fortis vs apollo hospital
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Transcript of fortis vs apollo hospital
Wellness industries
Abdul Afnan 401Himanshu John 71Akhil Gupta 118Vivek Kumar 187
05/03/2023 Wellness Industries 2
Introduction
Wellness industry
• In 2013, the market size of the healthy eating, nutrition and weight loss segment of the global wellness industry amounted to an estimated 574 billion U.S. dollars
• Wellness is based on the general taking care of one's health and wellbeing
• Main examples are hospitals & spas• Components are Healthier food consumption, Physical
fitness & Avoidance of potentially harmful products or behaviour
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The Hospital Industry
Some Facts • India’s healthcare industry is currently worth Rs 73,000 crore
which is roughly 4 percent of the GDP• The national average of proportion of households in the
middle and higher middle income group has increased from 14% in 1990 to 20 % in 1999
• The population to bed ratio in India is 1 bed per 1000 but WHO norm is of 1 bed per 300
• In India, there exists space for 75000 to 100000 hospital beds
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Company overview
Motto Caring for you...for life
Formation 2001
Type Privately owned healthcare network
Headquarters Delhi , India
Location Pan India
Chairman Malvinder mohan singh
Revenue 47593.4 million ($720 million)
Website www.fortishealthcare.com
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Company overview
Type PrivateIndustry HealthcareFounded 1983Headquarters Chennai, India
Key peoplePrathap C. Reddy, Founder and chairmanPreetha Reddy, Managing Director
Revenue 31.73 billion (US$480 million) (2012)
Number of employees 10,000 +Slogan Touching livesWebsite www.apollohospitals.com
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Google search
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Competitors
Max hospitalsManipal hospitalsLeelawati hopitalTata memorial hospitalA.I.I.M.SBatra hospital
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Capacity
• Fortis Healthcare (India) Limited (“FHIL”) has grown to become one of the largest healthcare chains in India
• Healthcare Delivery 32 Operating hospitals,15 hospitals underdevelopment 19 satellite command centres Over 12,000 beds under management• Diagnostics 7 laboratories, 181 network laboratories, 15 wellness
centres and 888 collection centres spread across 400 cities• CAGR of 43% over the last three years• Rs.16 billion company
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Revenue By Types
96%
4%
Sectors
Health CareOthers
20%
9%15%
6%15%
35%
Departments
Cardiology
Oncology
General surgery
Transplants
Orthopaedic
Others
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Capacity
Capacity• 49 hospitals ,7,946 beds.• 36 owned hospitals with 5,908 beds• 13 Managed hospitals with 2,038 beds• Total pharmacies 1,357
Financial Performance• Consolidated Revenues of Rs. 8,813 million• CAGR 41%
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Revenue By Types
29%
3%
68%
Sectors
Standalone PharmacyOthersHealthcare Services
38%
25%
8%
3%
3%
11%
DepartmentsOthers
Cardiology
Oncology
General Surgery
Transplants
Orthopaedic
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7 P’s
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Price Premium pricing for both.
Fortis Apollo AIIMS
Consultation Charges
500 500 15
Urine Investigation
600 800 10
Blood CBC 400 500 10
Heart Transplant
20-22Lakhs 20-25 Lakhs -
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Products And Services-Apollo Medical/Surgical Services cardiology, dermatology, ENT,
dental, respiratory medicine etc. Diagnostic services- hematology & clinical pathology, anatomic pathology and
cytology lab, services , microbiology lab etc Emergency services- ICU services, blood bank services, trauma centers etc
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Products & Services- Fortis• Medical services• Diagnostic services• Emergency services• Rehabilitation services-lifestyle management, dietary
management, alcohol and drug de-addiction programs
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Place
• Good traffic connectivity.• Located in densely populated
areas of big cities• A comprehensive range of facilities• 24*7 hours service availability• World class infrastructure
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People • Well trained staff.• providing good equipment to the staff.• Motivating employees to be efficient, dedicated and loyal to
the organization• Offering regular on-job training of employees to ensure
continuous improvement in health care• Apollo Hospitals has several courses along with research
facilities to facilitate innovation
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Promotion
• SACH – Save a Childs Heart• CURE – Extends preventive as well as rehabilitative cancer
treatment to the economically backward.• SAHI – Society to Aid the Hearing Impaired• DISHA – Distance Health care Advancement Project
• Belive in wom• Continuosly introduce – Accupressure clinic,master health
programmes and diabetes check ups. • CSR activities
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Physical evidence
• Quality health care services, at much affordable price.• Services for all the ailments & diseases, assuring the healthy
recovery with quality care• Conducts a rigorous site survey process
• Follows a dress code• Specially trained to handle any situations• All doctors have well equipped cabin with ac
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Process Two different type of process for hospital are –OutpatientInpatient
SWOT Analysis
Strengths• Excellent brand image• Highly qualified Doctors• wide reach
Weakness• Expensive
SWOT Analysis
Opportunities• Use of international new technologies• Increasing awareness about healthcare among Indians
Threats• Competition (Max, Apollo, A.I.I.M.S. etc)• The migration of skilled technicians and nursing personnel to
developed countries
SWOT AnalysisStrengths• Provision of high-quality healthcare at affordable rates • Availability of sophisticated medical equipment, such as
the PET-CT scan, 320 Slice CT Scanner, Cyber knife Weaknesses• High attrition rates among the nursing workforce to
Western countries and competitors due to higher salaries and perks
• The rising costs of healthcare delivery makes majority of the private hospitals expensive for a normal middle-class family
SWOT AnalysisOpportunities • Large Indian population• Large untapped market• High occupancy of Indian hospitals(80-90% occupancy)
Threats • Medical equipment accounts for 40-45% of the total
expenditure in hospitals• Shortages of required number of doctors in India
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Thank you