Forum of Regional Associations of Grantmakers Dreamforce Presentation 2013

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Adopting Salesforce Across National-Chapter Organizations Forum of Regional Associations of Grantmakers, Director of Knowledge Services @givingforum Council of Michigan Foundations, Director of Technology @michfoundations Association of Baltimore Area Grantmakers, Member Information & Operations Manager @ABAGrantmakers Val Rozansky Bill Corkill Kim Snipes

description

In November 2013, members of the Forum of Regional Associations of Grantmakers presented at Dreamforce on their integrated Drupal-Salesforce Platform. The platform, powered by a shared Drupal distribution, Salesforce customer relationship management system , and a collective database of grantmaker resources known as the Knowledgebase, has substantially raised the capacity of all participating regional associations to serve their respective members, created internal efficiencies by streamlining operations, and leveled the playing field among them, all at a significantly reduced cost. The platform has been receiving a lot of attention from the technology and philanthropy fields alike. Recently, it has been featured as a case study in the e-book 8 Amazing Drupal Launches. The Salesforce Suite developed for the platform now has over 13,000 downloads on Drupal.org and is being used by all participating organizations and even United Way!

Transcript of Forum of Regional Associations of Grantmakers Dreamforce Presentation 2013

Page 1: Forum of Regional Associations of Grantmakers Dreamforce Presentation 2013

Adopting Salesforce Across National-Chapter Organizations

Forum of Regional Associations of Grantmakers, Director of Knowledge Services

@givingforum

Council of Michigan Foundations, Director of Technology

@michfoundations

Association of Baltimore Area Grantmakers, Member Information & Operations Manager

@ABAGrantmakers

Val Rozansky

Bill Corkill

Kim Snipes

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Safe HarborSafe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.

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PROJECT OVERVIEW

ChapterPerspectiv

e

Discovery,Planning,

Development

Migration, Adoption,

RolloutNext Steps

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TechnologyProject Conceptualized

Discovery and Build

12 ORGs launch on Proprietary CMS & AMS

New Project: Salesforce-Drupal Discovery and Build

GOAL: Double Participation!

2004

2006

2011

2013

2005

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MY NEEDS ARE SIMPLE,

ALL I WANT IS EVERYTHING

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Don’t worry, I got your

back!

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What did we find?

• We have the same/similar constituent groups• We provide the same/similar services to these groups• We track the same/similar things

But each of us does it

differently...

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How do we address these?• Is common system really the answer?• Can large and small associations work

together?• Compromise can be a scary word• Differences can be an asset, not a liabilityLeverage commonalities

Learn from

differences

Do it in phases

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Core platform and levelled playing field

Phase I

Lowest common

denominator

All needs are shared

No individual

customizations

Phase II

Add-ons and

enhancements

Individual

customizations

Work alone or share

costs

Knowledge sharing and development platform

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Project Overview

CHAPTERPERSPECTI

VE

Discovery,Planning,

Development

Migration, Adoption,

RolloutNext Steps

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Bill Corkill

Director of Technology

@michfoundations

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WHY?

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Knockout Benefits

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Collaboratively Independently

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Joining Participating

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Estimated Cost?

$200,000+

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Our Cost?Less than $20,000

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90% Savings

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Strengthening the Network

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Project Overview

ChapterPerspective

DISCOVERY,PLANNING,

DEVELOPMENT

Migration, Adoption,

RolloutNext Steps

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Kim Snipes

Member Information & Operations Manager

@ABAGrantmakers

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COMMON PACKAGE

65 Custom Fields14 Custom Reports13 List Views13 Record Types 5 Triggers 4 Workflow Rules 4 Validation Rules 2 Visualforce Pages

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1.02.02.52.72.8

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Forum Board

Committee

Forum Board Committee

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Project Overview

ChapterPerspective

Discovery,Planning,

Development

MIGRATION, ADOPTION, ROLLOUT

Next Steps

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Our Secret Recipe

Salesforce

Salesforce NonProfit Starter Pack

"Common Package"

Future Packages

Individual Enhancements

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Migration

Adoption

Scalability

Sustainability

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Need a Life Line?

Phone a Friend

Ask the Audience

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User Adoption

Institutionalizing Knowledge Exchange Question? Post it to the project site Technical issue? File a ticket Training your staff? Record and share

If it’s not on the project site or our ticketing system, it doesn’t exist!

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Rollout Must deploy rapidly Minimal Salesforce skills needed Learn with your own data ( Sandboxes!) Get me 90% there and I’ll do the remaining

10%

KEEP CALM and ROLLOUT

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Are Packages Restrictive? More in theory than in practice Unique configurations are encouraged

and may get to the next package version Significantly reduces individual

development costs Data consistency facilitates integration

with other products

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Salesforce Drupal Integration

24 Organizations:

Same Drupal Distribution

Same Salesforce Packages 1 Integration

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LESSONSLEARNED

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Takeaways … Effective Leadership + Communication = Trust

Common Needs + Compromise = Savings

Peer Learning + Power Users = Sustainability

Engagement + Empowered Stakeholders = Good Governance

Clear Scope + Shared Vision = Lasting Partnerships

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Director of Knowledge Services

@givingforum

Director of Technology

@michfoundations

Member Information & Operations Manager

@ABAGrantmakers

Val Rozansky

Bill Corkill Kim Snipes

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Chatter on the session record in the Dreamforce App

Or join other nonprofit and higher ed customers in the Foundation’s online community – the

Power of Us HUB - http://powerofus.salesforcefoundation.org

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