor

2005/6 – Transition to platformsand new businesses

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Increasing complexity and interoperability betweenproducts of multiple vendors (large and small) increases need for collaboration & standardization

2007/8 – Multi-Core Microprocessor