Foro de CIOs Banca y Seguros - Fundación · PDF file© 2012 SAP AG. All rights...

Innovación SAP

Foro de CIOs Banca y Seguros

Marzo 2012

© 2012 SAP AG. All rights reserved. 2 Internal T

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Legal Disclaimer

The information in this presentation is confidential and proprietary to SAP and may not be disclosed without

the permission of SAP. This presentation is not subject to your license agreement or any other service or

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document, or any related presentation and SAP's strategy and possible future developments, products

and/or platforms directions and functionality are all subject to change and may be changed by SAP at any

time for any reason without notice. The information on this document is not a commitment, promise or legal

obligation to deliver any material, code or functionality. This document is provided without a warranty of any

kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness

for a particular purpose, or non-infringement. This document is for informational purposes and may not be

incorporated into a contract. SAP assumes no responsibility for errors or omissions in this document, and

shall have no liability for damages of any kind including without limitation direct, special, indirect, or

consequential damages that may result from the use of this document. This limitation shall not apply in

cases of intent or gross negligence.

All forward-looking statements are subject to various risks and uncertainties that could cause actual results

to differ materially from expectations. Readers are cautioned not to place undue reliance on these forward-

looking statements, which speak only as of their dates, and they should not be relied upon in making

purchasing decisions.

Clientes, comunidades y

colaboración

Retos en

banca y seguros

… eficiencia y control

Reducir gastos operativos …


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SAP Gestión del gasto sostenible Apoyando la eficiencia de nuestras entidades financieras

Análisis

del

Gasto

Análisis

del

Gasto

Gestión de

Compras

Gestión

de

Contratos

Ahorro Mejoras

Identificar Ahorros

y Riesgos Negociar ahorros

Fijar y ejecutar los

ahorros

Cumplir los planes

de ahorro

Planificación

Del Gasto

Cumplimiento

Definir estrategias

Planificar el gasto

Revisar resultados

Operaciones


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SAP Centro de servicios compartidos

Proveedor Cliente Empleado

Manager

SAP Shared Service Framework

Financiero Gestión

del Capital Humano

Tecnología Compras Activos

Frontend de telefonía SAP Business Communication Management

C

ua

dro

de M

an

do

s

Co

ntr

ol d

e c

oste

Frontend de Autoservicio Portal y formularios interactivos

Movilidad SAP Movilidad

Ventaja competitiva

Integrar canales


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COO y CIO

Precios por

paquetización

Soluciones a medida

con simulación de

resultados

Taller de productos

Reducir el time to

market y el coste Distribución

Multi-canal

Cliente recibe

productos a medida

TIME COST

TIME COST

Cliente quiere

productos a

medida

Los estudios de mercado identifican

lo que quieren los clientes

Préstamo estudiantes Banca Online + Banca telefónica + sin comisiones Hipoteca Plan de pensiones + Deposito fijo Tarjetas de crédito Hipoteca + Tarjetas

Conoce las

necesidades del

cliente y tiene

ideas de nuevos

productos

Responsable Marketing/ Líneas de producto

Dirección comercial

Reducir el “Time to market” Ofrecer productos y servicios diferenciados de forma eficiente


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• NetWeaver

• In Memory

On DEVICE Todo dispositivo

Toda experiencia

Fácil de extender

Collaboration Analytics Mobile State-of-the-Art UX

On DEMAND Valor inmediato

Integrado al On

Premise

Integration OP Suite

LoB Solutions

SOA

Mejores prácticas

paquetes

No disruptivo

enhancements

On PREMISE FBS

FBS

FBS

FBS

FBS

FBS

Business Suite

OR

CH

ES

TR

AT

ION

Gestión identidades

Integración datos y procesos

Gestión de datos maestros

Gestión ciclo de vida

Orquestación procesos

Orquestación de procesos

Integrando procesos de negocio a todos los niveles

Nuevos canales

Movilidad

ecohub.sap.com

http://ecohub.sap.com/store/mobility/


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Y muchas más…

Conózcalas todas en SAP Mobile Apps

Aplicaciones móviles SAP para mejorar la productividad

Petición de Viajes

Petición y Aprobación de

Gastos

Gestión de autorizaciones para

el acceso a sistemas

Aprobación de Ordenes de Compra


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Despliegue de servicios de Banca móvil y pagos

Mejora de servicios y satisfacción

del cliente

Reducir costes operativos

Aumentar la fidelidad de los

clientes

Crear nuevas oportunidades


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Despliegue de procesos al cliente interno

© SAP 2008 /

Flexibilidad en la ejecución

Agilidad en la ejecución

Mejora del servicio y atención

Eficiencia en costes


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Despliegue de servicios y procesos al ecosistema

Mejora de servicios y satisfacción

del cliente

Reducir costes operativos

Aumentar la fidelidad de los

clientes

Crear nuevas oportunidades

Nuevos canales

Redes sociales


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Redes sociales en la Banca española


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Redes sociales en el sector seguros


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Abrir nuevos canales de comunicación y atención


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¿Y si pudieramos estructurar esta información …

…y tomar decisiones clave de negocio?

Averiguar el apoyo o rechazo

Analizar las causas

Ver la evolución de una opinión

Comprender diferencias de opinión

Conocer qué opinan los clientes en las redes sociales, blogs y webs

de colaboración

Info

rmació

n n

o e

strcutu

rada

Extraer, categorizar y

resumir información

Generar información útil

estructurada para ser

analizada

Analizar Para tomar mejores decisiones


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Solvencia II – nuevo marco regulador Sector Asegurador


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Gestionar el valor de nuestro cliente

En tiempo real


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Customer Lifecycle Value

LOS GRANDES DATOS

«Las decisiones se basarán

cada vez más en los datos y en

los análisis, en vez de la

experiencia y la intuición…»

Erik Brynjolfsson MIT. El País 23-02-12


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Herramientas de análisis

Enterprise Data

Warehouse

OLAP

Sistema banca

transaccional

OLTP

Transacción

en el mundo

real

Apunte en tiempo

real en sistema

banca

transaccional

Agregación

Transferencia

Batch al Data

Warehouse

Flexibilidad limitada por

estructuras de datos

predefinidas

Tiempos de ejecución de

queries elevados

Limitaciones tecnológicas actuales impiden un flujo de información en tiempo real

en los bancos

http://www.google.de/imgres?imgurl=http://www.myotheroffice.org/web_images/mos2.jpg&imgrefurl=http://www.myotheroffice.org/index.php?p=1_5_Services&usg=__Ula29DYmgCFd5_aDf2O7nGWuTNQ=&h=375&w=300&sz=62&hl=de&start=43&zoom=1&um=1&itbs=1&tbnid=maxAWJ8XRmEBgM:&tbnh=122&tbnw=98&prev=/images?q=financial+reporting&start=40&um=1&hl=de&sa=N&ndsp=20&tbm=isch&ei=NO2mTbqAA4HqOYnxlYcJ

http://imagedirectory.wdf.sap.corp:6085/ImageLibrary/ImageDetailsView?imageId=76ca1837-fbdc-4852-aedc-34707060b13f


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¿Y si todo esto...

...ocurriera en tiempo real?

Sistema banca

transaccional

OLTP

Sincronización en

tiempo real

Sincronización de

registros

individuales

Analítica rápida, flexible y

detallada

In-Memory Technology permite a los bancos acceder a toda la información en

tiempo real.

Real-Time

In-Memory

Appliance

(SAP HANA)

Transacción

en el mundo

real

Apunte en tiempo

real en sistema

banca

transaccional

http://www.google.de/imgres?imgurl=http://www.myotheroffice.org/web_images/mos2.jpg&imgrefurl=http://www.myotheroffice.org/index.php?p=1_5_Services&usg=__Ula29DYmgCFd5_aDf2O7nGWuTNQ=&h=375&w=300&sz=62&hl=de&start=43&zoom=1&um=1&itbs=1&tbnid=maxAWJ8XRmEBgM:&tbnh=122&tbnw=98&prev=/images?q=financial+reporting&start=40&um=1&hl=de&sa=N&ndsp=20&tbm=isch&ei=NO2mTbqAA4HqOYnxlYcJ

http://imagedirectory.wdf.sap.corp:6085/ImageLibrary/ImageDetailsView?imageId=76ca1837-fbdc-4852-aedc-34707060b13f


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SAP HANA en Acción Seguro Salud

Antes SAP HANA Con SAP HANA

2.5 minutos

150 horas

3600x

más

rápido

The high expectations of SAP

HANA have already been

surpassed significantly during the

proof of concept in 2011.

(Udo Patzelt, AOK Systems at SAP

Sapphire Madrid)

Menos de 2,5 Minutos tiempo respuesta análisis

> 540.000.000 registros

“ Query Tratamiento médico diabético”

Complejidad -

11 repositorios

de datos


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In-Memory

Technology

Análisis de

Eventos

Visualización

Alertas

Detección situaciones - Monitorización de eventos


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Análisis de datos en tiempo real y su correlación con

datos históricos


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ALGUNOS CLIENTES CON NUESTRA PLATAFORMA DE

ANÁLISIS EN TIEMPO REAL

http://www.ingbank.nl/

http://images.google.com/imgres?imgurl=http://www.expofolio.com/admin/image_exhibitor/586Citi_logo.jpg&imgrefurl=http://www.expofolio.com/index.php?page=news&usg=__0lQi620Gud-6xeTwVc32FYCbziQ=&h=338&w=525&sz=55&hl=en&start=3&tbnid=aauKKV-xq_cWxM:&tbnh=85&tbnw=132&prev=/images?q=citigroup+logo&gbv=2&hl=en

http://www.swedbank.com/sst/inf/out/infOutWww3/0,,136866,00.html

https://www.commerzbank.com/index.html


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Gestión del Riesgo de Liquidez - LRM

INNOVAR

¡Muchas Gracias!

Marc Nolla

Director de Soluciones

SAP Iberia


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Foro de CIOs Banca y Seguros - Fundación · PDF file© 2012 SAP AG. All rights...

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Transcript of Foro de CIOs Banca y Seguros - Fundación · PDF file© 2012 SAP AG. All rights...