Fortunes in Follow Up
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Transcript of Fortunes in Follow Up
FortunesFortunesIn In
Follow UpFollow UpBarbara LoraineBarbara Loraine
Jerry MailhotJerry Mailhot
•The Need & Problems with Follow-Up•The OPPORTUNITY•The MONEY•Methods to Choose From•How to set Follow-Up on Automatic
Fortunes In Follow UpFortunes In Follow Up
The ProblemA lead is like milk
The ProblemIf it sits around too long,
its just no good.
When it comes to leads & contacts,
Time is Money.
Problem with Leads - People are
•Busy •Distracted•Hard to Reach•Difficult to Impress•Avoid being “sold”
THE DANGER: Your Marketing $ Can Disappear
What do you Do to Get Leads?
•Networking •Online Marketing•Other’s Events, Expos, •Your Webinar, Mixers•More . . .
You Spend. What’s Your ROI?
•Networking .................•Online Marketing ........•Others’ Events, Expos, .•Your Webinar, Mixers . .•More . . .•Danger, Leads Disappear>
$ ________$ ________$ ________$ ________$ ________$$$ Disappears
CARDSCARDS (Business cards)with no Follow-Up
& No Plan . . .
CASHCASH from Sales You MadeWITH Follow-Up
What’s in YOUR boxes?
OrOr
Perhaps you’ve heard of . . .
Two men in the woods see a bear approaching.One starts pulling on his running shoes. His friend says, “You can’t out run that bear.”
The guy replies,“I don’t need to out run the bear. I just need toout run YOU.”
48% nevernever follow up25% make 2 contacts & stop12% make 3 contacts & stop10% make more than 3 contacts
It’s Easy to Out-Do the Competition With Follow-Up
Only
2% on the 1st contact3% on the 2nd contact5% on the 3rd contact10% on the 4th contact80% on the 5th - 12th contact80% on the 5th - 12th contact
Because Here’s When People Buy . . .
Fortunes In Fortunes In Follow-UpFollow-Up
http://FortunesInFollowUp.comhttp://FortunesInFollowUp.com
Fortunes for stuff Fortunes for stuff you need & wantyou need & want
•It takes too much time: Don’t have Staff
•It’ll Cost Too Much
•Don’t Know How
Why Don’t People Follow-Up?They say:
Why Don’t People Follow-Up?TWO TOP REASONS:
1) They’re busy working with Clients 1) They’re busy working with Clients
& Ingnore Prospects& Ingnore Prospects
2) They don’t have Staff to put Contacts 2) They don’t have Staff to put Contacts
in a Data Base & send emailsin a Data Base & send emails
How? When? Who? There’s an App for That
Do it Yourself While You Watch TV
1 2
3
Get a Virtual Assistant
Those are subjects for another time . . .
Business CardsLeads
ReferralsPeople You Meet
Your Database can beyour GOLD Mine!!!
Your prospects WILLBUY FROM SOMEONE
You’ve got to Follow Upto bring the
Gold Out of the Mine.
Or Else . . .
Your Data Base
For YOU to get the business, Follow Up . . .
There are many Methods & Problems
• Phone Call . . . . . . . . . . . .
• Personal Meeting . . . . . .
• Email Letter, Personal . .
• Email Auto-responder . .
• Newsletter . . . . . . . . . . . . .
• Irresistible Offer . . . . . . .
• Send a Personal Card . . .
Can’t Catch Them/ Phone TagConflicting Schedule, Travel TimeThey May Not Open It or Get AttentionThey May Not Open It or Get AttentionThey May Not Want It or Get AttentionWe May Not Catch ThemTakes Time to Buy, Write, Send
That “waters” your Leads, gives them What they need, When they need it.
That Grows Relationships, Builds Sales, and Encourages Referrals.
While you are busy doing other stuff.
You need an Automatic System
Two Automatic Methods
• Phone Call . . . . . . . . . . . .
• Personal Meeting . . . . . .
• Email Letter, Personal . .
• Newsletter . . . . . . . . . . . . .
• Email Auto-responder . .
• Send a Personal Card . . .
Don’t have time, staffConflicting Schedule, Travel Time, TimeCost effective, don’t have time, staffGive value, Set it up, then it’s automatic Set it up, then it’s automaticSend out Cards makes it automatic
Your Automatic eMail
• Sort by Interest & Campaign• Schedule Letters • Compose Letters - Takes Time & Compose Letters - Takes Time &
expertiseexpertise
Cost Effective, Automatic (Once established), TrackableSet Your Criteria for Who to sent to, When, and What
Your Automatic eMail• We can help you get set up • You schedule your letters • We can help you create lettersWe can help you create letters
OROR• We offer “Done for You” We offer “Done for You”
ServiceService 858-231-3140
Set Your Send Out Cards
• Hot Prospects• Client Follow-Up• Referral Gathering • Thank You• Holiday• Birthday
No difficult
letters
to write
!
No difficult
letters
to write
!
What’s your cost to get a hot prospect $_____________
What’s the cost of missing out on getting the business $____________
It’s just $1.13 for a Send Out Card
Don’t let your hot prospectsDon’t let your hot prospectsbuy from someone else. buy from someone else.
Set your follow up on Automatic!Set your follow up on Automatic!
Follow-Up EmailFollow-Up Email AND AND
Send Out Card SystemsSend Out Card Systems
Because 80% of sales are madebetween 5 and 12th contact.
FortunesFortunesIn In
Follow UpFollow UpBarbara LoraineBarbara Loraine
Jerry MailhotJerry Mailhot
In addition to this eBookYou Get 2 FREE Gifts
First
First Our 2-Minute Commercial
SendOutCards are NOT electronic greeting cards…
These are high quality, physical cards, that are sent by U.S. mail !
…in your own personal handwriting with your own personal signature…
Jerry MailhotFortunes In Follow Up
We Print it, Stuff it, Lick it, Stamp it, and Send it in a Real Real EnvelopeEnvelope With a Real StampReal Stamp in Your Own HandwritingYour Own Handwriting
for as Little as $1.13
Including Postage!Including Postage!
…or send a coffee card, gift card, flowers, an
inspirational book, CD, Backyard BBQ Kit, or
even brownies.
There are Per-Industry Cards
Creating Stories & Fortunes
80% of sales are made after 5-12 contacts . . .WHY
?
Your Marketing ROI Worksheet
Special GiftsSpecial Gifts
&&FREE lead-generating program with
Fortunes In Follow Up’s Barbara Loraine
CALL NOW.CALL NOW.Start BuildingStart Building
YOUR YOUR Cash CowCash Cow
Barbara Loraine FREE Lead-Generation Program: Call or Text
858-231-3140
Jerry Mailhot FREE Send Your First
CardFollow Up System
858-444-6005