European mobile operators and online commerce: the €26 billion opportunity (white paper by Fortumo)
Fortumo Mobile Payments Overview
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Fortumo Company Overview
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Founded in 2007, Fortumo is the most developer-friendly mobile payments provider, enabling app and game developers to easily monetize users via micro-payments. Users pay with their mobile phone and purchases are charged to their mobile phone bill. Fortumo mobile payments are cross-platform – on desktop, in mobile web and HTML5 apps – and are great for in-app purchases on Android, Windows Phone and Windows 8 devices. Fortumo has payment connectivity to over 300 mobile operators in 80 countries, including a number of exclusive direct carrier billing partnerships. Fortumo is backed by Intel Capital and Greycroft Partners and has offices in Estonia, San Francisco and Beijing. For more information on Fortumo, visit http://fortumo.com.
Transcript of Fortumo Mobile Payments Overview
Fortumo
Company Overview
Founded in 2007
Mobile operator billing in 80 countries
Offices in Europe (Estonia), US (San Francisco) and Asia
(Bejing)
Team of 60+ people
Backed by Intel Capital, Greycroft Partners & Mobi Solutions
Fortumo
... and 94 000 other developers
in over 100 countries
Fortumo is used by...
5 billion mobile
phone users worldwide, only 1.5 billion credit cards.
In emerging markets, the difference can be up to ten-fold.
Without mobile payments, you are missing out on payments from more than 3 billion people.
Mobile Operator Billing:
Bigger Coverage Than Credit Cards
177
63
268
19 107
322 263
1050
862
256
USA Brazil China India Russia
Credit Cards (M) Mobile Phones (M)
Credit Card Payment
Mobile Payment
Mobile payments have up to 10x better conversion than credit
cards due to a simpler payment flow.
Mobile Operator Billing:
Better Conversion Than Credit Cards
300 mobile operators plus group-level partnerships with
Telenor, Vodafone and China Mobile & others
Global Coverage in 80 Countries
Full overview of countries & operators: http://fortumo.com/countries
For selling digital goods on any platform
Mobile apps & games
Downloadable software Online services
Payment aggregators
Music & video Social networks
E-books
Scalable Platform
# of developers
# o
f tr
an
sacti
on
s
Other mobile payments providers try to focus on “top
merchants” alone
In today’s app economy, however, any two guys or gals in
a garage can be a top merchant.
Only Fortumo can work equally well with large
and small developers - all 94 000 of them.
One integration, one-click checkout, on any Android device
In-App Purchasing: Android
Fortumo is the official in-app payments partner for NOOK Apps,
managing developer onboarding, support and payouts.
Example: In-App Purchasing on NOOK
„We are thrilled to work with
Fortumo to bring in-app
purchasing to our community of
developers so they can foster a
more profitable relationship with
their customers.“
Claudia Romanini, VP of NOOK
Apps, Barnes & Noble
Fortumo helps developers who use Fortumo payments to distribute
their apps in more than 30 different alternative Android app stores:
free of charge.
Complimentary App Distribution
Charge for freemium features within your app using Fortumo industry-leading native in-app purchasing SDK-s.
One integration for Windows 8 & Windows Phone.
Modern UI for familiar payment experience.
In-App Purchasing: Windows
„Through partnership with Fortumo,
there are more opportunities for
developers to monetize users in
emerging markets.“
John Richards, Senior Director,
Microsoft
Browser-based mobile payments: one integration, works on any
computer, tablet, smartphone or feature phone & smart TV-s.
Cross-Platform Mobile Payments
For integrations and white-labeling that give you full control
over the payment flow and user experience.
Trusted Partner API
Self-service Setup at Fortumo.com
