Forrester m commerce michelle beeson amsterdam feb 5 2015 final_summary
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What’s Next for the Future of Mobile eCommerce? MICHELLE BEESON, ANALYST February, 2015 For more information from Forrester on The Mobile Mind Shift including a complimentary report and book chapter download see: http://forr.com/1DIqHxD SUMMARY SLIDE-DECK
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Transcript of Forrester m commerce michelle beeson amsterdam feb 5 2015 final_summary
What’s Next for the Future of Mobile eCommerce?
MICHELLE BEESON, ANALYST
February, 2015
For more information from Forrester on The Mobile Mind Shift
including a complimentary report and book chapter download
see: http://forr.com/1DIqHxD
SUMMARY SLIDE-DECK
© 2015 Forrester Research, Inc. Reproduction Prohibited 2
Mobile is changing people’s habits
“It keeps me from
looking at my
phone every two
seconds.”
Empowered customers give rise to a
new era.
© 2015 Forrester Research, Inc. Reproduction Prohibited 4
?
© 2015 Forrester Research, Inc. Reproduction Prohibited 5
Transform
the customer
experience
Embrace
the mobile
mind shift
Become
a digital
disruptor
Age of the
customer
Turn big data
into business
insights
74% of Dutch online adults go online
several times a day
Source: European ConsumerTechnographics Online Benchmark Survey, 2014 , BASE: Dutch Online adults 16+
N=2001
And 65% of Dutch mobile users access
the mobile internet on a daily basis.
Source: European ConsumerTechnographics Online Benchmark Survey, 2014 , BASE: Dutch Online adults 16+
who use a mobile phone N=1951
© 2015 Forrester Research, Inc. Reproduction Prohibited 8
By 2018, 48% EU-7 eCommerce sales
will take place on tablets and mobile
phones
Source: Forrester Research Mobile & Tablet Commerce Forecast 2013 To 2018 (EU-7)
© 2015 Forrester Research, Inc. Reproduction Prohibited 9
Note: Figure includes online retail, daily deals and travel sales
Source: Forrester Research Mobile and Tablet Commerce Forecast 2013 to 2018 (EU7)
European Mobile & Tablet Commerce will grow 40.6% from 2013 to 2018
Personal mobile devices create new
expectations...
© 2015 Forrester Research, Inc. Reproduction Prohibited
Mobile is the glue
Source: September 26 2012 The Always Addressable Customer
The mobile mind shift is the expectation
that I can get what I want in my immediate
context and moments of need.
For more information from Forrester on The Mobile Mind Shift
including a complimentary report and book chapter download
see: http://forr.com/1DIqHxD
Thank you
Michelle Beeson
+44 (0)20.7323.7677
http://blogs.forrester.com/michelle_beeson
@MbeesonBeeson
