Fortwilliam
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Social Media for Business Social Media and the Tourism Industry David Sim and Rene Looper How to make the most of free & easy to use web How to make the most of free & easy to use web tools tools
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Transcript of Fortwilliam
Social Media for Business
Social Media and the Tourism Industry
David Sim and Rene Looper
How to make the most of free & easy to use web toolsHow to make the most of free & easy to use web tools
Social Media for Business
Social Media is on-line
conversation... word of mouth
marketing
Social Media for Business
• RAMA/BIG research November 2008:
– Word of mouth marketing No. 1 Influence= 44% of purchases
– Reviews = 37% (increasingly on-line, peer led)
– Television = 25%
– Younger demographics = > social media impact
Social Media for Business
14% vs
74%
Social Media for Business
September 08: 100 millionNovember 08: 120 millionJanuary 09: 150 million users
Social Media for Business
Social Media for Business
Social Media for Business
Social Media for Business
“Social Media at Work”
“I do this work professionally. Spyware and viruses aren't Dell's fault, as much as I think that Dell could do better in some areas”.
“I always experienced good service and in my opinion, they've mastered their business model including their tech support services. They are reliable and consistent”.
“Viruses are Your issue, not Dell's. Anyone with a computer knows the company that sold you the computer is not at fault....You use it...be careful how you use it. I have had several issues with My Dell XPS, but they were on it Instantly, the customer service was fantastic”.
“Blaming Dell for Spyware and Viruses? Stay off sites you know you shouldn't be going to :)”
Social Media for Business
Social Media for Business
Social Media for Business
Social Media for Business
Social Media for Business
How to make the most of free & easy to use web toolsHow to make the most of free & easy to use web tools
Tripadvisor:
Some facts:
Founded in 2000
30 million unique visitors per month....
20 million reviews of hotels, B&B's etc..
64% of travellers read reviews....
38% read professional reviews
Average score is 3.74 (out of 5)
Social Media for Business
How to make the most of free & easy to use web toolsHow to make the most of free & easy to use web tools
Tripadvisor:
Reviews
How to:
manage reviews respond to reviews get more reviews add reviews to web site get notified of new reviews
Social Media for Business
How to make the most of free & easy to use web toolsHow to make the most of free & easy to use web tools
Tripadvisor:
Forums:
A great way to see what people are writing about, questions they have and what
web sites other people recommend.
More forums: wildlife, weddings, photography, mountain biking etc...
Don't use is as an advertising channel...
Questions?
Social Media for Business
Social Media for Business
Social Media for Business
Social Media for Business
Social Media for Business
Tripadvisor:
Some facts:
Founded in 2000
30 million unique visitors per month....
20 million reviews of hotels, B&B's etc..
64% of travellers read reviews....
38% read professional reviews
Average score is 3.74 (out of 5)
Social Media for Business
Tripadvisor:
Reviews
How to:
manage reviews respond to reviews get more reviews add reviews to web site get notified of new reviews
Social Media for Business
From Word of Mouth to Word of Mouse advertising......
Social Media for Business
Social Media for Business
Social Media for Business
How to make the most of free & easy to use web toolsHow to make the most of free & easy to use web tools
Google tools: Alerts
Analytics
Maps
Other SEO tips
Social Media for Business
WAYNalert
Social Media for Business
Thank you!
David and Rene
4TM Social Media for Business
www.4tm-services.com
