Drew MoffittRyan Vanecho

Jorge LunaNeelam Brar

Total Day 5: 12 contacts

Total Week: 97 contacts

ForeverNOT

ForeverNOT

Cost structure Revenue streams – Download App for Free

Key resources

Key activities

Key partners

Value proposition

Costumer relationships

Costumer segments

Channels

• Psycho-social need to opine and build status/ notoriety

• Serotonin need-gambling

• Voice opinion on gossip & celebs

• Social notoriety

• Bank (Escrow,

Card Processing)

• Start up law

• Social Media

datafirms

• Bitcoin

• Produce the app

and website

• Code product

• Give gambler what

they need

• Link to financial

accounts

• Fool proof

algorithm

• Get (Search ads, Marketing Bit coin forums, Marketing Gambling forums, Marketing Tech blogs)

• Keep (Keep: (Minimum cash out, Update features, new kinds of betting, Up/down daily betting, Past history betting, Create community titles)

• Grow (new markets, countries, converts)

• Bitcoin forums

• Online Gambling

• General blog sites

• Sinking fund

• Operating costs

• Investor(s)

• Stochastic

Optimization /

Gambling

Algorithms

• Legal support and

patents

Most Important• Code the app, make operational• Legal costsMost Expensive• Financial transaction fees• Server costs

• Gambling revenue (Max bid, Min bid,Max payout odd)

• Interest revenue

• Cash-out revenue

• Rounding down revenue

• Meta-data/Data-mining revenue

• UK, EU, South America, Bitcoin

• Online gambling community

• Gossip media followers

• Teeny boppers, college students,

• Recluses• Single people

DAY 1

ForeverNOT

Cost structure Revenue streams – Download App for Free

Key resources

Key activities

Key partners

Value proposition

Costumer relationships

Costumer segments

Channels

• Psycho-social need to opine and build status/ notoriety

• Serotonin need-gambling

• Voice opinion on gossip & celebs

• Bet to support your friends relationship

• Bet to find someone, social reassurance

• Social intervention

• Help friends see the reality

• UK, EU, South America, USA

• Online gambling community

• Gossip media followers

• Teeny bops (13-19)• College students,• Single people• Young professionals• Friends of

relationships• People in

relationships• Singles

NO:• Recluse

• Search ads, Marketing

• Tech blogs,• Offer App for free• Social

• Bitcoin

Live Clusters (schools,

offices, cities,

communities)

Websites/BLOGS

• Dating

• Online Gambling

• Celebrity portals

• General blog sites

• Gambling revenue (Max bid, Min bid,Max payout odd)

• Interest revenue

• Cash-out revenue

• Rounding down revenue

• Meta-data/Data-mining revenue

• Celebrity gossip (TV & magazine) tie ups

• Selling dating products/services using user data

Most Important•Code the app, make operationalMost Expensive•Financial transaction fees•Server costs•Legal Estimates•Marketing

• Technology expert

• Sinking fund

• Investor(s)

• Stochastic

Optimization /

Gambling

Algorithms

• Legal support and

patents

• Determine key

features/algorithms

• Produce the app

and website

• Link to financial

accounts

• Understand

customer

segments

Infra Partners

• Banks/Accounts

• Design/Developm

ent

Media Partners

• US weekly,

inTouch

Info Partners

• Social Media

datafirms

• i.e. Facebook

Revenue Partners

• Social Media

datafirms

• Dating websites

(match)

• Dating products

and services

DAY 2

ForeverNOT

Cost structure Revenue streams – Download App for Free

Key resources

Key activities

Key partners

Value proposition

Customer relationships

Costumer segments

Channels

• Insight to third party perceptions of your relationship

• Social support/celebration/validation/expert status recognition

• Gaming/Entertainment

• to opine and build status/ notoriety

• Serotonin Need for gambling

• Voice opinion and bet on gossip & celebs

• Bet to support your friends relationship

• Bet to find someone, social reassurance

• Social intervention

• USA • UK, EU, Asia, etc..• Online Gambling

community (US)• Gossip media

followers• Teeny bops (13-19)• College students,• Single people• Young professionals• Friends of

relationships• People in

relationships• Singles• Gamers• Couples• Fans• Partner: Dating

Products and services

Users• Blogs• Offer App for free• Social • Partnerships with

products/service s

Live Clusters (schools,

offices, cities,

communities)

Websites/BLOGS

• Dating

• Online Gambling

• Celebrity portals

• General blog sites

App Stores (free)

• In-app purchases for betting coins “NOTcoins”

• Offering products from our Revenue Partners to our

users as rewards

• Meta-data/Data-mining revenue

• Celebrity gossip (TV & magazine) tie ups

• Gambling revenue (Max bid, Min bid,Max payout odd)

• Interest revenue

• Cash-out revenue, rounding down revenue

Most Important•Code the app, make operationalMost Expensive•Financial transaction fees•Server costs•Legal Estimates•Marketing

• Technology expert• Sinking Fund

• Investor(s)• Gambling

• Data analytics / User

Stats

• Legal support

• Customer acquisition

sources

• Build MVP

• Determine key

features/algorithms

• Features/words for

app and website

• Link to financial

accounts

• Customer segment

Analysis

Infra Partners

• Design/

Development

Market Access/Info

• Facebook

Revenue Partners

• Dating products

and services

• Social Media

datafirms

• Dating websites

(match)

Media Partners

• US weekly, inTouch

• TV

• Magazine

• Blog

DAY 3

ForeverNOT

Cost structure Revenue streams – Download App for Free

Key resources

Key activities

Key partners

Value proposition

Customer relationships

Costumer segments

Channels

• Insight to third party perceptions of your relationship

• Social support/celebration/validation/expert status recognition

• Gaming/Entertainment

• USA • Singles• Gamers• Couples• Fans• Partner: Dating

Products and services

Get• Blogs• Offer App for free• Social Keep• Partnerships with

products/services• LoyaltyGrow• Customizable games

• Online Gambling

• Celebrity portals

• General blog sites

App Stores (free)

• In-app purchases for betting coins “NOTcoins”

• Offering products from our Revenue Partners to our

users as rewards

•Code the app, make operational•Financial transaction fees•Server costs•Legal Estimates•Marketing

• Technology expert

• Investor(s)

• Data analytics / User

Stats

• Legal support

• Customer acquisition

sources

• Build MVP

• Determine key

features/algorithms

• Features/words for

app and website

Market Access/Info

• Facebook

Revenue Partners

• Dating products

and services

• Social Media

datafirms

• Dating websites

(match)

Media Partners

• US weekly, inTouch

• TV

• Magazine

• Blog

DAY 4

ForeverNOT

Frequent GamblerNon-Traditional

GamblerOur Users

ForeverNOT

Hypotheses Tests

People like positive tone versus negative tone

Gamblers will be first user market

People want to bet on break-ups

Launch 2 interfaces with different tones

Asked both gamblers and gamers

Surveyed 100 people

Result

People are more likely to bet on love 80%

Gamers are more likely early adapters 75%

A majority of people would allow themselves to be bet on 70%

60% women / not likely men

Average bet $10

People will bet on celebrities

Asked respondents

People would bet $0.25 Asked respondents

ForeverNOT

Prototype COMPLETE

Facebook and Twitter fan page COMPLETE

Promoting Fan Pages Initiated ◦ 100 likes on Facebook and 100 hits on website

Channel Partner Interviews Initiated◦ 15 calls with specialists in: social media, dating,

products, services, etc.

ForeverNOT

ForeverNOT

Cost structure Revenue streams – Download App for Free

Key resources

Key activities

Key partners

Value proposition

Customer relationships

Costumer segments

Channels

• Insight to third party perceptions of your relationship

• Social support/celebration/validation/expert status recognition

• Gaming/Entertainment

• USA • Mobile Device

Gamer• Singles• Gamers• Couples• Fans• Partner: Dating

Products and services

Get• Blogs• Free Use• Google Adword• Facebook PromoKeep• Partnerships with

products/services• Loyalty• Sharing points between

usersGrow• Customizable games

• Online Gambling

• Celebrity portals

• General blog sites

• App Stores (free)

• Online gaming

• Tech blogs

• In-app purchases for betting coins “NOTcoins”

• Changing users to our revenue partner with discount

rewards

•Code the app, make operational•Financial transaction fees•Server costs•Legal Estimates•Marketing

• Technology expert

• Investor(s)

• Data analytics /

User Stats

• Legal support

• Customer

acquisition sources

• Build MVP

• Determine key

features/algorithms

• Features/words for

app and website

Market Access/Info

• Facebook

Revenue Partners

• Dating products

and services

• Social Media

datafirms

• Dating websites

(match)

Media Partners

• US weekly, inTouch

• TV

• Magazine

• Blog

DAY 5

ForeverNOT

ForeverNOT

ForeverNOT

Hypotheses Tests

People like positive tone versus negative tone

Younger demographic (<20) will be most active

All communities will be open to it

People will pay money to vote/bet on relationships

People will download the Forever|NOT APP

Launch 2 interfaces with different tones

Promote on younger social media sites and see feedback

Insert demographic analytics to track user details: who, where, age, etc

Insert payment option

Develop and Launch the APP

Target

Both or One

Average Age <20

Determine active communities

$ Collection

1,000 downloads

ForeverNOT

Hypotheses Tests Result

Different communities require focused approaches

Blogs will be helpful in attracting traffic

Influencers are key to making the APP viral

Photos will attract attention to website

Social Media Fan Pages will attract traffic

Promote to Gays/youngsters and young professionals using blogs/SM/magazines

Promote on: appstoreapps, APPcraver, 148 APPS, APPsafari, ipohone APPlist

Get a Celebrity on the APP, self promoters, PerezHilton, TMZ, other entertainment gossip voices

Instagram Page with crazy couple snaps to turn heads

Create the Fan Pages and send to all contacts

50,000

100,000

50,000

100,000

20,000

320,000

ForeverNOT

Today Oct 1st Nov 1st Dec 1st

Final Presentations

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500 downloads

Key blogs/interviews/ radio campaign

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