FORGET THESE B2B TRUTHS AT YOUR PERIL…

BRAINS, BRANDS AND DAVID BECKHAM

Brian MacreadieHead of Brand & Campaign Marketing - Bryan Cave Leighton Paisner

@bmmarketer

PROBLEMS, PROBLEMS, PROBLEMS

NO-ONE EVER GOT FIRED FOR HIRING

THOUGHTS, FEELINGS AND PERCEPTIONS COUNT

BRAND

COPY

RIGH

T AR

MAN

I

are you the automatic, first-choice supplier?

yes no

1. WHO THEY GONNA CALL?

2. DISTINCTIVE AND SPECIAL

3. EAT, SLEEP, SIMPLE MESSAGE, REPEAT

4. Emotions..

If I can get you to laugh with me, you like me better, which makes you more open to my ideas”

John Cleese

“

5. POPULARITY

YOUR BRAND PRE-SELLS YOUR PRODUCT / SERVICE

1. Top of mind - who they gonna call?

2. Single tennis balls

3. Be a yellow cardiologist Zebra

4. Get emotional

5. Be a busy restaurant

BRAND /

ABMSEODATA-DRIVEN , PRECISION TARGETINGCONTENT MARKETINGetc.

IT’S YOUR CHOICE: SHORT-TERM VS. LONG-TERM?

THANKS FOR LISTENING… WHO THEY GONNA CALL?