APPRENTICESHIPS Barbering, Beauty Therapy & Hairdressing

2015 is speeding by.

We’ve had an eventful three months. In April, we held our Annual General Meeting (AGM). The AGM gives HITO members time to find out what is happening and be involved with some key HITO decisions. This year we welcomed a new board member Julian Maloney. We’re excited to have Julian with his barbering background on the Board. Dr Flora Gilkison was also confirmed as the Board Chair for another three years.

After the AGM we held the Industry Forum with fantastic speakers on barbering, health and safety, and the current and projected scope of the hair and beauty industries. Our key speaker was Nigel Latta, who spoke on the Psychology of Success.

April also saw Nadine Gratton and Jenny Eastwood compete against hairdressers from Malaysia, Australia, and China at WorldSkills Oceania. It provided an invaluable opportunity for competitors to see the level of international competition. The competition was tough, pitting the best young tradespeople against one another. Congratulations to both Jenny and Nadine – you did New Zealand and HITO proud. You can read more about their experiences at WorldSkills later in this issue.

It is with much pleasure that we announce Nadine Gratton will represent New Zealand in hairdressing at WorldSkills International. The international competition takes place in August in Sao Paulo, Brazil. Nadine’s focus is on training for the competition, where she’ll go up against competitors from across the globe. We hope you’ll support Nadine in her journey.

There have been a few changes to the HITO team recently. Please give a warm welcome to Karen, Leatrice, and Matthew, who’ve joined the HITO team over the past few months. We’re excited to have them on board and to see them grow in their roles at HITO. You can meet them in this issue.

We’re also pleased to announce that the new hairdressing qualifications are listed with the New Zealand Qualification Authority (NZQA):

• New Zealand Certificate in Hairdressing (Salon Support) (Level 3)

• New Zealand Certificate in Hairdressing (Emerging Stylist) (Level 4)

• New Zealand Certificate in Hairdressing (Advanced Cutting) and (Advanced Colouring) (L5)

• New Zealand Certificate in Hairdressing (Professional Stylist) (Level 4)

The New Zealand Certificate in Hairdressing (Professional Stylist)

(Level 4) will remain the qualification gained via apprenticeship.

The Advisory and Governance Group would like to thank everyone who took part in this process. We hope the hairdressing industry will value and benefit from these qualifications.

No doubt the next three months will be just as full of exciting events and achievements. We have the second HITO Graduation in August and the next Industry Awards in November. We’re looking forward to seeing the Industry Awards applications arrive and seeing the talent out there in our industry. If you would like to enter, you can download an entry form from www.industryawards.co.nz.

Until next time.

ERICA CUMMING, HITO CEO

COVER IMAGE

The winning image from Mana Dave – the 2015 Industry NZ Educator of the Year award (sponsored by HITO).

PHOTOGRAPHER: Fiona Quinn MAKEUP: Abbie Gardiner MODEL: Claudia Todman @ Unique FASHION: Kiri Donaldson

Hairdressers shine at

INDUSTRY NZThe INDUSTRY NZ awards honoured NZ talent in March.

PHOTOGRAPHER (for all images on pages 01–06): Sam Lee

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SOME OF NEW ZEALAND’S TOP EMERGING AND ESTABLISHED

HAIRDRESSING TALENT CONVERGED FOR AN EXPLOSION OF IDEAS

AND INSPIRATION AT INDUSTRY NZ IN MARCH.

INDUSTRY NZ

PHOTOGRAPHER (for all images on pages 02–06): Sam Lee

02

INDUSTRY NZ is run by Sara Allsop and Jock Robson, both

internationally acclaimed stylists and co-owners of dharma

salon in Auckland. The INDUSTRY event has been running

for several years, recognising talented NZ stylists at all levels.

The event also recognises makeup artists and photographers,

without which stylists couldn’t create their stunning

photographic collections.

“It’s great to see NZ hairdressers produce amazing photographic

collections,” says Sara.

Sara and Jock launched the INDUSTRY event to showcase and

promote photographic talent in the New Zealand hairdressing

industry. They wanted to encourage NZ hairdressers to grow

their skills as stylists and celebrate their successes.

“The main reason we started these awards was to ensure that

our photographic talent just got better and better each year,”

Sara says. “This year’s finalists didn’t disappoint – their work

was on an international level, and I feel really proud of all the

published work”.

For the first time this year, HITO sponsored the INDUSTRY NZ

Educator of the Year Award. The Educator of the Year Award

acknowledges the best hairdressing educator in New Zealand.

All four finalists for the Award – Michael Beel, Brad Lepper,

Shar Sutherland Todd, and Mana Dave – showed a remarkable

commitment to hairdressing education. The overall winner

of the award was Mana Dave, of BLAZE salon in Auckland.

“Mana’s win was well-deserved, as he is one NZ’s most active

educators both here and overseas,” Sara says.

Mana is a familiar face to our industry. He is an Ambassador

for Redken. He also works with NZARH and ghd, presenting

to hairdressers around New Zealand. Mana also works with

HITO, hosting the HITO Apprentice Boot Camp and training

apprentices through his salon, BLAZE.

Mana was very honoured to win the award.

“Education is fundamental to personal growth and development,”

Mana says. “It lifts the skill level of our industry and keeps us

relevant. If you aren’t educating yourself, you’re stagnating

and dying creatively”.

As well as helping others, education has helped Mana’s career.

He attributes his career success – owning a salon, travelling

the world as a Redken Educator – to his strong education

throughout his career.

MANA DAVE (R) INDUSTRY HITO EDUCATOR OF THE YEAR

03

Mana’s current education focus is the INDUSTRY Protégé

team. Along with Sara Allsop (founder of INDUSTRY) and other

established stylists, Mana works to mentor young hairdressers

from around New Zealand and help them develop their careers.

He hopes to get involved in other mentoring projects in the

future, as well as continuing to educate internationally through

his involvement with Redken.

Mana also took away the INDUSTRY Goldwell NZ Hairdresser

of the Year Award.

The other winners at INDUSTRY NZ were:

• CHINNEY YEAP – Wella Colourist of the Year

• ANTOINETTE GOODFELLOW – Organic Colour

Systems Newcomer

• MICHAEL BEEL – Paul Frank and Co. Men’s Stylist of the Year

• WEI JIANG – ghd Emerging Stylist Award

• SUTHERLAND TODD – Joico Artistic Team Award

• JASON CHONG LI – Clyne Editorial Stylist of the Year

• JEMINA KEEN – MAC Makeup Artist of the Year

• SPID PYE – Images Photographer of the Year

• ELANA MCCARRISON – Joico Protégé winner

• GRANT BETTJEMAN – INDUSTRY Hall of Fame

The INDUSTRY event involved a series of seminars by

acclaimed stylists from across the globe. This included Benni

Tognini for Goldwell, Jayne Wild for ghd, Joico Protégé Finalists

and Lyndal Salmon from Biba Academy and salons for Wella.

Some HITO apprentices were lucky enough to have the

opportunity to help out backstage and attend these seminars

for free. They were all excited to be involved and grateful for the

opportunity.

The awards presentation in the evening featured shows by

the Vada Salon team supported by Goldwell and Michael Beel

(2014 INDUSTRY NZ Hairdresser of the Year).

“We loved that the seminars and awards were a celebration of

our industry in New Zealand,” says Jock Robson. “It felt very

local, although it has a very international edge to it with the

amazing guest artists presenting seminars and shows”.

GRANT AND PHIF BETTJEMAN

BENNI TOGNINI'S SEMINAR MAC ARTISTS AT WORK

INDUSTRY NZ

“My career is a

testament to the power

of education, and

what it can help you

accomplish.” MANA DAVE

04

MICHAEL BEEL'S SHOW AT THE AWARDS EVENING

WORK BY THE VADA SALON TEAM WORK BY THE VADA SALON TEAM

WORK BY THE VADA SALON TEAM

MICHAEL BEEL'S SHOW AT THE AWARDS EVENING

GHD PRESENTATION

05

MAC ARTISTS AT WORK

MAC ARTISTS AT WORK

INDUSTRY NZ

BENNI TOGNINI'S SEMINAR

BENNI TOGNINI'S SEMINAR

BENNI TOGNINI'S SEMINAR

WORK BY THE VADA SALON TEAM

MICHAEL BEEL'S SHOW AT THE AWARDS EVENING

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Seven ITOs are teaming up to run Got a Trade week in August.

These are:

• BCITO – Building and Construction – www.bcito.org.nz

• Competenz – Multi-industry – www.competenz.org.nz

• Connexis – Civil infrastructure and Electricity Supply

– www.connexis.org.nz

• HITO – Hair and Beauty – www.hito.org.nz

• MITO – Multi-industry – www.mito.org.nz

• Service IQ – Multi-industry – www.serviceiq.org.nz

• Skills – Multi-industry – www.skills.org.nz

The inaugural Got a Trade Week, 21 – 28 August 2015, is a

national programme of events that celebrate the talent and

achievements of trade apprentices and trainees. It is part

of a nationwide campaign to raise awareness of workplace

qualifications among jobseekers, their teachers and whānau.

As part of Got a Trade week, HITO are running a series of exciting

events. Salons across the country are opening their doors to

anyone interested in a career in hair. Students, parents and

members of the public can ask questions, see live demonstrations,

and get a feel for what a career in hair. HITO will also hold its

second annual graduation during Got a Trade week.

To help promote Got a Trade week, we recruited Stephanie

Springer from Biba to tell us what she loves about her chosen

profession. We got some fantastic photos and a short video

of what Stephanie does as an apprentice.

“As a hairdressing apprentice I get to be creative and I get to

make people feel beautiful,” Stephanie says.

It was Stephanie’s interest in makeup and beauty that led her

to try hairdressing. She was able to get a good idea of what

a career in hair would be like through the HITO Gateway

programme. Gateway gives secondary students the chance

to work in a hairdressing salon one day per week. They get to

experience what a career in hairdressing is really like, and they

earn NCEA credits too.

“Gateway helped me make sure that hairdressing was what I

wanted to do,” Stephanie says.

Stephanie Springer shows NZ that if you’ve got a trade, you’ve got it made.

Stephanie SpringerStephanie’s apprenticeship gave her the chance to start

her career early. Apprentices can start at sixteen years old.

Because apprentices earn a salary while they learn, Stephanie

was able to move out of her parent’s home and pay her

own way. And she’ll be able to continue doing so – because

apprentices are employed, she won’t need to find another job

once she qualifies.

Once Stephanie qualifies, she’ll be a fully capable professional

stylist. Her National Certificate in Hairdressing will prove to

people in New Zealand and across the world that she has the

skills to be a successful hairdresser.

“Once you qualify, if you’ve got a pair of scissors then you’ve

got a job,” Stephanie says.

Stephanie hopes to pass on her training. She plans to help train

other apprentices, and she even hopes to own her own salon

one day.

FIND OUT MORE ABOUT GOT A TRADE? GOT IT MADE!

Follow Got a Trade on Facebook at www.facebook.com/GotATrade

Go to the Got a Trade, Got it Made website www.gotatrade.co.nz for more information

Watch the video of Steph on the YouTube channel: Got A Trade Got It Made

Watch out for the hashtags #GotATrade and #GotItMade

On Twitter? Follow us at @GotATrade

LinkedIn at www.linkedin.com/company/got-a-trade-got-it-made-

Instagram at www.instagram.com/gotatrade/ or tag using @GotATrade

Pinterest at www.pinterest.com/gotatrade/

Google+ at Got A Trade Got It Made

08

STEPHANIE SPRINGER

09

HAIR STYLIST / BARBERING

FASHION STYLIST

MAKEUP ARTIST

FEMALE MODEL

MALEMODEL

F I V E C AT E G O R I E S

New Zealand Fashion Week (NZFW) and new partner HITO (the NZ Hair and Beauty Industry Training Organisation) are proud to announce the HITO HOT NEW TALENT COMPETITION, an exciting competition for the next generation of kiwi fashion talent.

The competition will give 15 finalists the chance to travel to Auckland and work alongside key fashion industry leaders during New Zealand Fashion week from the 24th – 30th August, AND to compete for the opportunity to star in a NZ Fashion Week Photoshoot at the event itself!

A CHANCE TO SHINE!

A GREAT OPPORTUNITY FOR ALL THOSE

INTERESTED IN THE FASHION INDUSTRY.

FINALIST PACKAGE• Flights to Auckland and accommodation

(for finalists who live out of Auckland)

• Each finalist will spend up to three days at NZFW

• 1x official delegate pass for NZFW

• Hosting at NZFW with inner city transfers by the NZFW official car Mercedes-Benz

• 2 Tickets to the New Generation show

• 10 Guest passes for friends or family to attend New Zealand Fashion Week and experience the vibe and atmosphere on site

• Work backstage with personal mentors on the New Generation show during NZFW, and other NZFW shows where possible

• Media interviews and promotions

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See our website for terms and conditions

Entries, which CLOSE ON MONDAY 27TH JULY, will be judged by a panel of leading hair and fashion experts and the finalists will be announced on the official NZFW Facebook page. The public will then be given the opportunity to vote for their favourite finalist throughout the first two weeks of August.

To enter go to nzfashionweek.com/HITOcomp

The three finalists from each category will be announced on Monday 17th August, and will be brought to Auckland and hosted at the NZFW Opening on the 24th August where the final winners for each category will be announced!

Entrants must submit FOUR PHOTOGRAPHS together with full contact details and 100 words on why they want to work in the fashion industry.

THE PHOTOGRAPHS SHOULD BE:

• Hair Stylist / Barbering – Photographs of work carried out and/or ideas.

• Fashion Stylist – Photographs of work carried out and/or ideas.

• Makeup Artist – Photographs of work carried out and/or ideas.

• Female Model – Photographs of yourself.

• Male Model – Photographs of yourself.

HOW TO ENTER

11

A demanding competition for young apprentices,

WorldSkills requires hard work, commitment and focus.

Nadine and Jenny were able to compete in Oceania

after gaining medals in the national competition last year.

Nadine and Jenny were up against competitors from China,

Malaysia and Australia. Held at Waikato Institute of Technology

in Hamilton, the competition went for four days. Nadine and

Jenny completed eight different modules that showcased

different sets of skills. These included Ladies Technical Day

Style and Men's Perm with Beard Shaping.

Although neither of them gained a placing, Nadine and Jenny

saw this as a fantastic opportunity to see the level of skill and

training that the international competitors have.

“What I found interesting was the stark difference in training

ethic and style between the different countries,” says Nadine

(Ursula Harris Hair Design, Nelson).

“China was extremely dedicated to their training, which reflected

in their work. They train 24/7, living and breathing WorldSkills for a

whole year before they are even allowed to enter the competition,

and then it becomes their full-time job. Their work is tight,

immaculate and completely uniform across all competitors from

that country.”

In New Zealand and Australia, on the other hand, competitors

are expected to continue working full-time while training

for WorldSkills.

“Our work is more individual, and you can pick up on signature

styles that are unique to individual competitors,” Nadine says.

For Nadine, her favourite sections in the Oceania Competition

were Three Wishes and the Ladies Technical Day Style.

“I loved these because they were not only the most challenging,

but also produced my favourite results,” she explains.

BOUND FOR BRAZIL

The Oceania Competition was a preliminary for the International

WorldSkills Competition, which is taking place in Brazil in August.

Only one person from each skill category can be selected to

be part of New Zealand’s team the ‘Tool Blacks’ who will

compete in Brazil.

After careful consideration, Nadine Gratton has been chosen

to represent hairdressing in the Tool Blacks. A combination

of factors led to Nadine’s selection, including her commitment

to training and dedication to WorldSkills.

“I felt almost relieved when I heard the news,” Nadine says.

“All my hard work paid off, and I get to go and represent

New Zealand in Brazil. It’s always been my goal to compete

internationally, and I’m so happy to have achieved that.

My three-year journey from regionals really paid off”.

Representing New Zealand at this international event is an

honour that two other HITO hairdressing apprentices have

had so far. In 2011, Laura Simpson represented New Zealand

in London, and Cait Woodcock competed in Germany in 2013.

WHAT IS WORLDSKILLS?

WorldSkills is an international competition where young

people compete to be the best of the best in their chosen

skill. Hairdressing is not the only industry to take part – others

include engineering, automotive, hospitality and carpentry.

The international competition brings together young people

from 73 countries around the world.

Not for the faint of heart, competitors need to show excellence

in a broad range of skills. To do well, they must be focused,

determined, committed to training, and have a true eye for

attention to detail. Of course, those who work hard will reap

the benefits. Through WorldSkills, you can hone your skills, gain

confidence, travel across the world and meet other like-minded

people.

In April, Nadine Gratton and Jenny Eastwood competed against Australasia’s best in the WorldSkills Oceania Competition.

WORLDSKILLS OCEANIA

FIND OUT MORE ABOUT WORLDSKILLS NEW ZEALAND AT WWW.WORLDSKILLS.ORG.NZ OR INTERNATIONAL WORLDSKILLS AT WWW.WORLDSKILLS.ORG.

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JENNY WORKING ON THE MEN'S CLASSIC CUT MODULE

NADINE'S WORK IN LONG HAIR DOWN MODULE

NADINE GRATTON, SPONSORED BY REDKEN

JENNY EASTWOOD, SPONSORED BY REDKEN

NADINE AND JENNY WITH THE WORLDSKILLS OCEANIA COMPETITORS

NADINE AND JENNY WITH THEIR THREE WISHES MANNEQUINS

NADINE WORKING ON THE MEN'S CLASSIC CUT MODULE

LADIES TECHNICAL DAY STYLE

13

There were three modules – Ladies Creative Cut and

Colour, Men’s Fashion Cut and Colour, and Ladies Hair

by Night Conversion. The regional competitions happen

every year, and the top competitors are invited to compete in

the bi-annual WorldSkills National Competition. This year we

combined the regional competitions and held one competition

in Wellington. Competitors flew in from all over the country to

compete.

Our eight competitors created some fantastic work on the

day. HITO CEO Erica Cumming was pleased to see the high

standard of work at the regional level.

“All our competitors should be very proud of their work. It was

fantastic to see the creativity and skill displayed in the competition.

Each year we see the quality of the work increase” said Erica.

Thank you to our competitors:

• Liana King-Biddulph, Moha, Dunedin

• Jacqui Malcolm, Be Ba Bo, New Plymouth

• Chloe Ferguson, Do Hair, Invercargill

• Kayla Newman, Sandy’s Hair Design, Picton

• Alisha Loach from Karma, Invercargill

• Misty Fenton from Three Hairdressing, Whangarei

• Brooke Sim from Charmaine on Royal, Wellington

• Shannon Grange from Bliss Hair Salon, Auckland

And congratulations to our winners:

• WINNER: Liana King-Biddulph, Moha, Dunedin

• RUNNER-UP: Jacqui Malcolm, Be Ba Bo, New Plymouth

Special thanks also to our judges, Nadine Gratton, Jason Hare,

Cameron Aitken-Boyle, and Kristie Boland, who took time out of

their schedules to be there on the day. Finally, a huge thank you

to Shape Hair Design, for allowing us to use their salon for the

competition.

Top competitors from this competition will be invited to

compete at the WorldSkills National Competition in 2016, and

may have the chance to compete internationally at WorldSkills

International in 2017.

The WorldSkills regional competition took place on Monday 15 June at Shape Hair Design in Wellington. Eight competitors participated in the day-long competition, showing their skills in men’s and women’s hairdressing.

WORLDSKILLS REGIONAL COMPETITION

WORLDSKILLS

WINNER, LIANA KING-BIDDULPH AND RUNNER-UP, JACQUI MALCOLM

14

Facebook: best practices for salons and spas

Tom Murphy, CEO and Founder at Kitomba Salon Software, shares his expertise.

15

FACEBOOK: BEST PRACTICES FOR SALONS AND SPAS

The marketing landscape has changed. Businesses no

longer enjoy exclusive control over how their brand is

communicated to clients. This is not necessarily a bad

thing; it’s just a sign of the times.

What’s driving this change? It’s social media. This new ‘model’

lets clients control what they see and hear. Let’s make it you

who they’re listening to.

Every day that your salon isn’t using social media is another

day that you’re missing out. Missing out on connecting with

existing clients, creating loyalty, reaching a new set of potential

clients and boosting your presence in their minds. Social media

is all about engaging with your clients using a different, much

larger medium - going beyond the salon chair. Social media is

an extension of your brand and offering.

There are all sorts of social media channels out there, but

let’s focus on the big one that’s most popular in our industry:

Facebook. Your current and potential clients are all ‘here’ and

you should be too. Before you go and jump into the Facebook

deep end, we’ve put together some best practices that will get

you on the path to social media success. Just remember to

have fun – enjoy yourself and your clients will too.

1. FIRST STEP: START WITH AN OBJECTIVE

The key to a successful Facebook post is to begin with an

objective. What do you want this post to do? Drive online

bookings? Get your clients to share? Approach it with a clear

goal and it’ll be much more effective. We’ve found that the most

valuable content on social media - the content that gets the

most interactions and engagements - is either educational

or entertaining. Not sure what your followers are keen on?

Think about this: Would YOU share this content?

2. FIRST IMPRESSIONS COUNT

We may not like the idea of judging a book by its cover, but that’s

exactly what happens on Facebook. Think of your Facebook

page as an extension of your brand, the look, feel and your tone

of voice – do your clients know it’s you? Get it right with these tips:

• Use a clean, bold cover photo that is consistent with your

salon branding. Check out picmonkey.com and use their

Facebook cover photo templates to create the perfect photo.

• Your About page is where you can highlight all the wonderful

things about your salon. If you have a descriptive, keyword-rich

description then you’re more likely to be found on Google.

Don’t forget to add the link to your website in the about section.

3. THE ANATOMY OF A PERFECT FACEBOOK POST

Wouldn’t it be great if you knew that the post you just

published had the best chance of maximising likes, shares and

comments? Well, it turns out there're some essential ingredients

that you should include if you want to increase your posts

chance of success. Here are a few:

• People love photos! It’s been proven that having a photo will

increase your engagement by +50%. Start using high-quality,

engaging images in your Facebook posts.

• Keep it short and sweet. Several studies have shown that

posts with between 40-70 characters get the best results.

• Keep your posts newsworthy. Is there a particular celebrity

style that’s trending? When you post trending topics, the

Facebook algorithm will automatically factor this in and your

post will be more likely to reach more people.

4. MAKE YOUR POSTS COUNT

Keep your followers on their toes and mix up your content

every so often. Pages that vary their post types see a 9% higher

engagement overall. You’ll have a good idea of what your

clients enjoy, but if you’re stuck here are some ideas to try out:

• Client before and after posts

• The latest trends

• Profile your salon's stylists/therapists

• Any awards or events you and your team have entered/won

• Any promotions or specials you’re running

• Tips to keep client’s hair/skin looking beautiful after their

appointment

• Watch what other businesses like yours are posting for ideas -

particularly if they’re in another town. You don’t have to think

of everything!

“Having a photo will increase your engagement by +50%.”

“Vary your post type and get a 9% higher engagement overall.”

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5. BOOST AND BENEFIT

Your followers won’t see every post you make. You’ve got to

pay for that privilege! Fortunately, it’s a whole lot cheaper than

taking an ad out in your local paper. Use Facebook’s ‘boosted’

posts. Boosting your posts means that they’ll reach a wider

audience - either your current followers or a targeted audience

you choose, e.g. Women aged 25-35 in Wellington. Sounds like

a marketing opportunity to me!

6. ARE YOUR FOLLOWERS ENGAGING? FIND OUT WITH INSIGHTS

You don’t just have to rely on guesstimates to see how your

audience is engaging with your content. Use Facebook Insights to:

• Check out the performance of your posts. Learn what

resonates with your audience. Figure out how to optimise

what you publish to your audience to grow your reach and

engagement (engagement is all that good stuff: shares, likes

and comments).

• FB 101: use a business page! Just Google, “Facebook

business page”.

7. KEEP IT FRESH

Only start a Facebook page if you know you can maintain it.

A steady flow of content will make sure people don’t think your

salon has fallen off the end of the earth! But what’s steady?

A study found that the sweet spot for the number of times

you should be posting is between 5-10 times each week.

8. USE FACEBOOK TO DRIVE ONLINE BOOKINGS “SALES.”

50% of online bookings happen outside business hours! Giving

your clients the ability to make bookings gives your clients the

freedom to make an appointment at their leisure, regardless of

your opening hours. Facebook’s new ‘Book Now’ button will let

your clients link to your Online Booking page directly from your

mobile or desktop Facebook page. Facebook hasn’t supported

Mobile Apps in the past, so this is an exciting addition that we’re

sure your clients will love!

9. MANAGE YOUR PAGE ON THE GO

Download the Facebook Page Manager App on your phone

and you can use it to update and respond to your followers

while you’re on the go. You can also track your progress and

page growth all from your phone.

10. ADVERTISING ON FACEBOOK

Want to take your marketing efforts to the next level?

Download our free Facebook advertising eBook to learn how

to gain inexpensively new clients using Facebook advertising.

Download it now: www.kitomba.com/facebook.

“50% of online bookings happen outside of business hours!”

TOM MURPHY IS THE FOUNDER AND CEO OF KITOMBA SALON & SPA SOFTWARE, NEW ZEALAND’S NUMBER ONE SALON AND SPA SOFTWARE PROVIDER. TO LEARN MORE ABOUT KITOMBA, VISIT WWW.KITOMBA.COM OR CALL 0800 161 101.

17

Lyndsay Loveridge, hairdressing guru, shares her expertise.

Relationships matter in business

The service industry is all about forming relationships

on a professional level. These relationships have to be

honest and respectful, and both parties should behave

with integrity. They should meet their responsibilities and

work together.

Relationships like this make our industry efficient, productive,

and profitable and show us in a good light.

There are three key relationships any salon should have:

• Clients

• Other salons

• Industry organisations (like HITO or NZARH).

Investing in these relationships leads to a successful business

for you and a prosperous industry for us all.

"To be successful, you have to have your heart in your business, and your business in your heart." - SR. THOMAS WATSON

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CLIENT RELATIONSHIPS

There’s no question that client relationships are important.

Without them, we wouldn’t have a business. But it’s important to

develop the right kind of client relationships, the ones that will

most benefit your salon and your customers.

In a nutshell, a client-stylist relationship is all about valuing

and honouring the other party. When this feeling goes both

ways, you have a successful relationship. But these relationships

don’t just happen – you have to earn them.

Now, there are more than enough clients to go around. But

remember, you have to prove that you are worth valuing and

honouring as a business. That is, you have to prove that you

can fulfil the client’s needs.

A client looking for a hairdressing salon needs a haircut or a

colour or a blow wave. You have to make them want to fulfil

those needs at your salon. You do this by proving that you

value and honour the client. You need to provide a fantastic

service, from the perfect haircut to the friendliest service.

If you do this, your client will become a regular.

Regular clients are worth much more to your business than

casual customers. It is regulars that let you forecast your

growth because you can rely on them to spend on a regular

basis. You’ll also spend much less retaining current clients

than trying to attract new ones.

Satisfied regulars can also help you in terms of advertising.

A satisfied client will tell their friends about their experience.

And, of course, their hair will speak for itself. A client’s friends

and family will ask about their great new hairstyle, and might

even visit your salon based on that hairstyle.

To keep any salon employee and team member on the boil

(so to speak) means investing time, energy and commitment

in your relationships.

As an employer you should be providing an environment:

• for your staff that fosters opportunity for growth. Where

employees develop a real sense of pride in their workplace.

A place that inspires them to greater heights. Where work is

fun, where each person is valued and has a voice! And most

importantly it is about clients: your job is to share and create

client opportunity for all of your team. Their job is to prove

to you that they have earned each client and are investing

themselves in relationship building

• for your client where the relationship between client and

stylist is paramount. Match your clients to the stylist and

make sure each stylist has the hairdressing and relationship

building skills to satisfy that client. If your stylists don’t love

what they do you can ‘betcha’ the client senses this and

won’t be back.

RELATIONSHIPS WITH OTHER SALONS

We all know that client relationships are important, and we all put

effort into creating and maintaining them. Where some salons

run into trouble is in building relationships with other salons.

It’s a myth that sharing your ideas and resources with your

opposition risks your business. What is does is cultivate respect

and create a mutually favourable relationship.

Why, then, do so many salons owners isolate ourselves from

the industry and our neighbours? Other salons are not a

threat. They are, in fact, healthy competition. They are your

benchmark, showing you what you can achieve.

Knowing your neighbour is vital. If clients are choosing the

salon across the road, you need to know why. You’ll only find

this out by getting to know the other salon. Maybe they’ve got

a great offering that you could learn from. Or maybe you are

the salon with all the business, and you could have plenty to

teach your neighbours.

Here are just some of the ways a healthy relationship with your

neighbouring salons can help you:

Staff shortages If one of you finds all your staff down with the flu, there might be someone from the other salon who can help out. That way you won’t lose all your profit for that day. Just make sure that permanent job exchange is a clear no-no.

Product shortages

Suddenly run out of colour? It helps if you can borrow some from your neighbour. Just make sure to draw up an agreement on how you’ll pay it back.

Electrical failure or salon damage

If something happens to your salon, you’ve got somewhere to go. Think about the Christchurch earthquake – several salons set up shop temporarily in their fellow salons and continued operating. They wouldn’t have been able to do this without strong relationships.

Training Maybe your neighbouring salon has a colour whiz or your stylists give the best blow waves in town? Why not swap your expertise and make both salons better overall. It also saves you time – if your neighbour is training your staff some of the time it leaves you free to focus on other things. Better than deciding that training is in the ‘too-hard’ basket and sweeping it away along with the hair you cut.

Remember when you choose to work with another salon be

sure there is basic compatibility and the standards trained to are

acceptable to both salons.

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RELATIONSHIPS WITH OTHER INDUSTRY ORGANISATIONS

There is already an existing support network available in

New Zealand – why not take advantage of it?

Think about associating with some of these groups. There’s

plenty of support available that can help your salon grow.

HITO

Why wait until you have an apprentice to

associate with HITO? There are plenty of

opportunities for salons that don’t have apprentices too.

Getting qualified: HITO offers various hair and beauty

qualifications, from entry-level to advanced. You can qualify

your junior staff through an apprenticeship and your senior

staff through Qualification by Experience. There are also several

advanced qualifications that you or your qualified staff could

take advantage of, such as the Business qualification or

the Advanced Cutting qualification. You could also give back

to the industry by getting qualified as an assessor.

Developing qualifications and setting the standard: As well

as offering qualifications, HITO also develops qualifications and

sets the standard for hair and beauty in New Zealand.

By associating with HITO, you can get involved in developing

these qualifications and setting the standard. Anyone related

to the industry can be a member of HITO. Members receive

updates on qualification development and can attend the AGM.

Employer members (those who employ people in the hair

and beauty industry) can vote on the critical decisions HITO

makes at the AGM. HITO aims to meet industry needs with the

qualifications they offer and standards they set.

NZARH

The New Zealand Association of Registered

Hairdressers aims to “maintain and grow

hairdressing standards”. Being a member of NZARH proves

that your staff are skilled and competent. It also gives you

access to competitions and events, giving you the chance to

grow your staff and business (and create more relationships).

PRODUCT COMPANIES

Your salon will have product companies that supply you with

product. These companies will also provide education classes and

training. Take advantage of these whenever you can and upskill.

Mixing with like-minded professionals is the best benchmark

I know for personal growth. Just remember, in life you have to

give to get, so put your hand up for tasks. Many hands make

light work so participate and always give unconditionally,

form allies and bond with like-minded professionals. It is more

often than not those sitting on the sidelines who complain not

about what they don’t do rather than what others do and give.

Think about it – does that make sense? I think not.

You have to give in this world to get and wouldn’t you rather be

known as a person who willingly pays it forward? I would!

DIANA BEAUFORT REDS HAIRDRESSING

I established the Star Salon Gathering last year. A small group of like-minded salon owners who meet on a six weekly basis to

discuss issues we are facing and share what’s working well for us. I see this as a way for hair industry professionals to collaborate

and share knowledge with each other. As a salon owner, working with other salons and professionals is not only fun, but critical to

professional growth and business development.

Collaborating with other salons is great for sharing ideas and knowledge. Whether it’s asking for feedback or discussing your

point of view, collaboration helps to expand your knowledge and see things from another perspective.

It is also likely that within a group there will be those who have already been where you are today. This provides opportunities

to learn and avoid some of the common pitfalls that others may have experienced.

Collaborating with other salons in training and education is an effective way of up-skilling my team and forging links with the

wider hairdressing industry.

Working with other salons can help to raise the profile of your salon. By regularly attending NZ hair industry events, education

opportunities and competitions, people will begin to recognise your salon and your team. This helps to build your salon’s

reputation within the industry.

NOT CONVINCED? HERE ARE SOME TOP SALON OWNERS WHO CAN’T GET ENOUGH OF THE BENEFITS OF STRONG INDUSTRY RELATIONSHIPS. HERE ARE SOME OF THE ADVANTAGES THEY GET OUT OF THEIR STRONG INDUSTRY RELATIONSHIPS:

RELATIONSHIPS MATTER IN BUSINESS

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LINLEY WADE HAIRSCENE HAIR AND BEAUTY

1. Givers gain: When you give knowledge/training/advice you will eventually gain from it.

2. Why reinvent the wheel? Learn from other business owners'/trainers' experiences.

3. It’s a great feeling when you help others.

4. Support network – It’s a relief to know you’re not the only one going through it.

NATASHA KING FRED AND GINGERS

1. The difference between ordinary and

extraordinary is that little extra. The most successful

industry peers I know are constantly giving back to

the industry. There is so much more to our careers

than the four walls we work in.

2. Opportunities! The networking and opportunities that

my varying roles within the industry have given me and

my staff are countless. Within my team, this promotes

goal setting, inspiration and loyalty. They see me as an

employer that has her finger on the pulse which gives

them faith and security in me and my ideas.

3. The nitty gritty of why I do it? Goodness, sometimes

I think maybe I'm mad, crazy driven or just obsessed

with seeing what I'm capable of. I do know that the

knowledge, friendships, experiences and successes

my team and I have gained would never have

happened if I didn't get involved. Good things don't

come to those that wait; they come to those that do.

GRANT BETTJEMAN BETTJEMANS

Three reasons I have always and will always be

associated with and support HITO are:

1. Training an apprentice is a commitment and one

that needs a clear framework. Many of us salon

owners are busy on the floor. Even though we

understand and are committed to training our

apprentices we need to be guided through the

process. HITO has not only developed and evolved

a precise and efficient system; they also provide

the liaison between apprentice and employer.

2. Qualification is vital for the growth and credibility of

our industry. For our apprentices becoming qualified

is the goal that drives them through even the hard

times. HITO embraces this principle and, I think, is

the only organisation that supports our industry in

this way.

3. Hairdressing is a very competitive industry. I’ve

always been a great advocate of fair competition.

HITO has initiated some of the best competitions

we have. From the hands-on WorldSkills competition

and the HITO Photo Challenge (that uniquely put

every competitor on an even playing field) to the

Apprentice of the Year; which brings out our star

performers at such an early age.

So for these three reasons alone I can’t imagine why

every salon that is serious about training apprentices

would not embrace HITO.

YOUR CHALLENGE: GET INVOLVED AND FIND OUT HOW REWARDING IT CAN BE!

JACQUI VICTOR TRUE GRIT HAIR SPA

1. It has always been that way for me – the

more successful people you surround yourself and

your business with the more successful you become.

Industry friends have always been important to me.

You can learn so much from other business owners

and professional people whether it be good stuff or

bad. There is always a lesson to be learnt.

2. Safety in numbers. Friends in the industry stick

together. We like to watch each other’s backs,

encourage, support and believe in each other. To me,

that is so important. I'm always upfront and honest

with my friends. I love seeing their success.

3. What goes around comes around! The more I give to

my peers the more I receive. But I’m not just doing it

for that reason! Helping each other is what it’s about.

Whether that’s about team issues and dynamics,

business questions or just a grand catch up for dinner.

We learn so much from one another. That is what

keeps me alive, learning from other great hairdressers.

21

What happens when all operators are busy in your salon or clinic? When the phone rings or someone comes up to the desk,

what happens? Usually, a stylist has to break away from their client to answer the call or greet the caller, or the call goes to

answer phone. Not ideal for several reasons:

• The client in the salon doesn’t get 100% of the operator’s

time and attention that they are paying for.

• The caller doesn’t get the attention they need either as the

stylist is rushing to get back to their client.

• The operator is torn between the phone/front desk and the

client in the salon, leaving them stressed.

• The owner can get stressed if the operator is spending too

long on the phone or at the desk answering questions.

• If no one answers the phone, the caller gets a standard

answering message. You’ll have to spend extra time calling

them back and playing phone tag – is this a good use of

your time?

• If the stylist can’t answer the phone, sometimes it’s up to

the trainee to do it. They might not know what to say and

be unable to assist the client.

How much business are you losing because of this? How many

opportunities are you missing out on? You could avoid this

problem by hiring a switched-on receptionist. Here are five

reasons your salon/clinic should consider the benefits

of employing a switched-on receptionist:

Many salons and clinics operate without a dedicated front desk person. Often this can lead to poor client service, which leads to loss of clients, sales, and profit. Don’t believe me? Consider this:

Five reasons to hire a switched-on receptionist

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5 STOCK MANAGEMENT

How many times have you placed late orders (when you

have no stock at all)? How many times has stock arrived

and sat all day because no one has time to put it away?

How much time have you spent sorting through stock

that could be spent on something else? A receptionist

can manage your inventory, place your orders, check

it off when it arrives and restock your shelves, all in the

course of the day. Your stock will be more organised,

and you can spend time on areas that need it.

Running a salon is more than being a good hairdresser

or beauty therapist. Knowing what’s needed to be

a savvy business owner and where to invest your

resources is an important aspect of today’s successful

entrepreneur salon owner. A receptionist can be a

hidden gem. It makes good business sense to have a

front desk superstar in a busy salon. They will pay for

themselves, as long as you take the time to train them

well from the start. Don’t hire someone and say “there’s

the desk – go for it” and leave them to it.

4 COMPUTER MANAGEMENT AND MARKETING

This is a much-neglected area of most salons and the

most important area to develop. How many of you have

a salon management computer system? And how many

of you use it as a glorified till? I’d hazard a guess that most

of you are not using the computer system you have

to grow and develop your business. Dedicated salon

management systems are much more than a till. Most

have appointment scheduling, client records, marketing

areas, product management, staff management and

more. Get your receptionist managing this important

piece of equipment. They can devote time to using it to

its full potential. You’ll notice the results.

3 START THE SALES PROCESS

Instead of just asking the client to have a seat, the

receptionist could talk about the products and added

services the salon offers. They could introduce a new

product line to the client to look at while waiting.

Or they could talk about the latest salon promotion.

With so many opportunities, a receptionist could pay

for themselves just in extra sales.

2EFFICIENT APPOINTMENT BOOKINGS

A switched-on receptionist can manage your

appointment book. They’ll know your appointment

book inside and out, and know where all the gaps

are and what’s needed to fill them. It’s tragic how

much time is wasted from a poorly managed

appointment book.

1FOCUS

A dedicated receptionist can focus on answering the

phone and taking care of incoming clients, leaving

the team in-salon to focus on their client. They are the

first point of contact for all your clients, whether that’s

by phone or in person. Remember, first impressions

count: an efficient, warm, welcoming receptionist sets

the tone for your client’s visit.

MALCOLM GIBBONS LOVES HELPING SALON OWNERS GROW THEIR BUSINESSES AND HAS AN OUTSTANDINGLY UNCOMPLICATED WAY OF DOING JUST THAT. VISIT WWW.SALONBUSINESSCOACH.COM TO LEARN HOW TO GET MORE PROFIT WITH LESS WORK!

If you need to know how to get the best from a receptionist,

reach out to me and I’ll take you through the process.

23

I speak to many salon business owners every day, and most

aren't sure what "the cloud" is, let alone how it can help grow

their businesses.

The cloud industry, which didn't exist 10 years ago, is expected

to grow to a $241 billion dollar industry by 2020. The biggest

beneficiaries of that growth are small business owners – including

salon owners. It makes me wish I was born 20 years later and

starting my salon now. Although maybe it takes knowing what

the old systems were like to realise how technologically advanced

cloud computing is.

THE CLOUD WORKS

Now let me briefly touch on what the cloud is. The cloud

is a couple of big computers that hold and process your

information, whether that be your client colour formulas in

salon software like Timely, or your family photos in Dropbox

or iCloud. Instead of keeping that information on your

computer or phone, it all goes to a big and much more

powerful computer far away.

It’s similar to getting electricity from a power grid, rather than

having your own generator. Your generator can only do so

much, and you need to maintain it to keep it working. But at

the power grid, hundreds and thousands of volts are being

processed to service hundreds and thousands of homes.

When you flick your switch, you get a regulated and reliable

stream of electricity that you can use to power light bulbs and

bake cakes. This is what it’s like to process your information

and data through cloud software and use it for applications

like Timely, Xero, Mailchimp, or Facebook.

You can access your cloud systems at work, at home, on the

bus, or from your pocket. It's accessible, it's safe, and it will

grow with you as you grow. Using the previous example, if

you need more electricity, you’d need to get a bigger generator,

but if you’re connected to the power grid, you don’t need to

do anything. Cloud computing has changed the game.

THE CLOUD MAKES YOU SAFE

The other advantage of the cloud is security. I still have huge

boxes under my house full of business files, receipts and old

cheque butts. I also have boxes of old printed photos of my

ancestors, my babies and my wedding. A fire, flood or theft

would destroy all of those memories and family heirlooms in

a moment, not to mention the trouble I’d be in with the IRD

should I be audited. Storing your files in the cloud means you’ll

always have access to older business and personal files – you

never know when you might need them. It’s also a lot easier to

search through an organised computer folder than it is a pile

of cardboard boxes under your house.

Imagine if I’d had access to cloud computing all those years

ago. I could have saved my business files, family photos, and

other important things to the cloud. I’d have a whole spare

room free to rent out at Airbnb. I'd make a little pocket money

instead of cluttering up every square inch!

BUT HOW SAFE IS THE CLOUD?

Cloud computing is designed to be safe. Online storage sites

encrypt your files, always have password protection, and only

allow users with the password (or sometimes with a shared

link) to access the content. Encryption is a way of encoding

computer files so only people with authorized access (like a

password) can ever see them.

Storing your files in the cloud means if something happened to

your salon – like a flood – or your computer stopped working,

all those files would still be available. It’s also often easier to

recover deleted files on cloud-based services like Dropbox.

If you shred a document or break your computer, those records

are usually gone forever.

WHY MOVE YOUR LIFE TO THE CLOUD?

It’s not just about safety, convenience and peace of mind. Cloud

software is a new way of doing business. More and more cloud-

based business tools are available to business owners. As there

is no need to purchase software, there are no upfront fees or

costs to get started. There are usually small monthly or annual

subscription costs, but this is often a lot cheaper than buying

software.

You can usually get started with the technology that you

already have. Cloud software is mobile responsive, meaning

you can login from anywhere with any computer or mobile

device – just like signing into Facebook or internet banking.

If the main salon computer isn't working, gets stolen or broken,

you can just pull out another laptop, tablet or mobile phone

and keep going within seconds. If you need to pop out for a

bit, head home or go on a holiday, you can access everything

about your business from wherever you are.

Enjoy a little taste of freedom. You can be away from your

business but still be in complete control of staff, client

appointments, accounts and commercial activity through

cloud-based software.

Do you float in the cloud?Larissa Macleman of Get Timely shares her business expertise.

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LARISSA MACLEMAN, BUSINESS DEVELOPMENT MANAGER – TIMELY, SALON SOFTWARE. WWW.GETTIMELY.COM

LARISSA MACLEMAN OWNED AN AWARD-WINNING HAIR SALON WITH A TEAM OF 25+ EMPLOYEES FOR 20 YEARS. NOW SHE IS THE BUSINESS DEVELOPMENT MANAGER AT TIMELY, A WORLD-LEADING SALON SOFTWARE PRODUCT. LARISSA HELPS SALONS COME TO GRIPS WITH TECHNOLOGY ON A DAILY BASIS, A TASK THAT HER PREVIOUS EXPERIENCE HAS HER WELL-EQUIPPED.

BUT WHAT CAN CLOUD COMPUTING DO FOR MY BUSINESS?

There will be a cloud-based tool for most of your small

business’s needs, from tracking your bookings to organising

your staff and music. These tools will often (but not always) be

able to communicate with each other. This means you only

have to enter information once, and it will be available in all the

applications you use. You will save time and money in your

business, and be under less stress.

Here are few examples of cloud-based tools for business:

• Xero is the perfect accounting solution for your small

business. Along with its mobile apps, Xero has hundreds

of add-ons that integrate with it so that data transfer is

automatic. After you’ve been using Xero for a while, you’ll see

all of your accounting information displayed in one place.

For businesses with multiple employees, the recent Payroll

addition in Xero allows you to pay your staff while staying

compliant with the tax laws and regulations of your country.

• Google Drive is fantastic for many of your business

document storage needs. There are iOS and Android apps

for Google Drive, Sheets, Docs, and Slides, so you can work

on your tablet and smartphone if you need to. Sharing your

files is simple and easy too. Just select the users you want to

have access to your file, and they’ll get a notification saying

you’ve shared files with them. Overall, Google Drive is one of

the most versatile cloud file & photo storage applications you

can use. For most users, it’ll completely replace applications

like Word and PowerPoint and won’t leave your desktop

cluttered with files.

• Most small businesses need to create graphics to promote

their products and services, and Canva is the perfect tool

to help you do that. Canva first came out as a web-only app

to make it easy for anyone to make professional designs

for free. The drag and drop functionality that made it

popular has now come to the iPad, turning your tablet into

a powerful design tool. All of your creations are stored online

in the cloud, and you can download them both as high-

resolution images and PDF’s.

• Mailchimp: Beautiful email marketing that’s easy to set-up with

drag and drop features and integrations that allow you to send

marketing emails, automated messages, and targeted campaigns.

Their detailed reports help you keep improving over time.

• Timely: Cloud-based salon software to manage your clients,

appointments, stock and staff. Simple, easy to use, saving

you time and money.

• Spotify: An online music streaming service. All you need

is an internet connection and you’ll have access to tons of

different songs. The free service has advertising, but they

also have a Premium service that is ad-free. You don’t have

to worry about putting together music or having thousands

of songs clutter up your computer space with Spotify.

• As an entrepreneur, you probably know what it’s like to get

that spark of inspiration late at night or early in the morning.

That’s where Evernote, the virtual notebook, comes in handy.

You can access it from your browser, or through its equally well-

designed mobile apps so that you can always have somewhere

to store your notes, photos, recipes, business details, travel

tickets and much more. Best of all, Evernote is free.

• Every now and again, you’re going to have a project

that you’ll need to manage. It might be something like a

promotion for your business, or hairdressing competitions,

or even a quick renovation of your salon. Trello comes in

handy to manage any project by creating to-do cards and

placing them in lists and allocating who is going to do them

by when. This keeps everyone in check and accountable.

I see cloud computing so strongly as the future of technology

for salons, that not only did I sell my salon to work for a cloud

tech company, I also invested in it, and the business has

doubled in size since I started.

25

Diana Beaufort shares her expertise in hiring fantastic apprentices.

FINDING THE RIGHT APPRENTICE

Apprentices are precious to any hair or beauty business, so

it’s important to employ the apprentice that’s right for your

salon. We asked Diana Beaufort of Reds Hair in Wellington

to share her expertise in finding the apprentice that’s right for you.

Apprentices are a vital part of any hair or beauty business.

They can assist senior staff, take on junior tasks to free up other

employees, and become a top staff member by learning your

salon inside and out.

However, hiring an apprentice can be different from hiring

another employee – for one, they often have no previous

experience in hair or beauty. Also, because an apprenticeship

is a big commitment, it’s important to find someone who can fit

in with your salon and succeed in the industry.

For Diana, there are several signs that someone will be a good

apprentice. Diana doesn’t expect her apprentices to have any

previous skills in hairdressing, but what she does look for is a

fantastic attitude. Apprentices should be positive in attitude

and committed.

The top three qualities Diana looks for in any apprentice are

commitment, character, and communication skills. They must be

committed to the industry and have passion, because success

in hair and beauty takes hard work. They must have the right

character, and be able to embrace the salon’s culture. And they

must have good communication skills, especially listening skills.

When someone applies for an apprenticeship, there are a few

things they need to be considered. Presentation is important –

“I can teach skills, but it can be difficult to change a bad attitude.”

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“Talented stylists are always good listeners.”

"Skills can be taught – professionals in any industry learn new skills continuously."

everything down to the details, like whether their shoes are

clean, shows what kind of person they are. In such a visual

industry, a clean and tidy appearance is vital. Diana also

recognises when apprentices go the extra mile in applying,

such as coming to the salon to introduce themselves and drop

off their CV. This shows commitment, and also gives the salon

a chance to assess their communication skills.

Apprentice CV’s are often low on relevant work experience.

Apprentices start at a basic level, so experience isn’t necessary

to begin an apprenticeship. However, there are other key things

to look for in a CV.

“I look for evidence of a high-energy lifestyle,” Diana says.

“An apprentice works long hours, and that can be tiring,

so plenty of energy is important”.

Diana also looks for evidence of commitment, teamwork, and

excellence in other areas – anything from clubs to schoolwork.

These qualities will make it easy for them to be an apprentice.

Creativity, reliability, and the capacity to have fun also make for

a good apprentice.

If Diana gets the impression from their CV that they’ll be a

good fit for Reds, she invites them for an interview. During the

interview, she asks mainly behavior related questions to get

as much information as possible about their personalities.

She keeps it informal and listens closely to everything they say.

Apprentices at Reds need to embrace the Reds culture of

continual training and improvement. All staff at Reds have

a structured and supported training programme and clear

expectations of their behaviour. Reds have robust feedback

systems in place to make sure everything is going well.

However, the apprentice has to make the effort to follow this

plan and provide feedback. That way, everyone gets the most

out of the apprenticeship.

Refusal to take responsibility for their actions and performance

and a poor attitude are two signs that someone won’t make

a good apprentice. These are usually obvious before hiring

the apprentice so that salons can avoid applicants like this.

You want an apprentice that will meet you halfway with their

positive attitude and hard work ethic.

Developing a strong reputation for your salon in the community

also helps. If potential applicants know that your salon has high

expectations around training, for example, you will often attract

candidates who want to experience that commitment.

“At Reds we are lucky to have an excellent reputation for our

training systems,” Diana says. “We attract new staff who are

committed, motivated, and passionate”.

TIPS FOR FINDING THE RIGHT APPRENTICE FOR YOUR SALON

Think about what personal qualities are

essential to your salon. An apprentice is unlikely

to have any previous experience, so you need

to think about what personal characteristics

they need to succeed in your salon.

Think about what your salon needs. Do you

need someone bubbly and upbeat, someone

hard-working or someone with great style?

Maybe you want someone with good

administration skills so they can help out

on reception easily (this is a task all first-year

apprentices do).

Think about your salon culture. How will

you know that an apprentice will fit in with

your salon?

Think about what you expect of an apprentice.

Make sure any they know what they need to

do to succeed in your salon.

Be prepared to commit to training an

apprentice. A hairdressing apprenticeship takes

around three and a half years to complete.

You should be sure that both you and the

apprentice have the ability to commit to this.

Finding the right apprentice for your salon is about knowing

what makes a successful hair or beauty professional and

finding those qualities. Skills can be taught – professionals in

any industry learn new skills continuously. It’s the other qualities

that will help you find the right apprentice for your salon and

contribute to the success of your business.

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See your work in

print

KATRINA CHUNN

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KATRINA CHUNNYOUR SALON: Otto Inc Hairdressing

MODEL: Jorja Tarrent

PHOTOGRAPHER: Nita Meyer

I’ve wanted to be a hairdresser since I was seven years old.

An apprenticeship gives me the chance to get qualified while

getting hands-on experience and interacting with clients, which

is what I enjoy.

Being surrounded by different hairdressers that all have

different skills and methods is my favourite part of being an

apprentice. I can see all their different techniques and then pick

which ways of doing things are most comfortable and natural

for me.

I aim to be the best hairdresser I can be. One day I’d like to

manage or even own my own salon.

My biggest inspiration is my trainer, Caytee Robbins. She inspires

me to be confident and strive to do my best.

This photographic work was for our salon. We’ll hang it in our

salon to showcase our skills and show our clients what we’re

capable of. I liked seeing all the components of the photoshoot

come together to create an eye-catching image.

Pastel trends inspired this photoshoot. I liked the pastel look

that was popular when we did the shoot, but I wanted to

make it bolder.

I started by bleaching the hair and then putting the blue

colour through. All this work was done before the day of the

photoshoot. Then on the day I started by curling the hair with

a ghd. I then brushed the curls out to create the wavy look in

the pictures.

I used Fudge Paintbox for the colour and Redken bleach to

lighten the hair. I also used Redken and Pureology styling

products on the day of the shoot, as well as the ghd.

Thanks so much to my salon, Otto Inc Hairdressing, for making

this photoshoot happen. Thank you to Nita Meyer from Nita

Meyer Photography, for creating these beautiful images.

Thank you also to Morganne Foster from M7FX Make Up, for the

gorgeous makeup, and Jorja Tarrent for being a fantastic model.

29

BROOKE KENNYYOUR SALON: Otto Inc Hairdressing

MODEL: Taylor Fortis

PHOTOGRAPHER: Nita Meyer

I’ve always wanted to be a hairdresser. An apprenticeship is

the right choice for me because it’s more hands-on than theory

work, which makes learning easier for me and keeps me

motivated. I enjoy being surrounded by the industry as I learn.

I like being able to apply my skills on the salon floor and grow

my clientele. I like making clients feel good about themselves.

I take pride in keeping the salon tidy, making sure the senior

stylists run on time, and helping them organise their clients.

It’s very satisfying, and my team are a huge inspiration.

I learn a lot from my team. My trainer Caytee inspires me to do

my best and encourages me in everything I do. I want to be the

best hairdresser I can be and grow my confidence. I also want

to own my own salon one day.

This was my first photoshoot ever. I loved the opportunity

to create my look and be creative – it was an awesome

experience. This work is going up in the salon so we can

show our clients what we can do.

I enjoy doing braids, so I wanted that to be the primary focus

of my look. I also wanted to create a textured look, and I

thought the zig-zag technique would look unique.

I created the zig-zag waves by sectioning the hair into

quadrants then taking small pieces of hair and wrapping

them in tin-foil before folding them into a zig-zag pattern.

I then held ghd straighteners against the tin-foil. After the tin-foil

had cooled, I took the hair out, brushed it out to separate the

zig-zags, and then added the braid. I used Redken styling and

finishing products for my look.

Thank you to my lovely model, Taylor Fortis, and to my

amazing photographer Nita Meyer. Thanks also to Morganne

Foster from M7FX for the fantastic makeup. And, of course,

thanks to my salon, Otto Inc Hairdressing, for making this

photoshoot happen.

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BROOKE KENNY

See your work in

print

31

See your work in

print

LIANA KING-BIDDULPH

32

LIANA KING-BIDDULPHYOUR SALON: Moha Hairdressing

MODEL: Hana Burns

PHOTOGRAPHER: Kylie Hayes

I started my hairdressing career at a full-time course, but I’d

always wanted to do an apprenticeship. I was lucky enough to

land an apprenticeship through the work experience I did while

on my course.

I love being in such a fast-paced work environment. I enjoy

the challenge of working with clients and the demanding

environment of a salon.

Being in the salon with talented, fashionable, and forward-

thinking stylists is inspirational. I can observe talented stylists

and learn from them, incorporating their techniques and

personalising it to suit my style.

My boss Kylie Hayes is a huge inspiration to me. I also admire

Mana Dave’s work. They both have such incredible energy,

and they are so talented and hard working. They are also both

very down to earth.

My team are a huge help and inspiration when it comes to

photoshoots. Having the opportunity to build on an original

idea and use my creative energy is wonderful.

Creativity is a big thing for me. I want to become part of a

creative team. I also want to constantly better my work through

education and competitions. I want my clients to feel confident

and excited about their hair.

This photographic work was for the first photographic

competition I ever entered: the Patrick Cameron Competition

2014. I was inspired by braid work at the Papas and Pace show

I saw last year, and I wanted to combine that with the soft and

feminine look of Patrick Cameron’s work.

I set the hair to create curls and make it hold together. I then

rope braided the scalp from the exterior of the head into the

crown area where I tied a ponytail. Since I had all the curl and

hold from the set, I played around with brushed and pinning

the ponytail into soft, curving S and C shapes.

My foundation work held beautifully, which meant I didn’t need

too many products. I used a working spray – Redken No. 12 –

and a finishing spray – Redken No. 18.

Thank you so much to everyone who was involved with this

shoot: my model, Hana Burns (who also helped with makeup)

and my photographer/director Kylie Hayes. Thank you also to

Nelson Morrison and the Moha team, and, of course, my friends

and family for being so supportive of my passion.

33

TORI THOMSONYOUR SALON: Bella Vita Hairdressing

MODEL/S: Bridget Coltman

PHOTOGRAPHER: Bri Patterson

As an apprentice, I’m working and learning every day. Doing an apprenticeship is the best way to learn – you know how a salon works, you get used to working under pressure, and you get comfortable with real clients.

My favourite part of being an apprentice is discovering what I can do. I love trying new things, and I’m always getting good at things I never thought I could do. I know one day I’ll be an amazing stylist who can pass my knowledge on to new apprentices.

This is the first piece of photographic work I’ve ever done. I did the shoot to start building my portfolio. I’m absolutely stoked with the way everything turned out – I love the feeling of creating something yourself. I felt so proud when I saw the finished pictures.

I want to do more photographic and competition work. I want to be a successful hairdresser with heaps of achievements to be proud of and a clientele that trust me to do what’s best for their hair. I want to have no limits and be able to show off my creative side.

I’m always inspired by the work I see, from runway looks to the work my co-workers create. Sometimes I wonder how I’ll ever get to create something like that, but then I realise with the support I have I’ll be creating those styles in no time.

For this shoot, I was inspired by hair and makeup from the 1940’s and 1950’s. I did a lot of research into pinup looks and realised they were classy and also flirty. I wanted my work to reflect this. I love pinup looks – I think they are very classy and feminine.

To create this look, I prepped the hair with Tecni Art Volume Lift

at the roots and used Tecni Art Pli and Tecni Art Liss control from

mid-lengths to ends. Once I had dried that in I applied hot rollers

all around the head in the direction I wanted the hair to be and

then curled the back section of the hair with a curling wand into

tight ringlets. On the top section of the head, I back-combed

and curled it with wide barrel curling tongs so that I would get

perfectly shaped victory rolls. After pinning the victory rolls,

I brushed and smoothed the ringlets so that they would get a

lot of movement at the back but smooth from the sides and

front. I then finished off the look with Infinium finishing spray

and Tecni Art Crystal gloss to add maximum shine.

The products I used are from the L’Oreal Professional Tecni

Art range. I used Pli to set the hair, Volume lift to lift the roots,

Liss Control to smoothen the hair, Crystal gloss for shine and

Infinium finishing spray to hold the look in place.

I would like to thank my beautiful model Bridget Coltman for

taking the time out of her day to be my model and Briahna

Patterson for taking the amazing pictures. Thank you to Christine

Delaney (salon owner) for being there for me throughout my

hairdressing apprenticeship, without Chris I wouldn’t be where I

am in my hairdressing journey. A big thank you to Tracey Taylor

(salon manager) for supporting me and being such a great help

with giving me inspiration for this look. I would also like to thank

Napoleon Perdis for the makeup.

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TORI THOMSON

See your work in

print

35

SEE YOUR

WORK IN PRINT

See Your Work in Print

is sponsored by

A Sharper Blade.

Have you always dreamed of seeing your photographic

work on the pages of a glossy magazine? Then enter the

See Your Work in Print competition today.

It’s easy to enter – just send us your images and details.

Your images must be high quality, and you must have

permission from the copyright holder for us to print the images.

We’ll pick the best entries and print them in the next Forma.

The See Your Work in Print competition deadlines for 2015 are:

• 01 August 2015

• 01 October 2015

Each successful entrant will:

• win a scissor sharpen from A Sharper Blade

• have a chance to have their image featured

on the cover of Forma.

• be in the running for HITO See Your Work in Print Award.

Each year at the Industry Awards, we announce the HITO

See Your Work in Print Award winner. The winner is selected

by Facebook vote. The person with the most ‘likes’ will win a

stunning pair of scissors from A Sharper Blade.

FOR MORE INFORMATION OR TO SUBMIT YOUR

IMAGES, CALL US ON (04) 499 1180 OR EMAIL

ENQUIRIES@HITO.ORG.NZ.

Are you a HITO apprentice or newly qualified stylist?

THE PUBLICATION MENTIONED ABOVE IS HITO E-FORMA ISSUE 60, WHICH CAN BE FOUND UNDER RESOURCES ON THE HITO WEBSITE. YOU CAN FIND MORE INFORMATION ABOUT WORKSAFE HERE WWW.BUSINESS.GOVT.NZ/WORKSAFE/

At the HITO AGM, David Patten shared his health and safety knowledge with the attendees. For those who couldn’t attend, read on for a recap of the important

information you missed:

"Over the many years that I have been providing legal services to your industry, the issue of health and safety has not been a matter I have been frequently asked about.

This, I suspect, is not because the industry has an impeccable record in this area. Rather I suspect it is because members of the industry are generally not conscious of the significant negative impacts on salon morale and revenues if salon health and safety is not treated as a serious issue for both salon staff and clients.

In preparing for the talk at the AGM, I asked HITO staff what were some common health and safety occurrences in salons. The following occurrences were identified:

• Water on the floor at the basin potentially leading to either the stylist or the client slipping and hitting their head on hard and sharp objects in the area

• Electrocution through water being on the appliance or damaged cords

• Cuts, usually through the use of scissors

• Chemical poisoning through the mislabelling of containers

• Back injuries arising because of poor posture or the stylist not taking sufficient breaks

• Reactions to products and chemicals used in the salon e.g. dermatitis

The above list of ‘hazards’ needs to be very carefully managed if the industry wants to protect its reputation. This is important for the following reasons.

• There are over 100 work related fatal injuries in NZ every year. This is twice the rate of Australia, three times the rate in Britain and worse than 6 other developed countries

• 700-1000 workers in NZ die prematurely as a result of work related diseases

• There are between 17,000 – 20,000 new cases of work related diseases reported each year – musculoskeletal disease is the highest incidence occupation disease followed by skin disorders and respiratory disease

• Each year in NZ over 200,000

occupational injuries result in ACC claims

• An estimated 50% of these injuries result in impairment

and 6% in permanent impairment

It is for this reason that the Government decided that the

Health and Safety in Employment Act had to be reviewed.

This review perhaps was helped by the Pike River tragedy

where 29 miners lost their lives as a result of what has been

reported as mismanagement of health and safety.

The new legislation, which came into force on April 1, focuses

on systemic risk regulation. This requires a person in control of

a business or undertaking (a PCBU or you as a salon owner) to

develop a systemic approach to risk and regulation by putting

in place systems for managing workplace risks.

A consequence of this change is the establishment of a new

crown entity, Workplace New Zealand. The main objective

of WNZ is to promote and contribute to securing the health

and safety of workers and workplaces. Fines for workplace

accidents are increasing significantly – the more permanent

the injury the higher the penalty

In order to comply with the new Act, salon owners will need

to ensure that they have taken all appropriate steps to identify

the risks in their business. Occupational disease will be a major

focus of the regulators.

From a practical point of view, what does all this mean for salon

owners? In my view the legislative changes mean that:

• Health and safety is an increasingly important area for

management attention

• Directors and managers of salons will need to be proactive

when it comes to matters of health and safety

• Health and safety should be a standard item on every staff

meeting agenda

• Staff should be involved in developing health and safety policies

Finally, may I remind you that there is quite of lot of useful literature

that salon owners can use to ensure that their salon(s) are ‘safe’,

both from a staff and a client perspective. For example, last year

HITO published a very useful guide on this matter covering matters

such as best practice when working with bleach, working with

colour etc. I commend you to obtain a copy of this publication."

David Patten shares his health and safety expertise.

HAIR AND BEAUTY HEALTH & SAFETY

37

Dionne Hardwick, the trainer at Salon One the Cove and HITO Trainer of the Year, explains the importance of following the manufacturer’s instructions.

FOLLOW MANUFACTURER'S INSTRUCTIONS

Manufacturer’s instructions are the detailed instructions

that belong to each product used in the salon.

They provide guidelines on how to use the product

safely and get the best result. They include information on the

application, timing of processing, suitability for different hair types

and much more.

Manufacturer’s instructions come with all products. They are

on the product itself (on the side of a bottle, for example), in

the product box or, for some products, on the internet.

SO WHY FOLLOW THE INSTRUCTIONS?

It is vital that all hair and beauty professionals follow the

manufacturer’s instructions.

“These products are developed and formulated to provide

the highest standards of performance and safety when the

manufacturer’s instructions are followed,” Dionne says.

Following the manufacturer’s instructions leads to the best result

from each product and ensures the safety of you and your client.

From an apprentice perspective, following the manufacturer’s

instructions is necessary to pass your assessments.

A lot can go wrong if you don’t follow the instructions correctly.

Some are minor, but others are serious.

First it can lead to a poor result. For example, failing to follow

the application instructions could lead to inadequate coverage.

Failing to follow the instructions on processing times could result

38

in no change in the hair. A poor result means embarrassment for

you and your business, and a waste of both the client’s and the

businesses’ time and money.

At the serious end of the spectrum, it can lead to anything from

damaged hair to severe and dangerous allergic reactions.

Both operators and clients can suffer from allergic reactions.

Therefore, it is vital that you follow the instruction to do allergy

testing before each service. If you fail to do allergy testing, your

client could suffer anything from rashes to hair loss through

to anaphylactic shock (a severe allergic reaction that can

lead to death). Operators must also make sure to take other

appropriate safety measures, such as wearing gloves when

applying chemicals.

TRAINING STAFF TO FOLLOW THE MANUFACTURER’S INSTRUCTIONS

When training anyone to do a service in the salon, it is critical that

they practise reading, understanding, following, and using the

product, according to the manufacturers’ instructions. At Salon

One the Cove, staff do not undertake a service on their own until

they have a full understanding of the manufacturer’s instructions.

Salon One have a Health and Safety manual that all staff

must read. This includes a policy on following manufacturer’s

instructions at all times. It also includes the procedure on what to

do if anything goes wrong during a service.

All staff must understand all manufacturer’s instructions and

the importance of following them. Once staff have read through

the Health and Safety manual, a staff member will explain the

manufacturer’s instructions on each product and then staff are

supervised until they can use the product safely. Training is also

incorporated into regular salon training.

There are many ways to train a staff member. As well as reading

the instructions, staff discuss the instructions and how to follow

them. They also use role play, observation, and images to show

the steps. They also have images of what can go wrong if the

instructions aren’t followed correctly.

At Salon One if something goes wrong while a product is in use,

the first step is to find a more senior staff member to assist with

the situation. Once solved, they make sure everyone in the salon

is aware of what happened and how to avoid it in the future.

If the senior staff member cannot help, they will call either the

manufacturer or the educator for that particular product. The

manufacturer’s information is available on all products, so they

will have a phone number listed to call for assistance.

If the client has an allergic reaction, the first step is to remove the

product immediately. Then advise the client to seek professional

medical advice urgently.

Salon One records any incidents in the back of their Health and

Safety manual. It is important to keep track of these events to

avoid the same thing happening in the future.

It is vital that all hair and beauty professionals understand what

manufacturer’s instructions are, how to follow them, what can go

wrong, and what to do if something does go wrong.

This leads to a safer environment for clients and staff, and a

better reputation for our industry.

"It is vital that you do allergy testing before each service."

39

Have you ever used a new skincare product or detergent, only to find your skin becoming red and irritated afterwards? If so, you may have experienced contact dermatitis.

PREVENTING WORK-RELATED DERMATITIS

Contact dermatitis is a condition that occurs when your

skin comes into contact with foreign substances, or

because of an excess exposure to water. It causes the

skin to become itchy, red and inflamed.

WHAT IS WORK-RELATED CONTACT DERMATITIS?

Work-related contact dermatitis is dermatitis that has been

brought on by the nature of your job. When it comes to the

hair industry, there are many parts of the job that can cause

contact dermatitis.

One of the leading causes of dermatitis is wet working. If your

hands are in contact with water for extended periods of

time in a day (e.g. over 2 hours), then you have a high risk of

developing dermatitis. Hairdressers who spend a lot of time

at the basin, for example, shampooing ten or more clients per

day, will commonly develop dermatitis.

The other primary cause of dermatitis is contact with chemicals.

In the salon, contact with products such as shampoos and

colours can cause a reaction. Even just touching tools that have

been contaminated by a chemical, or splashing chemicals onto

your skin when mixing them, can have an adverse effect.

There are two main types of contact dermatitis:

• IRRITANT CONTACT DERMATITIS

Irritant contact dermatitis can flare up after a few contacts

with strong chemicals like bleach. More commonly though it

develops gradually through frequent wet working or working

with milder chemicals like shampoo.

• ALLERGIC CONTACT DERMATITIS

Allergic contact dermatitis can develop quickly after only a few

contacts with substances like shampoos, colours, cleansers or

exfoliants. Sometimes it can take months or even years for the

allergy to develop. Once you are allergic, you are allergic for

life and this could happen at any time, even if you have had

no problems previously in your career. The things you can

become allergic to at work might also be in things you use

at home, like your shampoo or household cleaners. So if you

become allergic to something in the salon, it could affect your

home-life as well.

WHAT ARE THE SYMPTOMS?

Dermatitis isn’t ‘catching’ or passed from one person to another.

It can develop at any time, or not at all – everyone is different.

The signs and symptoms to look out for are dryness, redness,

itching, flaking, scaling, blistering and pain.

HAVE YOU ALREADY DEVELOPED DERMATITIS?

If you have already developed work-related dermatitis we

recommend you visit a local pharmacist. They will have a range

of products they can recommend to treat your skin. If your

skin has broken however, we recommend you go straight to a

dermatologist for treatment. Something the dermatologist may

recommend is a night routine of soaking your hands, applying

a prescribed cream and then putting on cotton gloves. This will

nourish and hydrate the skin overnight.

40

HOW TO PREVENT DERMATITIS

Prevention is always better than treatment. Here are five ways

you can prevent dermatitis becoming a significant problem:

Wear disposable, vinyl gloves when rinsing, shampooing, colouring, bleaching, etc. Smooth, longer-length gloves are best. When

you’re taking them off, be sure to peel them

down from the cuff and avoid touching the

skin with the used glove. Employers should

supply gloves for their staff in a range of sizes

to ensure a proper fit. Wear gloves when

cleaning as well.

Dry your hands thoroughly with a soft cotton or paper towel. Thoroughly dry your hands as part of your

skincare regime.

Moisturise after washing your hands, as well as at the start and end of each day. Moisturising is an important step. Employers

should provide moisturising cream in a

dispenser or give staff their own supply.

Always choose fragrance-free as some people

are sensitive to perfumes. Don’t forget your

fingertips, finger webs and wrists when

moisturising.

Change gloves in between clients. Taking your gloves off in between clients

gives the skin time to breathe. Reusing

gloves isn’t a good idea as your skin can get

contaminated when you try to put them back

on. Remove your gloves and throw them out

when you’re finished with a client.

Check the skin regularly for early signs of dermatitis. Early signs include dryness, itching and

redness. It’s better to catch dermatitis at this

level before it develops into flaking, scaling,

cracks, swelling and blisters.

MYTH BUSTERS

There are some common myths out there about dermatitis and skincare in the hair and beauty industry. Read on as we dispel

the myths and give you the facts:

1. Gloves snag clients’ hair. Snagging is unlikely if your gloves are smooth,

vinyl, longer-length, and if they fit snugly.

2. Clients object to gloves. Many people understand the importance of skin

care and would have no objection to gloves.

3. Gloves cut into profit margins. Disposable vinyl gloves are very cheap. They are

a tiny proportion of the total price of a haircut/hair

treatment or beauty treatment. However, the costs

associated with dermatitis could be considerable –

you could lose clients, lose staff to sickness, and in

some cases lose staff for good.

4. Gloves make it difficult to detect water temperature. Disposable vinyl gloves are made of lightweight

material and, if they fit well, allow you to feel the

temperature.

5. Some hand creams can act as barriers. Wrong! There are no true ‘barrier’ creams so

chemicals will always reach the skin. However,

moisturising creams, regularly used as part of a

skincare regime, will help keep skin hydrated and

supple, preventing dermatitis.

6. You need to toughen up your hands by avoiding gloves. Wrong! Tough, hardened skin means damaged

skin. Hardening is not an answer and will not

prevent dermatitis.

7. Latex gloves are best. Latex gloves can cause skin reactions and asthma.

Many people, including your clients, are allergic

to latex. In extreme cases, people have died of

anaphylactic shock from exposure to latex.

DERMATITIS

41

My name is Sasha Lenski, and I am the Creative Director

at Bettjemans. I emigrated here from Eastern Russia

around fourteen years ago. As soon as I met the

Bettjeman’s and saw how important blow waving was to them

I knew I had come home.

Grant, Phif, and I all use a European technique for blow

waving called the Phon (the Italian word for blow wave). All

the Bettjemans staff know the ‘Phon’ and can create stunning

“red-carpet” blow waves. Anyone who starts their training at

Bettjemans learns this as part of their training, and any new

staff take a rigorous Phon class.

The blow wave is how we present our work, whether it’s

a colour or a cut. I liken it to the presentation of food; we

appreciate the taste of the food more when it looks beautiful.

Even an ordinary cut can look cool if it’s blow waved beautifully.

So when your exquisite cut and colour leaves the salon

groomed to perfection with a beautiful blow wave, your

client feels like a goddess and your reputation as a master

is sealed.

The perfect blow wave is the most difficult skill we have to learn.

The short hair look is the hardest. For this look, you need a

good strong hairdryer with a nozzle, about five sectioning clips,

a radial brush with a steel centre and a Denman. You also need

plenty of patience and plenty of practice.

We look after about fifty regular clients at Bettjemans every

week. These women come in just for a blow wave between their

colours and cuts. Some even pop in two or three times a week.

We also have around 20 special occasion blow waves each week.

With a total of seventy clients coming in each week, it’s clear that

the blow wave is an important technique for every salon.

Below is a step-by-step guide. It includes some tips to follow

so you can start practicing your beautiful blow wave. I am

also holding Masterclasses around New Zealand in August

for Kerastase salons.

Sasha Lenski, Creative Director at Bettjemans, shares his blow waving expertise.

STARTING THE BLOW WAVE

Make sure the hair is just towel dried and still quite damp. This helps you stretch

the hair so the blow wave will last longer.

Starting at the nape, lift the brush width section up and concentrate on the roots.

The Phon is all about controlling the roots.

Blow waving with Bettjemans

1

42

DRYING THE TOP OF THE HAIR

Lift the top of the hair with the

Denman and dry the roots.

SPINNING THE BRUSH

Lift the hair and spin the brush. This

polishes the hair and gives it shine.

When the section you are working on is

dry, turn the dryer over and cool the hair

down with the back of the dryer. This locks

in the volume. The dryer sucks the room

temperature air through the brush and the

hair for an instant. But don’t use the cool

setting on your dryer – it’s too slow.

FLIPPING THE HAIR UPSIDE DOWN

When you have dried all the hair

thoroughly, ask the client to flip their head

upside down. Then blast the hair with cool

air. This will look in the volume and ‘ribbon’

the hair for a more modern, textured look.

The blow wave is quite hot and, as a result,

a thin film of perspiration can form on the

scalp. This causes the volume to drop.

Using cool air counteracts this effect.

Ask the client to turn their head upright.

Once the head is upright, blow the cool air

into the face to remove any stray hairs.

USING THE BRUSH ON THE ENDS

Use the brush to grab the roots and lift to

dry for volume. Keep the brush and the

dryer moving to avoid burning the client.

Use the radial brush on the ends.

STYLING THE FINAL LOOK

Place the hair with your fingers and

spray to set the look. Tuck the hair

behind the ears if desired.

THE FINISHED LOOK

This is the finished look. This blow wave

will last for at least four days.

2

5

3

6

4

7

43

The last few months I have focused on one thing: WorldSkills,

On Monday 13 April I flew to Hamilton to compete in WorldSkills Oceania, the last WorldSkills event before

WorldSkills International in August. There were competitors

from Australia, China, Malaysia, Korea, India, and Canada

competing across all sorts of trades.

They welcomed us to the Wintec campus with a powhiri.

All the other competitors also took part in the welcome by

singing songs from their countries.

The first day’s hairdressing events involved recreating a men’s

fashion cut from a picture and a ladies’ technical cut with an

avant-garde finish.

On day two it was ladies long hair, men’s modern classical

haircut, and ladies commercial artistic evening with a hairpiece.

Day three involved a bridal long-hair up and men’s perm with beard.

Day four, my favourite of the competition, was the final day

of the competition, we got to compete in the “three wishes”

module. “Three wishes” is supposed to mimic a salon

environment – the judges randomly draw three ‘wishes’ out

of a ballot box. The competitors then have to use these three

wishes in the look they create – like fulfilling a client’s requests

in the salon. The three wishes we received were: cut the hair in

steps, use a ‘spring’ colour, and either crimp or zigzag the hair.

I chose to use a baby pink with a splash of yellow as my colour.

The three wishes event was challenging. You had to think

on your feet and figure out a way to include all three wishes

to create a winning look. This was one of the most technical modules but I enjoyed the challenge, and I think these events produced my best results.

We also had the chance to explore the surrounding area, with competitors getting the opportunity to visit either Waitomo caves or the Kiwi House Wildlife Park.

WorldSkills Oceania was a fantastic experience. It was so interesting to see the different styles from all over the world. The differences in style and approach to training varied between countries. The Chinese competitors, for example, spend a whole year just training for WorldSkills. They live and breathe it – training becomes their full-time job. Their work was tight and immaculate, and completely uniform across all their competitors.

The Australian and New Zealand competitors had an entirely different approach. Both Jenny (Eastwood, the other New Zealand competitor) and I, as well as the Australian competitor, had to work full-time while training. However, because we got to work on our training individually, you could see everyone’s distinct style and the work was original.

WorldSkills Oceania was my last chance to prove my skills before the WorldSkills International competition. Although I didn’t get a placing at Oceania, I’m excited to say that I’ve been selected to represent New Zealand at WorldSkills International in Brazil. I’ll be going to Brazil in August with the New Zealand Tool Blacks team.

My focus is now on training for the international competition. Wish me luck!

Nadine Gratton, HITO Apprentice of the Year 2014, shares what she’s been up to since she won the award.

NADINE'S DIARY

NADINE AND JENNY AT WORLDSKILLS OCEANIA

NADINE'S WORK AT WORLDSKILLS OCEANIANADINE GRATTON

YOU CAN HELP NADINE GET TO BRAZIL BY DONATING TO WORLDSKILLS AT WWW.WORLDSKILLS.ORG.NZ

44

Since my last diary entry I’ve been busy working on my Advanced Cutting qualification.

So far, I’ve completed the first unit about researching the latest and upcoming trends. I found it so much fun, and informative. I enjoyed the chance to be creative and put all my ideas together. Thinking about how to present it has also been helpful – presentation is super important in hairdressing.

Having this information about trends has helped in the salon, as my clients always want to keep up-to-date. It’s also going to be useful for photoshoots and competitions. These are areas where knowing about the latest trends helps you create fantastic (and winning) looks.

The next part of the Advanced Cutting qualification involves creating my own advanced styles and creating my photoshoot, which I’m looking forward to. This qualification might only be six months long, but I’ve already learned so much.

I would recommend Advanced Cutting. It allows you to be creative, get ahead of future trends, and gives you an extra challenge after getting qualified as a stylist. I can’t wait to share my progress with all of you.

It’s been a busy few months and only going to get busier. I always want to volunteer for new opportunities and get involved.

I was also involved with WorldSkills, Sydney Hair Expo, and Regional Competitions. I was a trainee judge at the competitions, a great new experience. I’ve learned to take everything one step at a time and to not overwhelm myself.

I’ve learned how important it is to be organised so I can balance friends, family, and career.

I wanted to share with you some of the sources of inspiration I’ve found this year. These have helped me learn and helped with my Advanced Cutting qualification, and I hope they can help you too.

Instagram, Pinterest, and YouTube are great sources of inspiration. You can find tons of pictures and videos about hairdressing there:

• www.fashionising.com

• www.style.com

• www.hji.com

They all have plenty of advice and inspiration for stylists.

I’ve also used magazines like Dazed, W, and Vogue, and books such as Hair and Fashion and Fantasy. Product companies also release collections, like Schwarzkopf’s Essential Looks collection, which I’ve found useful.

There are also tons of industry events you can attend in New Zealand and overseas – like Hair Expo. I also keep track of successful hairstylist’s careers – like Vidal Sassoon and Angelo Seminara. They can show you what you can achieve if you put the effort in.

I can’t wait for all the exciting things I’ve got coming up, and I look forward to sharing them with you in my next entry.

Jacqui Malcolm, 2014 Jasmine McBeth Memorial Scholarship recipient, shares her experiences since receiving the scholarship.

JACQUI'S DIARY

JASMINE MCBETH MEMORIAL SCHOLARSHIP RECIPIENT JACQUI MALCOLM WITH DENISE AND MURRAY MCBETHJACQUI MALCOLM

IT COULD BE YOU THIS YEAR. DOWNLOAD AN HITO ANNUAL AWARDS APPLICATION FROM WWW.INDUSTRYAWARDS.CO.NZ

45

"I DON'T NEED TO USE SUNSCREEN BECAUSE I DON'T LIE OUT IN THE SUN."

Even with all the resources available today about the

damaging effects of UV rays, clients don’t understand that

sun block must be worn daily – even on an overcast day.

Sun damage is cumulative and can occur even on a grey

winter’s day. Often the majority of UV damage appears

from the least obvious ways. Simply driving to work and

back on a daily basis can cause a substantial amount of

sun damage. Many clients believe that glass blocks UV

rays from penetrating the skin. Although glass can block

UVB rays (the burning rays), it does not block UVA rays

(the aging rays), which are even more damaging over time.

Whether it is hot, cold, cloudy or rainy outside, the sun’s

damaging UV rays are always present. Consider this: if you

are exposed to sunlight without sunscreen for only four

minutes a day for 10 years, your skin could be exposed

to more than 243 hours of damaging UV rays.

How to educate your client:

It is often helpful to show your client photos of sun-

damaged skin. There are many great images and

resources available today.

Chronic UVA exposure can result in thickening of the

epidermis and stratum corneum, as well as destruction

of elastic fibres. There is a large difference between the

effects of intrinsic ageing (from genetics) and extrinsic

ageing (from external & environmental factors). Extrinsic

ageing makes up about 85% of visible damage.

Explain to your client that the sun's ultraviolet (UV) light

damages the elastin fibres in the skin. When these fibres

break down, the skin begins to sag, stretch, and lose its

ability to go back into place after stretching. The skin

also bruises and tears more easily, taking longer to heal.

So while sun damage to the skin may not be apparent

when you're young, it will definitely show later in life.

To minimise UV damage an antioxidant moisturiser and

sunblock has to be applied every morning, regardless

of the weather. Protecting the skin from the sun will also

greatly reduce the risk of melanoma. Melanoma affects

more than 4,000 New Zealanders each year, according to

the Melanoma Foundation of New Zealand.

THINGS YOUR CLIENTS WILL SAY

Being in a service industry, we’re taught that the client is always

right. However, this may not always be the case. Regardless

of the resources available today, many clients still believe

common misconceptions and beauty myths that have been

passed on down for years.

As a skin care professional, how do you overcome these myths

and incorrect assumptions and teach your clients once and for

all what we as beauty therapists know to be true?

Clients can be very persistent with their claims and

expectations of treatments or products. Instead of ignoring

your client’s claims and requests, educate your clients. Proper

investigation and education will show your dedication and

professionalism as a skin care therapist.

By Nadia McCracken of Spa Beauty NZ.

MAJOR CLIENT MISCONCEPTIONS

1

46

“MY SKIN IS TOO OILY SO I DON’T USE A MOISTURISER.”

Moisturiser is important to maintain healthy skin,

regardless of the amount of oil produced by the skin.

Clients who have oily skin tend to think that drying it out

is the best choice for controlling breakouts. However

drying out the skin can often lead to the skin trying to

overcompensate and produce more sebum.

Acne occurs from a combination of dead skin cells and

excess sebum, which leads to a buildup of bacteria and

triggers inflammation. The human body is made to adapt

to changes, so drying out the skin can result in even more

sebum production. This excess sebum, along with a dry

epidermis, accumulates within the follicles, eventually

resulting in more breakouts. Dry skin also leads to other

skin conditions, including sensitivity, eczema and signs

of ageing.

How to educate your client:

Show your client a diagram on the pathogenesis of acne

and point out how drying the skin can actually form

comedones leading to acne. Explain the importance of

adding moisture to provide a healthy environment for

skin to function naturally. In healthy skin, oil is produced to

protect the outer layers of epidermis throughout the day

and is washed away at night. Before sending the client

home with a moisturiser, let her know that it may feel oilier

at first, but it is simply the addition of moisture. Start out

simple: A hydrating serum with hyaluronic acid is a great

introductory product. If your client is scared of buying

a moisturiser, give them a sample so they can feel the

difference themselves.

“I WANT YOU TO GET RID OF MY LINES AND WRINKLES.”

Remember that lines and wrinkles are caused by a number

of factors: ageing, genetics, lifestyle and the environment.

Just as your client’s lines and wrinkles did not appear

overnight, the same goes for trying to remove them.

Be careful what you promise clients, even if you

wholeheartedly believe that your treatments and products

will be effective in reducing the visible signs of ageing.

You cannot control what your client does at home, and her

lifestyle choices and consistency of home-care play a huge

part in the results your client will achieve.

Unfortunately, there are many beauty therapists and

product suppliers that claim to have a “miracle” treatment

or product that will reverse all signs of ageing, including

wrinkles. No debate, there are many professional

treatments and products that are effective in reducing the

appearance of ageing. However, you cannot promise the

same results to every client. Every person’s skin is unique

and every client will react and respond differently to

rejuvenation treatments and programmes that you offer.

How to educate your client:

Always under-promise and over-deliver. Do not fall into

the competition trap by offering unrealistic results just

because your competition is doing that. Your clients will

appreciate honesty and will be pleasantly surprised if their

results surpass their expectations.

To build a successful business, you have to ensure your

clients have realistic expectations. You have to explain the

process, goals and expected outcomes clearly. Be honest

and realistic. Your client must also understand the best

results will come from a “team effort” between them and

you; and from using recommended, supportive products

at home. Make sure to explain to your client that one facial

will not change the physiology of her skin; it’s what she

does 99% of the time at home that creates most of the

change she will see.

It helps to take photos when you start the treatment

programme, so you have a point of reference when you

assess and evaluate your progress and goals. Showing

your client before-and-after pictures of the recommended

treatment or product can be helpful to show some

successful outcomes.

2 3

47

“I NEED YOU TO CLOSE MY PORES.”

Pore size is a common concern for many clients and,

although there are products and treatments that can

improve the appearance of large pores, they do not simply

open and close just like that.

Pores are necessary to protect the skin by secreting

sebum to moisturise, and excreting waste through the

sudoriferous glands. If pores were closed, the skin would

not have the ability to function normally.

Some clients may have post-oily pores. Naturally our

sebaceous glands dry up as we age. Some clients

experience enlarged open pores typically in the oil-active

areas such as the T-zone. Some treatments may help to

reduce the appearance of these enlarged pores. Be careful

not to make unrealistic claims.

How to educate your client:

Show your client a diagram of the skin that explains the

function of pores. This will prove that it is not possible to

open and close them. Explain that although some beauty

therapists use steam in a facial treatment, it is actually used

to soften hardened sebum and surrounding skin, making it

easier to perform extractions.

Although pores cannot be opened and closed, removing

comedones, exfoliating treatments and skin-tightening

procedures can all reduce the appearance of large pores.

It is important that your client is aware that only qualified

skin care professionals should perform extractions to

avoid potential complications, such as infection, post-

inflammatory hyperpigmentation (PIH) and even scarring.

Beauty therapists are educated on how to perform

extractions safely to reduce these risks.

“MY SKIN IS SENSITIVE, SO I ONLY USE ALL-NATURAL PRODUCTS.”

Many clients will claim that they have sensitive skin when

in reality that is not the case at all. There are several

explanations for this misunderstanding. Clients may have

had adverse reactions in the past with treatments or

products that were not suitable for their skin. There are

many products that claim to be gentle, especially those

including all-natural ingredients. However, just because

a product is natural does not mean it is good for you or

that it will not cause sensitivities or reaction. In fact, most

allergic reactions are caused by natural elements. Some

examples of these natural irritants include: peanuts, seeds,

coconut, mushrooms, flowers and citrus fruit.

How to educate your client:

Ask lots of questions. Understanding what your client

does at home on a daily basis is extremely important. Ask

about your client’s lifestyle and experience with previous

salon treatments. This will help you determine why they

consider their skin to be sensitive. If you believe a client

is sensitive due to their lifestyle, home-care products or

own actions, explain that to them in detail. For example,

using perfumed products with high pH levels can disrupt

the skin’s acid mantle, creating dryness and irritation.

Changing your client’s home-care routine can dramatically

reduce the side effects associated with sensitive skin. If the

client is wary of trying something new, give samples to

show the difference a change in products can make. On

the other hand, if your client is sensitive because of a skin

condition, such as rosacea, eczema or psoriasis, discuss

potential triggers and how to avoid or minimise them.

ARTICLE WRITTEN BY NADIA MCCRACKEN, DIRECTOR OF WWW.SPABEAUTY.CO.NZ. EMAIL: NADIA@SPABEAUTY.CO.NZ NEW ZEALAND’S NUMBER ONE ON-LINE RESOURCE & EDUCATION WEBSITE FOR BEAUTY PROFESSIONALS.

MAJOR CLIENT MISCONCEPTIONS

4 5

48

Working in makeup retail can be lots of fun. It can also

be challenging, so it’s good to be prepared.

Before applying for a job in makeup retail, research

the place of employment, the employer, and the products you

will sell. It's an advantage to be able to discuss the products and

the business during any interviews. Having that knowledge will

also make you more confident.

There are many different types of retail makeup jobs, including

pharmacies, department stores and specialist makeup shops. All

will offer training, but the levels of training will differ from job to job.

Wherever you work, extensive product knowledge will be

expected. It’s impossible to be a good retail sales person without it.

Not all makeup jobs will require you to have a qualification, but

the knowledge you gain from a qualification is an advantage.

Some brands, such as MAC, do require you to have a makeup

qualification before you apply. HITO trainees gain makeup

experience through the New Zealand Certificate in Beauty

Services (Beautician). There is also a makeup specific national

qualification currently under development.

It is important to be reliable, well-presented, knowledgeable,

and enthusiastic. As the owner of two specialist makeup stores

(Minifies in Christchurch and Kryolan City in Auckland), I always

look for candidates with these qualities.

When I interview candidates, I always do a makeup application

test with them and invite them to bring and use their own

brushes. If the applicant opens his or her brushes and they

are not clean, the interview ends there. I would not consider

employing anyone with poor hygiene standards. I would

consider employing beauty therapists as well as makeup artists.

They are trained in basic makeup and generally have very

good people, communication and presentation skills.

It’s important to have good communication and listening

skills. You will have to communicate with a variety of people,

from young to old, from experienced makeup users to those

who’ve never used makeup before (including clients who are

transitioning gender). In the world of makeup everyone’s needs

are different, and you need to be able to accommodate them.

General retail skills, like cash handling and using computers, are

also helpful. You can learn these skills in any retail job, but they

will make you a valuable asset to a makeup retail team. The

capacity to handle stress is also relevant, as you’ll have sales

targets and deadlines to meet.

Although there may be some challenges in makeup retail, it’s also

a worthwhile career. Christie, one of that makeup artists at Minifies

makeup, describes makeup retail as her dream job where every

day is different. Christie finds being able to help people feel good

about themselves, by selecting the most appropriate products

for them, rewarding. Completing successful makeovers on

customers boosts their confidence and yours as well.

Makeup retail is a satisfying career where you’re always

learning. You’ll experience a variety of tasks, from special

occasion makeup to creating stock displays and you’ll have

a career that can take you all over the world.

By Midge Holding of Minifies Makeup.

WHAT'S IT LIKE TO WORK IN MAKEUP RETAIL?

49

50

We need to take charge of sleep deficiency.

We need to “bounce” into our workplace

fizzing to start the day.

We need to be excited to see our clients and create

amazing skin treatment programmes or restyles with

fresh colour approaches for winter. Our clients will have

“slogged” at work and often have young children. They

have organised their lives and will part with hard-earned

money for your brilliant, inspired service. So being awake

and “on to it” is essential and required in business 2015.

We must get our sleep.

Yes, we all have moments of occasional bouts of

insomnia or lack of sleep. But we are all accountable

for our health. In our industry, we need to look healthy.

We must emulate what we sell, in my opinion.

But don’t worry - a good night’s sleep is within your

reach. Are you open to some suggestions? If yes, then

read on.

Dropping bad habits can help you get a good night’s

sleep, and “mindfulness “mediation practice may help a

lot in 2015. Yes, I’m asking you to become accountable

and embrace change.

How much is enough? Most experts agree that adults

need 7-8 hours of sleep. Poor sleep quality is so rampant

that it’s considered a growing public health epidemic.

Some team members have no energy and the desire to work has disappeared down the hand basin.

Getting a good night’s sleep is vital for health and well-being. If you don’t sleep well, you may have trouble remembering, concentrating, be in a bad mood, and more likely to make mistakes, bad decisions, have accidents or phone in sick. That puts pressure on your colleagues, too – they have to cover your clients or help reschedule all your clients.

WHY ENOUGH SLEEP IS CRUCIAL

According to a New Zealand study (Johns), a good night’s sleep supports learning and problem-solving, and is essential for the focus and decision-making you need to get through the day. Scientists agree that sleep deficiency alters your brain activity. Employers and employees alike know this to be true because they see and feel it daily in the NZ workforce.

We know if we are not getting enough sleep, “we will have trouble making decisions, solving problems, controlling our emotions and behaviour, and coping with change. Sleep deficiency is also linked to depression, suicide, and risk-taking behaviour.” We are not productive nor cost-effective being in our workplace when we are in this state. We effectively reduce the motivation of our team and concern our clientele with one yawn, one cranky comment, and inattention to detail. We have put out the “fire of passion” we had for our hairdressing,

beauty therapy and salon management careers!

Feel and look like a ‘dishcloth’? Are sleepless nights the reason?

Want to grow your business? Try a good

night’s sleep

51

Long-term health consequences connected to lack of

sleep are serious issues

Recent research points to chronic cardiovascular,

endocrine, immune and nervous system problems

associated with sleep deficiency, including:

• Obesity

• Diabetes and impaired glucose tolerance

• Cardiovascular disease and hypertension

• Anxiety symptoms

• Depressed mood

• Alcohol use

Some common sleep problems are:

• Sleep apnoea – when you wake up hundreds of times

in the night, usually without noticing, because you

stop breathing

• Insomnia – trouble getting to or staying asleep

• Restless leg syndrome – a cramp or creeping feeling

in the legs in the evening or at night

• Circadian rhythm disorders (such as jet lag and shift

work sleep disorder) – where your body clock is out of

sync with your environment

In fact, a 2005 national sleep survey found that more than

40 percent of adults ages 40-59 got insufficient sleep.

TAKE CHARGE OF YOUR SLEEP

Here are your steps you can take every day to ensure

you get the rest your bodies need. You will then have the

key to enjoying life, live longer and be the best you can

be in your career.

• Get regular exercise. 35 minutes’ walk a day is

minimum. Do it in your lunch hour.

• Set a routine sleep schedule. In bed lights out at a set

time on work nights.

• Avoid napping during the day. Seriously, who could

be so lucky in our industry?

• Avoid eating much close to bedtime. Two hours

space is comfortable.

• Create a relaxing environment in your bedroom. Lights out, eyes shut!

• Set a relaxing bedtime routine and don't bring your

problems to bed.

• Preserve your beds for sleeping and don’t watch TV,

listen to media, or use your cell phone.

• Expose yourself to some natural sunlight to maintain

a healthy sleep-wake cycle.

52

Mindfulness meditation

A recent study that found that mindfulness meditation

can beat more traditional “sleep hygiene” measures,

and likely boost their benefits. Meditators enjoyed

greater sleep quality, as well as reductions in insomnia,

depression and fatigue.

However getting better sleep isn’t just about the things

we should do, it’s also about the things we need to stop

doing. Our bad habits can interfere with sleep more than

some good bedtime habits.

FOUR HABITS TO ENABLE A GOOD NIGHT’S SLEEP. SAY NO TO:

A smartphone or laptop in bed

Many experts believe that bedtime computer time is a

critical factor in the epidemic of sleeplessness. Not only

does your computer or smartphone stimulate you and

add stress to your bedtime, but it’s affecting your brain

chemistry. Early research is indicating that exposure

to backlit displays causes a drop in melatonin levels.

Melatonin is a hormone in the body responsible for

regulating our “internal clock.” secreted in response to

darkness. A higher melatonin level is our trigger to go

to sleep.

Researchers at the Lighting Research Centre (LRC) at

Rensselaer Polytechnic Institute, Troy, New York found

that “a two-hour exposure to light from self-luminous

electronic displays can suppress melatonin by about 22

percent. Stimulating the human circadian system to this

level may affect sleep in those using the devices prior

to bedtime.”

The last cup of coffee

Sleep deprived? A late afternoon cup of coffee can

deliver that extra jolt of energy you need. Caffeine is the

most widely used drug in the world, and can provide

a needed lift, particularly when we haven’t slept well.

However, your late-day caffeine indulgence may be

contributing to an endless cycle of insomnia. It takes

about six hours for half of the caffeine you ingested to

be eliminated from your body. And studies confirm that

caffeine even six hours before bed does impact sleep

negatively. So, your 4pm pick-me-up is still around by

10:00 at night.

Doing the accounts at night

Your brain will keep whizzing for hours on end, and

there’ll be no sleep for you.

Sleeping with Brutus or Buffy

What could be more soothing than a warm feline or

canine companion at bedtime? Pets are wonderful stress

reducers and bring daily comfort to millions of people.

However, recently presented findings from Mayo Clinic

researchers suggest that a dog or cat in your bed may

be disrupting your sleep more than you think. “[Among]

Pet owners who slept with their pet more than four

nights a week, regardless of the type of pet, 63 percent

were shown to have poor sleep quality”.

See your doctor: Sleep disorders can have serious health

consequences. If you’re concerned about how you are

sleeping, consult your doctor.

As winter approaches, it is a perfect time to change your

habits and focus on a great zzzzzzz under the duvet

so you arrive at work raring to start the day. You, your

clients, your family and your workplace team members

will appreciate the “new you in 2015”.

FROM MARGARET WALSH: CELEBRATING 35 YEARS IN

THE INDUSTRY THIS YEAR AND STILL STARTING EVERY

DAY WITH A “PASSION FOR THE INDUSTRY.”

www.margaretwalshconsulting.co.nz

www.observ.co.nz

SOURCES

• Wood B et al. Light level and duration of exposure determine the impact of self-luminous tablets on melatonin suppression. Applied Ergonomics. August 2012. Accessed at Gander P. 2003. Sleep in the 24–Hour Society. Lower Hutt: The Open Polytechnic of New Zealand.

• Gander PH, Marshall NS, Harris R, Reid P. 2005a. Sleep, sleepiness and motor vehicle accidents. Australian and New Zealand Journal of Public Health 29(1):16–21.

• Johns MW. 1991. A new method for measuring daytime sleepiness: The Epworth sleepiness scale. Sleep 14(6): 540–545.http://dx.doi.org/10.1016/j.apergo.2012.07.008

WANT TO GROW YOUR BUSINESS? TRY A GOOD NIGHT'S SLEEP

GRADUATION 2015

SUNDAY 23 AUGUST 2015 AUCKLAND

If you qualified with HITO between 23 August 2014 and 15 August 2015, we invite you to graduate at the HITO Graduation Ceremony.

Graduates can bring one complimentary guest and purchase 2 additional tickets at $50 per ticket. A graduate’s employer can also attend

for free – this ticket is not transferrable to friends or family.

Each graduate will recieve a limited edition graduation medal. Only those who attend the graduation ceremony will recieve a medal.

To take part in graduation you must register on the HITO website by 15 August 2015.

Registrations are now open.

WWW.HITO.ORG.NZ/GRADUATION

By David Patten LLB:BA; MBS; FAMINZ.

FROM YOUR LEGAL ADVISOR: COMMON EMPLOYMENT ISSUES

Recently I had the absolute privilege of attending the AGM’s of both the NZARH and HITO. Given that your profession is a large

employer of staff, both qualified and ‘to be’’ qualified, it is important that both the governance and management arrangements

for both organisations are robust. Given the calibre of those now in charge I am very confident that the hairdressing and beauty

professions are in good hands and well equipped to meet the challenges ahead.

In this article I want to cover a number of matters that have been raised with me by salon owners over the last few months.

In no particular order...

54

TIME OFF IN LIEU

As you will be aware, most employment arrangements in the

industry provide for staff to work set daily and weekly hours

e.g. 8 hours per day; 40 hours per week. These same

agreements also typically provide that where a staff member

works more than 8 hours a day or more than 40 hours per

week they are paid for those extra hours (either at ordinary or

overtime rates) or are allowed to take compensatory time off in

lieu. In the latter situation clear ‘rules’ are important if time off in

lieu is to be managed properly. These include:

• Having a specific provision in the employment agreement for

this option to be available to staff

• Ensuring that permission is granted to the staff member by the

salon owner before the extra hours are worked

• Making sure that the extra hours worked are properly recorded

• Entering into an arrangement as to when the ‘in lieu’ time

is to be taken – my recommendation is that it is taken, where

practicable, within 10 days of the time being earned

• If the time in lieu is allowed to accumulate beyond the 10 days,

make it clear the extent of the accumulation (e.g. no more than

10 hours) and when those accumulated hours must be taken.

Whilst the above may appear prescriptive, accumulated time

can mount up (just like annual leave entitlements) and prove

a costly burden for the salon if the staff member leaves with

time/leave still on the books!

MAKING DEDUCTIONS FROM A STAFF MEMBER'S PAY

You will all recall the recent case where a service station owner

docked the pay of a staff member for customer theft (a petrol

drive off).

The Wages Protection Act 1983 sets out what rights employees

have in relation to pay. The underlying principle is that

an employer cannot generally deduct money from and

employee’s wages. The employee has to agree in writing for

this to happen (typically as a provision in the employment

agreement) except where the law provides otherwise e.g.

deductions for PAYE, student loans, child support payments.

An employee can also withdraw their consent to deductions being

made at any time – even where they have they have signed an

employment agreement allowing for the deductions to be made.

TERMINATING EMPLOYMENT

A situation was brought to my attention recently where the

salon owner (not a NZARH or HITO member) terminated the

employment of an apprentice as soon as the apprentice had

completed her qualifications. When challenged about the

validity of this decision, the salon owner said that his obligation

to employ the apprentice ended at the time the apprenticeship

training ended. I suspect, however, that there may have been

one or two performance issues involved!

In my view, that salon owner has placed the salon at legal risk

if the action taken is challenged.

If the employment arrangement is to end at the time the

apprenticeship finishes, this must be specified in writing at

the commencement of the arrangement. In effect the training

period becomes a fixed term employment arrangement. This

being the case, there must be a genuine operational reason for

the employment to end at the conclusion of the training period

and this also must be stated in the agreement.

In all other cases the completion of the training period is

irrelevant. In other words, the salon owner cannot simply make

a unilateral decision to terminate without cause. In the absence

of cause e.g. non-performance, and a proper process being

followed, the decision becomes challengeable by way of an

unjustified dismissal claim by the affected staff member.

CONFIDENTIAL SETTLEMENT AGREEMENT

Where a termination is challenged, for whatever reason, it is

not unusual from the disaffected staff member and the salon

owner to enter into a settlement arrangement which contains a

confidentiality clause i.e. the terms of the settlement will be kept

confidential as between the parties (and their advisors). It is also

not unusual for the same agreement to contain a provision that

neither party will ‘speak ill’ of the other, in any way or form

– including Facebook!

If that confidentiality provision or the non-disparagement

provision is breached by one party, the other party can seek

a penalty against the offending party in the Employment

Relations Authority. My experience has been that if the breach

is proven, a penalty will be awarded against the offending party,

often at the level of the settlement figure in the settlement

agreement. As noted by a colleague of mine:

‘...as the Authority has stated...the legal framework for confidential

employment settlements exists to promote the resolution of

employment relationship problems. Those who enter binding

settlements are entitled to consider all matters dealt with are done

forever. Employees who don’t bother to adhere to them can expect

to be in the gun for breaching them. [Susan Hornsby-Geluk, Partner,

Dundas Street Employment Lawyers. www.dundasstreet.co.nz]

Until next time...

55

Constantly working to increase your clinic’s income is

essential to running a profitable beauty business.

Increasing your business’ income requires you to either

sell more services or increase prices. One way to do this is to

retain current customers and attract new ones. Another option

is to analyse your clinic’s current offerings and service quality to

identify areas you can change and improve.

One area any beauty clinic should think about working on is

makeup. Here are some of the reasons why makeup may be

the answer you are looking for.

WHY SHOULD MY CLINIC SELL MAKEUP?

Established relationship of trust Women entrust the care and well-being of their skin and hair to

professionals. So it’s only sensible that they do the same with

their makeup. As professionals, it’s our job to provide guidance

and advice on what is good and bad for the skin. With so much

cheap makeup on the market, it’s vital that women are careful

choosing what products they apply to their skin.

Obviously, your existing clients already have faith and trust

in you, so why wouldn’t they take makeup advice from you

too? Plus it’s so much easier for them to pick up their makeup

from you than traipsing around department stores or buying

makeup online. Not only can it be difficult to find shades to

match, but often cosmetic products sold at discounted prices

are near or past their best by date or are obsolete stock! Again,

they can trust you to provide the best products for their needs.

Caring for your clients

Despite all the how to’s on YouTube, many women are still unsure

which makeup styles and techniques suit them best or what are

the most useful and suitable for their age and stage of life. This is

again where you can come in – makeup lessons. Whether it’s the

young woman finishing school learning how to do professional

makeup for job interviews or the more mature client finding

makeup that is modern but appropriate for her age.

The other factor is that some women find retail counters in

pharmacies and department stores a bit intimidating. Of course,

they don't feel that way with their trusted beauty therapist.

Maximising revenue with

makeupBy Tiffany Pule, Wendy Hill Cosmetics Ltd

56

You sell home-care for the skin

We’ve already mentioned the trust your client feels for you.

They’re used to getting their skin care from you, and they know

you’ll provide the right product for their skin. Why not do the

same with makeup? It’s important that you recommend the

correct products to support the home-care skin products and

treatment programmes that you recommend for each client.

This ensures that you have complete control of all topical

products your client is using.

Simply selling a lipstick and foundation to one customer every

week, you can increase your revenue by over $5000 a year.

Imagine what you could do if you sold to every customer who

has a treatment with you. Of course, you profit from the sales.

But the flow-on effect is that customers will be more likely to

come back to you because they can get everything they need

in one shop.

WHO SHOULD MY CLINIC SELL MAKEUP TO?

Think about the following parts of the market and analyse if

you are currently making the most of the possible opportunities

or if you could develop them:

Hen parties and girls' nights out

Many of your clients will come to you to prepare for their

wedding (including facials, nails, massage etc.). And very often

they will have a Hen’s Night too. Having a group makeup lesson

is a fun way for the girls to get together. Or you can be the artist

for the Hen’s special evening makeup.

Bridal trials and weddings

The wedding market is an excellent one to target. Not only will

you do the makeup for the bride, but often other members of

the wedding party too. Be sure always to do a trial for bridal

makeup - it’s essential. Even if you build the cost into the

package, just make sure you do it, so there are no surprises on

the day. Providing great makeup services to these clients on

their special day can also lead to regular repeat clients.

Women getting ready for important functions

The corporate market is another target for therapists looking to

expand their makeup services. These clients have the need and

the means to hire a professional for their makeup for special

events. Simply chatting with them can often lead to corporate

work. That includes makeup for work functions, corporate

events, corporate training videos and photo business cards

(think real estate agents).

Current and former customers

There are plenty of easy systems you can use to send

e-newsletter updates or offers to your customers. Send special

discounts or invitations to keep them coming back. Send a

letter to clients who haven't visited in several months to entice

them to come back.

Make sure to think outside the square

Can you offer makeup lessons to local teenagers to help prepare

them for the workforce? Do they have a school ball coming up?

Are there women in your area who would like some general

makeup and hair styling tips? Could you do a ‘Girl’s Night’ at

your clinic? How about ‘Mothers and Daughters’ workshops?

WHAT SHOULD MY CLINIC SELL?

You can make a fantastic profit by retailing cosmetics. The key

is getting the right brand. You need a makeup brand that:

• is designed for New Zealand women and New Zealand

conditions (many northern hemisphere makeup brands will

photograph less favourably in our Pacific light because they're

designed for the bluer-based light in the northern hemisphere).

• has a good performance factor.

• is the highest possible quality with the lowest possible

additives (but not something that will go off on your shelves

while it’s waiting to be sold, or in the customer’s handbag!)

• has a high fashion edge so it appeals to the consumer.

• is environmentally friendly and not tested on animals.

MAKEUP BY AMITEE GREEN-HILL, WENDY HILL COSMETICS MAKEUP ARTIST

57

THE INDUSTRY AWARDSE

very year HITO, Kitomba, and NZARH hold the Industry

Awards. They celebrate the best in hairdressing, barbering,

and beauty. The HITO Awards celebrate the best trainers,

training salons, apprentices, and tutors, while the Kitomba/

NZARH Business Awards celebrate the best in business.

If you're the best at what you do, enter today – applications are

now open for the HITO Annual Awards.

HITO APPRENTICE OF THE YEAR

The Apprentice of the Year and Regional Apprentice of the Year

awards celebrate the best "all-round" hairdressing, barbering,

or beauty apprentices in each of the seven HITO regions and

in New Zealand overall. These apprentices show a strong

commitment to training and to growing themselves and

their industry.

Both awards are sponsored by L’Oréal. The Apprentice of the

Year will receive access to the Colour & Style Consultancy and

Advanced Colour and Style Consultancy education seminars

plus flights. HITO also pays for their 2757 final assessment fees

(or equivalent).

The seven Regional Apprentice of the Year winners receive

a $1000 luxury gift basket and a special session at HITO

Apprentice Boot Camp led by an L’Oréal artist. Boot Camp is an

opportunity for the Regional Apprentice of the Year winners to

learn from the best in the industry and grow as professionals.

HITO also pays for their 2759 fees (or equivalent).

HITO TUTOR OF THE YEAR

The Tutor of the Year Award goes to the hairdressing,

barbering, or beauty tutor who shows exceptional knowledge

and commitment to training and qualifications.

The HITO Tutor of the Year Award is sponsored by Schwarzkopf.

The winner receives a gift basket from Schwarzkopf and access

to their ASK Education classes. They also receive $500 towards

training from HITO.

HITO TRAINING SALON OF THE YEAR

The Training Salon of the Year Award goes to the hairdressing,

barbering, or beauty salon showing exceptional commitment

to training and training outcomes.

The HITO Training Salon of the Year is sponsored by Shock

Consult. The winning salon receives a package of High

Performance Salon Coaching and business planning from

Shock Consult and $1000 towards training from HITO.

HITO TRAINER OF THE YEAR

The Trainer of the Year Award goes to the hairdressing,

barbering, or beauty trainer (including product company

trainers) who show strong commitment to training and

exceptional training successes.

The HITO Trainer of the Year Award is sponsored by Goldwell.

The winner receives a gift basket from Goldwell and access

to their International Guest Artist workshop. They also receive

$500 towards training from HITO.

JASMINE MCBETH MEMORIAL SCHOLARSHIP

This scholarship is offered annually to someone with the

drive, passion, motivation and dedication to succeed in their

apprenticeship and hairdressing career in memory of

Jasmine McBeth.

The recipient receives a $3750 scholarship and a pair of

brand new custom-made scissors from KJ Scissors. Up to two

runners-up for the scholarship will receive a $750 scholarship.

HITO PHOTO CHALLENGE AND SEE YOUR WORK IN PRINT ENTRANT OF THE YEAR

The HITO Photo Challenge is open to hairdressers, barbers,

beauty therapists and nail technicians in training, including

students at training providers. Entrants submit a photo of

work created along the competition guidelines. There are

three categories: nails, hairdressing, and barbering. There

are three awards up for grabs in each category: Facebook

People's Choice, Awards People's Choice, and Judges Choice.

The See Your Work in Print Entrant of the Year is selected

from See Your Work in Print entries from the last 12 months.

The winner will be chosen by votes on the HITO Facebook page.

IMPORTANT INFORMATION

The HITO Annual Awards are open to anyone who is involved

with HITO. This includes HITO apprentices, businesses who hire

HITO trainees or apprentices, and those who provide off-job

training for HITO. You can apply for an award by yourself, or

you can nominate a tutor or trainer.

All nominations are due by 3 August 2015. All applications are due on 4 September 2015.

PLEASE CALL (04) 499 1180 OR EMAIL AWARDS@HITO.ORG.NZ IF YOU HAVE ANY QUESTIONS.

58

WWW.INDUSTRYAWARDS.CO.NZ

Sunday 22 November – Wellington

NEW ZEALAND ASSOCIATIONOF REGISTERED HAIRDRESSERS Inc.

Register now

HITO Photo Challenge

Regional Apprentice of the Year

Training Salon of the Year

Tutor of the Year

Trainer of the Year

Jasmine McBeth Memorial Scholarship

Apprentice of the Year

See Your Work in Print Entrant of the Year

HITO ANNUAL AWARDSKITOMBA NZARH BUSINESS AWARDS

New Zealand Salon of the Year

Grand Salon of the Year

Salon of the Year

Employer of Choice

Excellence in Marketing

Fastest Growing Salon

Sustainable Salon

Business Stylist of the Year

Best Salon Design

Best New Entrant

THE ALI BABAS TEAM

"For your business to continue to grow, it needs to be able to operate without you present all the time"

My team has made me the barber I am today. I could not do the things I do without having a good team, and my business wouldn’t be as successful without them.

As your business grows, you get busier. Eventually, you may

have to face the fact that you need an extra pair of hands.

Let’s say you’re working 24/7 in your barbershop. Okay, that

might be an exaggeration, but it sure can feel like it. You’re

probably working six days a week without help. You’re opening

early and staying late to get the last client through because that’s

what you do when you’re self-employed. Sure, the money can

be good and your costs might be minimal, but you have no time

for you. Your one day off is filled with paperwork or doing things

around the house. Any spare time is written off because you got

“on it” the night before to unwind from your hectic week.

We know “Once you hang your tool belt for the day, no more

money is coming in”. But one day off a week isn’t enough,

and when you take a holiday finally, you have to close up the

shop! The bills will keep coming in and it's possible you will

lose clients for not being open. Even if you don’t lose them, you

are giving them the choice to go elsewhere, which wouldn’t

happen if you had someone else to staff your barbershop.

You need to find someone reliable, hard-working, and who

you trust to hold the fort.

For your business to continue to grow, it needs to be able to

operate without you present all the time

I know what you’re thinking – they don’t exist. But they do!

They are the early version of you. The ‘you’ when you were

training, when you were working for someone else, before you

embarked out on your own. And I know what you’re going to say: “not everyone is like me”, and you’re right, finding the right staff is not easy. It is daunting at times. Remember every new employee is a chance to improve your process and rectify any issues you may have previously come across. The good ones outweigh the bad, and when you do find the right person or people, they make up for all the hard work.

But it doesn’t stop there. Even when you do find your team, you then have to relinquish control. It's hard to let go of control when you’ve spent so much time and hard work building your business. For your business to continue to grow, it needs to be able to operate without you present all the time. That way you can spend time building the business, which can only happen with the support of a good team who share your vision.

Remember, you’re not alone: help is out there. When you decide to take that step, there is information available from various sources. The Department of Labour is a good place to start – you can find them here: www.dol.govt.nz.

The HITO Forma magazine is also a valuable resource. There’s plenty of advice for salon owners and business consultants in every issue, and they’ve all got different ways you can grow your business and your team.

I now have a great team. They build the business with me, and I could not do what I do, or be where I am without them. They give me the chance to have time off as well as spend time working on the business. I now have the opportunity to go on holiday with my family without having to close the shop. I also get to attend meetings and workshops to further my career in barbering.

So thank you to my team, and good luck in finding yours.

Peter Wells, owner of Ali Babas in Wanaka, knows why being a successful business depends on building a team.

THE IMPORTANCE OF HAVING A GOOD TEAM

60

A short history of barbering

Learn something new about the history of barbering.

One of the key things to know as a barber is barbering history. If you do barbering you’ll do US 10645 Describe the development of barbering, but here’s some history

about barbering you might not know.

Barbering has a long history. Razors have been found amongst Bronze Age relics in Egypt. In Ancient Egyptian culture, barbers were highly respected, often also working as priests or medicine

men. Ancient Greeks and Romans also used barbers. In Greece, men visited the agora (marketplace) and socialised while they had their hair and beards styled. Roman barbershops were similar, and a visit to the barber was part of a man’s daily routine.

Beards were also important to prophets in the Abrahamic regions (Judaism, Christianity, and Islam). All prophets mentioned in the Bible and the Koran have beards.

61

Barbering remained popular throughout the Middle

Ages (beginning around 1000 AD). These barbers also

served as surgeons, performing the extraction of teeth

and bloodletting (a popular medical treatment at the

time) amongst other services. This is where the red

and white barber pole comes from – red to represent

surgery, white to represent other barbering services.

The blue stripe was added later, possibly as a tribute

to American national colours, where the red, white,

and blue pole is popular. Eventually barbers stopped

performing surgery, as medicine emerged as

a separate career.

During the 1600’s, long hair became fashionable in Western

countries. During the middle of the century, men began

wearing elaborate wigs. The role of many barbers for the

upper-class was to shave their client’s heads so they could

wear fashionable wigs. Beards were not popular.

However, beards remained common in other areas. Sikh

men are encouraged to grow beards, as are Muslim men.

Muslim men that live in areas that implement sharia law

are forbidden to shave their beards.

Amish men also grow beards, although they do not wear

moustaches. This is to avoid historical associations with

military facial hair (moustaches were popular in the military),

as Amish people are pacifists.

Short hair rose in popularity again in the late 1700’s.

Styles included the ‘Bedford Crop’, which is considered

a precursor to most plain modern male styles. Another

influential style was the ‘Titus’, named for the Roman

Emperor of the same name. This style was short and

layered and often styled into a quiff.

Moustaches and beards also made a reappearance. In the

early 1800’s moustaches and sideburns were fashionable,

and they remained popular until World War I.

In the early 1800’s, barbershops were influential in

developing African American culture and economy.

It was a place where African American men could meet

and socialise, but it also acted as a retreat from the world.

It was also an environment where men could participate

in verbal contests and other contests of skill. It acted as a

microcosm (a smaller version) of the wider world outside

the barbershop.

A SHORT HISTORY OF BARBERING

OLD BARBERSHOP.

OLD ILLUSTRATION OF A BARBER SHOP. CREATED BY JOB, PUBLISHED ON L'ILLUSTRATION,

JOURNAL UNIVERSEL, PARIS, 1857.

62

1893 saw the first school for barbers established in Chicago.

Schools quickly spread throughout the United States.

These barbers learned the practical skills of barbering,

although there was little focus on scientific treatments of

hair and scalp. It wasn’t until 1920 that there was an effort

to fully professionalise barbering.

The last 1800’s to early 1900’s were a golden age for

barbershops. Visiting the barbershop was sometimes a

weekly or daily habit, and men would stop in not only for a

shave and haircut but also to socialise. Barbershops were

designed to be welcoming, comfortable environments for

their male clients.

The first blow to barbering came in 1904, when Gillette

introduced their safety razor. Advertisements said the razor

was “more economical and convenient” than a straight razor

used in a barbershop. The razors were issued to the army in

World War I, and once men returned home they continued

using them, only visiting the barbershop for a shave on

special occasions.

After World War I companies also started selling home-

haircutting kids, so many families cut their own hair at home.

Then the Depression hit, and people couldn’t afford to visit

the barbershop as often. Deaths in World War II made the

pool of barber clients even smaller.

World War II also influenced styles in other ways. The

military “crew cut” was popular for some time after the war.

This is a short, low maintenance cut. The hair is short on top,

longest at the front of the head and shortest at the back.

The hair on the sides and back of the head is also short.

Then the 1960’s came along. The Beatles were extremely

popular, and many men copied their shaggy hairstyles.

Hippie culture also influenced people, making long hair

popular. These styles didn’t need to be maintained as often,

so visits to the barbershop became very infrequent.

Short hairstyles came back into fashion in the 1980’s,

but instead of returning to the barbershop, men started

visiting cutting bars. These places catered to both men and

women. In the United States, professionals who wanted to

cut hair were issued a ‘cosmetology license’ – there was no

barbering license.

However, barbering has recently become popular

again. Despite the recession in 2008, the barbering

industry has grown significantly. Although single chair

barbershops, which were common in the past, still exist,

it is far more common to see multi-chair barbershops.

These shops can serve more clients more quickly, and

thus make more profit.

AMERICAN SOLDIERS GET HAIR CUTS AT THE 166TH FIELD HOSPITAL, BACCARAT,

FRANCE. WWI. MAY 15, 1918.

AFRICAN AMERICAN BARBER SHOP, ORIGINAL TITLE: 'NEGRO BARBER SHOP', ATLANTA, GEORGIA, PHOTOGRAPH BY

WALKER EVANS, MARCH, 1936.

63

WANT TO LEARN MORE ABOUT BARBERING? CALL (04) 499 1180 OR EMAIL ENQUIRIES@HITO.ORG.NZ TO LEARN MORE ABOUT A CAREER IN BARBERING.

“When I was a boy...school didn’t matter to me”

“I’m a barber now... and I’m qualified”

Been working in New Zealand as a barber for 5 years or more? Got a qualification to show for it?

Why the hell not?Want help?

Call (04) 499 1180

64

STEP-BY-STEP

GUIDE

Craig Drummond, from Maloney’s Barber Shop in Auckland, demonstrates the Pompadour with low taper.

TO POMPAD OUR

Originating in the 1950s, this was the first haircut worn by the rebellious youth. It was the preferred hairstyle of rock

stars such as Elvis Presley, and remained popular throughout the 1950’s and 1960’s. Today it’s still a classic but cool haircut, sported by celebrities such as Justine Timberlake.

It can be worn short to medium length on the sides (as shown in the photos below), or, by an experienced barber, taken straight down to a zero or skin fade on the sides.

Our model Paul started with medium length hair all over (photos a and b). The end result retained most of the length at the front, with strong and sharp definition on the back and sides.

BEFORE

a b

65

Wet the hair thoroughly.

Repeat steps 2 and 3 on opposite side.

Create a guideline at the round

of the head on one side.

Taper off the edges, then finish them

off with trimmers to tighten up the cut.

Use a No. 2 clipper guard around the nape and ear, graduating up to the top

of the head. Then use clipper over comb to remove the excess weight, while

maintaining a square edge from the guideline.

Comb the length on top towards the back of the head. Remove weight with

thinning scissors to avoid rounded sides. Then use scissor over comb to blend

with the side sections created earlier. Repeat on opposite side.

1.

4.

3.

6.

2.

5.

2 3a

6a5

3b

6b

STEP-BY-STEP GUIDE TO POMPADOUR

66

Craig Drummond has been barbering for six years in the UK and New Zealand.

He recently completed his National Certificate in

Barbering (Level 3) through the HITO Qualification by

Experience process.

If you’re a barber with 5 years of recent

experience, then speak to us and get qualified.

Why the hell wouldn’t you?

Call 04 499 1180

Dry hair to style using a round brush.

Enjoy the finished look.

Scissor over comb the hair on top

upwards, angling the comb to leave

more length at the front and less at

the back.

Style with product – Craig used Reuzel

Pomade – and comb to shape.

8.

10.

7.

9.

7 8a 8b

8c

9a

9b 10b

10a

67

Getting ready to

work

68

Are you interested in a career in hair or beauty? If you

have creative flair and a desire to help make people look

and feel good, then this could be the industry for you.

Here at HITO we think the best way to start work in the hair or

beauty industry is to find an apprenticeship. Rather than being in

a classroom, an apprentice gets to work in a real salon, clinic or

barbershop and learn on the job, earning a wage from day one.

If this sounds like you then read on for more information about

how to prepare for work in this exciting industry.

HOW TO FIND A JOB AS AN APPRENTICE

Being an apprentice means becoming a paid employee, so you

need to apply, go through an interview process and get the job.

If you’re on the job hunt, here are some options you can try:

• Approach local salons, beauty clinics or barbershops in your

area. If you can, offer to volunteer for no pay for a short time,

maybe after school or in the weekend. This shows that you’re

eager and willing to learn. When you’re calling into a business

make sure your presentation represents the workplace; think

about your hair, makeup and what you are wearing.

• Check out the Jobs section on the HITO website.

• Check out other job websites such as

– www.seek.co.nz

– www.trademe.co.nz

– www.gumtree.co.nz and

– www.myjobspace.co.nz.

• Look through the Situations Vacant section of your local

newspaper.

• If you did/are currently doing Gateway, ask your Gateway

salon if they are looking for an apprentice.

When you’re looking for a job it can be tempting to apply for

anything and everything, but remember that it’s important to

find the best salon for you. When you go into a potential salon,

clinic or barbershop ask yourself if you would be comfortable

working and learning there. You want to look for a workplace

that is clean, that has an excellent reputation, and where proper

training is already happening.

“I think the best way to get into an apprenticeship is to

put yourself out there, be keen and ready to learn and

just keep door-knocking salons. If you’re still at school

then do Gateway, or possibly get an after school job or

part time work in a salon and get yourself in that way.”

CAMERON AITKEN-BOYLE, QUALIFIED STYLIST

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HOW TO WRITE AN ATTENTION-GRABBING CV

When you’re applying for jobs, you will need an up-to-date

and attention grabbing CV. Your CV is designed to “sell”

you to your prospective employer. Therefore, it needs to

have the X Factor! Outline the things you are good at and

all the fantastic things you have achieved in previous jobs,

at school, and in your personal life. Your CV is the one

place you can boast about yourself without sounding like

a show-off.

There are certain qualities that employers are looking for

in a new apprentice, so make sure your CV shows how

you display these qualities. Some examples are:

• Willingness and enthusiasm to learn

• Hard worker

• Quick learner

• Good communicator

• Good listener

• Love working with people

• Creative and artistic

• Well presented

• Outgoing personality

• Reliable

• Trustworthy

A few points to remember:

• Employers won’t expect you to have had lots of

experience, but if you have done anything relevant, make

sure you include this on your CV. For example if you have

done the Gateway Programme or helped with hair and

makeup in your school production or Stage Challenge,

add this to your CV.

• It is also a good idea to outline relevant subjects you

have done at school (such as art, science and maths).

Include the details of any awards or test results that

you are proud of from these.

• Remember to include referees. Referees are people

who can vouch for you and support the things you

have written in your CV. They should be people who

know you in a professional manner, so don’t put family

members down as referees. An employer from a past

job, the Dean of your school or a sports team coach are

all good options. Make sure you ask your referees before

you put their details on your CV, so they are prepared to

receive calls from your potential employers.

• If you visit the salon in person, include a photo in

your CV. That way it will be easier for the employer to

remember meeting you.

• Make sure you always take a copy of your CV with you,

even if you just pop into a salon, clinic or barbershop to

check it out. If they’re not offering a job at the moment,

maybe they can keep your CV on file and give you a call

if anything comes up.

“Make sure your CV is up to date and get a

friend to edit it for you. A poorly written CV full

of spelling errors can knock you out before you

even get an interview.”

NADINE GRATTON, 2014 HITO APPRENTICE OF THE YEAR

DON’T GIVE UP!

If you don’t get offered an interview at the first salon you

walk into, don’t be discouraged. When 2013 Apprentice of

the Year Central Regional Winner Renee Edgarton was on

the hunt for her apprenticeship, she handed out 19 CVs

and only heard back from one salon. Looking back, Renee

has some tips on how she would go about looking for an

apprenticeship if she had to do it all again:

• Walk into businesses with your CV, don’t just send the

CV via post or email.

• Be confident in yourself and show them what you have

to offer.

• Dress appropriately.

• Be punctual.

• Be open and honest.

• Be passionate.

• Don't let the location put you off (if you want the job,

travel the distance!)

• But most of all don't give up. It will happen! A salon owner

once told us this story of how persistence can pay off:

“I have an interesting story about a girl I have just

hired. She has applied five times to work for me.

The first three were a ‘no’, the fourth she brought

her CV, dressed smartly, smiled and I thought ‘wow,

she’s got some persistence.’ She is now a HITO

apprentice, a pleasure to teach, she loves the salon,

has fitted in so well, and is eager to learn. She told

me she had learned more in one month with us

than she did during one year of full-time training

at a polytechnic.”

PREPARE FOR AN INTERVIEW

So you have got an interview at a salon, clinic or barber-

shop that you’d love to work for - well done! Now it’s time

to prepare.

GETTING READY TO WORK

70

Preparation is the key to a successful interview. Do your

research beforehand, so you know a bit about the salon:

what have they achieved, what is their vision for the future?

The more clued up you are, the better!

On the day of your interview, it’s important that you:

• Make sure you know how to get there, so you don’t

get lost.

• Arrive on time. A good tip is to make sure that you arrive

at least 15 minutes before your interview. If you arrive

late, your potential employer may already suspect you

have problems with time-keeping.

• Take great consideration into your clothing, makeup,

nails and general cleanliness. Remember, first

impressions last!

“Do your research on the barbershop before

the interview…having no idea of the shop or the

position you are going for looks unprofessional.

Email or call - don't text unless requested.

Enthusiasm wins every time, and as a young or

new person entering into barbering it can be your

greatest asset, as well as having good awareness

of the industry as a whole."

JULIAN MALONEY, OWNER OF MALONEY’S BARBER SHOP, AUCKLAND

Follow these handy guidelines to ensure you breeze

through your interview:

• Arrive early!

• Ensure you have good personal hygiene.

• Smile and use your manners.

• Wear some simple makeup (foundation, mascara, etc.)

but don’t overdo it. Guys – remember to tidy your facial

hair.

• Style your hair! It may sound obvious, but you would

be surprised how many hairdressers wear their hair

in a ponytail for an interview. You are your biggest

advertisement so show off your creativity. For those

interested in beauty, pay particular attention to your

makeup and nails.

• Think about the details – clean shoes and manicured

nails can make all the difference to your overall

appearance.

• Put some thought into your outfit. Aim to look chic and

professional. If you’re struggling, you can’t go wrong with

black. Casual jeans and plunging necklines are a no-go.

• Don’t overdo your jewellery.

• Keep in mind that it’s not just the boss you need to

impress at your interview. After you have gone, the

owner is bound to ask the rest of their staff for their first

impressions of you. Smile and be friendly to everyone

you meet, not just the person who is interviewing you.

• Remember that an interview is your chance to sell

yourself in person. If the owner takes you on as an

employee, they will effectively be ‘buying your time’ so

they want to know that you will offer value for money.

• Confidence is key, but over-confidence is fatal.

• Never suggest to the salon, clinic or barbershop owner

that their success is somehow critical to you working

there – it’s not! They are interviewing you because you

need a job, not because the business needs you. Tell the

owner what you love about their business and why you

want to work for them.

• Always have a couple of questions ready to ask at the

end of the interview.

• Finally, a simple “thank you for seeing me today”, a

handshake and a smile at the end of the interview will

confirm you as a friendly and polite person.

“When you gain an interview, be sure to present

yourself beautifully with smart, fashionable clothes

and fresh hair and makeup. Research the salon

and make sure your appearance is fitting for

their image. Make yourself readily available for

interview times, and turn up early. Be confident in

the interview, make eye contact, and smile. Show

interest and enthusiasm – this is the time to let

your passion for hairdressing shine!”

NADINE GRATTON, 2014 HITO APPRENTICE OF THE YEAR

If you follow these tips, we’re sure that you’ll find the

right apprenticeship for you in either hairdressing,

barbering or beauty. Enjoy the process and remember

that each interview is a learning curve.

IF YOU HAVE ANY QUESTIONS ABOUT APPRENTICESHIPS OR ABOUT STARTING WORKING IN THE HAIR OR BEAUTY INDUSTRY, PLEASE CHECK OUT WWW.HITO.ORG.NZ OR CALL US ON 04 499 1180.

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Meet Grant Bettjeman

Grant Bettjeman shares his hairdressing successes.

Grant Bettjeman will be a familiar to name to many

of you. HITO Trainer of the Year 2013, co-owner of

Bettjemans in Auckland, and recently inducted into

the INDUSTRY Hairdressing Hall of Fame, Grant has had a

successful hairdressing career.

Grant’s love of hair started when he was a teenager. When he

was fifteen, he says he was fascinated that his Mum could go

into the local salon with faded brown straight hair and come

out with curly black hair.

“She looked amazing and she felt amazing,” Grant says. “I wanted

to be part of that process”.

When Grant was in high school, he wrote to salons in Auckland

asking for an apprenticeship. Michaels of Remuera (later

Gustles of Austria) invited him for an interview.

“That was the first time I had been in a salon. So many beautiful

people and everything smelled of perfume. I was hooked,”

Grant says.

Grant spent four years as an apprentice, and that was only the

start of a successful hairdressing career.

For Grant, some career highlights have included: winning the

L’Oréal Colour Trophy while living in London, being inducted

into the INDUSTRY Hall of Fame this year, and successfully

running his salon Bettjemans alongside his wife Phif.

Bettjemans salon have been involved in many exciting projects

over the years. They regularly do hair for fashion week, and for

shows by Trelise Cooper. Their current project is a three day,

six show event for Trelise Cooper being held in June. They are

designing headgear and hair styles for a total of fifty models

each day.

“Working alongside the Trelise Cooper team is always an

exciting challenge,” Grant says.

For Grant, working with the Bettjemans team is always a

highlight. He says that the staff are best part of hairdressing

from a business perspective. Some of their staff have been with

the business for ten or fifteen years. Over half of their senior

staff members have been with Bettjemans since they were

apprentices. Even those younger members of the team are

precious, with Grant saying they keep him current and inspired.

At any given time, Bettjemans has five hairdressing apprentices.

Grant says watching them qualify is always a very rewarding

and proud moment.

Training apprentices is crucial to Bettjemans – Grant calls it an

“enjoyable challenge”. But he also says it’s a huge job. Not only

do they teach hairdressing skills, but also life skills, grammar,

manners, etiquette, presentation, teamwork, and respect. The

team are also “Bettjemanised”. They learn all the skills to be a

top member of the Bettjemans team with a strong ‘red-carpet

style’ everyone on the team follows.

“I’m a dedicated trainer, partly because I was trained by an

amazing trainer,” Grant says. “I owe a lot to everyone I train”.

For Grant, the most important skills for a hairdresser are

compassion and empathy.

“Skills can be taught,” Grant says, “but these traits have to be felt.

When anyone comes in to enquire about a career in hairdressing,

I always ask why they want to be a hairdresser. “

“From the beginning I realised what a contribution a hairdresser

can make to people’s self-esteem and sense of well-being,”

Grant says. “Compassion and empathy are essential to this”.

Maturity is also important. Grant notices that sixteen and

seventeen-year-olds are not always ready for a full career, so a

further year at school or in a training institution can help them

grow into adults. For skill levels, Grant says beginners can go

straight into the salon with no issues. But there’s also the matter

of student loans.

“Give me a trainee from a private provider and one straight

out of secondary school starting on the same day, and in six

months they’ll be at the same level,” Grant says. “The only

difference is that one has a $10,000 loan”.

Grant also advises anyone looking for an apprenticeship to

research the salons in which they want to work. They should

know something about the salon and its reputation.

Apprentices will continue to be a significant part of Bettjemans

future. Grant plans to continue training and developing the

Bettjemans team.

“I love what I’m doing,” Grant says. “I want to keep developing

the Bettjeman brand and lead a creative and diverse team”.

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GRANT BETTJEMAN IN HIS SALON, BETTJEMANS

“Give me a trainee from a private provider and one straight out of secondary school starting on the same day, and in six months they’ll be at the same level. The only

difference is that one has a $10,000 loan."

TOP: GRANT WORKS ON A FASHION WEEK SHOW BOTTOM: GRANT WITH TRELISE COOPER

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a new spa experience

We talk to Ina Bajaj, Founder and CEO of Spring Spa, about the opening of new spa brand, ‘Spring’

in Wellington and how they train.

74

Spring and its sister company, East Day Spa, have a long

history in New Zealand. After founding East Day Spa in

Wellington in 2002, Ina returned to Wellington in late

2014 to open Spring.

“Wellington is such a progressive and cool city. It’s exciting

to return after 12 years and launch Spring in my home town.

Spring’s vibrant, creative and fun social spa experience is the

perfect fit with the energy, lifestyle and culture of Wellington.”

Spring embraces a ‘social spa’ approach to beauty therapy.

The spa is set up with a series of side-by-side loungers called

pods. Clients can enjoy treatments alongside a friend. They can

chat to their neighbour, or draw the curtains around each pod

and relax quietly. Each area has access to iPads, so you can

listen to music or check your emails. They also have single and

double rooms available for those wanting private treatments,

away from the social scene.

Ina says. “Wellingtonians love to socialise, and they’re always

looking for something new and cool that has great service.

Spring meets those needs”.

Bliss, a New York skincare range, is available there exclusively.

Ina says these are “results driven products” that are very

popular with Wellingtonians.

Spring Spa was designed by Derek Lockwood, Worldwide

Director of Design for Saatchi and Saatchi. Saatchi and Saatchi

helped Ina develop the spa look – a unique environment of

award winning design elements. These include crisp white with

splashes of bright colours and natural woods crafted to imitate

and inspire New Zealand’s landscapes.

Ina says. “We want to be true leaders and innovators in the

industry.”

Spring is designed to cater to every client’s needs but also aims

to meet the needs of its staff. There is a strong training culture,

with dedicated development for all staff members. Spring

strongly value qualified and experienced therapists.

“We value both New Zealand and international qualifications.

We also value a variety of local and international experience,

preferring our staff to have at least three years practical

experience in the industry”.

"WE VALUE BOTH NEW ZEALAND AND INTERNATIONAL QUALIFICATIONS."New Zealand is currently in the process of developing a spa

qualification – the New Zealand Certificate in Spa Therapy

(Level 5). Spring look forward to hiring therapists who have

gained their New Zealand qualification. Spring also approve

of the beauty therapy apprenticeship programme, calling it

an “amazing initiative”.

“Once therapists come to Spring the learning and development

never stops. We like to ensure our therapists are up-skilled,

refined, and further developed to ensure we deliver exceptional,

innovative, and world-leading treatments and services”.

Training doesn’t stop at a qualification. Staff are taught to

provide every treatment, as well as top quality customer

service. Employees have the full support of a larger

management team and spa network.

“We might be one of New Zealand’s largest spas, but we still

embrace a strong family ethos,” Ina says.

First launched in Queenstown in 2012, Spring now spans four

locations across two countries. Locations include newly opened

Wellington, Auckland, and Petitenget in Bali. Spring also plan to

open their brand up for franchising.

Beauty therapists will have the option to advance their careers

by owning their own spa while having the support and network

behind them.

Franchisees go through a full training programme and are

provided with all the resources they need. Everything they

need to run a Spring is pre-made and shipped to the owner,

meaning they can set up anywhere. Trainers and managers

regularly meet with the franchise owner, providing them with

guidance, training and advice in all things spa.

There is a journey for every client and employee. Ina says

“Our staff are our VIPs, through our guidance and training

they become better therapists. Our customers are taken on

an amazing spa journey each and every time and our team

contributes to creating very satisfied return customers.”

WANT TO GET QUALIFIED IN BEAUTY THERAPY? CALL TANIA BERRYMAN AT HITO ON 021 818 364 OR EMAIL BDEV@HITO.ORG.NZ FOR MORE INFORMATION ON GETTING QUALIFIED IN BEAUTY.

FOR MORE INFORMATION ON THE DEVELOPMENT OF THE NEW ZEALAND BEAUTY QUALIFICATIONS, VISIT BEAUTYTROQ.COM.

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ABOVE: SHAVE FOR A CURE | RIGHT: AN APPRENTICE FROM HAIGHT ASHBURY SHAVING FOR A CURE

HAIRDRESSING WITH HEARTOver the past ten years, Kiwis have been raising funds and awareness for Leukaemia & Blood Cancer New Zealand (LBC) by shaving their tresses.

Shave for a Cure is a way for people of all ages and stages

to support the six New Zealanders who are diagnosed

with a blood cancer or related condition every day.

Individuals, schools and businesses can all take part by raising

money and then losing their locks.

For hair professionals who want to make a difference in the

lives of others, this is a great charity to get involved with.

By helping out at a Shave for a Cure event, hairdressers can

use their skills to support a worthy cause.

This year, Wellington salon Haight Ashbury got behind a Shave

for a Cure event hosted by Hutt International Boy’s School.

One of the organisers for the event is a client at Haight Ashbury

and he approached the salon to see if they’d like to be involved.

They jumped at the chance!

There were about 50 boys who took part in this Shave for

a Cure event, each completing their own fundraising efforts

before having their locks shaved off. The big shave event was

held at Wellington’s central train station.

Jade Mann was one of the hairdressers from Haight Ashbury

who helped with the shave. She says it was a fun event to be

involved with, especially because the boys were keen to get a

bit creative with their shaves.

It wasn’t Jade’s first time helping out with Shave for a Cure.

Last year she shaved three women’s heads at an event at

Southern Cross Bar and Restaurant while the year before

she helped at the PricewaterhouseCooper Shave for a Cure.

“I try to be involved in something each year,” she explains.

Jade highly recommends that more hairdressers get involved

in Shave for a Cure. She sees it as an excellent opportunity to

use her hairdressing skills to help others.

“It’s such a fantastic cause, and something hairdressers should

get behind,” she says.

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BECAUSE LEUKAEMIA & BLOOD CANCER NEW ZEALAND DOESN’T RECEIVE ANY GOVERNMENT FUNDING THEY RELY ON DONATIONS TO KEEP GOING. THE WORK THEY DO INCLUDES SUPPORTING PATIENTS AND THEIR FAMILIES, PROVIDING INFORMATION AND EDUCATION SESSIONS, SUPPORTING AND FUNDING RESEARCH, RAISING AWARENESS, AND ADVOCATING ON BEHALF OF PATIENTS.

FOR MORE INFORMATION ABOUT SHAVE FOR A CURE VISIT WWW.SHAVEFORACURE.CO.NZ.

• Shaving is a bold but simple way of helping the 6 Kiwis who are

diagnosed with a blood cancer or related conditions every day!

• Shave for a Cure is a great way to show solidarity with blood

cancer patients – many of whom lose their hair as a result

of life-saving treatments such as chemotherapy and

radiotherapy

• Thousands of Kiwis brave to shave including individuals,

schools, businesses and community groups. They organise

a range of fundraising events across the country mainly in

Shave Week.

• Leukaemia & Blood Cancer New Zealand (LBC) is the

national charity dedicated to supporting patients and

their families living with blood cancers and related blood

conditions. www.leukaemia.org.nz

• LBC does not receive government funding – the dollars

raised from Shave help fund the core services including

patient and family support, funding for research, awareness

and advocacy.

KEY FACTS ABOUT BLOOD CANCERS

Every day, 6 New Zealanders are diagnosed with a blood

cancer: that’s about 2,200 New Zealanders a year.

The cause of blood cancers is unknown. These diseases

can strike anyone, of any age, at any time, without warning.

Immediate treatment may be necessary and that treatment

can go on for months or even years.

LEUKAEMIA

Leukaemia is the most common childhood cancer. Blood

cancers combined (leukaemia, lymphoma and, myeloma)

are the 5th most common cancer in New Zealand.

LYMPHOMA

In New Zealand, lymphoma is the sixth most common

cancer, with close to 900 people being diagnosed every year.

Lymphoma is the most common cancer of 15-24 year olds.

MYELOMA

Around 300 people are diagnosed with Myeloma in New Zealand

each year. Pacific Islanders and Maori have a higher incidence

of Myeloma.

Shave for a Cure is Leukaemia & Blood Cancer New Zealand’s signature fundraising event which has been running for over a decade.

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‘Mould and Scale’– what is that? This is a common question from trainees working towards their hairdressing qualification.

Even if they know what it is, they still wonder why on earth it’s essential for being a hairdresser.

Unit Standard 25077 ‘Mould and scale hair’ is for people in the hairdressing industry who wish to develop skills in moulding and manipulating the hair using a variety of techniques.

This unit wasn’t invented to fill in time, or annoy trainees. It is a skill that is utilized within many services performed in the hairdressing industry, even if the hairdresser might not be aware of using it.

Mould and scale is a series of techniques executed on a client with clean wet hair, using a cutting comb, tail comb, dinky clips and a flexible product for agility. There are 14 different techniques to be completed, each one combed and sectioned following the curvature of the head. There should be no straight lines!

These moulds encourage identification of the pivot, crest, occipital and other points of the head such as the corner of the eye, the middle of the eye, the temple and hair line shapes. Being able to identify these features will help a hairdresser understand proportion and balance for a client’s hair style.

It is important to understand that all heads come in different shapes and sizes. It helps the learners when they enter their 2nd year of training and are required to perform more complex hairstyles. They are able to incorporate these techniques to transform their style from simple to complex.

On completing this unit a hairdresser/trainee will be able to hold a cutting comb correctly, recognise different hair tendencies such as natural partings and growth patterns, have improved dexterity and strength of the fingers, have control of the hair to provide a smooth finish, and sculpt hair into an agreed design

with speed.

SO WHEN DO YOU USE MOULD AND SCALE?

• Foiling

• Setting

• Blow waving

• Cutting

• Long hair.

SOME TIPS AND TRICKS FOR ASSESSMENTS

• Don’t allow hair to dry- keep hair wet at all times

• Use a flexible product to allow for agility

• Choose clients with a wave in their hair - not too straight or too curly

• A longish uniform layer is a good length (approx. 15 – 20 cm)

• Medium density is best

• Hair must in good condition

• Practice, practice, practice

• Note: for assessment this is to be performed on a client.

10 STEPS TO MOULD AND SCALE

1. Gather all the tools you will be needing e.g. cutting comb, tail comb, water bottle, spare towel, dinky clips and work book

2. Analyze the growth patterns and partings of the hair

3. Decide which mould and scale technique you are attempting

4. Determine which points of the head you will utilise to complete the technique you are attempting

5. Establish whether you are using a parallel or radial distribution

6. Make sure the hair is clean and wet before starting

7. Holding your cutting comb correctly, find your starting point and execute your chosen distribution. If executing radial distribution use the large tooth at the end of the cutting comb

8. Establish other points of the head needed to complete your chosen technique. Using the end of your tail comb, follow the distribution lines created in the hair to section off the mould

9. Using your dinky clips to secure the section to complete your chosen mould. The hair should have a smooth finish

10. Step back from your design and evaluate the balance and proportion of the head before having your mould checked by your assessor. If the balance is not accurate start back at step 6.

Kirsty Ryan, HITO Tutor of the Year, shares her knowledge.

MOULD AND SCALE

GETTING STARTED CENTRE PART LONG SIDE PART RECTANGLE DISTRIBUTION

78

The AGM began with a karakia to welcome the guests.

Led by Dr. Flora Gilkison, HITO Independent Board Chair,

the AGM moved swiftly. Attendees reviewed the HITO

Annual Report and voted changes to the HITO Constitution

to allow the board to recruit co-opted members to help fill

skill gaps. The discussion was thoughtful and productive.

BOARD POSITIONS

Flora Gilkison was re-appointed as HITO Independent Board Chair

for a second term. We also welcomed Julian Maloney to the Board.

Julian fills the elected board position previously filled by Malcolm

Gibbons. Julian brings a background in barbering to the Board,

and they look forward to his insights. Congratulations go to Flora

and Julian. Thank you to Malcolm Gibbons for his commitment to

HITO during his tenure on the board.

THE HITO TRUST

The HITO Board also provided an update on the HITO Trust

discussed at the AGM in 2014. Initially the board considered

placing HITO funds into a trust. This money would be used

to support our industries e.g. through scholarships and other

initiatives. After some discussion, the board decided to review

the need for a trust again in the future, as some aspects of trust

law can be too restricting. For now they hope to seek industry

opinions on ways HITO can support the industry. They will be

seeking applications for a committee to discuss this in the

near future.

THE INDUSTRY FORUM

The forum began with a talk from Nigel Latta. Nigel is an

acclaimed clinical psychologist, best known for programmes

such as ‘The Politically Incorrect Parenting Show’ and ‘Beyond

the Darklands’. Nigel spoke about the ‘Psychology of Success’.

Nigel’s talk was entertaining and insightful, teaching attendees

how they can succeed in business and in life.

David Patten spoke to the group about the new health and

safety legislation and the impact it will have on our industries.

This is an important issue for our industries, who often face

hazards in their day-to-day work. You can read more about this

earlier in this issue of Forma.

Julian Maloney and Peter Wells led a discussion on barbering.

This was a chance for HITO members to learn more about

an industry recently experiencing a resurgence in popularity.

Guests engaged with the discussion, learning a lot about this

up and coming industry and getting excited about the potential

it offers.

Next Erica Cumming, HITO CEO, shared an update on the

qualification review. As of the AGM, both the barbering and

hairdressing qualifications were registered with NZQA.

Erica also spoke about the research HITO had done which

showed how many workers there are in hair and beauty, how

many are qualified, as well as other interesting data about our

industries. Overall, the research suggested hair and beauty

will continue to grow as industries.

WANT TO ATTEND THE AGM NEXT YEAR?

If you wish to attend the AGM and the Industry Forum in

2016, you will need to become an HITO member. Only HITO

members can participate in the AGM. There are several ways

you can become a member.

1. If you are in a HITO training agreement (learner or employer),

you can become a free member while the training

agreement is active.

2. If you’re not in an HITO training agreement, you can be a

member for a small annual fee.

Please note that only HITO Employer Members can vote on

motions at an HITO AGM.

TO FIND OUT MORE ABOUT BECOMING A MEMBER, PLEASE CONTACT LAR BRADLEY ON (04) 499 1180 OR EMAIL MEMBERS@HITO.ORG.NZ.

THE HITO ANNUAL GENERAL MEETINGOn Monday 20 April, HITO held their Annual General Meeting (AGM) and Industry Forum.

HITO members came together to get involved and support industry training.

79

MEET LEATRICELeatrice is our new Gateway Coordinator.

Leatrice comes to the HITO team from

an administration background, having

managed the administration for a

small business for the past few years.

She lives with her partner and children,

and enjoys golf.

Leatrice started at HITO in March 2015.

As Gateway Coordinator, Leatrice is

responsible for managing our Gateway

programme for schools. She is also

managing some of the administration

for our main office.

We’re excited to have Leatrice on board

and to see the Gateway programme

grow under her guidance.

MEET KARENKaren is our new Assessment and Moderation Administrator.

Karen joins HITO from a beauty

background, having worked as a

beauty therapist in Wellington. She also

has a background in customer service

and administration and a degree from

Otago University. She loves travelling

and relaxing in the sun at home in

Gisborne.

It’s fantastic to have Karen on board.

We look forward to working with her

and having another staff member with

a background in beauty.

As our new Assessment and

Moderation Administrator, Karen looks

after the administration for QbyE,

Advanced Cutting, appeals, assessors,

and the Literacy Assessment Tool.

MEET MATTHEWMatthew Ransfield is our new Sales and Liaison Manager for the Auckland region.

He's looking forward to meeting

everyone in Auckland and supporting

local businesses and apprentices with

their training.

Matthew comes to HITO from a sales

background, saying he has been in

direct and indirect sales in various

industries for most of his working

career. Matthew has a genuine passion

to support people of all ages and he

enjoys being involved in mentoring,

both professionally and personally.

IF YOU NEED TO GET IN TOUCH WITH LEATRICE ABOUT GATEWAY, CALL (04) 499 1180 OR EMAIL GATEWAY@HITO.ORG.NZ.

YOU CAN CONTACT KAREN ON (04) 499 1180 OR EMAIL AMA@HITO.ORG.NZ.

YOU CAN CONTACT MATTHEW ON SLM2@HITO.ORG.NZ OR MATTHEW@HITO.ORG.NZ, OR BY MOBILE ON (027) 443 2401.

NEW STAFF AT HITOWe welcome three new staff to the HITO team.

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contactNATIONAL OFFICE

PO Box 11 764

Wellington 6142

Phone (04) 499 1180

NORTHERN

Phone (09) 579 4844

Mobile (027) 470 0169

AUCKLAND

Phone (09) 579 4844

Mobile (027) 443 2401

MIDLAND

Phone (09) 579 4844

Mobile (027) 480 6550

MID-CENTRAL

Phone (04) 499 5150

Mobile (027) 470 0170

CENTRAL

Phone (04) 499 5150

Mobile (027) 445 5758

NORTHERN SOUTH

Phone (03) 338 5376

Mobile (027) 483 2405

SOUTHERN SOUTH

Phone (03) 338 5376

Mobile (027) 470 0171

“only two types of peopleknow how to use this...”

Qualified orUnqualified

WHO WOULD YOU TRUST?Been working in New Zealand as a barber for 5 years or more?

Got a qualification to show for it?

Why the hell not?Want help?

Call (04) 499 1180