FoRM - New rules same old emotions - Wendy Lanchin
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Transcript of FoRM - New rules same old emotions - Wendy Lanchin
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Retail Futures New rules – same old emotions
Darwin Insight Seminar
29/05/12
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Understanding the retail context
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Technology killed my shop!
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Brand as showroom
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Marketing and delivery merge
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Faster routines – deeper relationships
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Expert friends not experts
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Better engagement
needed!
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What makes people behave the way they do?
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We are not thinking machines that feel - we are feeling machines that think
Daniel Kahneman
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The brain likes an easy life
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Behaviour changes attitudes not vice versa
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We respond to feelings more than facts
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Mapping our emotions
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FaceTrace® - measuring emotions
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We are emotional – and mostly happy - shoppers
®
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Shopping makes us feel good
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But along the way it can be an emotional rollercoaster
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Making the emotional connections
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Still to come
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Mapping emotions online
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New pilot research underway …..
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Thank you