Forum for young professionals 2015 session slides

Forum for Young Professionals

WIFI: ICCA

Username: ICCA

Password: ICCA15

Forum for Young Professionals Twitter: #FYP15

WELCOME AND INTRODUCTIONS

Elizabeth Rich

Facilitator

What’s happening out there?


• Have you set your own objectives for this FYP?

• Are you writing a report for your organisation on FYP?

• Presenting?

• How will you measure the success of this FYP for your employer and for yourself? (+ ICCA evaluation)

• Notes on take-out/ideas from every session

• Be prepared to be open, share, ask questions, contribute

• Don’t be afraid to ask “dumb” questions

• Off the record!

• Mix around – avoid “clumping”

• Tell us if any concerns, can’t understand..

• Enjoy yourself!

Making the most of FYP


FYP global networking

Who’s Who?

Learning outcomes: •To introduce yourself to the audience and meet the other participants •To commence your FYP networking •To learn about the diversity in the meetings industry through hearing from other participants


Icebreaking BINGO!


• Christian Mutschlechner, Director, Vienna Convention Bureau

• Nina Freysen-Pretorius, Chief Executive Officer, The Conference Company, South Africa and President ICCA

• Natasha Joyner, Head of Events, World Obesity Federation

What’s happening out there …. from those in the know.

Learning outcomes: •To understand the broader global picture of your industry. •To hear differing points of views on trends, issues and challenges, so as to deepen your knowledge of key industry matters. •To learn specific answers to your questions on aspects of the industry impacting your work.


What can we learn from ...

Take outs? Best Marketing Award Best PR Award ICCA’s Big data for associations and new sponsor database Stand out content/sessions?

https://youtu.be/22V3n4XxnwY

https://youtu.be/inKII9v56iw?list=PLgS9H_4gJHMeJ5vTttvW-3lt-OqEM7Q6R




Thought starters . . .

Rise of

unique

venues?

Disruptors

mainstream?

Branding,

alliances &

co-opertition

Regional v’s

international?

Where is the

growth?

Association

challenges?

New models?

Rise of CTMs

in meetings

market?

Fads or

reality: CSR,

Greening,

locavores

Do

Ambassador

programs

work?

Impact of

new

innovative

events


Industry globalisation

CWT Meetings & Events

Maritz Global Meeting Network

http://www.mci-group.com/?sc_lang=en

http://www.bcdmi.com/


The rise of new events

http://www.c2mtl.com/video/c2-montreal-2015/


Global alliances

Adelaide, Daejeon, Hyderabad, Toulouse and Prague

Global Association Hubs Partnership





What’s happening out there …. from those in the know

Learning outcomes: •To understand the broader global picture of your industry. •To hear differing points of views on trends, issues and challenges, so as to deepen your knowledge of key industry matters. •To learn specific answers to your questions on aspects of the industry impacting your work.


Graeme Barnett

Senior Exhibition Director

itbm world

Reed Travel Exhibitions

What’s Happening at ibtm world?

Learning outcomes: •To help you prepare for the upcoming trade show, with tips on what’s new and different, and what to look out for. •To learn how trade shows are adapting to changing needs and expectations.



• Sherrif Karamat CAE, Chief Operating Officer, Professional Convention Management Association


What’s happening, and how do they do it? (Part 1)

Learning outcomes: •To learn through practical examples and case studies. •To share your own knowledge and experiences of specific meetings. •To test your own understanding of innovations, adaptations, and challenges facing meeting organisers.

/ World Obesity

Natasha Joyner, World Obesity Federation

www.worldobesity.org

/ Who We Are

/ World Obesity Federation represents professional members of the scientific,

medical and research communities from over 50 regional and national

obesity associations. Through our membership we create a global

community of organisations dedicated to solving the problems of obesity.

/ Our mission is to lead and drive global efforts to reduce, prevent and treat

obesity.

18

/ International Congress on Obesity (ICO)

19

/ Takes places every other year

/ Approximately 1,600 delegates

/ Regional rotation – North America, Latin America, Europe, Asia

Oceania

/ Not compulsory for local association to be involved but

strengthens bids

/ Strongest bid decided by World Obesity staff and then put to

Executive Committee for approval

/ What’s Changing?

20

/ Move towards strategy

/ Collaborations

/ Change in sponsorship

/ Networking

/ Autonomy of delegates

Charles Darwin House

12 Roger Street

London

WC1N 2JU

Tel: +44 20 7685 2580

Email: [email protected]

www.worldobesity.org

mailto:[email protected]

What’s Happening And How Do They Do It?

Sherrif Karamat, CAE

COO PCMA

MOBILITY

33

Convening Leaders Exclusive Component

Learning Lounge Powered by Freeman

Freeman had sponsorship rights

to the Learning Lounge, including

rights to brand as “PCMA

Learning Lounge. Powered by

Freeman”

34

Learning Lounge

35

Learning Lounge

Tools and Techniques to

Create the Right

Participant Experience

How do you learn?

Concerns

(2013 Meetings Market Survey)

Think about space differently…

Dinner Celebrating

Professional

Achievement

Can’t Join Us in Person?

We’re live streaming each day - just enough to guarantee you’ll want to attend face-to-face in 2017

Registration Now Open - conveningleaders.org

Registration Now

Open

conveningleaders.org

What’s

Happening Out

There

Presentation by

Nina Freysen-Pretorius CEO of The Conference Company

www.confco.co.za

• Established in 1997

• Offices in Durban, Cape Town and Johannesburg

• Professional Conference Organiser and Association Management Services.

About The Conference Company

The Conference Company Team

Case studies for discussion:

• Don’t assume anything or take anything for granted

• Research // Research // Research

• “Change is the only constant” – adaptability is key!

Important Points to Remember

Case Study 1:

Date: 15 – 18 September 2015 Venue: Cape Town International Convention Centre (CTICC) Website: http://www.labourlawcongress2015.co.za

Case Study 1: International Society of Labour and Social Security Law

• Local Association: South African Association of Labour Lawyers

• Annual Conference 400 delegates • PCO: In-house secretariat and branch secretaries • Association special focus: Pro Bono Work Funding

ICCA Statistics of Previous ISLSSL Conferences

SCODE YEAR START END CITY COUNTRY ATTENDANCE

1249101 1966 15 august 1966 17 august 1966 Stockholm Sweden

1249101 1970 14 september 1970 17 september 1970 Warsaw Poland

1249101 1974 17 september 1974 19 september 1974 Pescara Italy

1249101 1978 12 september 1978 15 september 1978 Munich Germany 750

1249101 1982 07 september 1982 10 september 1982 Washington, DC U.S.A.

1249101 1985 17 september 1985 20 september 1985 Caracas Venezuela

1249101 1988 20 september 1988 23 september 1988 Madrid Spain 1000

1249101 1991 18 september 1991 21 september 1991 Athens Greece 800

1249101 1994 27 september 1994 01 october 1994 Seoul Republic of Korea 1500

1249101 1963 18 september 1963 22 september 1963 Lyon France

1249101 1997 22 september 1997 26 september 1997 Buenos Aires Argentina

1249101 2000 03 september 2000 07 september 2000 Jerusalem Israel 1000 - 2000

1249101 2006 05 september 2006 08 september 2006 Paris France 1200

1249101 2003 03 september 2003 05 september 2003 Montevideo Uruguay 800

1249101 2009 01 september 2009 04 september 2009 Sydney, NSW Australia 500

1249101 2012 25 september 2012 28 september 2012 Santiago de Chile Chile

1249101 2015 15 september 2015 18 september 2015 Cape Town South Africa 400

Original Client Briefing and Contractual Agreement in 2012

• Originally anticipated 750 delegates breakdown being as follows:

- 450 International delegates (outside of Africa)

- 100 African delegates (outside of South Africa) - 100 SASLAW members - 100 South African non-SASLAW members

• The original budget made provision for translation services in French and Spanish to the value of R225 000 for the website, printed programme and plenary sessions.

• Anticipated profit R561 000

Actual Delegate attendance (by Country)

Argentina 5 Hungary 6 Singapore 1

Australia 3 Italy 8 Slovenia 2

Austria 3 Japan 6 South Africa 313

Belgium 6 Kenya 1 South Korea 1

Botswana 1 Macao 3 Spain 3

Brazil 9 Malaysia 3 Swaziland 1

Canada 7 Mexico 2 Sweden 15

Chile 1 Netherlands 7 Switzerland 4

Colombia 3 New Zealand 1 Taiwan 1

Czech Republic 2 Nigeria 1 Trinidad And Tobago 1

Denmark 8 NORWAY 19 Turkey 3

Dominican Republic 1 Panama 3 United Kingdom 7

Ecuador 3 Peru 2 United States Of America 2

Finland 3 Poland 10 Uruguay 1

France 13 Portugal 2 Zimbabwe 1

Germany 6 Russian Federation 1

TOTAL 505

ISLSSL Speaker and Programme Overview

Tuesday 15 September 2015

08.30 Registration

09.00 Meeting of International Executive Committee

12.00 Registration for Young Scholars’ Section

12.30 Young Scholars’ Section

17.00 Opening ceremony

President of ISLSSL - Adrian Goldin

President of SASLAW - Richard Maddern

UCT 20 piece Choir will perform

President of ISLSSL - Adrian Goldin

ILO Regional Director - Aeneas Chuma

18.30 Opening address

Professor Alain Supiot

Professor at the Collège de France

19.30 Welcome Cocktails

ISLSSL Speaker and Programme Overview cont.

Wednesday 16 September 2015

09.00 Keynote speech

Topic: Tribute to Professor Sir Bob Hepple QC

Prof Simon Deakin (Cambridge, United Kingdom)

Prof Halton Cheadle (Cape Town, South Africa)

Prof Judy Fudge (Canterbury, United Kingdom)

Judge André van Niekerk (Johannesburg, South Africa)

Retired Constitutional Court Justice Albie Sachs (Cape Town, South Africa)

Professor Manfred Weiss (Frankfurt, Germany)

10.30 Tea

11.00 Theme 1 plenary: BEYOND COLLECTIVE BARGAINING

General reporter Professor Graciela Bensusan

Research professor at the Autonomous Metropolitan University in Mexico City

and part-time research professor at FLACSO - The Latin American Faculty

of Social Sciences - Campus Mexico

Discussant Dr Pamhidzai Bamu

Research fellow at the Centre for Applied Legal Research, University

of Stellenbosch

12.30 Lunch / Poster sessions

Poster presentations will be facilitated during the lunch interval

14.00 Theme 1 workshops

Simultaneous breakaway sessions for presentation of papers per focus area

Focus areas to be announced

15.30 Tea

16.00 PANEL OF EXPERTS

Prof Manfred Weiss, Emeritius professor at the Faculty of Law, Johann

Wolfgang Goethe University, Frankfurt

Topic: How to cope with fragmentation and segmentation of the workforce?

Standard versus non-standard contract, from out-sourcing to crown-sourcing,

formal versus informal work ...

Panellists:

1. Prof Brian Langille (Toronto, Canada)

2. Mr Adrian Goldin (Buenos Aires, Argentina)

3. Prof Masahiko Iwamura (Tokyo, Japan)

4. Prof Nicola Smit (Potchefstroom, South Africa)

5. Visiting Associate Prof Paul Benjamin (Johannesburg, South Africa)

17.30 Closure


ISLSSL Speaker and Programme Overview cont. Thursday 17 September 2015

09.00 Theme 2 plenary: EQUALITY AND CITIZENSHIP AT WORK AS CONCEPTUAL

FOUNDATIONS FOR LABOUR LAW

General reporter: Professor Judy Fudge

Kent L Discussant: Professor Adelle Blackett aw School, University of Kent

William Dawson Scholar at the Faculty of Law, McGill University, Montreal

10.30 Tea





14.00 Theme 3 plenary: SOCIAL SECURITY: WHICH WAY FORWARD?

General reporter: Professor Mukul Asher

Lee Kuan Yew School of Public Policy, National University of Singapore

Discussant: Professor Letlhokwa George Mpedi

Director of the Centre for International & Comparative Law & Social Security

and Vice-Dean, Faculty of Law, University of Johannesburg

15.30 Tea




17.30 Closure


Friday 18 September 2015

09.00 Theme 4 plenary: LABOUR LAW AND DEVELOPMENT

General reporter: Professor Simon Deakin

Director in the Centre for Business Research and Professor of Law at the

University of Cambridge

Discussant: Advocate Tembeka Ngcukaitobi

Member of the Johannesburg Bar and former Director, Constitutional ,

Litigation Unit, Legal Resources Centre

10.30 Tea







14.00 Round Table Forum

Chair: Judge Dennis Davis

Judge of the Labour Appeal Court and President of the Competition

Appeal Court

Topic: Have ILO principles contributed to workable labour relations?

A case study of South Africa’s Labour Relations Act 20 years on.

Panellists: 1. Prof Manfred Weiss (Frankfurt, Germany)

2. Prof Halton Cheadle (Cape Town, South Africa)

3. Cllr Tony Ehrenreich (Cape Town, South Africa)

4. Ms Tanya Cohen (Johannesburg, South Africa)

15.30 Tea

16.00 Closing session

17.30 Cocktail Party

What challenges were experienced

• International body not deemed relevant or in touch with current trends • Too many conferences that conflicted:

The 17th ILERA World Congress, Cape Town South Africa, 7 - 11 September 2015 “The Changing World of Work: Implications for Labour and Employment Relations

and Social Protection“ SLS 2015 Annual Conference, University of York, 1 – 4 September 2015 Labour Law Research Network Conference 2015, Netherlands. 25 – 27 June 2015 The European Conference on Politics, Economics and Law 2015, United Kingdom, 9 -12 July 2015

• Local SASLAW members did not attend

• International body did not assist with marketing to the regional associations as everyone had their own interests.

Did the Conference go well?

• Programme ran smoothly • Welcome Reception and Gala Dinner – well attended

• Printed programme and translation worked well • Local Association secured further funding for ProBono work • No reputational damage

Case Study 2:

Date: 30 September – 03 October 2014 Venue: Cape Town International Convention Centre (CTICC) Website: http://healthsystemsresearch.org/hsr2014/

Case Study 2: 3rd Health Systems Global Conference

• International Association: Health Systems Global

• Biennial Conference

• Anticipated number of delegates 1500 • PCO: In-house secretariat and local organising committee • Association special focus: HSG is a unique organization

driven by a diverse, global membership of researchers, decision-makers and implementers who are dedicated to promoting health systems research and knowledge translation

International WPCOA Partner

Background from 2nd Health Systems Global Conference

1. Registration: • Format & Structure of registration link & delegate information

required by committee • Communication of speakers, VIP guests, Complimentary fees etc. • Committee/ secretariat representation at the registration desk

2. Website: • Update website platform for user friendly and for sustainability.

3. Live Webcasting: • Overall review of webcasting service & format

4. Printing & Materials • Increase the print quantity for programmes etc.

Background from 2nd Health Systems Global Conference cont.

5. Program and Speakers • Speaker guidelines to be reinforced & communicated prior to the start of

the symposium • Pre planned session slides for parallels and satellite symposia

6. Funding Criteria

• Dedicated person will be assigned to ensuring smooth processing of funding process and funded delegates.

7. Participant Information • Visa assistance will be provided • China Star assisted with communicating the 2012 database ensuring a

seamless handover to market to previous delegates. 8. Accommodation Management

• “one stop shop” for accommodation and symposium registration via one link on the website, this would include a seamless secure online pay gate.

The Conference Company Contract and Responsibilities

• Delegate Registration Administration and Management • Overall Project Management • Committee Secretariat • Supplier Management • Marketing and Communications • Parallel Functions Co-ordination and Management • Abstract and Programme Co-ordination and Management • Speaker and VIP Liaison

Confco Contract and Responsibilities cont.

• Exhibition and Sponsorship Co-ordination and Management • Group bookings of accommodation • Co-ordination of airport transfers and tours • Welcome Cocktail • Gala Dinner • Online Registration Management • Symposium Budget • Account Reconciliation

Overall Conference Theme

The theme of the symposium was the science and practice of people-centred health systems, chosen to enable participants to address current and critical concerns of relevance across countries in all parts of the world. Over 1800 researchers, policy-makers, funders, implementers and other stakeholders, from all regions and all socio-economic levels, worked together on the challenge of how to make health systems more responsive to the needs of individuals, families and communities.

Ebola Outbreak

• The Ebola outbreak began in West Africa in February 2014

• WHO declared it a Public Health Emergency on the 08th of August 2014

http://listovative.com/top-10-things-we-know-so-far-about-deadly-ebola-virus/

Summary of the outcome

• 1838 delegates attended the Symposium • International Foundations & Sponosors that supported : - Rockefeller Foundation - Unicef Foundation - Bill & Melinda Gates Foundation - South African Department of Health - WHO • We received 2350 submissions of which 1300 were rejected

There were 740 poster presentations

• Target surplus for the Association to continue – achieved!!

Thank you


Community Outreach


European Society of Cardiology congress :

The London Heart Trail was developed by London & Partners in association with the British Heart Foundation, King’s Health Partners and ExCeL London

Community Outreach

“It is fantastic that in London we are able to make the best of both worlds – drawing in investment while promoting a healthy lifestyle for future generations of Londoners and visitors to our city.” Gordon Innes, London & Partners


Over to you ….

Case studies from participants

Learning outcomes: •To learn through practical examples and case studies. •To share your own knowledge and experiences of specific meetings. •To test your own understanding of innovations, adaptations, and challenges facing meeting organisers.



• Eirini Litina, European Heat Pump Association

• Vicky Spijker & Niels Udo, European Association of Geoscientists &

Engineers -EAGE-

• Anne Berrevoets, European Association for International Education -

EAIE-

• Ines Arias Iglesias, Euroheat & Power

• Melissa Vanderijst, European Society for Radiotherapy & Oncology -

ESTRO-

• Avgi Papadopoulou, European Private Equity and Venture Capital

Association -EVCA-

• Piero Segantini, International Society of Nephrology (ISN)



Eirini Litina, European Heat Pump Association

Eirini Litina, Communications officer

European Heat Pump Association

Forum for Young Professionals 2015

European Heat

Pump Association

111 members

22 countries

Company members and National associations

“We speak heat pumps in Brussels”

Thomas Nowak | European Heat Pump Market 2015 – Status and outlook

83

Events organized by EHPA every year

Annual Forum (different location every year)

Debates in the European Parliament (lunch or breakfast)

EU Project workshops

Press cocktail

EU Presidency event

CEO dinner event

84

EHPA annual Forum

Organize a high level conference

Present EHPA as key player

Short program, high level speakers, good panels

Prestigious venue, classy networking event

Attention level (150+ participants)

Financial success

Goals:

85

Style and format of the conference

3-4 sessions of presentations or panel discussions

Theater style

Long lunch

Dinner event the evening before the conference

86

Details

What’s changing

– Depends on the venue that we choose

What’s worked (and what hasn’t)

– New registration system | Eventbrite

– Venues and hotels close to train stations

What hasn’t

– Weird entertaining activities

– Unforeseen issues (train strikes, closed airports)

87

Main Challenges

Conference: High standards when looking for a venue

– Daylight is No1 criterion

– High audiovisual equipment

– Central location

– Modern conference rooms

– Large networking areas – for showcasing material

Networking: Creating a nice atmosphere

– Nobody will remember about the content of the conference, they will all remember if they had a nice party!


Vicky Spijker & Niels Udo, European Association of Geoscientists & Engineers -EAGE-

Introduction

European Association of

Geoscientists & Engineers

Global Association with over 18,000 members Offices in Houten, Moscow, Dubai, Kuala Lumpur and Bogota.

EAGE Portfolio:

o Publications

o Education

o Workshops

o Conferences

o Student Activities

EAGE Annual Conference and Exhibition

Focus on our biggest event:

o Approx. 6000 attendees;

o 17,000 m² Exhibition floor;

o 130 Parallel Technical Sessions;

o Student programme;

o 6 Field trips;

o 8 Short courses;

o 18 Workshops;

o Social Programme.

78th EAGE Conference and Exhibition 2016, Vienna

What’s changing?

• Digital Evaluations

• Use of Social Media

• E-posters

• New IT landscape – interactive systems

• New organisation structure

What’s different?

• Event has grown too big for many cities – Combination of meeting rooms and exhibition floor

• Rise in student registrations

• Use of an event app

• Low oil price reflects the number of attendees – Also Funding/Sponsorship

– Speakers

– Attendees

– Less exhibitors

What’s worked and what hasn’t?

What worked: What hasn’t worked:

Organize in hubs – more delegates Digital evaluations

Event app for conference programme Interactive use of app

E-Posters (for 70% of delegates) E-Posters (for 30% of delegates)

Rise in number of student registrations

Getting more students and younger members as volunteers

Record number of submissions for the conference in Madrid

Feedback on quality technical programme was not always positive

Young Professional Session Community specific marketing


Anne Berrevoets, European Association for International Education -EAIE-

EAIE EVENTS

The EAIE is the European centre for expertise, networking and resources in the internationalisation of higher education.

We are a non-profit, member-led organisation serving individuals actively involved in the internationalisation of their institutions.

The EAIE’s activities

Conference

and Exhibition Training Publications Involvement

in the field

Annual Conference

• Largest international

education conference in

Europe

• 5000 participants

• 90+ countries

• 240+ sessions and

workshops

• 600+ exhibiting organisations

Successes and challenges


• Eirini Litina, European Heat Pump Association

• Vicky Spijker & Niels Udo, European Association of Geoscientists &

Engineers -EAGE-

• Anne Berrevoets, European Association for International Education -

EAIE-

• Ines Arias Iglesias, Euroheat & Power

• Melissa Vanderijst, European Society for Radiotherapy & Oncology -

ESTRO-

• Avgi Papadopoulou, European Private Equity and Venture Capital

Association -EVCA-

• Piero Segantini, International Society of Nephrology (ISN)



1. C2 Montréal

2. Social Good Summit

3. Collision

4. Microsoft Ignite

5. Sapphire Now

6. Future of Storytelling

7. Dent

8. Adobe Max

9. Summer Brand Camp

10. Greenbuild International Conference & Expo

11. American College of Emergency Physicians Scientific Assembly

12. NTEN Nonprofit Technology Conference

13. Brand Innovators

14. TNW Conference U.S.A.

15. World Domination Summit

15 most innovative meetings 2015 Biz Bash, North America

http://www.bizbash.com/most-innovative-meetings-2015-1-c2-montreal/new-york/story/31124

http://www.bizbash.com/most-innovative-meetings-2015-2-social-good-summit/new-york/story/31125

http://www.bizbash.com/most-innovative-meetings-2015-3-collision/new-york/story/31126

http://www.bizbash.com/most-innovative-meetings-2015-4-microsoft-ignite/new-york/story/31127

http://www.bizbash.com/most-innovative-meetings-2015-5-sapphire-now/new-york/story/31128

http://www.bizbash.com/most-innovative-meetings-2015-6-future-of-storytelling/new-york/story/31129

http://www.bizbash.com/most-innovative-meetings-2015-7-dent/new-york/story/31130

http://www.bizbash.com/most-innovative-meetings-2015-8-adobe-max/new-york/story/31131

http://www.bizbash.com/most-innovative-meetings-2015-9-summer-brand-camp/new-york/story/31132

http://www.bizbash.com/most-innovative-meetings-2015-10-greenbuild-international-conference-expo/new-york/story/31134



http://www.bizbash.com/most-innovative-meetings-2015-11-american-college-of-emergency-physicians-scientific-assembly/new-york/story/31133

http://www.bizbash.com/most-innovative-meetings-2015-12-nten-nonprofit-technology-conference/new-york/story/31135




http://www.bizbash.com/most-innovative-meetings-2015-13-brand-innovators/new-york/story/31136

http://www.bizbash.com/most-innovative-meetings-2015-14-tnw-conference-usa/new-york/story/31137

http://www.bizbash.com/most-innovative-meetings-2015-15-world-domination-summit/new-york/story/31139


Procurement

&

perceptions

Directors

Duty of

care

Compliance eg

Pharma Codes

Outdated

assoc

models

CSR

Event

competition Program

fatigue

What meeting managers are facing





What’s happening with your career plan?

Learning outcomes: •To gain ideas which will help you further your career from leading industry members •To learn how others plan their careers •To share career challenges and brainstorm answers with your colleagues


MONDAY

Good morning!


Corbin Ball

Corbin Ball Associates, U.S.A.

What’s the latest in technology?

Learning outcomes: •To learn what technologies are most popular in the industry and why •To hear about new technologies in the pipeline which could further alter the way we operate •To understand the challenges new technologies bring with them


TEAM EXERCISE

Introduction and briefing by:

Patrick Delaney

What’s happening in the world of famils and site visits?

Learning outcomes: •To test your ability to work in a team •To deepen your understanding as to what is required to develop a successful association famil, through practical work •To share ideas and learn from your team members. •To spark your creativity and ability to innovate.

Best Practice for

Fam Trips & Site Inspections

Patrick Delaney

Managing Partner, SoolNua

Monday 16th November

SoolNua

B.Y.T.D

109

SoolNua 110

ABOUT

ME

SoolNua 111

112 SoolNua 112

SoolNua 113 SoolNua 113

SoolNua 116

Hotel Inspector

Tour guide

Sausage Maker

Public Servant

Business Owner

118 SoolNua 118

Work Environments

119 SoolNua 119 SoolNua

SoolNua 120 SoolNua

10.11.1954

WHO ARE WE?

SoolNua 122

ABOUT

YOU

123

Site Inspection

124 124

125 Business Tourism V Leisure 125

126

Choice

&

Motivation

Familiarisation/Educational Trip

• Speculative

• Initiated by destinations / venue

127

Site Inspection

• Specific

• Initiated by customer

128

129

Site Inspection

Sales call on steroids

130

6

Principles of

Planning

P, P, P, P, P, P

Questions?

131

132

Assumptions / Assessment

133

Elevator

Pitch

134

Elevator Pitch

A company’s unique selling proposition

in a single, pithy statement of no more

than half a minute in length

135

Elevator Pitch 4 Key Elements

• Make an irrefutable statement

• Establish Credibility

• List 2 or 3 Benefits (Not Features)

• End with a Call to Action or a Question

136

SUCCESS

Go The Extra Mile to Win

• Be flexible

• Be creative

• Involve the local community

• Share the business leads

• Understand the Incentive industry

137

YOU HAVE TO BE IN IT TO WIN IT

Pre-Planning

138

Right People

139

Customisation & Creativity

140

Relevant

141

142

Sell the Destination

143

Cooperation

144

Follow Up

145

Follow Up


• Aileen Crawford, Head of Conventions,

Glasgow City Marketing Bureau

• Laura Kurtinaityte, Executive Manager,

The European Society of Microscope Dentistry

• Geoff Donaghy, Group Director Convention Centres,

AEG Ogden

• Michel Couturier,

President,

MCInternational

Where is everyone going …. and why?

Learning outcomes: •To understand the evolving branding and strategic positioning of different destinations from industry experts in their field •To examine the different strategies employed by specific destinations in response to their own particular strengths and challenges. •To learn how meeting destinations are creating stronger connections with relevant industry, government, professional and academic sectors.


Thought starters . . .

Brains not beauty.

“Smart” destination

branding

Creating new

“anchor”

events

Joint

ventures?

Co-location

of events?

Changing

venue designs

& delivery

Do

Ambassador

programs

deliver?

Connecting to

community &

government

The rise of

global

alliances – do

they work?

Who are the

disruptors

impacting

meetings?

Emerging

destinations

to watch


Global alliances

Adelaide, Daejeon, Hyderabad, Toulouse and Prague

Global Association Hubs Partnership


The rise of new events

http://www.c2mtl.com/video/c2-montreal-2015/


Industry globalisation

CWT Meetings & Events

Maritz Global Meeting Network

http://www.mci-group.com/?sc_lang=en

http://www.bcdmi.com/


Team exercise work


TUESDAY

Good morning!


Order of presenting:

• Team Orange

• Team Yellow

• Team Red

• Team Pink

• Team Blue

• Team Green

Group presentations


Closing address

Martin Sirk, ICCA CEO


Certificates Presentation

Nina Freysen-Pretorius, ICCA President


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• CEI Asia http://www.cei.asia/

• TTG MICE (Asia) http://www.ttgmice.com/

• Convene (PCMA) http://www.pcmaconvene.org/

• Events on BOBtv http://events.bob.tv/

• Skift (travel and meetings) http://skift.com/travel-services/meetings-conventions/

Free industry webinars/online presentations/newsletters:

IBTM sessions http://www.ibtmevents.com/

IMEX sessions http://www.imexamerica.com/ and http://www.imex-frankfurt.com/

PCMA occasional conference sessions (register for notifications) http://www.pcma.org/

Global industry trade associations:

JMIC (peak global body – some good research references) http://www.themeetingsindustry.org/

ICCA (meetings – supplier & association mtgs focus) http://www.iccaworld.com/

AIPC (convention centres) http://www.aipc.org/

PCMA (education for industry professionals) http://www.pcma.org/

SITE (corporate incentives) http://www.siteglobal.com/

ACTE (corporate travel) www.acte.org/

MPI (meeting professionals) http://www.mpiweb.org/

UIA (international associations) http://www.uia.org/

Plus lots of local ones … too many to list.

Feel free to share some more of your own favourites … !

Elizabeth’s favourite sources for info ..

http://www.internationalmeetingsreview.com/

http://meetingsnet.com/

http://www.ehotelier.com/



http://www.meetpie.com/

http://www.cei.asia/

http://www.ttgmice.com/

http://www.pcmaconvene.org/

http://events.bob.tv/

http://skift.com/travel-services/meetings-conventions/





http://www.ibtmevents.com/

http://www.imexamerica.com/

http://www.imex-frankfurt.com/



http://www.pcma.org/

http://www.themeetingsindustry.org/

http://www.iccaworld.com/

http://www.aipc.org/

http://www.pcma.org/

http://www.siteglobal.com/

http://www.acte.org/

http://www.acte.org/

http://www.mpiweb.org/

http://www.uia.org/

http://www.uia.org/

Forum for young professionals 2015 session slides

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Transcript of Forum for young professionals 2015 session slides