Forecasting Our Future Student Connections Via Social Media !

Josie Ahlquist �Digital Leadership Researcher & SpeakerAdjunct Faculty, Florida State University

Jason Meriwether !Vice Chancellor for Enrollment Management & Student Affairs!

Indiana University Southeast!

Learning Outcomes

Meriwether&Ahlquist(2015)

•  Current methods to increase social media presence for unique student affairs, enrollment management, and admission teams

•  Strategies to increase student engagement in a range of social media platforms - focusing on past trends, current successes and future projections

•  Methods to measure, quantify, and qualify social media activity among desired demographics

•  Cultivate an eye for emerging platforms and methods for connecting with future college students.

Outline •  Growing up in the Digital Age

•  Social Media App Update 2015

•  Digital Listening Skills

•  Social Media Strategy

•  Student Affairs Technology Competency

•  Resources

MERIWETHER&AHLQUIST(2015)

#saSOME@josieahlquist

@jlmeriwether06

#saSOMETwitter Introductions Name, Institution, Position and favorite holiday tradition

Growing up in the !Digital Age!

High School Class of 2016"Top Apps

App Update 2015-16!

Know these applications

Learn

Explore

Aware

Current Usage 1.  Used by 95% of college

students 2.  Student use is changing 3.  Highest ranking with

videos

Possible Future for Facebook 1.  Increased use for digital targeting &

recruitment 2.  Expanded role in teaching & learning 3.  Live streaming

Current Usage 1.  Highly used by educational professionals 1.  College admission

announcements 2.  Class engagement via

groups

Future for Twitter 1.  Tool for student voice 2.  More classroom enhancement 3.  Strength and longevity of tool is in question

Current Usage 1.  Used by 73%+ of

college students 2.  Personal stories 3.  Involvement stories Possible Future for Instagram

1.  More clubs & orgs 2.  Admissions & recruitment tool 3.  Soon will have multi-user sign-in

Possible Future for Snapchat 1.  Expand uses beyond negative history 2.  Easier way to find/connect with

classmates 3.  Selfie faces, filters and branding

Current Usage 1.  77%+ of college students

use daily 2.  23% of college students

say this app is easier than texting

3.  University “stories”

Possible Future for YouTube 1.  Expanding course instruction 2.  Open-source university-quality curriculum 3.  Original TV and movie content 4.  Student YouTube personas featured

Current Usage 1.  Youth watching more

than TV 2.  YouTube celebrities 3.  Online teaching 4.  Face to face & group

teaching

Possible Future for Live Streaming 1.  Focus groups 2.  Class engagement & office hours 3.  Pre-assigned streams for higher

ed conference sessions

Current Usage 1.  Campus Tours 2.  Event Live Feeds and

Twitter connection 3.  Competition is Meerkat &

StreamUp

Possible Future for Tumblr 1.  Telling campus stories 2.  Creating campus identity 3.  Understanding and utilizing trends

Current Usage 1.  29% of college

students use 2.  Recruitment tool 3.  Raw self-expression

Social Media Strategy!

Are you sure you are ready to get social?

•  What are your goals for using social media tools?

•  Who is your audience; who are you trying to reach?

•  How much time can you commit?

•  Can you produce quality over quantity?

•  Who can you collaborate with who has an established social media presence?

Do we really need to be on (fill in the blank) social media platform?  

Plan

Purpose

Personality

Pride

Persistence

5 P’s Building Digital Community

@josieahlquist

Forecasting Social Media in

2016!

Josie & Jason Predictions •  Visual content rules •  Streaming video with real time interaction •  Any new app will infuse trending content •  Increase of social media engagement research •  Digital education and leadership programs

RESOURCES

Higher Education & Social Media Bloggers!Eric Qualman: www.socialnomics.net Ed Cabellon: edcabellon.com Eric Stoller: ericstoller.com Joe Sabado: joesabado.com Kristin Abell: savedbyabell.com Laura Pasquini: techknowtools.wordpress.com Liz Gross: lizgross.net Paul Gordon Brown: paulgordonbrown.com

Hashtags #sachat

#Casesmc #satech #hesm

Questions?

#saSOME @josieahlquist

@jlmeriwether06

🙋"#$%&

#saSOME@josieahlquist

@jlmeriwether06

Jason L. Meriwether!Vice Chancellor for Enrollment Management & Student Affairs!Indiana University Southeast!jlmeriwe@ius.edu!!Twitter @JLMeriwether06!www.jasonlmeriwether.com

Josie Ahlquist �Digital Leadership Researcher & Speaker

Adjunct Faculty, Florida State University�josie.renee.ahlquist@gmail.com

Twitter @JosieAhlquist�www.JosieAhlquist.com

Forecasting Our Future Student Connections Via Social Media !