FORT WAYNE TINCAPS (260) 482-6400 TINCAPS · The TinCaps will tailor a creative, unique,...

FORT WAYNE TINCAPS (260) 482-6400 • TINCAPS.COM

FORT WAYNE TINCAPS (260) 482-6400 • TINCAPS.COM1

“This organization strives to offer fans one of the best game day experiences anywhere. From the moment you step foot in Parkview Field you will find a dedication to customer service that is unmatched not only in minor league baseball, but in all of sports.” ~ STADIUM JOURNEY magazine

Photo by Stephen Zabrecky


Photo credits: Jeff Nycz • Judd Helms • Brad Hand • Sarina Arens

WHY THE TINCAPS?

The TinCaps will tailor a creative, unique, interactive & productive partnership package to capture the attention of our loyal fan base.

We will take the time to understand your goals and help you achieve them, be they brand awareness, brand preference, increased retail traffic, improved business-to-business relationships, employee rewards, or community leadership.

Unlike most traditional forms of marketing, we can incorporate dynamic elements that allow fans to experience your message and interact with your brand.

We will deliver what we promise and find ways to maximize the value you receive.

MAKING LASTING IMPRESSIONSPartnering with the TinCaps puts your business in front of over 400,000 fans during 70+ TinCaps games plus nearly 150,000 additional patrons attending other events at Parkview Field.

REACHING BEYOND THE BALLPARKTinCaps home games can be seen live on Xfinity regional television throughout Northern and Central Indiana and all games can be heard on ESPN Radio 1380am and 100.9fm. The games also receive major coverage in the local newspapers and television news.

LEVERAGING OUR BRAND TO BENEFIT YOURSThe positive impact that the team and Harrison Square have had in downtown Fort Wayne have made the TinCaps one of the strongest and most loved brands in Northeast Indiana.

CONNECTING WITH OUR CAPTIVE AUDIENCETinCaps games offer companies an opportunity to convey their message in a relaxed atmosphere over an extended period of time.

REACHING YOUR TARGET AUDIENCE The TinCaps audience represents a unique mix of desirable demographics and Parkview Field events attract families as well as business leaders, young professionals and college students.

THE TINCAPS AWARD-WINNING STAFF WILL LISTEN TO YOUR NEEDSAND COLLABORATE WITH YOU ON A STRATEGIC PARTNERSHIP PLAN.

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OUR FANS, YOUR CUSTOMERS

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Information represents 2017-18 season attendance numbers

Indiana Pacers(NBA)

Indianapolis Indians(MILB)

Indianapolis Colts(NFL)

Notre Dame Football(NCAA)

FORT WAYNE TINCAPS(MILB)

South Bend Cubs(MILB)

Indiana UniversityFootball (NCAA)

Indiana UniversityBasketball (NCAA)

Purdue UniversityFootball (NCAA)

Fort Wayne Komets(ECHL)

Purdue UniversityBasketball (NCAA)

Notre Dame Basketball(NCAA)

Indiana Fever(WNBA)

Fort WayneMad Ants

(NBA D-League)

SOCIAL MEDIA PRESENCEAS OF DECEMBER 1, 2018

62,771

46,539

16,277

. COM

303,903UNIQUE VISITORS

(APRIL-SEPTEMBER, 2018)

1,622,082PAGE VIEWS

(APRIL-SEPTEMBER, 2018)

Female49.2%

Male50.8%

Gender Demographics

11-1711.2%

18-3423.6%

55+32.3%

35-5432.9%

Age Demographics0 100 200 300 400 500

Avg. Cost for a Family to Attend a Game

$68.51$226.95

$331.03$375.42

$491.53

milbmlbnhlnbanfl

FIVE-YEAR SEASON ATTENDANCE AVERAGE(2014-2018)

FORT WAYNE, INDIANARANKED ONE OF THE TOP FIVEMINOR LEAGUE SPORTS CITIES

IN THE COUNTRY(SPORTS BUSINESS DAILY & LIVABILITY.COM)


The TinCaps followed up a tremendous 2017 at Parkview Field with a record-breaking 2018 season. The TinCaps have sustained an annual attendance average that, nationally, is on par with or above franchises in much larger markets such as San Antonio, Las Vegas, New Orleans and Memphis.

REGIONAL EXPOSURE

TINCAPS TICKETS HAVE BEEN PURCHASED BY FANS IN

ZIP CODES ACROSSTHE COUNTRY

OF THOSEPURCHASES

ARE ZIP CODES FROM WITHIN THE TRI-STATE REGION (INDIANA, OHIO, MICHIGAN)

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1,219

723


Between TinCaps baseball and other special events over the past 10 seasons, Parkview Field has averaged more than 500,000 guests annually while becoming a vital and vibrant part of the Fort Wayne community and one of the most successful venues in all of Minor League Baseball.

BUILDING ON SUCCESS

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TOTAL ATTENDANCE2009-18

4,032,545AVERAGE ATTENDANCE

per Game, 2009-18

5,782

NON-BASEBALL EVENTS2009-18

6,122SPECIAL EVENT ATTENDANCE

2009-18

1,204,979

Single-A teams the TinCaps outdrew in season attendance

58 59Triple-A teams the TinCaps

outdrew in season attendance

10 30Double-A teams the TinCaps

outdrew in season attendance

26 30Over 2,000,000 fans have come to TinCaps games at Parkview Field over the past five seasons,

outdrawing most other teams in Minor League Baseball (regardless of level)

out of

out of

out of


AWARDS & ACCOLADES

Since 2009, both the Fort Wayne TinCaps and Parkview Field have earned numerous local, regional, and national awards and accolades. The TinCaps have achieved success on the field of play as well as in the front office. Parkview Field has been praised as one of the signature ballparks in all of professional baseball.Here are just some of the distinctions that Fort Wayne has earned in the past ten years:

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JOHN H. JOHNSON PRESIDENT’S AWARDHONORING MILB’S MOST COMPLETE ORGANIZATION

#1 OVERALL MINOR LEAGUE BALLPARK EXPERIENCEPARKVIEW FIELD HAS EARNED THAT HONOR SIX TIMES SINCE 2011

JOHN HENRY MOSS COMMUNITY SERVICE AWARDFOR COMMITMENT TO & SUPPORT OF CHARITABLE SERVICES WITHIN OUR COMMUNITY

LARRY McPHAIL AWARD-BEST MARKETING & PROMOTIONSTHE TINCAPS HAVE EARNED THE MIDWEST LEAGUE AWARD ON FOUR OCCASIONS

TOP 25 IN MINOR LEAGUE BASEBALL MERCHANDISE SALESTHE TINCAPS LOGO HAS BEEN A BEST SELLER SINCE DEBUTING IN 2009

GROUNDS CREW OF THE YEARPARKVIEW FIELD HAS BEEN RATED THE BEST PLAYING SURFACE IN THE LEAGUE SIX TIMES

BOB FREITAS “ORGANIZATION OF THE YEAR” (CLASS-A LEVEL)AN ANNUAL AWARD HONORS THE BEST OPERATORS IN MINOR LEAGUE BASEBALL

LARGE BUSINESS OF THE YEARIN 2009, THE ORGANIZATION RECEIVED LOCAL AND NATIONAL RECOGNITION

#1 SINGLE-A BALLPARK & #5 OVERALL MILB BALLPARKPARKVIEW FIELD RANKED AHEAD OF MANY TRIPLE-A STADIUMS IN LARGER CITIES

CONTINUED EXCELLENCE AWARDFOR MAINTAINING A HIGH FAN EXPERIENCE & A POSITIVE IMPACT WITHIN THE COMMUNITY


MARKETING ELEMENTS

SEATING AREA SPONSORSHIP• Prominent ballpark signage.• Sponsor name on every ticket sold in that area.• Exposure in team advertising materials, announcements, television & radio broadcasts.• VIP usage of the sponsored area.

FIREWORKS SPONSORSHIPCap off your event with a spectacular fireworks show featuring your logo displayed on our1,400 sq. ft. videoboard.

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TELEVISION & RADIOIncrease your exposure through our television andradio broadcasts.• All 70 TinCaps home games can be seen live on Xfinity.• Every TinCaps game, home and away, broadcast live on

ESPN Radio 1380AM and 100.9 FM.• An average of 4,000 fans per game listen on the radio

and another 500 fans listen online at TinCaps.com

GROUP OUTINGS & HOSPITALITY• Groups (ranging in size from 20 fans to over 3,000) sit together in

the same section.• All groups in attendance will be recognized during the game both

on the videoboard and via a public address announcement.


PRINT MEDIAPocket Schedules• Over 400,000 pocket schedules are distributed over the

tri-state area.

Gameday Program• Gameday programs are complimentary to fans at every

TinCaps home game. Approximately 112,000 programs are distributed during the season. Multiple editions of the program offer the chance to update your message throughout the season.

IN-GAME PROMOTIONSEngage fan interaction and create excitement while conveying your message and building brand recognition.• Promotions are flexible and customizable.• Provide a dominant presence at a particular game or a consistent

presence throughout the season.• Work with the TinCaps to create a promotion that will effectively

accomplish your objectives.

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BALLPARK SIGNAGEAbility to create positive associations with our large, loyal and captive audience.• Almost a half-million fans attended TinCaps games and other events at Parkview Field in 2018.• Additional exposure via newspaper, television, and other media coverage.

MULTIMEDIA OPPORTUNITIESIn 2018, TinCaps.com received 1.6 million page views & over 300,000 unique visitors and is now a completely responsive website.The TinCaps also have a strong online and social media following.Showcase your brand via outlets including: • Facebook • Instagram • YouTube • Twitter • Snapchat • Email Newsletter


PARTNERSHIP SPOTLIGHT

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BALLPARK NAMING RIGHTS

“Being a good neighbor -- that’s what Parkview’s relation-ship with the Fort Wayne TinCaps is all about. As neighbors, our partnership means we work hard together to make this a better community. In turn, we play hard with our families and friends to enjoy the many blessings we’ve received.

With record-setting attendance last year, it’s clear that the TinCaps are meeting a need for affordable, family-friendly en-tertainment for the entire region. This past baseball season, Parkview Field welcomed 419,128 fans to TinCaps’ games and every one of them made a positive economic impact on our community.

That’s a powerful partnership for healthier communities any way you look at it!”

Mike PacknettPresident & CEOParkview Health

Ballpark naming rightsRestroom sponsorship

Season-long kioskOutfield billboard

Group outings & picnicsSeason Luxury SuiteFull-page program ad SEASON-LONG KIOSK

“Ivy Tech Community College Northeast has always enjoyed working directly with the Fort Wayne TinCaps staff for the College’s community engagement, student activities, and employee development projects. Ivy Tech’s promotional ar-rangement at Parkview Field provides us with amazing vis-ibility to our target market and the community at-large, not only during baseball season but 365 days a year. Our ticket package allows us to provide student and employee incen-tives throughout the season, as well as opportunities to invite friends of the College to the heart of downtown Fort Wayne for an evening of fun, food, and fellowship. In addition, Ivy Tech Northeast has enjoyed working with the hospitality staff to host events at the ballpark.”

Andrew WelchDirector of Marketing and

CommunicationsIvy Tech Community College

Ivy Tech Lawn Seats(and everything associated with that area)

Two Suite NightsFour Group Outings

Four 17-game Ticket Plans

“STAR Bank realizes the strength and vitality of a community is in relationships built and grown over time. That’s why STAR is a proud partner with the TinCaps, an organization who has truly revitalized Fort Wayne and our excitement for America’s favorite pastime. Together, we are committed to serving Fort Wayne and sharing our belief in helping families, business-es and communities grow. Parkview Field is a destination of choice for many, and we are honored to share your dedica-tion to Fort Wayne’s bright, all-star future. Thank you, Fort Wayne TinCaps, for the opportunity to partner STAR with your first-class team.”

Kristin Marcuccilli,SVP, Chief Operating Officer

STAR Bank

Seating Area Naming Rights(and everything associated with that area)

Official ATM at the ballparkFull-Page Program Ad

Suite Level BacklitSeason Tickets

LAWN SEAT NAMING RIGHTS

LUXURY SUITE OUTINGS

SEATING AREA NAMING RIGHTS

OFFICIAL IN-BALLPARK ATM

FORT WAYNE TINCAPS (260) 482-6400 • TINCAPS.COM 10

“Ruoff Home Mortgage is proud to be associated with the Fort Wayne TinCaps and the incredible entertainment and hospitality they provide not only to the Fort Wayne communi-ty, but to our employees and guests as well. When we were approached to partner with them for the Concourse Suite naming rights, it was a no-brainer decision for us. We have an incredible gem in the heart of downtown and any company would love to be a part of it. The TinCaps staff is synonymous with excellence, ambition and professionalism and they have always been approachable on providing unique opportunities for our marketing needs & for taking care of every detail.”

Kim MurphyDirector of Communications

and Client RelationsRuoff Home Mortgage

Concourse Suite naming rightsFull-page program ad

Group Outings in a ConcourseSuite during a TinCaps game

CONCOURSE SUITE NAMING RIGHTS

FULL-PAGE PROGRAM AD

“Toyota is entering its third year as a sponsor of the TinCaps, and our local Toyota dealers, Fort Wayne Toyota and Evans Toyota, have benefitted greatly from the integration. It’s been a great opportunity to generate brand visibility in the Fort Wayne community and interact with customers and potential customers in a relaxed environment. Our sponsorship is part of Toyota’s commitment to invest in organizations that have strong regional impact. The TinCaps have been a wonderful marketing partner.”

Tony MuellerGeneral Manager

Toyota, Chicago Region

Field Box naming rightsIn-park vehicle display

Online sweepstakesFull-page program ad:30 TV and radio ads

Pregame videoboard adWebsite banner

FIELD BOX NAMING RIGHTS

VEHICLE DISPLAY

“French Lick Resort is happy and proud to have a partnership with the Fort Wayne TinCaps! The hospitality industry is built on relationships, and to present our name and affiliation with the Fort Wayne TinCaps organization to the fans and to the community of Fort Wayne, has hit a Home Run in community support, relationship building, and brand identity.”

Beth Ann Riecke Regional Sales Manager

French Lick Resort

Suite Loft Naming RightsIn-Game Kiosks

On-Field Promotion

SUITE LEVEL LOFT NAMING RIGHTS

ON-FIELD PROMOTION


The TinCaps continue to strive to give backto the community in which we all live.

The TinCaps C.A.R.E. program stands for Community, Activity, Recreation and Education. The TinCaps are committed to being a positive force in our community. The mission of TinCaps C.A.R.E. is to give back to the citizens of Northeast Indiana through outreach, charitable & community programs and events, fundraising, and partnerships with local and regional charitable organizations.

TINCAPS C.A.R.E.

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CHARITABLE AND COMMUNITY EVENTSParkview Field hosted more than 100 charitable & communi-ty events in 2018, including “Turn the Town Pink” events, a weekly Farmers Market, free Holiday Fest activities, & Trick or Treating with Johnny!

FUNDRAISINGThe TinCaps Fundraising Program allows organizations to sell TinCaps tickets and retain some of the profits. Through ticket sales and specialty jersey auctions, the TinCaps helped local organizations raise nearly $200,000 in 2018.

PARTNERSHIPS WITH COMMUNITY ORGANIZATIONSThe TinCaps partnered with 65 organizations in 2018 through the “Community Organization of the Game”, a program estab-lished to highlight community efforts during every TinCaps game.

COMMUNITY OUTREACHThe TinCaps’ mascot and players make appearances at local hospitals, schools, little leagues and a wide array of other community events. In 2018, the TinCaps did over 125 player and mascot appearances throughout the region.

CHARITABLE AND COMMUNITY PROGRAMSThis year, 370 schools and libraries (119,476 students and 5,760 educators) participated in the TinCaps Reading Program, an incentive-based system that promotes reading across Indi-ana, Michigan & Ohio.


The TinCaps take pride in ensuring that your group outing is fun and family-friendly.Share the experience of Parkview Field with co-workers, church groups, friends and family. Pricing varies by number of tickets purchased. Parkview Field can accommodate you and your guests, and the TinCaps make planning and coordinating simple and hassle-free.

TICKETS & GROUP OUTINGS

Seat Type

Home Run PorchAll- STAR*

Reserved Seats Lawn

1 - 19

$12.00$12.00$10.00$6.00

20 - 99

$12.00$11.50$9.50$5.00

100 - 249

$12.00$11.00$9.00$5.00

*No discount for All-Star seats on Fireworks nights.

GROUP PRICING BREAKDOWN250+

$12.00$10.50$8.50$5.00

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2019 TinCaps Incentive Program

Same seats for each game

Prime events pre-purchase option

Playoff tickets option

Future game exchange policy

Special “Thank You” gift

Electronic ticketing system

Renewal rights of seat location

Unused season ticket exchangefor non-fireworks games

On-field batting practice & picnic

Postseason party

full season

Yes

half-season

Yes

17-game plan

16 of 17 games

12-game plan

11 of 12 games

LAWN SEATSBring a blanket and enjoy the ballgame from either right or left field.$350/seat

SEATSThe Legacy Seats are located behind home plate and feature a personal food rail, padded seats, additional leg room and personal wait service.$900/seat2-year contract required

ALL- STAR SEATSBetween the dugouts, the All-Star Seats get you right down into the action. Some All-Star Seats put you closer to the catcher than the pitcher!$675/seat • Half-Season: $385/seat

FIELD BOXESLocated down the third base line, these private boxes include four chairs situated around a high top table. Wait service is available directly to your table.$2,700/box

RESERVED SEATSLocated just outside the first and third base dugouts, the Reserved Seats have stadium-style seating close to the action at an extremely affordable price.$560/seat

CLUB LEVEL SEATSThese padded seats (located on the suite level) feature wait service and have access to the Suite Level Lounge which provides a full-service bar and food options. $1,000/ seat3, 4, or 5-year contract requiredsold

out


PARKVIEW FIELD...

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Among the 5,000+ events hosted thus far at Parkview Field are popular Fort Wayne events (such as the Fort4Fitness, Holiday Fest and Fright Night events, and the Patriotic Pops concert) and new events and traditions including blood drives for the Red Cross and non-profit events and walks. Numerous outside events have also been attracted to Parkview Field such as Division I athletics, major concerts, and events for large conventions.

Marketing at Parkview Field allows your company exposure to the attendees at all of these additional events as well as the opportunity to link your brand with community-minded events and memorable moments.

A stunning addition to the heart of downtown Fort Wayne, Parkview Field has proven to be about more than just baseball. Drawing over a half-million patrons a year for events and thousands more for daily use of the park and walking track, Parkview Field has added to the vibrancy of downtown Fort Wayne and become a source of pride for Northeast Indiana.

With over 11,000 square feet of indoor meeting space, an on-site Food & Beverage Department, and an unparalleled view of Fort Wayne’s skyline, Parkview Field provides a unique and fun setting for corporate functions, parties and other special events.

suite level loungeplaying field

lincoln financial event center centerfield amphitheater


MORE THAN BASEBALL

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On July 3rd, over 7,000 guests enjoyed a free concert from the Fort Wayne Philharmonic. They performed on the field and finished with an amazing fireworks show.

PATRIOTICPOPS

The Fort4Fitness events (including a full and half marathon, kid’s and senior’s marathons and a health festival) drew over 35,000 runners and fans to Parkview Field.

FORT4FITNESS

Parkview Field has hosted several national concerts and drawn crowds of over 13,000 fans with acts like Zac Brown Band, Florida Georgia Line, Jake Owen & Bob Dylan.

NATIONALCONCERTS

FORT WAYNE TINCAPS (260) 482-6400 TINCAPS · The TinCaps will tailor a creative, unique,...

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