Forecasting U.S. Demand for Uncoated Free Sheet Memphis Area SAS User’s Group February 18, 2005...

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Forecasting U.S. Demand for Uncoated Free Sheet Memphis Area SAS User’s Group February 18, 2005 Tom Nunnikhoven International Paper, Memphis Business Modeling & Optimization Services (901)419-7564

Transcript of Forecasting U.S. Demand for Uncoated Free Sheet Memphis Area SAS User’s Group February 18, 2005...

Page 1: Forecasting U.S. Demand for Uncoated Free Sheet Memphis Area SAS User’s Group February 18, 2005 Tom Nunnikhoven International Paper, Memphis Business Modeling.

Forecasting U.S. Demand for Uncoated Free Sheet

Memphis Area SAS User’s GroupFebruary 18, 2005

Tom NunnikhovenInternational Paper, Memphis

Business Modeling & Optimization Services(901)419-7564

Page 2: Forecasting U.S. Demand for Uncoated Free Sheet Memphis Area SAS User’s Group February 18, 2005 Tom Nunnikhoven International Paper, Memphis Business Modeling.

Topics

• Uncoated Free Sheet – What it is• Historical Demand • Industry Segments• Consumption Patterns and Forecasts by Segment• UFS Forecast for 2003 and Results

Page 3: Forecasting U.S. Demand for Uncoated Free Sheet Memphis Area SAS User’s Group February 18, 2005 Tom Nunnikhoven International Paper, Memphis Business Modeling.

US TOTAL UFS PAPER DOMESTIC SUPPLY THE 70s, THE 80s, AND THE 90s

' 'P&CP UFS DEMAND STUDY. PROGRAM: US33.SAS.

M T

ON

S

1000

1500

2000

2500

3000

3500

4000

'

72Q1 77Q1 82Q1 87Q1 92Q1 97Q1 02Q1 07Q1

Page 4: Forecasting U.S. Demand for Uncoated Free Sheet Memphis Area SAS User’s Group February 18, 2005 Tom Nunnikhoven International Paper, Memphis Business Modeling.

US TOTAL UFS PAPER DOMESTIC SUPPLY WE REACH THE NEW MILLENIUM...

' 'P&CP UFS DEMAND STUDY. PROGRAM: US33.SAS.

M T

on

s

1000

1500

2000

2500

3000

3500

4000

'

72Q1 77Q1 82Q1 87Q1 92Q1 97Q1 02Q1 07Q1

Page 5: Forecasting U.S. Demand for Uncoated Free Sheet Memphis Area SAS User’s Group February 18, 2005 Tom Nunnikhoven International Paper, Memphis Business Modeling.

UFS Domestic Supply Average Rates of Change

Year Annual Change

1972 – 1979 +3.6%

1981- 1989 +4.0%

1990 – 1999 +2.1%

2000 -1.4%

2001 -7.4%

2002 -1.2%

2003 ???

Page 6: Forecasting U.S. Demand for Uncoated Free Sheet Memphis Area SAS User’s Group February 18, 2005 Tom Nunnikhoven International Paper, Memphis Business Modeling.

Uncoated Free Sheet Industry Segments

• Printing• Envelope• Business• Forms• Tablet• Other

Page 7: Forecasting U.S. Demand for Uncoated Free Sheet Memphis Area SAS User’s Group February 18, 2005 Tom Nunnikhoven International Paper, Memphis Business Modeling.

Prospects Differ Greatly Between Segments …

-

Page 8: Forecasting U.S. Demand for Uncoated Free Sheet Memphis Area SAS User’s Group February 18, 2005 Tom Nunnikhoven International Paper, Memphis Business Modeling.

TABLET PAPER DOMESTIC SUPPLY

' 'P&CP UFS DEMAND STUDY. PROGRAM: US33.SAS.

M T

on

s

0

25

50

75

100

125

150

'

72Q1 77Q1 82Q1 87Q1 92Q1 97Q1 02Q1 07Q1

Page 9: Forecasting U.S. Demand for Uncoated Free Sheet Memphis Area SAS User’s Group February 18, 2005 Tom Nunnikhoven International Paper, Memphis Business Modeling.

BUSINESS PAPER DOMESTIC SUPPLY

' 'P&CP UFS DEMAND STUDY. PROGRAM: US33.SAS.

M T

on

s

0

250

500

750

1000

1250

1500

'

72Q1 77Q1 82Q1 87Q1 92Q1 97Q1 02Q1 07Q1

Page 10: Forecasting U.S. Demand for Uncoated Free Sheet Memphis Area SAS User’s Group February 18, 2005 Tom Nunnikhoven International Paper, Memphis Business Modeling.

Segments Have Consistent Relationships with U.S. Economic Metrics

TABLET PAPER CONSUMPTION RATE

' 'P&CP UFS DEMAND STUDY. PROGRAM: US33.SAS.

To

ns / $

Billio

n G

DP

, 1996$

0

25

50

75

100

125

'

72Q1 77Q1 82Q1 87Q1 92Q1 97Q1 02Q1 07Q1

Page 11: Forecasting U.S. Demand for Uncoated Free Sheet Memphis Area SAS User’s Group February 18, 2005 Tom Nunnikhoven International Paper, Memphis Business Modeling.

BUSINESS PAPER CONSUMPTION RATE

' 'P&CP UFS DEMAND STUDY. PROGRAM: US33.SAS.

To

ns

/ M E

mp

loye

es

0

5

10

15

20

25

'

72Q1 77Q1 82Q1 87Q1 92Q1 97Q1 02Q1 07Q1

Page 12: Forecasting U.S. Demand for Uncoated Free Sheet Memphis Area SAS User’s Group February 18, 2005 Tom Nunnikhoven International Paper, Memphis Business Modeling.

Method for Forecasting UFS

• For each segment– Model consumption rate per unit– Project the U.S. economy component– Project the segment demand based on this

Page 13: Forecasting U.S. Demand for Uncoated Free Sheet Memphis Area SAS User’s Group February 18, 2005 Tom Nunnikhoven International Paper, Memphis Business Modeling.

BUSINESS PAPER CONSUMPTION RATE TONS PER 1000 EMPLOYEES, HIGH PAPER-CONSUMING OCCUPATIONS

TRENDLINE: -3.13 + 0.63 * YEAR, R-SQUARED = 0.97P&CP UFS DEMAND STUDY. PROGRAM: US33.SAS.

TO

NS

/ M

EM

PL

OY

EE

S

0

5

10

15

20

25

'

72Q1 77Q1 82Q1 87Q1 92Q1 97Q1 02Q1 07Q1

Page 14: Forecasting U.S. Demand for Uncoated Free Sheet Memphis Area SAS User’s Group February 18, 2005 Tom Nunnikhoven International Paper, Memphis Business Modeling.

Employment, High-Paper Consuming Occupations, Seasonally Adjusted (Manufacturing; Finance, Real Estate, Insurance; Government, Health, Education)

_______ Actual. ------- DRI (Global Insights) ForecastP&CP UFS DEMAND STUDY. PROGRAM: US33.SAS.

M E

mp

loye

es

40000

42500

45000

47500

50000

52500

55000

57500

60000

62500

65000

'

72Q1 77Q1 82Q1 87Q1 92Q1 97Q1 02Q1 07Q1

Page 15: Forecasting U.S. Demand for Uncoated Free Sheet Memphis Area SAS User’s Group February 18, 2005 Tom Nunnikhoven International Paper, Memphis Business Modeling.

UFS Business Paper Domestic Supply Fitted to Employment in High Paper Consuming Occupations

_______ Actual. ----- Projected from Trend in Tons / M EmployeesP&CP UFS DEMAND STUDY. PROGRAM: US33.SAS.

M T

on

s

0

250

500

750

1000

1250

1500

1750

'

72Q1 77Q1 82Q1 87Q1 92Q1 97Q1 02Q1 07Q1

Page 16: Forecasting U.S. Demand for Uncoated Free Sheet Memphis Area SAS User’s Group February 18, 2005 Tom Nunnikhoven International Paper, Memphis Business Modeling.

Total UFS Domestic Supply is Projected from the Six Segments Combined

US TOTAL UFS PAPER DOMESTIC SUPPLY

_______ Actual. ----- FITTED AND FORECASTP&CP UFS DEMAND STUDY. PROGRAM: US33.SAS.

M T

ON

S

1000 1250 1500 1750 2000 2250 2500 2750 3000 3250 3500 3750 4000

'

72Q1 77Q1 82Q1 87Q1 92Q1 97Q1 02Q1 07Q1

Page 17: Forecasting U.S. Demand for Uncoated Free Sheet Memphis Area SAS User’s Group February 18, 2005 Tom Nunnikhoven International Paper, Memphis Business Modeling.

Results

• Change in UFS Domestic Supply, 2003

– Projected: -1.1%

– Actual: -0.9%

• Results for 2004:

– Projected: -0.7%

– Actual: +0.3%