Formulating a Plan: Sustainable Agriculture Courtney Banh and Carleigh Hazlett.

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Formulating a Plan: Sustainable Agriculture Courtney Banh and Carleigh Hazlett

Transcript of Formulating a Plan: Sustainable Agriculture Courtney Banh and Carleigh Hazlett.

Page 1: Formulating a Plan: Sustainable Agriculture Courtney Banh and Carleigh Hazlett.

Formulating a Plan:Sustainable Agriculture

Courtney Banh and Carleigh Hazlett

Page 2: Formulating a Plan: Sustainable Agriculture Courtney Banh and Carleigh Hazlett.

Our Task Promoting sustainable agriculture while

educating our community, minimizing costs, and providing healthy, local food alternatives

Page 3: Formulating a Plan: Sustainable Agriculture Courtney Banh and Carleigh Hazlett.

Courses of Action

Options we considered

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Option 1: Austin High Stand Through the Austin High Garden Club, we can

set up a weekly farm stand on campus Garden Club members can assist us in

working the stand CONS:

Inconsistency and unpredictability of business

People are more unlikely to buy unfamiliar produce

On a good business, the demand for produce may be larger than our supply

PROS: We would have more

diverse customers (students, teachers, staff)

People can buy produce of their choice and spend the amount of money they are willing to spend

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Option 2: Farmer’s Market Stand Take produce from Austin High garden to sell

at local Farmer’s Market Barton Creek Mall Farmers Market, South

Austin Farmer’s Market (South Congress), and Corner of South Lamar and Bluebonnet Farmer’s Market PROS: An even larger

customer outreach, Working alongside

people who do the same thing and learning from local entrepreneurs

CONS: We would have to get a

food permit We would have to pay a

monthly fee to be able to sell produce

The farm’s size is not large enough to make a profit

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Option 3: Austin High CSA Create a Community Supported Agriculture

program Teachers will buy into our garden We deliver straight from the garden PROS:

Teachers are a more consistent and reliable consumer base

Buyers are able to see who grows their food, what is being grown, where it is being grown, and how it is being grown

CONS: Teachers may not like

all the vegetables Teachers may not be

at school on delivery days

More teachers want to join than there are spots available

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Collaborators

Professionals and organizations with experience in sustainable agriculture, and the people whose help has been integral to our project

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Johnson’s Backyard Mission: to provide their members with

the best quality, locally grown, organic vegetables possible

Has farms in Austin, Dallas, San Antonio, and Houston

Has grown since 2006 from a small, working garden then transitioned into a 30-member-CSA

Now, they have expanded to over 1,000 members over 50+ acres.

Their produce can be found at farmers markets, local grocers and many local restaurants.

Different share sizes at varied prices Pick-up and home delivery available Membership is seasonal Opportunities for customers and public to

volunteer

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Green Gate Farms A certified organic farm established in 2006 in

East Austin They have the New Farm Institute to educate

the public on sustainable farming. Have a CSA, a farm stand, and farm camps Volunteering and employment Weekly/biweekly harvests of fruits and

vegetables along with organic meat, eggs, and flowers for their CSA

Farm and land is available to explore (canoeing, camping, and field trips)

Online ordering is available

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Boggy Creek Farm Owned by Carol Ann

and Larry Sayle An urban, certified

organic farm in East Austin

Established in 1992 One of Austin’s longest

running organic farms Has a weekly farm

stand We interviewed Carol

Ann for her insight as an urban farmer and toured the farm.

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Austin High Garden Club Our sponsor and fellow

members have helped us every Friday morning.

Without their support, our CSA would not have been as productive.

Composting, harvesting, planting, and distributing are some weekly duties.

Profe Sclerandi has mentored us throughout our project and has offered us pointers on how to improve and maintain our project.

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Our Buyers Last semester: McCorquodale, Lewis, Turner,

Giannou, Webster, Griffith, Steiner and Whipple

This semester: McCorquodale, Lewis, Turner, Giannou, Webster, Griffith, Quackenbush, and Smith

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Taking Action

How to implement an effective project with maximum impact

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What we thought we were going to Hand out information packets that detailed

what a CSA was and what vegetables we would be growing

Collect membership fee from teachers, $20 to $30

Use fees to directly buy garden supplies Make weekly deliveries to teachers

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What we realized we had to do We had to request to fund raise and go

through the Garden Club account. We collected money and legally deposited it

into our account. We had to figure out a way to efficiently

transport the produce to the customers. We had to figure out the best time to deliver

things to the teachers and what to do with it when they were not there.

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Problems we faced Teachers not liking vegetables of the week Inefficient modes of delivery Teachers are sometimes unavailable during

delivery Deciding on work share and customer share

Mainly in encouraging club members to take home produce for themselves as compensation for the work they put into the garden.

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Improvements we have made Instead of equally distributing small quantities

of each vegetable, we made different bundles with appropriate serving sizes of each vegetable.

We purchased produce bags in place of the large garbage bags we had previously used.

If teachers are not there when we deliver their vegetables or they choose not to take that week’s harvest, we give the produce to a teacher outside of our CSA.

Given the expected spring harvests, some teachers decided to discontinue their membership, and new teachers joined in their place.

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Communication

Educating our audience

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Advertising our CSA and Garden Club A garden rap has been in the making Austin High:

CSA information packet given to teachers Word of mouth: Profe has told teachers around the

school about our project Public:

2013 AISD SHAC meeting Had a booth at Clint Small Green fest