Forming Your Social Media Marketing Strategy
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Transcript of Forming Your Social Media Marketing Strategy
Branding, Web, Digital Marketing OptimizationFourtencreative.com
Forming Your Social Media Marketing StrategyJuly 27, 2016 | Bellevue/Lynnwood Connections | Scott Bothel
Definitions Social Media Marketing
Promotion of your core business goals through Social Media platforms.
TakeawaySocial media is not an end unto itself.
Definitions Strategy
A plan of action to accomplish a specific goal.
TakeawayWithout a plan your have no way to measure success.
Business Goals & ROI
Business Goals & ROI Define Your Bull’s Eye Estimate Customer Value Measure Your Costs
Platform Evaluation Do less, better. Facebook has 1.6 BILLION users. Control vs. Community Where does your audience live online?
The Funnel
The Funnel The marketing/sales funnel represents the typical path of your ideal customer.
It helps put a timeline to your customer experience. It segments your audience for targeting.
Audience:General Public
Content:Inspiration, Entertainment, Interest
Measurement:Share of Voice,Reach, Engagement
Audience:Potential Leads
Content:Value, Tools, Subscriptions
Measurement:Subscribers, Contacts
Audience:Qualified Leads
Content:Email, Re-marketing, Ads
Measurement:Click-throughs
Audience:Customers
Content:Landing Page, Product Page
Measurement:Conversions
Organic Vs. Paid
Organic Reach Your fans, followers, and contacts. Builds slow. Lasts long. Highly competitive.
Paid Advertising Your ideal audience by demographics. Targeted. More specific ROI. On-demand access. Can help build Organic Reach.
Measure & Manage
Measurement Share of Voice Reach Engagement Click-throughs Conversions
Tools Free Hootsuite (3 Networks) Buffr (Individual) IFTTT Tweetdeck
Paid Hootsuite Pro Buffr Sprout Social