Forget about the Water Cooler Moment, and more about the water cooler.
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Transcript of Forget about the Water Cooler Moment, and more about the water cooler.
a segment in a television or radio program that is controversial, shocking, or exciting enough to be discussed the next day, esp. in the workplace.
THE WEB IS CHANGING.
IT’S NOT JUST FOR THE DESKTOP
IT’S ALL OVER THE PLACE.
IN YOUR POCKET
ON YOUR SCREEN
AND SOON, YOUR TELEVISION.
BRANDS ARE REACHING OUTIN DIFFERENT WAYS
CONTENT IS KING,CONTEXT IT’S QUEEN.
MULTI DEVICE
CONSUMERS ARE STARTING TO USE A WHOLE WORLD OF NEW DEVICES WHEN BROWSING
THIS IS THE WEB
THIS IS THE WEB
THIS IS THE WEB
DEVICE LAYER
THE INCREASE IN MASS, MEANS YOUR WEBSITE NEEDS TO
PERFORM ACROSS DEVICES
THERE’S NO POINT IN CREATING AN APP WHICH MIMICS YOUR
WEBSITE.
A WEBSITE OPTIMISED FORDIFFERENT DEVICES
CAN DO THE JOB
IT’S CHEAPER
IT’S COMPATIBLEACROSS DEVICES
TAILOR THE EXPERIENCETO THE CONTEXT IT’S BEING
DELIVERED IN.
“IT’S NOT TOO LATE TOBE EARLY IN MOBILE”
SOCIAL & GEO-LOCATIVE
THIS IS THE WEB
THIS IS THE WEB
THIS IS THE WEB
DEVICE LAYER
THIS IS THE WEB
THIS IS THE WEB
THIS IS THE WEB
SOCIAL LAYER
SOCIAL IS MOBILE
IT’S NOT JUST ON THE DESKTOP
ACTIVITY.
UTILITY.
WONDER.
FACEBOOK HAS CREATEDA WEB WITHIN THE WEB
USERS ARE ALWAYS LOGGEDINTO FACEBOOK
IT DOESN’T MATTERHOW MANY FANS YOU HAVE
IT’S ENGAGEMENTTHAT MATTERS
USE SOCIAL TECH FOR FEEDBACK ANDCONVERSATION
GEO-LOCATIONIS THE NEW THING
KEY MOTIVATION:LOCALITY
BARS
RESTAURANTS
SO WHAT ABOUT THE BROWSER?
FLASH IS DEAD
INTERNET EXPLORERIS IN DECLINE
RESPONSIVE DESIGNMAKES DESIGN WORKBETWEEN DESKTOP,MOBILE, AND TABLET
AND THE FUTURE?
APPS FOR YOUR TELEVISION
BESPOKE STREAMING CONTENT
IT’S COMING IN 2012
MASS ADOPTION
SO, THE WATER COOLER?
THINK ABOUT YOUR CONTENT,AND THE CONTEXT OF HOW A
USER IS VIEWING IT.
COVER THE BASES
THE MORE PEOPLE THAT CANSEE YOUR MESSAGE, THE MORE
PEOPLE WILL TALK.
THE WATER COOLER MOMENT.
thanks for listening to me waffle.
i’m jon, and i’m co-founder and innovations director for a lovely digital agency called cahoona.
cahoona.co.uk
twitter.com/jonthebeef
FIN.
