Fortune At The Bottom Of Pyramid
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Transcript of Fortune At The Bottom Of Pyramid
![Page 1: Fortune At The Bottom Of Pyramid](https://reader031.fdocuments.in/reader031/viewer/2022031710/55d529aebb61ebe2498b463d/html5/thumbnails/1.jpg)
THE
FORTUNE AT THE
BOTTOM OF THE PYRAMIDERADICATING POVERTY THROUGH PROFITS
C K PRAHALAD
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Rachit Agrawal
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At The Bottom Of The Pyramid
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Consists of 4 billion people
Living on less than $ 2 per day
400 million people in India constitutes the bottom of the pyramid
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Purchasing PowerParity in US dollars > $20,000 Tier1
Tiers 2-3
Tier 4
Tier 5
$1,500 - $20,000
$1,500
<$1,500
75 - 100
1,500 – 1,750
4,000
Population in Millions
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Exploitation of poor people by Private sector.
Rural population was primarily poor & urban population was relatively rich.
Private sector businesses , especially MNCs logic about BOP.
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There is money at BOP.
Access to BOP markets.
The BOP markets are Brand – Conscious.
The BOP market is connected.
BOP consumers accept advanced technology readily
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Create the capacity to consume.
The need for new goods and services.
Dignity and choice.
Trust is a Prerequisite
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A philosophy for developing products & services for the BOP
- small unit packages
- low margin per unit
- high volume
- high return on capital employed
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Price Performance Innovation : Hybrids Scale of Operations Sustainable Development : Eco-Friendly Identifying Functionality : Is the BOP different
from Developed Markets? Process Innovation Deskilling Of Work Education Of Customers Designing for Hostile Infrastructure Interfaces Distribution : Accessing the Customer BOP markets essentially allow us to challenge
the Conventional Wisdom in Delivery of Products and Services
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Why a MNC should go for BOP markets?
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Developing a unique approach to BOP markets and learning from the experience
Fine-tuning the traditional approach
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Micro encapsulation of iodine in salt – in India has found market in Africa & Tanzania.
Launch of Wheel detergent by HLL.
Micro-financing by Grameen Bank in Bangladesh.
Aravinda Eye Care
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Capital Intensity
Sustainable Development
Innovations
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What type of Ecosystem is Required?
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What sort of Ecosystem is required for Developing Countries?
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New-Market disruption enables less-skilled people to do more sophisticated things.
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Galanz Enterprise
Grameen Telecom
UTStarcom
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Some MNC`s have stated to pay more attention to BOP markets.
BOP can be source of innovation
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Is it as easy as he makes it sound?
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Than
k Yo
u