Form over Function project (1)

The IKnotBy: Patrick Lindner

All the possible uses1. Eating Utensil

2. Nail cleaner

3. Ant umbrella

4. Hairclip

5. Shish kabob holder

6. Ear cleaner

7. Ear piercer

8. Teeth cleaner for an elephant

9. Pin for a dream board

10. Phone dialer for elderly

11. Mouse trap

12. Finger workout device

13. Zit popper

14. Comb for nearly bald people

15. Salt and Pepper shaker cleaner

All the possible uses (pt. 2)1. Electrocuter - Stick it in an outlet

2. Belt hole puncher

3. Single hole puncher

4. A way to untie incredibly tight knots

5. A part of the zipper tab

6. Lice scratcher

7. Shank

8. Appetizer grabber

9. Mini “football” for class, paper football

10. Fixture for a broken necklace

11. Bark remover

12. Glasses poker, to see if the glasses have lenses/the lenses are well engrained

13. Shoe cleaner - For the underside

14. Henna tattoo designer

15. Snow cone chizler

The cream of the crop1. Knot untier

2. Appetizer grabber

3. Mini “Football”

4. Bark remover

5. Snow cone chizler


7. Glasses poker

8. Zipper tab

9. Skewer

10. Single hole punch

The starting 51. Snow cone chizler

2. Knot untier -Chosen by friend


4. Mini “Football”

5. Zipper tab

We shall name it...1. The knot untier 5000

2. Knot ruiner

3. Iknot

4. Thot Knot

5. Knot no more

6. Knot be gone

7. Knot a lot

8. Knot out

9. The Needle

10. Knotless

11. Undoer

12. Helper

13. Mom

14. Just the tip

15. Just tip

We shall name it... (pt.2)1. Finesser

2. Fin

3. Doctor

4. Doc

5. Finger

6. Nail

7. Liason

8. Lace

9. Tail

10. Tooth

11. Whip

12. Fixer

13. Sword

14. Lance

15. Boyscout

Top prospects1. The Boyscout

2. The Tooth

3. IKnot

4. The Undoer

5. Knotless

6. The Lance

7. The Finesser

8. The Tail

9. The Tip

10. The ruiner

Last cuts1. The Boyscout

2. IKnot - Chosen by roommates

3. Knotless

4. Undoer

5. Tip

Another 30?!1. Destress when you are Knotless

2. Iknot for the win

3. Say not today to Knots

4. Simplicity brought to knots

5. Knot be gone

6. The best in the business

7. The business of getting your time back

8. Time to get your time back

9. Reach for an Iknot

10. The problem solving solution

11. Problem be gone

12. Not tied down anymore

13. First place in knot crushing

14. Knot? Crushed it.

15. Knot? I got it.

Another 30?! (pt. 2)1. Knot? Not around here

2. See it and undo it.

3. Try using this.

4. We have the answer

5. We don’t leave a Knot left

6. Undone before you know it

7. Arrested for first degree knot slaughter

8. No knot standing

9. End of the road for knots

10. Iknot came. Iknot conquered.

11. Grab an Iknot

12. The helping hand

13. I think not to knots

14. The last of the knoticans

15. Saving seconds one knot at a time

Top 101. Knot be gone

2. Iknot came. Iknot conquered.

3. Knot? I got it


5. Reach for an Iknot

6. The helping hand

7. Simplicity brought to knots


9. Destress when knotless

10. Say not today to knots

Starting lineup1. Iknot came. Iknot conquered.

2. Knot? I got it.

3. Destress when knotless



Girl look at that body... Copy (Rough draft)The Iknot is a utility product created and produced for all people any and everywhere. The Iknot solves a

problem no matter your age, height, weight, salary, or Instagram following. Manufactured with the best

materials possible for a consumer looking for an affordable solution to the everyday problem: Knots.

Whether it comes in the form of shoe lace, string, rope, or yarn, knots are stressful and time consuming.

Good thing we have the product that helps you take your life back one knot at a time. Helping you save time is

the name of the game and the Iknot always wins.

Girl look at that body... CopyThe personality of the product was being overwhelmed by the utility.

★ Did you know you could be a superhero? You can save people from the time and

stress of awful knots. I know it does sound awesome. It’s called the IKnot and it

is the newest in pocket super power technology. Let the IKnot beat the your

everyday bullies

Promise● Untie knots

● Save time

● Relieve stress

● “Hero” moment

Theme● Being the hero of the moment

● Defeating the “bully”

Anticipation● Drama is built on using the underdog scenario

● Emphasizing inherent drama of standing up to a bully

● Interactive social media campaign

Wonder➢ Helping people become a hero

Social Media Series

Social Media Series pt.2

We’re on your phone tooAn interactive social media campaign is integral to the success of this product.

Through Instagram, there will be segmented releases of story driven videos that are

“unlocked” by likes on the previous video

1. The prep

2. The plan

3. The face to face

4. The battle

5. The victory

How to engage the audience➔ Show utility

➔ Exemplify relatability

➔ convey product persona using value words

➔ Enforce engagement and participation using social media; Instagram

IKnot came. IKnot conquered.Thank you!

Any questions?

Form over Function project (1)

Documents

Transcript of Form over Function project (1)