Foremost

N E W W O R K B Y J A I M E P AT I N O C A LV O

P. 2 / 9 3 F O R E M O S T N e w Wo r k B y J a i m e Pa t i n o C a l v o

H A S T A U G H T M E . . .

LIFE AFTER THE ACADEMY

Brand Development Responsive Design Col latera l Design Conference Design Content Management

P. 3 / 9 3

LIFE AFTER THE ACADEMY

Advert is ing Prepping Assets Typography Web Layout I l lustrat ion Iconography

P. 4 / 9 3 F O R E M O S T N e w Wo r k B y J a i m e Pa t i n o C a l v o

WORKING IN SANFRANCISCO

T A B L E O F C O N T E N T S P. 8 - P.1 6

Creat ive Intern October 2011 - Apri l 2012

01T H E B A R B A R I A N G R O U PC O M P A N Y

Interning for the Barbarian Group was my f irst

hands on experience at a design agency mainly

focusing in digital e-commerce experiences.

I was brought in to help the creat ive director and

team with design and content management for

SearStyle.com, an e-commerce si te from Sears that

special izes in showcasing the company's top brands.

I was involved in the design of the main image

of the landing page, working with image edit ing,

typography and color to create an evoking

message. I a lso prepped f i les for the developers,

created ad banners and social media designs which

promoted Sear 's products as wel l as other services.

P. 5 / 9 3

WORKING IN SANFRANCISCO

P.1 6 - P. 9 3

Creat ive Intern / Graphic Designer June 2012 - May 2013

02Y A M M E R / M I C R O S O F T

The beginning of my career with Yammer, I started

as an intern that helped a very new, but innovative

start-up company f lourish to become the top social

enterprise in the market. I worked under the

marketing department while creat ing design work

for marketing campaigns, col lateral work (external

and internal facing), microsites, iconography,

i l lustrat ions and design for conference signage and

content management. After the company was

purchased by Microsoft , I became a freelance

designer focusing on bigger campaigns, external

facing infographics while support ing with the

re-design of the company's public website. Other

projects included content management and the

design for the entire conference tour throughout

Europe and USA. This included, emails , prepping

assets for the landing page, col lateral and signage.

C H A L L E N G E N º P R O J E C T T I T L E

T H E C H A L L E N G E T H E S O L U T I O N/ 1 1

SELECTED WORKS

01I came in to the Barbarian Group as a creat ive

intern support ing the Creative director with

the SearsStyle website. This experience al lowed

me to understand a l i t t le more about how an

e-commerce website works - mainly the UI and

UX - and how consumers played a big part in i t .

A B O U T T H E W O R K

# O F P R O J E C T S

B I G T H A N K Y O U

Frank Marquardt / Director of Content Strategy

Formers:

Erica Kel ly / Project Manager

Yuri Ono / Art Director

Gordon McGee / Creative Director

Claudia Allwood / Client Manager

Matthew Scott / Strategist

P. 6 / 9 3 F O R E M O S T N e w Wo r k B y J a i m e Pa t i n o C a l v o C H A L L E N G E N º 0 1

P.7 / 9 3

01T H E B R E A K D O W N P . 8 - P . 1 2

Different Projects Within the SearsStyle Account

P R O J E C T T I T L E

T H E C H A L L E N G E

P. 8 / 9 3 F O R E M O S T N e w Wo r k B y J a i m e Pa t i n o C a l v o C H A L L E N G E N º 0 1

I was in charge of creat ing options for the header

image on the landing page, content management

of imagery, creat ing web banners for different

marketing and ad campaigns, as wel l as prepping

f i les for development.

T H E T E A M

SEARSTYLEWEBSITE

Frank Marquardt / Director of Content Strategy

Formers:

Erica Kel ly / Project Manager

Claudia Allwood / Client Manager

Matthew Scott / Strategist

Gordon McGee / Creative Director

P R O J E C T N º

/ 0 1

01SearStyle

0 10 1

P. 9 / 9 3P R O J E C T T I T L E C O M P A N Y M E D I AS e a r S t y l e We b s i t e T h e B a r b a r i a n G r o u p We b / A d v e r t i s i n g

P.1 0 / 9 3 F O R E M O S T N e w Wo r k B y J a i m e Pa t i n o C a l v o C H A L L E N G E N º 0 1

Website Image Header / November Issue

0 10 1

P.1 1 / 9 3P R O J E C T T I T L E C O M P A N Y M E D I A

Content Management / St icker Graphics

S e a r S t y l e We b s i t e T h e B a r b a r i a n G r o u p We b / A d v e r t i s i n g

P.1 2 / 9 3 F O R E M O S T N e w Wo r k B y J a i m e Pa t i n o C a l v o C H A L L E N G E N º 0 10 10 1

Content Management / Image Edit ing

P.1 3 / 9 3P R O J E C T T I T L E C O M P A N Y M E D I AT h e B a r b a r i a n G r o u pS e a r S t y l e We b s i t e We b / A d v e r t i s i n g

Banner Design

P.1 4 / 9 3 F O R E M O S T N e w Wo r k B y J a i m e Pa t i n o C a l v o C H A L L E N G E N º 0 10 10 1

Banner Design


Design for Social Media Channels

T h e B a r b a r i a n G r o u pS e a r S t y l e We b s i t e We b / A d v e r t i s i n g

F O R E M O S T N e w Wo r k B y J a i m e Pa t i n o C a l v o C H A L L E N G E N º 0 1 0 2 0 3 0 4 0 5 0 6 0 7

07In the upcoming pages, I am going to share

selected works that I was personal ly involved in

from begining to end while working at Yammer.

Some of these projects I had more involvement

in than others, but they st i l l taught me a lot

through the different processes of marketing

campaigns, responsive design, user experience,

and how to help a company grow creatively.

A B O U T T H E W O R K B I G T H A N K Y O U

# O F P R O J E C T S

An amazing creat ive team:

Linda Hong / Senior Interactive Designer

Anthony Porter / Senior Designer

Jennifer Lee / Designer

Joel Cloralt / Developer

Erin Ng / Developer

Formers:

Heather Phil l ips / Senior Designer

James Kang / Designer

Jason Culbertson / Creative Director

SELECTED WORKS

P.1 6 / 2 4 0

P.1 7 / 9 3

01 02 03 04

05 0706

T H E B R E A K D O W N P . 1 8 - P . 4 5

P . 6 2 - P . 7 1

P . 4 6 - P . 5 3

P . 7 2 - P . 8 3

P . 5 4 - P . 5 7

P . 8 4 - P . 9 3

P . 5 8 - P . 6 1

Conference Signage Design and Col latera l

Booklet Layout and I l lustrat ions

Mobi le Ad I l lustrat ions and layout Design

Iconography

Infographics Use Case Catalog and Publ ic Si te I l lustrat ions

Microsi te I l lustrat ions, Animation and Fi le Preparat ion

F O R E M O S T N e w Wo r k B y J a i m e Pa t i n o C a l v o C H A L L E N G E N º 0 1 0 2 0 3 0 4 0 5 0 6 0 7

P R O J E C T N º P R O J E C T T I T L E

T H E C H A L L E N G E T H E T E A M/ 0 7

Linda Hong / Senior Interactive Designer


Jaime Patino Calvo / Designer

Jenny Thai / Copy

Formers:

James Kang / Designer


The chal lenge for this project was to successful ly

brand the user conference by using the exist ing

tools from the conference's microsite and other

marketing efforts . In the end, we needed to brand

the conference in a way that was connecteded to

the microsite, but also offered something extra

to the experience that we were trying to convey

throught the entire bui lding. This included

meterboards, decals , event program and st ickers.

YamJam 2012

01

YAMJAM '12 CONFERENCESIGNAGE AND COLLATERAL

P.1 8 / 2 4 0 F O R E M O S T N e w Wo r k B y J a i m e Pa t i n o C a l v o P R O J E C T N º 0 1 0 2 0 3 0 4 0 5 0 6 0 70 1

P.1 9 / 2 4 0P R O J E C T T I T L E C O M P A N Y M E D I AYa m J a m C o n f e r e n c e Ya m m e r P r i n t / C o l l a t e r a l

P. 2 0 / 9 3 F O R E M O S T N e w Wo r k B y J a i m e Pa t i n o C a l v o C H A L L E N G E N º 0 1 0 2 0 3 0 4 0 5 0 6 0 7

Mirrored Hallway

Environmental Graphics

0 10 1

P. 2 1 / 9 3P R O J E C T T I T L E C O M P A N Y M E D I A

WHERE ENTERPRISE MEETS SOCIAL


WHERE IDEAS LEADSTO INSPIRATIONS


Beginning ideas:

Ya m J a m C o n f e r e n c e Ya m m e r P r i n t / C o l l a t e r a l


#YAMJAM12

WHERE ENTERPRISE

MEETS SOCIALWHERE ENTERPRISE

MEETS SOCIAL

Environmental Graphics / Final Concept

0 10 1


WHERE IDEAS LEADTO INSPIRATION

WHERE BUSINESSTRANSFORMATION

TAKES OFF


P. 24 / 9 3 F O R E M O S T N e w Wo r k B y J a i m e Pa t i n o C a l v o C H A L L E N G E N º 0 1 0 2 0 3 0 4 0 5 0 6 0 7


Conference Branding

0 10 1


Conference Messaging



Mezzanine Floor

Color Coded System

0 10 1


Second Floor



EXPOColonial Ballroom

EXPOColonial Ballroom

Final Directional Designs

0 10 1


SUCCESS LABSBorgia Room

SIGN UP FOR A FREE CONSULTATION

BREAKOUT SESSIONSCalifornia / Elizabethan Rooms

(Upstairs)

SUCCESS LABSBorgia Room

BREAKOUT SESSIONSCalifornia / Elizabethan Rooms



Registration Georgian Room

Keynote Grand Ballroom

Expo Colonial Ballroom

Breakout Sessions California / Elizabethan Rooms(Upstairs)

Success Labs Borgia Room

BREAKOUT SESSIONSCALIFORNIA ROOM

BREAKOUTSESSIONS

ELIZABETHAN ROOM

SECOND FLOOR

MEZZANINE FLOOR

KEYNOTEGRAND BALLROOM

KEYNOTE LOBBYITALIAN ROOM

EXPOCOLONIAL BALLROOM

LABSBORGIA

REGISTRATIONGEORGIAN ROOM

YOU ARE HERE


0 10 1


Registration Georgian Room

MEZZANINE FLOOR

YOU ARE HERE

KEYNOTEGRAND BALLROOM

KEYNOTE LOBBYITALIAN ROOM

EXPOCOLONIAL BALLROOM

LABSBORGIA

REGISTRATIONGEORGIAN ROOM

Success Labs Borgia Room

Breakout SessionsCalifornia / Elizabethan Rooms(Upstairs)

1

MONDAY, OCT. 29

11:15am - 12:00pm

1:15pm - 2:00pm

2:15pm - 3:00pm

Yammer’s Secret Sauce

Yammer Product Tour and Roadmap

Consumerization: Why It Works and How to Embrace It

3

TUESDAY, OCT. 30

11:45am - 12:30pm

1:15pm - 2:00pm

2:15pm - 3:00pm

Unleashing Hidden Talent with Enterprise Social

Tyco Transformed: A Case Study

Lean, Fierce, and Changing the Game



3:00pm - 7:00pm

5:00pm - 7:00pm

11:30am - 4:30pm

12:30pm - 3:30pm

3:30pm - 4:30pm

1:30pm - 3:30pm

3:30pm - 4:30pm

5:00pm - 7:00pm

Registration Open

Expo Hours

Trainer Certification Course

Power User Certification Course

Power User Certification Exam

Administrator Certification Course

Administrator Certification Exam

Welcome Reception in Expo

SUNDAY, OCT. 28


0 10 1


7:00am - 7:00pm

7:30am - 7:00pm

7:30am - 8:45am

9:00am - 10:15am

10:15am - 11:00am

11:15am - 12:00pm

12:15pm - 1:00pm

1:15pm - 2:00pm

2:15pm - 3:00pm

3:15pm - 4:00pm

4:00pm - 5:00pm

5:00pm - 5:15pm

5:15pm - 6:15pm

7:00pm

Registration Open

Expo Hours

Breakfast in Expo

Keynote w/ David Sacks and Special Guests

Customer Panel

Breakout Sessions

Lunch in Expo

Breakout Sessions

Breakout Sessions

Customer Keynote featuring Nationwide

Keynote by Daniel Pink

Customer Awards

Cocktail Reception in Expo

Gala at City View at METREON

MONDAY, OCT. 29

8:00am - 1:00pm

8:00am - 4:00pm

8:00am - 9:15am

9:30am - 10:30am

10:30am - 11:30am

11:45am - 12:30pm

12:30pm - 1:00pm

1:15pm - 2:00pm

2:15pm - 3:00pm

3:10pm - 4:00pm

Registration Open

Expo Hours

Breakfast in Expo

Keynote w/ Adam Pisoni and Special Guests

Keynote by Erik Weihenmayer

Breakout Sessions

Lunch in Expo

Breakout Sessions

Breakout Sessions

Networking

TUESDAY, OCT. 30

TODAY’S SPECIALTY COCKTAILS SPONSORED BY

Mindjet-Tini

Vodka, Triple Sec, Cranberry Juice, Lime(Cosmopolitan)

TODAY’S SPECIALTY COCKTAILS SPONSORED BY

Dry Bevalley

Gin & Dry Vermouth, Olive (Martini)



Iconography for Registrat ion Stickers



4

seconD Floor

eVenT Map

Mezzanine Floor

CALIFORNIA ROOMSELIZABETHAN ROOMS

HAMPTON ROOM

5

aGenDa

sUnDaY, ocT. 28

3:00pm - 7:00pm

5:00pm - 7:00pm

11:30am - 4:30pm

Hampton Room

12:30pm - 3:30pm

California Room - West

3:30pm - 4:30pm

California Room - West

1:30pm - 3:30pm

California Room - East

3:30pm - 4:30pm

California Room - East

5:00pm - 7:00pm

Registration Open

Expo Hours

Trainer

Certification Course

Power User


Power User

Certification Exam

Administrator


Administrator

Certification Exam

Welcome Reception in Expo

6

aGenDa

7:00am - 7:00pm

7:30am - 7:00pm

7:30am - 8:45am

9:00am - 10:15am

10:15am - 11:00am

11:15am - 12:00pm

12:15pm - 1:00pm

1:15pm - 2:00pm

2:15pm - 3:00pm

3:15pm - 4:00pm

4:00pm - 5:00pm

5:00pm - 5:15pm

5:15pm - 6:15pm

7:00pm

Registration Open

Expo Hours

Breakfast in Expo

Opening Keynote with David Sacks

and Special Guests

Customer Panel Keynote moderated

by David Kirkpatrick

Breakout Sessions

Lunch in Expo

Breakout Sessions

Breakout Sessions

Customer Keynote featuring Nationwide

Keynote by Daniel Pink

Customer Awards

Cocktail Reception in Expo

Gala at City View at METREON

MonDaY, ocT. 29

7

8:00am - 1:00pm

8:00am - 4:00pm

8:00am - 9:15am

9:30am - 10:30am

10:30am - 11:30am

11:45am - 12:30pm

12:30pm - 1:00pm

1:15pm - 2:00pm

2:15pm - 3:00pm

3:10pm - 4:00pm

Registration Open

Expo Hours

Breakfast in Expo

Keynote with Adam Pisoni

and Special Guests

Keynote by Erik Weihenmayer

Breakout Sessions

Lunch in Expo

Breakout Sessions

Breakout Sessions

Networking in Expo

TUesDaY, ocT. 30


The WesTin sT. Francis, san Francisco | ocTober 28-30, 2012

Event Program

8

KeYnoTe sessionsGrand Ballroom

openinG KeYnoTe WiTh DaViD sacKs anD special GUesTs Monday, October 29 at 9:00am

Hear from Yammer’s founder and CEO, David Sacks, about Yammer’s vision to change the future of work and build an open

and connected workplace where social is the default in business. Learn where the enterprise social industry is heading and be

the first to see demos of the next version of Yammer. During the session, you’ll also have the chance to hear from Jeff Teper,

Corporate VP, Office Division at Microsoft, about why Microsoft acquired Yammer and how Yammer and Microsoft are working

together to transform business and supercharge productivity.

Speakers: David Sacks, Founder and CEO, Yammer; Jeff Teper, Corporate VP, Office Division

cUsToMer panel KeYnoTe MoDeraTeD bY DaViD KirKpaTricK Monday, October 29 at 10:15am

Communicating and implementing organizational change is one of the most significant challenges facing businesses today.

Companies accustomed to moving at lightning speed don’t want to slow down, and employees content in their job functions

don’t want to re-structure. Learn how enterprise social networking can be used to drive business transformation by fusing

together people, culture, and communication. Join executives from visionary companies as they discuss the evolution of

Yammer within their organizations and how developing a social strategy has given way to tangible business results including

increased employee engagement, improved collaboration, and greater overall efficiency.

Speakers: Ira Gottlieb, VP, Global Communications, Tyco; Ray Velez, CTO, Razorfish; Laurel Castiglione, Senior Manager,

Internal Digital Communications, PG&E

Moderated by: David Kirkpatrick, Internet and Technology Expert, Author of The Facebook Effect

cUsToMer KeYnoTe FeaTUrinG GreG Moran, naTionWiDe Monday, October 29 at 3:15pm

As a large insurance and financial services company, Nationwide relies on enterprise social to power its large, distributed

workforce. As an early adopter of Yammer, Nationwide is reinventing business with enterprise social. Join Greg Moran, SVP,

CIO, IT Infrastructure and Operations at Nationwide to learn about Nationwide’s journey with enterprise social networking.

See how they have integrated Yammer with other business applications like SharePoint and hear how they are leveraging

Yammer to transform company culture, onboard new employees, and lead in customer service.

Speaker: Greg Moran, SVP, CIO, IT Infrastructure and Operations, Nationwide

9

KeYnoTe bY Daniel pinK Monday, October 29 at 4:00pm

Daniel Pink, best-selling author of A Whole New Mind and Drive: The Surprising Truth About What Motivates Us, uses four

decades of behavioral research to reveal why the traditional approach to high performance backfires on most organizations.

In a provocative and entertaining presentation, audiences will see how many common organizational incentives often go

wrong and can reduce both creativity and satisfaction on the job. With examples from cutting-edge companies and intriguing

experiments around the world, audiences will learn the three key ingredients of intrinsically-motivated high performers

and demonstrate how organizations can create contexts that tap our deepest motivations to produce the highest results.

Speaker: Daniel Pink, Best-Selling Author of Drive and A Whole New Mind

KeYnoTe WiTh aDaM pisoni anD special GUesTs Tuesday, October 30 at 9:30am

The pace of change is rapidly increasing and soon the command and control way of running companies will be a thing of the

past. Organizations that don’t embrace adaptability, transparency, and collaboration as core values are in danger of being

left behind. In this keynote, Yammer CTO and Co-Founder Adam Pisoni will reveal the key characteristics of companies that

are successfully transforming how they operate in order to increase innovation and outperform the competition. Through

real-world examples and customer insights, he will explain how it is possible to break old habits and usher your organization

into a new era of thinking about the way we work.

Speakers: Adam Pisoni, Co-Founder and CTO, Yammer; Chris Laping, SVP, Business Transformation & CIO, Red Robin

KeYnoTe bY eriK WeihenMaYer Tuesday, October 30 at 10:30am

Erik Weihenmayer has become one of the most celebrated and accomplished athletes in the world. His latest book, The

Adversity Advantage, reveals how to transform your everyday struggles into everyday greatness. In an inspirational keynote,

Erik will demonstrate how to use adversity to your advantage to propel yourself to greatness. You will discover how to

combine your strengths and talents with those around you to achieve effective teamwork. Motivated by a sense of discovery

and what is possible, you will be inspired to create strategies and tactics to become a better problem solver and innovator.

Speaker: Erik Weihenmayer, Blind Adventurer, Author, Filmmaker

2

Where enTerprise MeeTs socialWelcome to YamJam ‘12, Yammer’s first annual customer conference!

YamJam ‘12 brings together customers, partners, and thought leaders

to share ideas and inspiration. Over the next two days, you’ll discover

where enterprise social networking can take you and your company.

We have an amazing lineup of keynote speakers, including industry

visionaries and customers who will share their success stories.

But there’s more. From product and platform announcements to live

demos and breakout sessions, you’ll find plenty of opportunities to

see how Yammer is helping companies — including 85% of the Fortune

500 — drive business transformation, engage employees, and foster

team collaboration.

Be sure to check out the expo hall. It’s a great place to connect with

our partners, meet one-on-one with Yammer experts, and network

with fellow attendees.

We hope you enjoy YamJam ‘12!

GeT connecTeD! WiFi neTWorK: WestinMeetingRoomspassWorD: Yammer2012

3

DoWnloaD The YaMJaM ‘12 Mobile appScan this QR code or go to yamjam.com/mobileapp

Join The oFFicial YaMJaM ‘12 YaMMer neTWorKScan this QR code or go to yammer.com/yamjam12

Table oF conTenTs

eVenT Map 4

aGenDa 5

KeYnoTe sessions 8

breaKoUT sessions scheDUle 10

breaKoUT sessions 11

eXpo 15

Gala 19

10

breaKoUT sessions scheDUle

11:45am - 12:30pm Unleashing Hidden Talent with

Enterprise Social

1:15pm - 2:00pm Tyco Transformed: A Case Study

2:15pm - 3:00pm Lean, Fierce, and Changing

the Game

11:45am - 12:30pm The Yammer Platform Experience

1:15pm - 2:00pm Yammer On the Go: The Future

of Mobile Collaboration

2:15pm - 3:00pm Putting Analytics to Work

11:45am - 12:30pm Is Social Part of Your DNA?

1:15pm - 2:00pm Engage Locally, Connect Globally

2:15pm - 3:00pm Working Social: Communication in

the Era of Empowered Employees

11:15am - 12:00pm Designing and Building Your

Community

1:15pm - 2:00pm Customers First

2:15pm - 3:00pm Employees Are Consumers:

A View from the C-Suite

11:15am - 12:00pm Upgrade Your Apps with Yammer

1:15pm - 2:00pm The Value of Structured Data

and Open Graph

2:15pm - 3:00pm The Business Case for Partnering

with Yammer

11:15am - 12:00pm Yammer’s Secret Sauce

1:15pm - 2:00pm Yammer Product Tour

and Roadmap

2:15pm - 3:00pm Consumerization: Why It Works

and How to Embrace It

11:15am - 12:00pm Putting Skin in the Game: C-Suite

Sponsorship of Enterprise Social

1:15pm - 2:00pm What You See is What You Get:

Open Leadership

2:15pm - 3:00pm Fireside Chat: Creating a Culture

of Sharing

MonDaY, ocTober 29YaMMer inTel: proDUcT Deep DiVeCalifornia Room — West

YaMMer inTel: proDUcT Deep DiVeCalifornia Room — West

leaDership & corporaTe cUlTUre: reWriTTenElizabethan Room — CD

#YaM-Wins: aDVanceD enTerprise social sTUDiesElizabethan Room — AB

DeVJaM: reWire The enTerpriseCalifornia Room — East

leaDership & corporaTe cUlTUre: reWriTTenElizabethan Room — CD

#YaM-Wins: aDVanceD enTerprise social sTUDiesElizabethan Room — AB

TUesDaY, ocTober 30

11

breaKoUT sessionsYaMMer inTel: proDUcT Deep DiVe Yammer isn’t just loved by users. It’s also built for the enterprise. Take a deep dive into Yammer’s features — including

integrations, mobile, and security — and join the conversation about how the cloud and consumerization are raising the

bar for innovation.

California Room — West

MonDaY, ocTober 29 11:15am - 12:00pm Yammer’s Secret Sauce Speakers: Leaders from Yammer

Ever wonder why Yammer changes so frequently? Curious how real user data and rapid releases drive adoption? Want to

know how actual users, rather than our assumptions, shape the future of Yammer? Yammer’s CTO Adam Pisoni reveals

how methodologies used by successful consumer software companies have inspired a new kind of enterprise product that

is approved by businesses and loved by users.

1:15pm - 2:00pm Yammer Product Tour and Roadmap Speakers: Leaders from Yammer

Yammer’s development methodology, which depends on data from live engagement testing of different feature options,

means that Yammer is constantly evolving to meet customer needs. Take a tour of the newest features and get a sneak

peek of what’s ahead for Yammer with James Patterson, Chief Product Officer, as your guide.

2:15pm - 3:00pm Consumerization: Why It Works and How to Embrace It Speakers: Leaders from Aragon Research and Yammer

Consumerization is blurring the boundaries between corporate and consumer technology. Today’s employees are bringing

their own mobile devices to work, choosing best of breed software applications at the office, and expecting their organizations

to keep up. In this session, Jim Lundy, Founder and CEO at Aragon Research, and Pavan Tapadia, Director of Product at Yammer,

explore consumerization and discuss how Yammer can help your company embrace this growing trend.

TUesDaY, ocTober 30

11:15am - 12:00pm The Yammer Platform Experience Speakers: Leaders from Molson Coors and Yammer

Yammer is more than an Enterprise Social Network. It’s also a platform for connecting and extending your existing business

apps for maximum value. Hear from James Patterson, Chief Product Officer of Yammer, and Miguel Zlot, Solutions Architect

from Molson Coors, about the benefits of integrating Yammer with your entire IT ecosystem for a more social, mobile, and

engaging user experience across all apps.

1:15pm - 2:00pm Yammer On the Go: The Future of Mobile Collaboration Speakers: Leaders from Forrester Research, Verizon Wireless, and Yammer

The modern workforce is more mobile than ever, leaving companies with a growing need to keep their increasingly dispersed

employees connected. Gain insight into the latest trends in mobile collaboration and learn why leading global organizations

are choosing Yammer for on-the-go collaboration. Forrester’s Ted Schadler will be joined by Yammer’s VP of Engineering Kris

Gale, and Ash Kanagat, Director of Information Technology from Verizon Wireless in this session.

2:15pm - 3:00pm Putting Analytics to Work Speakers: Leaders from Yammer

Yammer is pioneering the practical application of big data for the enterprise. Join Peter Fishman, Yammer’s Director of Analytics,

and get an in-depth look at how Yammer uses analytics to speed up the development cycle and create the best possible product

for users. Explore the testing process and learn more about the toolset and team that empower Yammer Analytics.

Final Event Program

0 10 1


@yammer #yamjam12

facebook.com/yammer

Join The conVersaTion:

yammer.com/yamjam12

12

breaKoUT sessionsleaDership & corporaTe cUlTUre: reWriTTen Corporate culture is undergoing a transformation. The new enterprise is open, connected and decentralized. Hear from

forward-thinking executives who have embraced transparent leadership and see how they use Yammer to transform their

companies into communities of empowered and engaged employees.

Elizabethan Room — CD

MonDaY, ocTober 29 11:15am - 12:00pm Putting Skin in the Game: C-Suite Sponsorship of Enterprise Social Speakers: Leaders from Forrester Research and Teekay Corporation

It takes just a few minutes to start a Yammer network, but what are the key factors for driving widespread adoption and long-

term employee engagement? The answer: C-suite backing. In this session, Rob Koplowitz of Forrester Research will moderate

a discussion with Peter Evensen, CEO and Jonathan Anthony, Director of Communications of Teekay Corporation, which has

successfully overcome adoption hurdles and accelerated employee engagement through executive sponsorship.

1:15pm - 2:00pm What You See is What You Get: Open Leadership Speakers: Leaders from Altimeter Group, Red Robin Gourmet Burgers, and Texas Health Resources

What does open leadership look like? Find out from a panel of experts who will discuss the changing paradigm of leadership,

the need for transparent information flow, and the new opportunities that emerge from decentralization. Charlene Li, founder

of Altimeter Group and author of The New York Times bestseller Open Leadership, will moderate this discussion between Chris

Laping, SVP of Business Transformation and CIO of Red Robin, and Ed Marx, CIO of Texas Health Resources.

2:15pm - 3:00pm Fireside Chat: Creating a Culture of Sharing Speakers: Leaders from the IDC and Yammer

In today’s real-time world, information is only as useful as the ability to drive action - and fast. Many existing business processes,

however, emphasize siloed thinking and action, relying on information asymmetry that ultimately slows down organizations. As

leading companies are finding out, today’s problems can no longer be solved with yesterday’s tools. Instead, they are thriving on

the power of shared knowledge. Join Adam Pisoni, CTO and Co-Founder of Yammer, and Michael Fauscette, Analyst and Group Vice

President at IDC for an illuminating discussion about becoming a knowledge-sharing culture — inside and out.

TUesDaY, ocTober 30

11:15am - 12:00pm Is Social Part of Your DNA? Speakers: Leaders from BusinessWeek, the Mayo Clinic, and ModCloth

Today’s most successful companies don’t just do social, they are social - inside and out. In this panel discussion, learn how leading

organizations use enterprise social to connect every aspect of their businesses, from employees to customers and partners — and

everyone in between — to foster team collaboration and more. Moderated by Doug MacMillan of BusinessWeek, this panel features

Lee Aase, the Mayo Clinic’s Director of Social Media, and Rachel Mehl, ModCloth’s Head of People.

1:15pm - 2:00pm Engage Locally, Connect Globally

Speakers: Leaders from Shell, Starcom MediaVest Group, Author-Consultant Sara Roberts, and Yammer

One of the biggest challenges for multinational organizations is to engage and empower a geographically dispersed and culturally

diverse workforce. Moderated by Georg Ell, Yammer’s EMEA General Manager, this panel brings together perspectives from John

Sheehy, President of Global Operations for Starcom MediaVest Group, Peter Kemper, IT Portfolio Manager of Shell International,

and leading author-consultant Sara Roberts to reveal how Enterprise Social Networks can be used to align and motivate employees

across a global organization to improve team collaboration and boost employee engagement.

2:15pm - 3:00pm Working Social: Communication in the Era of Empowered Employees

Speakers: Leaders from Anheuser-Busch InBev, Disney/ABC Television Group, Southern Company, and Yammer

Polished and published messages have given way to conversations and community as the new norm for corporate communication.

With Yammer, interactive dialogues drive employee engagement, encouraging employees to connect, seek out expertise, and build

trust with colleagues at all levels and functional areas of an organization. Join Yammer customers Lindsey Williams, Manager of

Trade Marketing for AB-InBev, Michael Maney, Sr. Manager of Internal Media for Disney/ABC Television Group, and Lori Kasserman,

Social Media Editor for Southern Company, and moderator Dee Anna McPherson, Yammer VP of Marketing, for a conversation

about the benefits of communicating as a community.

13

breaKoUT sessions#YaM-Wins: aDVanceD enTerprise social sTUDies Companies across industries have turned to Yammer and won big. See how visionary organizations all over the world are

taking enterprise social to the next level by activating their networks in advanced ways to boost performance, productivity,

and customer satisfaction.

Elizabethan Room — AB

MonDaY, ocTober 29 11:15am - 12:00pm Designing and Building Your Community

Speakers: Leaders from Cargill, Initiative, Manhattan Associates, and Yammer

Whether through organic growth or a well-planned social initiative, the way in which Yammer networks grow and develop can vary from

one organization to another. Leading executives Lise Hansen, Director of Communications from Cargill, Lawrence DeVoe, SVP and Chief

Technology Catalyst for Initiative, and David Cauffiel, Sr. Director of Professional Services for Manhattan Associates will share their

experiences and best practices for designing and building a Yammer network in this session. Maria Ogneva, Director of Community at

Yammer, will moderate the discussion, covering everything from initial goals and challenges to the role of power users in building connections.

1:15pm - 2:00pm Customers First Speakers: Leaders from Nationwide, Capgemini, PG&E, and Yammer

Putting customers first takes more than service scripts and FAQs. A true “customers first” organization openly shares and incorporates

customer feedback to improve its products and services, drive innovation, and empower employees to make an impact on the customer

experience. Moderated by David Obrand, Yammer’s Chief Customer Officer, this panel will feature Chris Plescia, Nationwide’s Leader

of Enterprise Collaboration Solutions, Vikrant Karnik, Capgemini’s Senior Vice President of Application Services, and Laurel Castiglione,

PG&E’s Senior Manager, Internal Digital Communications. Find out how these companies use Yammer to transform their businesses

into “customers first” organizations.

2:15pm - 3:00pm Employees are Consumers: A View from the C-Suite Speakers: Leaders from Constellation Research, Baker Hostetler, and Razorfish

Cloud-based, consumer-oriented enterprise software is changing the way business gets done, and forward-thinking execs are reaping

the benefits. Ray Wang of Constellation Research will moderate as Bob Craig, Baker Hostetler’s CIO, and Ray Velez, Razorfish’s CTO

discuss their successes with the cloud and consumerization and share best practices.

TUesDaY, ocTober 30

11:15am - 12:00pm Unleashing Hidden Talent with Enterprise Social Speakers: Leaders from B.F. Saul, Montefiore, YourSalesMBA™, and Yammer

How do you identify and develop talent within? How can employees better help themselves and each other? Enterprise social offers unique

opportunities to make learning social so that every employee can mentor and be mentored - and hidden talent can be unleashed and nurtured.

In this session, Samantha Loveland, Yammer’s VP of Worldwide Customer Engagement, Dave Makarsky, SVP Operations of B.F. Saul, Helen

Slaven, Chief Learning Officer of Montefiore, and Jeff Hoffman, Founder of YourSalesMBA™ will share their insights and discuss the advantages

of using Yammer as a formal and informal professional development tool to build a community of engaged employees and inspiring leaders.

1:15pm - 2:00pm Tyco Transformed: A Case Study Speakers: Leaders from Tyco and Yammer

How do you successfully navigate a major business transformation? For Tyco, answering this question became a top priority when the

investment and holding company relaunched as an operating company. Join this discussion between Roland Hulme, Tyco’s Social Media

Manager and Bryony Cole, Yammer’s Principal Customer Success Manager, to hear how this global leader in security and fire protection

utilized enterprise social on its road to reinvention while boosting employee engagement, fostering team collaboration, and laying the

foundation for a social intranet along the way.

2:15pm - 3:00pm Lean, Fierce, and Changing the Game Speakers: Leaders from the Wall Street Journal, One Kings Lane, Zendesk, and Earth Hour

Your tight-knit team is ready for scale. How do you maintain a startup mindset and continue to collaborate as a team in the face of rapid

growth and evolving market conditions? Join us as Rachael King of the Wall Street Journal moderates a discussion between John Anderson,

Chief People Officer at One King’s Lane, JD Peterson, VP of Product Marketing at Zendesk and Andy Ridley, CEO of Earth Hour Global.

Learn how how enterprise social networking helps their their top, fast-growing organizations not only bring to market their game-changing

vision, but also build and maintain community - all while being as lean and responsive as they can to succeed.

16

Mindflash

Mindflash provides a web platform for companies to easily

share knowledge and train employees. The application can

handle any type of content and facilitate online training

courses within minutes. Users simply upload existing training

materials (PowerPoint, PDF, Word, video, audio), organize

them on an intuitive visual dashboard, and invite trainees.

Mindjet

More than two million individuals, thousands of small businesses,

and 83% of Fortune 100 companies use Mindjet to generate ideas,

organize information, store and share data, and manage workflow,

maximizing the power of collaboration.

Okta

Okta is the market leading on-demand identity and access

management service that enables enterprises to accelerate the

secure adoption of their web-based applications, both in the

cloud and behind the firewall. Okta delivers a complete solution

addressing the needs of IT, end-users, and business leaders; no

customization required.

eXpo

Kudos

Kudos is a peer-to-peer recognition system designed to

engage your teams with enhanced communication, collaboration,

appreciation, and recognition. Kudos is now available through

Yammer, combining killer communication and collaboration

with enhanced recognition to take your employee engagement

to a new level.

sponsors

17

Smarsh

Smarsh® provides hosted solutions for archiving electronic

communications, including email, instant messaging, websites, and

public and enterprise social networking platforms. Founded in 2001,

the company helps organizations manage and enforce flexible, secure

and cost-effective compliance and records retention strategies.

Spigit

Spigit is a leading global Social Enterprise company helping

organizations drive business growth through Social Innovation.

Leveraging crowdsourcing, game mechanics and big data analytics,

Spigit’s platform drives enterprise innovation to grow revenue,

reduce costs, and expand employee and customer engagement.

Ultimate Software

Ultimate Software is a leading cloud provider of people management

solutions. The company’s award-winning UltiPro solution provides a

comprehensive approach to human capital management. Web-based

features include recruitment, onboarding, benefits, payroll, performance

management, succession management, business intelligence, compensation

planning, time and attendance, and role-based access for executives,

managers, and employees.

WorkSimple

WorkSimple is the Social Performance platform that works the

way you do. Designed for individuals, teams, and large organizations,

WorkSimple is a better way to share goals, collaborate, get feedback,

and get recognition. Advanced functionality includes Coaching &

Feedback Reporting, Social Engagement Analytics, Company

Performance Dashboard, and Results-Driven Performance Review.

sponsors

18

MonDaY’s specialTY cocKTail sponsoreD bY:

sUnDaY’s specialTY cocKTail sponsoreD bY:

TUesDaY’s lUnch sponsoreD bY:

Mindjet-Tini Dry Bevalley

19

Join us at the YamJam gala as we transform City View at METREON into the “Streets of San Francisco” with drinks and food

inspired by the city’s different neighborhoods and landmarks: the Ferry Building, North Beach, Ghirardelli Square, and SOMA.

With an amazing view of the San Francisco skyline from City View’s outdoor terrace, the gala will also feature a live performance

by local band Tainted Love. Don’t miss it!

When is iT?Monday, October 29, 7:00 pm

Where is iT?City View at METREON

135 Fourth Street, San Francisco, CA 94103

GeTTinG To The GalaCity View is walking distance from The Westin St. Francis.

Shuttle service will also be available for all registered

attendees. The first shuttles depart at 6:45 pm from the

Post Street exit of The Westin St. Francis and will continue

circling until 11:15 pm.

aTTireNo need for formal attire. Come dressed in whatever’s most

comfortable for you.

Stockton

5th

3rd

Marke

t

Westfi

eld Sh

oppin

g Cen

ter

Mission

O’Farrell

Geary

Maiden

Union Square

Grant

Yerba

Buena

Powell

Ellis

4th

WESTIN

METREON

Gala

14

breaKoUT sessionsDeVJaM: reWire The enTerprise Enterprise software is edgy again. Join fellow developers in the consumerization movement and learn how you can

take advantage of the Yammer platform to make employees more productive and help companies move faster.

California Room — East

MonDaY, ocTober 29 11:15am - 12:00pm Upgrade Your Apps with Yammer Speakers: Leaders from Yammer

With the rise of consumerization, it’s no longer enough to mandate adoption of enterprise apps from the top down. In order

to really attract and engage employees, you must now maximize app discovery and provide high quality user experiences.

Learn how to do just that with the Yammer Platform and start getting more out of the apps you already invest in today. An Le,

Yammer’s VP of Platform Partnerships will be joined by Kris Gale, Yammer’s VP of Engineering in this session.

1:15pm - 2:00pm The Value of Structured Data and Open Graph Speakers: Leaders from Yammer

The Yammer platform is based on data-level integration, making it one of the most flexible and extensible platforms for third

party developers. Join Yammer Product Managers Drew Dillon and Neil McCarthy to learn why Yammer’s platform is based on

Open Graph and see a live demo of Sched.do, a deeply integrated example app in this session.

2:15pm - 3:00pm The Business Case for Partnering with Yammer Speakers: Leaders from Constellation Research, Spigit, Mindflash, Ultimate Software, and Kanjoya

Spigit, Mindflash, Ultimate Software, and Kanjoya - these are just some of the leading enterprise software providers that

have teamed up with Yammer to build productivity-boosting integrations for customers. Join this panel discussion to find out

how and why companies are choosing to work with Yammer and taking advantage of the Yammer platform. Alan Lepofsky of

Constellation Research, will moderate the discussion between Hutch Carpenter, Head of Product at Spigit, Cameron Gray, VP of

Product at Mindflash, Andrew McCarthy, VP of Product at Ultimate Software, and Armen Berjikly, CEO and Founder of Kanjoya.

15

sponsors

eXpo

See where enterprise social can take you and your company in the YamJam expo. Featuring Success Labs and a Genius Bar, it’s

the only place to see the latest product features and live demos, meet 1-on-1 with Yammer experts, and get all of your questions

answered. And check out solutions from our partners, all of which can be easily integrated with Yammer.

Badgeville

Badgeville, the global leader and gold standard for gamification,

provides the world’s most sophisticated and flexible suite of

SaaS solutions to measure and influence user behavior. Over 175

clients rely on Badgeville’s Behavior Platform to increase loyalty,

conversions, lifetime user value, engagement and productivity in

customer and employee-facing web and mobile experiences.

Bevalley

Bevalley is the plugin that makes business analytics collaborative,

useful, and available for every Yammer user. Bevalley enables

Yammer to spread business data and provides every employee with

analysis tools to discover and collaborate around business insights.

Kanjoya

Kanjoya’s Crane is an emotion-aware sentiment analysis service

that analyzes content and provides detailed emotion-based data

to inform and improve businesses’ top and bottom lines. By

correlating emotional “profiles” with behavior, Crane provides

companies with the story behind how and why their employees

and customers are feeling a certain way.

Kindling

Kindling is a smarter social innovation software, which ignites

creativity across disciplines and departments in your organization.

Its flexible, collaborative structure seamlessly integrates with

Yammer—on the web, mobile or tablet—turning your employees into

a community of innovators. Ideas are everywhere. Capture them.


P. 45 / 9 3P R O J E C T T I T L E C O M P A N Y M E D I A


T H E C H A L L E N G E/ 0 7

02

BOOKLET DESIGN AND ILLUSTRATION

P. 4 6 / 2 4 0 F O R E M O S T N e w Wo r k B y J a i m e Pa t i n o C a l v o C H A L L E N G E N º 0 3 0 4 0 5 0 6 0 70 1

P R O J E C T N º

T H E C H A L L E N G E T H E T E A M



Jenny Thai / Copy

Former:


This booklet consisted of t ips for employees and

employers using our product. Those viewing

the booklet learn how to be eff icient while working

throught the London Olympics. This project was

customer facing for our EMEA off ices and customers

in London. The book is very colorful and vibrant

with unique i l lustrat ions to accompany the text . We

also created a poster to go with the booklet .

Stay Productive

0 2

BOOKLET DESIGN AND ILLUSTRATION

P R O J E C T T I T L E C O U R S E I N S T R U C T O R P. 47 / 2 4 0S t a y P r o d u c t i v e Ya m m e r P r i n t / C o l l a t e r a l

P. 4 8 / 9 3 F O R E M O S T N e w Wo r k B y J a i m e Pa t i n o C a l v o C H A L L E N G E N º 0 1 0 2 0 3 0 4 0 5 0 6 0 70 2

Final Iconography / I l lustrat ions

P. 4 9 / 9 3P R O J E C T T I T L E C O M P A N Y M E D I AS t a y P r o d u c t i v e Ya m m e r P r i n t / C o l l a t e r a l


10 WAYS TO BE PRODUCTIVE DURING THE GAMES

Yammer (www.yammer.com) is an Enterprise Social Network

that brings together people, content, conversations and

business data in a single location. More than 5 million users,

including employees from 85 percent of the Fortune 500, have

adopted Yammer’s Software-as-a-Service solution to foster

collaboration, drive organizational alignment and transform

their business.

ABOUT YAMMER

Stay productive with Yammer during the Games.

05TIPS FOREMPLOYERS

01

03

04

02

05

Final Booklet Design

0 2


SHAREYOURSELF

Share photos and stories from your

experience at the Games with your

colleagues.

10

WORKVIRTUALLY

ALERTYOUR STAFF

Manage your teams virtually as they

work together efficiently across multiple

physical locations.

Let your employees know in real-time about

Games-related office closures, transport

disruptions, and security concerns.

01 02

HAVEREAL-TIMEVISIBILITY

Co-ordinate the day-to-day operations of

your organisation and minimise risk of

business disruptions.

03

PROMOTE HEALTH AND

FITNESS INNOVATE

Get into the spirit of the Games and

encourage your employees to take part

in sport for better health and fitness.

04 05

Promote an open, transparent culture that

fosters new and smarter ways to work.

WORK WHERE YOU ARE

As long as there’s an internet connection,

you’ll be seamlessly plugged into the office.

06

STAYCONNECTEDON THE GO

Link up with customers, partners, and

coworkers with your mobile device.

07

GET THEREON TIME

COLLABORATEWHEN YOU’RE

APART

Share travel tips with colleagues to

avoid Games-related disruptions and

remain productive.

Engage and team up with coworkers even

when you aren’t in the same location.

08 09

05TIPS FOREMPLOYEES

09

07

06

08

10

S t a y P r o d u c t i v e Ya m m e r P r i n t / C o l l a t e r a l


Final Poster ( Not Produced )

0 2

P. 5 3 / 2 4 0P R O J E C T T I T L E C O M P A N Y M E D I AS t a y P r o d u c t i v e Ya m m e r P r i n t / C o l l a t e r a l





/ 0 7

03

MOBILE AD CAMPAIGNLAYOUT AND ILLUSTRATION

P. 5 4 / 2 4 0 F O R E M O S T N e w Wo r k B y J a i m e Pa t i n o C a l v o C H A L L E N G E N º 0 1 0 2 0 4 0 5 0 6 0 7

P R O J E C T N º


Anthony Porter / Designer / I l lustrator

Jaime Patino Calvo / Designer / I l lustrator

Jedediah Baker / Copy

Former:


Layout designs and i l lustrat ions for a mobile

ad campaign needed to be created that al lowed

new and current users to know that our product

connects them to anyone on any platform.

Yammer Everywhere

0 2 0 3


MOBILE AD CAMPAIGNLAYOUT AND ILLUSTRATION

P. 5 5 / 2 4 0P R O J E C T T I T L E C O M P A N Y M E D I AYa m m e r A n y w h e r e Ya m m e r M o b i l e / A d


Final Layout and I l lustrat ions for Mobile Ads

0 3

P. 57 / 9 3P R O J E C T T I T L E C O M P A N Y M E D I AYa m m e r A n y w h e r e Ya m m e r M o b i l e / A d

P R O J E C T T I T L EP R O J E C T T I T L E

/ 0 7

04P R O J E C T N º



Andrea Cheng / Content / Copy

Formers:



Icons needed to be created to represent some of the

new features that the product team was introducing

at that t ime. It involved working within the microsite

layout to achieve effect ive communication through

the s implicity of these icons in the greater context .

Summer Launch

P. 5 8 / 2 4 0 F O R E M O S T N e w Wo r k B y J a i m e Pa t i n o C a l v o C H A L L E N G E N º 0 1 0 2 0 3 0 4 0 5 0 6 0 7

ICONS FOR NEWFEATURES

C H A L L E N G E N º 0 1 0 2 0 5 0 6 0 70 2 0 3 0 4

ICONS FOR NEWFEATURES

P. 5 9 / 2 4 0P R O J E C T T I T L E C O M P A N Y M E D I AP R O J E C T T I T L E C O M P A N Y M E D I AS u m m e r L a u n c h N e w Fe a t u r e s I c o n o g r a p h y


Final Iconography

0 40 4

P. 6 1 / 9 3P R O J E C T T I T L E C O M P A N Y M E D I AS u m m e r L a u n c h N e w Fe a t u r e s I c o n o g r a p h y

0 1 0 2 0 3 0 4 0 5 0 6 0 7


INFO GRAPHICS

0 1 0 2 0 3 0 4 0 5 0 6 0 70 1 0 2 0 6 0 70 2 0 3 0 4 0 5

/ 0 7




Former:


To create compell ing infographics and stat ist ics that

wi l l speak to the core values of the company and the

public. These infographics vary from stat ic and

stat ist ics driven to more i l lustrat ive and engaging

through interactive and animated solutions.

Miscel laneous

P. 6 2 / 2 4 0 F O R E M O S T N e w Wo r k B y J a i m e Pa t i n o C a l v o C H A L L E N G E N º


INFO GRAPHICS

P R O J E C T T I T L E C O M P A N Y M E D I AP R O J E C T T I T L E C O M P A N Y M E D I AM i s c e l l a n e o u s Ya m m e r I n f o g r a p h i c s


FEB

24

FEBRUARY

MARCH

APRIL

JANUARY

David Sacks is recognized as one of

the Bay Area’s “40 Under 40” by

the San Francisco Business Times.

Stops in Amsterdam, Melbourne,

Sydney and San Francisco to share how

to harness the power of Enterprise

Social Networks.

Yammer releases new

features:

- Universal Search

- External File Sharing

- Analytics Dashboard

Yammer London office opens

in TechCity.

Yammer is awarded Best Social

Learning Solution by Best of

Elearning! 2012

Yammer is named a Leader in the

Forrester Wave: Activities Stream

Yammer releases

new features for summer:

Online Now Inbox New Homepage

Yammer is ranked a leader GigaOm

Pro Sector Roadmap: WorkMedia

YAMMER IS NAMED A LEADER In Gartner's Magic Quadrant

for Social Software.

Yammer is named a Leader

IDC MarketScape - Enterprise

Social Software.

Yammer launches app

directory and partner platform.

Hacktoberfest takes place

@Yammer Headquarters.

Yammer hosts its first annual conference

for 800 attendees, 32 Customers Featured,

#YamJam12 trends on Twitter in SF.

SHAREPOINT CONFERENCE Yammer announces new

consolidated pricing plans

and integration with Office

365 and SharePoint Online.

V3 awards Yammer Best

Acquisition and Best Enterprise

Social.

MICROSOFT ACQUIRES YAMMER FOR 1.2 BIL Acquisition is announced June 25th

and completed July 19th.

Together, Microsoft + Yammer make

plans to enhance working-social.

YAMMER CLOSES

Yammer's first print ad is

released in the Wall Street Journal.

FEB

29

FEB

29

MAY

17

SEP

19

SEP

27

SEP

27

OCTOBER

MAY

AUGUST

SEPTEMBER

OCT

28OCT

30

NOV

12NOV

15

AUG

14

OCT

03

OCT

22

OCT

27

OCT

29

DEC

07

JUNE

JULY

DECEMBER

NOVEMBER

David Sacks is named a

Game Changer by Time.

MAR

29

Yammer opens office in

New York City

MAR

02

APR

24

Yammer joins Cloud

Security Alliance

JUN

19

MAR

01APR

24

Yammer and Red Robin are

named SPIKE Award winners

for social product innovation.

DEC

17

Yammer is named a leader

in Aragon Research Globe for

Enterprise Social Software 2012

AUG

10

JUN

25

6 +MILLION USERS

30

100Increase in mobile users

% 2.4Billion API calls

Official partner applications

7,000Developers in developer network

BROUGHT TO YOU BY

A YEAR IN REVIEW

YAMMER ON TOUR

Timeline Infographic

0 50 5


FEB

24

FEBRUARY

MARCH

APRIL

JANUARY







Social Networks.

Yammer releases new

features:

- Universal Search




in TechCity.



Elearning! 2012



Yammer releases









Social Software.

Yammer launches app













Social.





YAMMER CLOSES



FEB

29

FEB

29

MAY

17

SEP

19

SEP

27

SEP

27

OCTOBER

MAY

AUGUST

SEPTEMBER

OCT

28OCT

30

NOV

12NOV

15

AUG

14

OCT

03

OCT

22

OCT

27

OCT

29

DEC

07

JUNE

JULY

DECEMBER

NOVEMBER



MAR

29


New York City

MAR

02

APR

24

Yammer joins Cloud

Security Alliance

JUN

19

MAR

01APR

24




DEC

17




AUG

10

JUN

25

6 +MILLION USERS

30





BROUGHT TO YOU BY

A YEAR IN REVIEW

YAMMER ON TOUR

FEB

24

FEBRUARY

MARCH

APRIL

JANUARY







Social Networks.

Yammer releases new

features:

- Universal Search




in TechCity.



Elearning! 2012



Yammer releases









Social Software.

Yammer launches app













Social.





YAMMER CLOSES



FEB

29

FEB

29

MAY

17

SEP

19

SEP

27

SEP

27

OCTOBER

MAY

AUGUST

SEPTEMBER

OCT

28OCT

30

NOV

12NOV

15

AUG

14

OCT

03

OCT

22

OCT

27

OCT

29

DEC

07

JUNE

JULY

DECEMBER

NOVEMBER



MAR

29


New York City

MAR

02

APR

24

Yammer joins Cloud

Security Alliance

JUN

19

MAR

01APR

24




DEC

17




AUG

10

JUN

25

6 +MILLION USERS

30





BROUGHT TO YOU BY

A YEAR IN REVIEW

YAMMER ON TOUR

FEB

24

FEBRUARY

MARCH

APRIL

JANUARY







Social Networks.

Yammer releases new

features:

- Universal Search




in TechCity.



Elearning! 2012



Yammer releases









Social Software.

Yammer launches app













Social.





YAMMER CLOSES



FEB

29

FEB

29

MAY

17

SEP

19

SEP

27

SEP

27

OCTOBER

MAY

AUGUST

SEPTEMBER

OCT

28OCT

30

NOV

12NOV

15

AUG

14

OCT

03

OCT

22

OCT

27

OCT

29

DEC

07

JUNE

JULY

DECEMBER

NOVEMBER



MAR

29


New York City

MAR

02

APR

24

Yammer joins Cloud

Security Alliance

JUN

19

MAR

01APR

24




DEC

17




AUG

10

JUN

25

6 +MILLION USERS

30





BROUGHT TO YOU BY

A YEAR IN REVIEW

YAMMER ON TOUR


Avatar Development

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P. 67 / 9 3P R O J E C T T I T L E C O M P A N Y M E D I AM i s c e l l a n e o u s Ya m m e r I n f o g r a p h i c s


TEAMS TODAY FACE MANY CHALLENGES

66%

58%

61%

in Europe and North America

looking for information

office collaboration

OF TIME SPENTCOORDINATING

OF EMPLOYEES WORK REMOTELY

OF EMPLOYEES WASTE AN HOUR PER DAY

38% OF EMPLOYEE TIME IS LOSTduplicating work

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Boost Productivity Through Team Collaboration When your team works together, amazing things happen. Yammer

improves team collaboration to help you share ideas, spur creativity and make decisions more quickly.

We need to transform the way we work together

Bring your next project to Yammer.com

Stronger AlignmentOne place to have conversations, create and

edit documents around projects & events.

of Yammer users agree that posting project updates on Yammer makes it easier to keep colleagues informed of decisions and status.

47%

Say Goodbye to SilosCo-author documents across geographies

or functions.

Here’s how teams are working together on Yammer:

agree that Yammer simplifies the process of communicating with colleagues

in different locations or departments.

Connect AnywhereShare updates and find key content on any

device, no matter where you are.

of Yammer users feel better connected to their team.

83%

Forrester Research Inc., Demystifying the Mobile Workforce, June 2011.

McKinsey Global Institute, The Social Economy, July 2012. IBM Global CIO Study, 2011

IDC, The High Cost of Not Finding Information, 2001.

Forrester Forrsights, Workforce Employee Survey, Q1 2011.

Yammer Business Value Survey, Markettools, 2013.


of CIO’s from top-performing organizations see collaboration as key to driving innovation.66%

68%

Collaborat ion Infographic

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66%

58%

61%








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47%


or functions.







83%








68%


66%

58%

61%








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47%


or functions.







83%








68%


66%

58%

61%








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47%


or functions.







83%








68%

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Communicate MoreEffectively Company-wide

An open two-way dialogue improves

communication between teams,

employees, managers and executives.

Lower Turnover

Improve Onboarding, learningand Development

Centralized access to information and

expertise enables new hires to ramp up

faster and continue to develop their

skills over time as they learn from peers.

Increase Employee Retention

Identify high performers and publicly recognize

employees who do great work, increasing

engagement, satisfaction, and retention.

Are more informed with what is happening in their organization.

Say that Yammer helps new hires get up to speed faster.

41





Are more comfortable sharing with their organization’s management

new ideas and feedback via Yammer.

Higher Productivity

We Need to Transform the Way We Work Together

Gallup Employee Engagement Index, 2011

www.businessandthegeek.com Gallup Consulting "Employee Engagement, What's Your Engagement Ratio?" 2008.

SIS International Research, SMB Communications Study, 2009


Employees Today Face Many Challenges

Higher Profitability

$26,041Productivity Loss Due to Communication Barriers

Don’t See Their Managers Enough24

71% Are Not Engaged

Undermine Their Co-workers' Success Due to Disengagement

80

Search People Files AppsInvite

44

Make Every Employee Feel More Connected and EngagedYammer unleashes the full productivity of your workforce by giving

every employee a voice as well as the tools and information they need to thrive.

Here's How Companies Use Yammer to Engage Employees:

It’s Time To Go Beyond Your Job Description

Sign up for yammer.com

71

18

Employee Engagement Infographic

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Lower Turnover












41







Higher Productivity










71% Are Not Engaged


80


44






71

18





Lower Turnover












41







Higher Productivity










71% Are Not Engaged


80


44






71

18





Lower Turnover












41







Higher Productivity










71% Are Not Engaged


80


44






71

18

MICROSITE ILLUSTRATION+ ANIMATION DEVELOPMENT


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Tones Porter / Designer / I l lustrator


Erin Ng / Developer


Jedediah Baker / Copy

Formers:



To explain the company's methodology we decided

to create a very interactive t imeline that explains

to the users how Yammer thinks. We f irst bui l t the

story and then we created the i l lustrat ions that

real ly supported the story and brought the design

eto another level . To enhance the experience, we

worked with the development team to create excit ing

animations as you scrol l through the t imeline from

top to bottom.

Development Methodology

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MICROSITE ILLUSTRATION+ ANIMATION DEVELOPMENT

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Final I l lustrat ions

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Search People FilesA ppsInvite

D e v e l o p m e n t M e t h o d o l o g y Ya m m e r I l l u s t r a t i o n / A n i m a t i o n


Final I l lustrat ions

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Search People FilesA ppsInvite


Final Interactive Timeline

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T H E C H A L L E N G E T H E T E A M/ 0 7

I l lustrat ion Development

07

CATALOG AND PUBLIC SITE ILLUSTRATION

Jennifer Lee / Designer

Linda Hong / Designer

Anthony Porter / Designer


Erin Ng / Developer


Jenny Thai / Copy

Andrea Cheng / Content

Former:


I was assigned to create a few i l lustrat ions to

support case studies that were going to be

featured in the new Use Case Catalog. From these

studies, the i l lustrat ions evolved and played

other roles such as support ing for the revamped

website. The important aspect about the i l lustrat ions

was that they set a foundation to give a proper

look and feel to the Yammer brand.

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CATALOG AND PUBLIC SITE ILLUSTRATION

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I l lustrat ion Studies

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28

Recognize Top Talent and Improve Employee Retention

Yammer helps managers identify high performers and publicly recognize employees

who do great work increasing engagement, satisfaction, and retention.

“Our managers use Yammer Praise to acknowledge top performers and boost

morale. This recognition makes employees happier in their jobs, improving

talent acquisition and retention.”

MARK KELLY, President and COO

Yammer helps managers identify high performers and publicly recognize employees who do great work, increas-ing engagement, satisfaction, and retention.

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Sara has been indispensible in closing the largest deal we have seen to date. Please join me in congratulating her on this great accomplishment!

Paul Kirkland Praised Sara Schultz

Way to go!

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Nice Work2 hours ago · Reply · Like · Share · More


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After nearly a year of negotiations I am happy to announce that I finally closed the Adventure Works deal!

Sara Schultz Sales Team

Well deserved Sara Schultz


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Great Job!2 hours ago · Reply · Like · Share · More


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Gain insight into performance. Each morning, Paul reviews posts in the Sales group to see what the team is working on. Today he sees that Sara, a sales rep, has just closed a large deal.

1

Praise great work. Paul praises her to publicly acknowledge this achievement.

3

Build team morale. Sara’s team members see Paul’s praise and join in congratulating her.

29

2

16

“To do our jobs effectively, we have to work with various people at various

levels in the company, and Yammer breaks down the organizational and

geographic boundaries so we can do that.”

RENA PATEL, Branding and Advertising Campaign Manager

Break Down Geographical and Functional Silos

Even when team members are located across the world or perform different functions, they can work

together easily by co-authoring documents and integrating their favorite collaboration applications.

Posted to Marketing Team Notes


View Published Version


Last published June 18 at 5:13pm

International Email Campaign

CURRENT COLLABORATORS

FOLLOWERS

Brian YorkCurrently Editing

Courtney Black

Invite members to collaborate...

Link to:

Draft auto saved

Normal Text B I U S

Highlight my changes

Currently Editing

Publish

Target Audience:

Companies in 13 international countries, we may expand this over time.

Tactics:

Launch a series of email campaigns targeting our international audience to drive awareness of

our latest product lines.

Main Messaging/Positioning:

Our cutting edge technology will help you perform better and increase your competitiveness

within the market. Our products are offered at a variety of price points to fit your budget and all

are made with the highest industry quality. Join our upcoming product launch events around the

world to test our new releases and find which product line will work best for you. We'll have

experts on site to answer all of your questions and provide more insight into future

enhancements we'll be making as well.

Launch Event Dates:

London - August 5th

1 2 3

Create a Note. Courtney is working with Brian, who is based in Europe, to co-manage a global email campaign. She invites Brian to a Yammer Note where they can create content together.

1 2

Co-edit in real time. Courtney and Brian work on a campaign proposal together in real time.

Be notified of changes. Brian publishes the Note. Now both he and Courtney will automatically receive a notification if any other changes are made.

17

3

I l lustrat ion Applicat ions / Print

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Accelerate Innovation and Go to Market Faster

By breaking down communication barriers across cultures, geographies, and levels, Yammer sparks

creativity and helps teams execute ideas, whether it’s launching a new product or service or

entering a new market.

“There’s no question that Yammer has helped us reduce the time it takes to

go from new idea or call-to-action to execution. It accelerates innovation.”

GREGORY NORTH, Vice President of Business Transformation

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Welcome to the Contoso network!Before posting in the All Company group, try searching for an appropriate group, or create one for your team if it doesn't exist.

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NewAlpine, since it's similar to one of our earlier product linesbut a new, enhanced version.


Write a reply...

2 hours ago · Reply · Like · Share · MoreBob Krins and Anthony Adente likes this.

Blake Morlow


Lauren Steep


TriLayer because this new version will have three layers versusthe previous two.2 hours ago · Reply · Like · Share · More

Blake Morlow, Bob Krins and Anthony Adente likes this.

Calvin Horace

LiteNorth combines two of our most popular lines.2 hours ago · Reply · Like · Share · More

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Paul Kirkland

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Sales Team

Hi all - We need your help with naming our upcoming product line. Postyour ideas to this thread by Friday to have it considered.


Lauren Steep All Company


1 2 3

Crowdsource ideas. Lauren needs help coming up with a name for a new product. She posts a message in the All Company feed asking employees worldwide to help brainstorm names.

1 2

Engage employees. Employees get excited about the new product, suggesting names and other creative ideas.

Tap into internal talent. Hundreds of ideas are crowdsourced and Lauren comes up with a name without incurring the costs of an external agency.

45

3

44

34

“Yammer is the core of the ecosystem that lets us collaborate.”

GREG MORAN, SVP and CIO, Infrastructure and Operations

Bring Traditional Intranets to Life

Yammer is a platform that brings together people, conversations, content, and business data,

providing one place for employees to find information and get work done.

Yammer is a platform that brings together people, conver-sations, content, and business data, providing one place for employees to �nd information and get work done.

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Nikitu Okishu Product Marketing Team


John Trussel


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Deadline for this project will be in 2 weeks from now so I wantto hit the ground running

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cc: @John Trussel, @Grethen killmore, @Pablo Sandoval

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Gretchen Kilmoor

John Trussel welcome back. Could take a look at the deck in this post and start concepting some ideas?2 hours ago · Reply · Like · Share · More

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Here is the Mobile ad campaign deck with copy and some key pointsto keep in mind when concepting.

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TRENDING FILES

Update HR guidelines Posted by Nikitu Okishu

Brainstorming SessionPosted by Grethen Killmore

1 2 3

See information relevant to you. John just returned from vacation and needs to get caught up quickly. When he gets to work, he browses his Yammer feed and instantly sees the most relevant people, groups, and files.

1 2

Locate trending files. On the home page, he finds updated HR Policy Guidelines as well as other recent and popular company resources.

Discover activity across your network. Through the activity stream ticker, he learns that his team is working on a mobile ad campaign and gets started on the project right away. 35

3

I l l u s t r a t i o n D e v e l o p m e n t Ya m m e r I l l u s t r a t i o n


I l lustrat ion Studies

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I l l u s t r a t i o n D e v e l o p m e n t Ya m m e r I l l u s t r a t i o n


I l lustrat ion Applicat ions / Web

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I l lustrat ion Applicat ions / Web

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THANK YOU

I want to thank al l of the great designers that I

have met along the way, I have learned so much

from you, I have grown as a designer beause of

you and I 'm greatful to have been part of this

amazing experience with every s ingle one of you.

B I G T H A N K Y O U

P. 9 7 / 9 3

THANK YOU

Foremost

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