Formalizing an education and training program for the label industry THE LABEL ACADEMY.

Formalizing an education and training program for the label

industry

‘THE LABEL ACADEMY’

Formalizing an education and training program for the label industry

How is the label industry evolving?Continuing global growthNew and emerging label marketsNew technologies, materials and solutionsNew decoration and interactive label methodsRise of digital technologiesImportance of environment and sustainability

But how do we educate and train employees for this new and fast evolving future?


Where does the industry stand today?Education and training has not evolved as fast as the industry itselfThere are limited (or no) international education and training schemes or standardsLimited availability of standardized training materialsFew organized global resources to meet the growth in label industry personnel, their knowledge or skills


What are the industry challenges?Most of the education and training resources available today have been prepared in a random way to meet specific industry sector, supplier, college or company requirementsYet all these resources have much the same industry content requirements in common, for example:

Label substrates Printing processes Die-cutting/tooling Ink/varnishes


Assess industry education and training needs and produce a defined course content for the label industryCreate syllabus specifications and training logbooksPrepare education and training content modules against syllabus specifications. Obtain sponsorship to produceEndorsement by key label associationsDevelop certification and industry qualificationsAccredit training organizations and training centresPromote global training scheme and deliver training

So what’s required to develop an education and training system for the label industry?

Completed

First six prepared

First six being written

FINAT endorsed

In hand

Some requested

Still to plan


Assess the industry

education and training

needs

Create common syllabus

content and logbooks

Write education &

training content modules

Where are we today? 1. Development of training materialA training consortium has been formed by Labels & Labelling Consultancy/Tarsus, 4Impression and CTI to:

Ideal requirement would be for this consortium to be endorsed not only by FINAT, but eventually all of L9. This is in hand.


The consortium’s target aims are to:Produce a recognized ‘global’ course that will serve to close the industry knowledge and skills gapEach course module to cover a specific aspect of the industry and the knowledge neededEach module to be written by authors who know the industry and are aware of current developments


The modular approach to be made available to companies by way of 3 publications/resources?1.Information about the course and purpose to be published on the internet (e-learning)2.Course modules to be downloadable for use during company HR cycles. May also be purchased in hard copy format (Printed on-demand)3.Supporting training handbooks for each module, which can be sampled, to be ordered (POD) in hard copy format through Tarsus (or downloaded electronically)

How is it proposed companies use the modules?They can download the module syllabus contentThey can pick the appropriate syllabus elements their employees needThey can order/download the appropriate module training logbooks – with binder and the ability to personalise the first pageThey can order the appropriate technical content handbooks


How is it proposed companies supplement the modules?Where training is required, local trainers will provide this serviceA consortium of organisations will undertake the supervision of trainers and work to provide qualified and certified trainers for the futureExisting training organisations, supplier schools, colleges, etc, can all apply to become accredited training centres to use the module scheme



1. Where does the consortium stand today? An initial 19 modules have been identified An outline syllabus has been written for the first six

modules – ‘Label substrates’; ‘Label printing processes’; ‘Design and origination’; ‘Inks, coating and varnishes’; ‘Dies, die-cutting and tooling’; ‘Environment and sustainability’

Draft training logbooks have been prepared for the first two modules – ‘Label substrates’; ‘Dies, die-cutting and tooling’

Work is starting on writing the training handbooks. Existing ‘Digital printing’ and ‘Environment’ booklets being incorporated into the modular programme


Can we obtain sponsorship/funding to produce training materials?Discussions have been held with some of the leading industry suppliers about sponsoring the training modules and handbooks.Avery Dennison, Gallus, Nilpeter, Mark Andy, CTI, Gidue, etc, have all indicated that they would be prepared to sponsor production of training modules and handbooks, particularly if the scheme is endorsed by FINAT and/or other associations – and leads to recognized qualifications.Tarsus/Labels & Labeling sales team to co-ordinate sponsorship funding and financing of module writing and production


What about the industry Associations?Representative global label associations are being invited to give their consent/endorsement to moving towards full course development. FINAT Board has now formally endorsed the programmeThe LMAI have also initially indicated that they would like to endorse the scheme and use it as the basis for education and training in the Indian label industryWill be on the Agenda for the next L9 meeting


Will other bodies want to become accredited training centres?

Labels & Labeling November 2012

Avery Dennison opens Knowledge Center in IndiaHave requested to become an accredited training center for the scheme in India

Labels & Labeling November 2012

MARK ANDY UNIVERSITY OFFERS TRAININGHave requested to become an accredited training center for the scheme in the USA – and also introduce into their schools program

Both 4Impression and CTI would also wish to become accredited training organisations. Have also discussed with Schreiner Group, AWA, Product & Image Security, etc


How will the scheme be marketed and promoted?Once the first modules are ready Tarsus (and Associations) to market to their global and regional databasesLaunch on L&L and PPW websitesLaunch at Labelexpo press conference and on booth Accredited training organizations and centers to eventually market to their own client/customer baseDedicated websites or web pages to promote the scheme and keep register of accredited training bodies and training materials


What further steps are still required?Aim to get all the Label Associations to endorse the scheme. To-date: FINAT and LMAILook to incorporate the existing education and training consortium (The Label Academy) into a co-opted working group to take the scheme forwardNeed to assess requirement for translation and different language versions (first modules will be in English)Decide e-learning system. Assess potential to download e-books/e-learning modules. How will certification be carried outWorking group to determine how accreditation and certification can best be built into the scheme. In discussion with Qualifications boardPrepare outline costings and budget to implementProduce timetable and action plan to complete, promote and bring the scheme to marketWhen and how to launch (Labelexpo/websites)


What are the proposed revenue streams after implementation?

Sales of hard copy Module HandbooksSales of e-learning Module downloadsPayment for examinationsOrganizing training courses/masterclasses,

etcTraining center fees


Longer term aims:Adopt a quality assessment systemAssessment of local trainersTraining and certifying of new trainersPreparation of training kits and training aidsMonitoring quality of courses (random checks)Development of more advanced e-learning/e-book modulesPossible options for TarsusEstablish a permanent training center (Academy) at HammersmithOrganise and market intensive training programmes/coursesOrganising master-classes for middle/senior management

Formalizing an education and training program for the label industry THE LABEL ACADEMY.

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