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    Chapter 12

    Forecasting

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    Lecture Outline

    Strategic Role of Forecasting in Supply ChainManagement Components of Forecasting Demand Time Series Methods Forecast Accuracy Time Series Forecasting Using Excel Regression Methods

    Copyright 2011 John Wiley & Sons, Inc. 12-2

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    Forecasting

    Predicting the future Qualitative forecast methods

    subjective

    Quantitative forecast methods based on mathematical formulas

    Copyright 2011 John Wiley & Sons, Inc. 12-3

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    Supply Chain Management

    Accurate forecasting determines inventory levelsin the supply chain Continuous replenishment

    supplier & customer share continuously updated data typically managed by the supplier reduces inventory for the company speeds customer delivery

    Variations of continuous replenishment quick response JIT (just-in-time) VMI (vendor-managed inventory) stockless inventory

    Copyright 2011 John Wiley & Sons, Inc. 12-4

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    The Effect of Inaccurate Forecasting

    Copyright 2011 John Wiley & Sons, Inc. 12-5

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    Forecasting

    Quality Management Accurately forecasting customer demand is a key toproviding good quality service

    Strategic Planning Successful strategic planning requires accurate

    forecasts of future products and markets

    Copyright 2011 John Wiley & Sons, Inc. 12-6

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    Types of Forecasting Methods

    Depend on time frame demand behavior causes of behavior

    Copyright 2011 John Wiley & Sons, Inc. 12-7

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    Time Frame

    Indicates how far into the future is forecast Short- to mid-range forecast typically encompasses the immediate future daily up to two years

    Long-range forecast usually encompasses a period of time longer than

    two years

    Copyright 2011 John Wiley & Sons, Inc. 12-8

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    Demand Behavior

    Trend a gradual, long-term up or down movement of demand

    Random variations movements in demand that do not follow a pattern

    Cycle an up-and-down repetitive movement in demand

    Seasonal pattern an up-and-down repetitive movement in demand

    occurring periodically

    Copyright 2011 John Wiley & Sons, Inc. 12-9

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    Forms of Forecast Movement

    Copyright 2011 John Wiley & Sons, Inc. 12-10

    Time(a) Trend

    Time(d) Trend with seasonal pattern

    Time(c) Seasonal pattern

    Time(b) Cycle

    D e m a n

    d

    D e m a n

    d

    D e m a n

    d

    D e m a n

    d

    Randommovement

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    Qualitative Methods

    Management, marketing, purchasing, andengineering are sources for internal qualitativeforecasts

    Delphi method involves soliciting forecasts about technological

    advances from experts

    Copyright 2011 John Wiley & Sons, Inc. 12-12

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    Forecasting Process

    Copyright 2011 John Wiley & Sons, Inc. 12-13

    6. Check forecastaccuracy with one or more measures

    4. Select a forecastmodel that seemsappropriate for data

    5. Develop/computeforecast for period of historical data

    8a. Forecast over planning horizon

    9. Adjust forecast basedon additional qualitativeinformation and insight

    10. Monitor resultsand measure forecastaccuracy

    8b. Select newforecast model or adjust parameters of existing model

    7.Is accuracy of

    forecastacceptable?

    1. Identify thepurpose of forecast

    3. Plot data and identifypatterns

    2. Collect historicaldata

    No

    Yes

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    Time Series

    Assume that what has occurred in the past willcontinue to occur in the future Relate the forecast to only one factor - time Include

    moving average exponential smoothing linear trend line

    Copyright 2011 John Wiley & Sons, Inc. 12-14

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    Moving Average: Nave Approach

    Copyright 2011 John Wiley & Sons, Inc. 12-16

    Jan 120Feb 90Mar 100

    Apr 75May 110June 50July 75

    Aug 130Sept 110Oct 90

    ORDERSMONTH PER MONTH

    -120

    90

    10075110

    5075

    130110

    90Nov -

    FORECAST

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    Simple Moving Average

    Copyright 2011 John Wiley & Sons, Inc. 12-17

    MAn =

    n

    i = 1D i

    n where

    n = number of periods inthe moving average

    D i = demand in period i

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    3-month Simple Moving Average

    Copyright 2011 John Wiley & Sons, Inc. 12-18

    Jan 120Feb 90Mar 100

    Apr 75May 110June 50July 75

    Aug 130Sept 110Oct 90Nov -

    ORDERSMONTH PER MONTH

    MA3 =

    3

    i = 1D i

    3

    = 90 + 110 + 1303

    = 110 orders for Nov

    103.388.395.078.378.385.0

    105.0110.0

    MOVING AVERAGE

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    5-month Simple Moving Average

    Copyright 2011 John Wiley & Sons, Inc. 12-19

    MA5 =

    5

    i = 1D i

    5

    = 90 + 110 + 130+75+505

    = 91 orders for Nov

    Jan 120Feb 90Mar 100

    Apr 75May 110June 50July 75

    Aug 130Sept 110Oct 90Nov -

    ORDERSMONTH PER MONTH

    99.085.082.088.095.091.0

    MOVING AVERAGE

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    Smoothing Effects

    Copyright 2011 John Wiley & Sons, Inc. 12-20

    150

    125

    100

    75

    50

    25

    0 | | | | | | | | | | |Jan Feb Mar Apr May June July Aug Sept Oct Nov

    Actual

    O r d e r s

    Month

    5-month

    3-month

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    Weighted Moving Average

    Copyright 2011 John Wiley & Sons, Inc. 12-21

    Adjusts moving average method to more closelyreflect data fluctuations

    WMAn =i = 1

    W i D i

    where

    W i = the weight for period i,between 0 and 100

    percentW i = 1.00

    n

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    Weighted Moving Average Example

    Copyright 2011 John Wiley & Sons, Inc. 12-22

    MONTH WEIGHT DATAAugust 17% 130September 33% 110October 50% 90

    WMA3 =3

    i = 1W i D i

    = (0.50)(90) + (0.33)(110) + (0.17)(130)

    = 103.4 orders

    November Forecast

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    Exponential Smoothing

    Copyright 2011 John Wiley & Sons, Inc. 12-23

    Averaging method Weights most recent data more strongly Reacts more to recent changes Widely used, accurate method

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    Exponential Smoothing

    Copyright 2011 John Wiley & Sons, Inc. 12-24

    F t +1 = D t + (1 - )F t where:F t +1 = forecast for next period

    D t = actual demand for present period F t = previously determined forecast for present period

    = weighting factor, smoothing constant

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    0.0 1.0If = 0.20, then F t +1 = 0.20 D t + 0.80 F t

    If = 0, then F t +1 = 0 D t + 1 F t = F t Forecast does not reflect recent data

    If = 1, then F t +1 = 1 D t + 0 F t = D t Forecast based only on most recent data

    Effect of Smoothing Constant

    Copyright 2011 John Wiley & Sons, Inc. 12-25

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    Exponential Smoothing ( =0.30)

    Copyright 2011 John Wiley & Sons, Inc. 12-26

    F 2 = D 1 + (1 - )F 1= (0.30)(37) + (0.70)(37)

    = 37

    F 3 = D 2 + (1 - )F 2

    = (0.30)(40) + (0.70)(37)= 37.9

    F 13 = D 12 + (1 - )F 12= (0.30)(54) + (0.70)(50.84)

    = 51.79

    PERIOD MONTH DEMAND1 Jan 372 Feb 403 Mar 414 Apr 375 May 456 Jun 507 Jul 438 Aug 479 Sep 56

    10 Oct 52

    11 Nov 5512 Dec 54

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    Exponential Smoothing

    Copyright 2011 John Wiley & Sons, Inc. 12-27

    FORECAST, F t + 1 PERIOD MONTH DEMAND ( = 0.3) ( = 0.5)

    1 Jan 37 2 Feb 40 37.00 37.003 Mar 41 37.90 38.504 Apr 37 38.83 39.75

    5 May 45 38.28 38.376 Jun 50 40.29 41.687 Jul 43 43.20 45.848 Aug 47 43.14 44.429 Sep 56 44.30 45.71

    10 Oct 52 47.81 50.8511 Nov 55 49.06 51.4212 Dec 54 50.84 53.2113 Jan 51.79 53.61

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    Exponential Smoothing

    Copyright 2011 John Wiley & Sons, Inc. 12-28

    70

    60

    50

    40

    30

    20

    10

    0 | | | | | | | | | | | | |1 2 3 4 5 6 7 8 9 10 11 12 13

    Actual

    O r d e r s

    Month

    = 0.50

    = 0.30

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    Adjusted Exponential Smoothing

    Copyright 2011 John Wiley & Sons, Inc. 12-29

    AF t +1 = F t +1 + T t +1 whereT = an exponentially smoothed trend factor

    T t +1 = (F t +1 - F t ) + (1 - ) T t where

    T t = the last period trend factor = a smoothing constant for trend

    0 1

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    Adjusted Exponential Smoothing ( =0.30)

    Copyright 2011 John Wiley & Sons, Inc. 12-30

    PERIOD MONTH DEMAND

    1 Jan 372 Feb 403 Mar 414 Apr 37

    5 May 456 Jun 507 Jul 438 Aug 479 Sep 56

    10 Oct 5211 Nov 5512 Dec 54

    T 3 = (F 3 - F 2) + (1 - ) T 2 = (0.30)(38.5 - 37.0) + (0.70)(0)

    = 0.45

    AF 3 = F 3 + T 3 = 38.5 + 0.45

    = 38.95

    T 13 = (F 13 - F 12 ) + (1 - ) T 12

    = (0.30)(53.61 - 53.21) + (0.70)(1.77)

    = 1.36

    AF 13 = F 13 + T 13 = 53.61 + 1.36 = 54.97

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    Adjusted Exponential Smoothing

    Copyright 2011 John Wiley & Sons, Inc. 12-31

    FORECAST TREND ADJUSTEDPERIOD MONTH DEMAND F t +1 Tt +1 FORECAST AF t +1

    1 Jan 37 37.00 2 Feb 40 37.00 0.00 37.003 Mar 41 38.50 0.45 38.95

    4 Apr 37 39.75 0.69 40.445 May 45 38.37 0.07 38.446 Jun 50 38.37 0.07 38.447 Jul 43 45.84 1.97 47.828 Aug 47 44.42 0.95 45.379 Sep 56 45.71 1.05 46.76

    10 Oct 52 50.85 2.28 58.1311 Nov 55 51.42 1.76 53.1912 Dec 54 53.21 1.77 54.9813 Jan 53.61 1.36 54.96

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    Adjusted Exponential SmoothingForecasts

    Copyright 2011 John Wiley & Sons, Inc. 12-32

    70

    60

    50

    40

    30

    20

    10

    0 | | | | | | | | | | | | |1 2 3 4 5 6 7 8 9 10 11 12 13

    Actual

    D e m a n d

    Period

    Forecast ( = 0.50)

    Adjusted forecast ( = 0.30)

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    Linear Trend Line

    Copyright 2011 John Wiley & Sons, Inc. 12-33

    y = a + bx

    wherea = intercept

    b = slope of the line x = time period y = forecast for demand for period x

    b =

    a = y - b x

    wheren = number of periods

    x = = mean of the x values

    y = = mean of the y values

    xy - nxy x2 - nx2

    xn y

    n

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    Least Squares Example

    Copyright 2011 John Wiley & Sons, Inc. 12-34

    x(PERIOD) y(DEMAND) xy x2

    1 73 37 12 40 80 43 41 123 94 37 148 165 45 225 256 50 300 367 43 301 498 47 376 649 56 504 81

    10 52 520 10011 55 605 12112 54 648 144

    78 557 3867 650

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    Least Squares Example

    Copyright 2011 John Wiley & Sons, Inc. 12-35

    x = = 6.5

    y = = 46.42

    b = = =1.72

    a = y - bx = 46.42 - (1.72)(6.5) = 35.2

    3867 - (12)(6.5)(46.42)650 - 12(6.5) 2

    xy - nxy x2 - nx2

    781255712

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    Copyright 2011 John Wiley & Sons, Inc. 12-36

    Linear trend line y = 35.2 + 1.72 x Forecast for period 13 y = 35.2 + 1.72(13) = 57.56 units

    70

    60

    50

    40

    30

    20

    10 | | | | | | | | | | | | |1 2 3 4 5 6 7 8 9 10 11 12 13

    Actual

    D e m a n d

    Period

    Linear trend line

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    Seasonal Adjustment

    Copyright 2011 John Wiley & Sons, Inc. 12-38

    2002 12.6 8.6 6.3 17.5 45.02003 14.1 10.3 7.5 18.2 50.12004 15.3 10.6 8.1 19.6 53.6

    Total 42.0 29.5 21.9 55.3 148.7

    DEMAND (1000S PER QUARTER) YEAR 1 2 3 4 Total

    S 1 = = = 0.28D 1

    D 42.0

    148.7

    S 2 = = = 0.20D 2

    D 29.5

    148.7 S 4 = = = 0.37D 4

    D 55.3

    148.7

    S 3 = = = 0.15D 3

    D 21.9

    148.7

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    Seasonal Adjustment

    Copyright 2011 John Wiley & Sons, Inc. 12-39

    SF 1 = (S 1) (F 5) = (0.28)(58.17) = 16.28SF 2 = (S 2) (F 5) = (0.20)(58.17) = 11.63 SF 3 = (S 3) (F 5) = (0.15)(58.17) = 8.73SF 4 = (S 4) (F 5) = (0.37)(58.17) = 21.53

    y = 40.97 + 4.30 x = 40.97 + 4.30(4) = 58.17

    For 2005

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    Forecast Accuracy

    Forecast error difference between forecast and actual demand MAD

    mean absolute deviation

    MAPD mean absolute percent deviation

    Cumulative error

    Average error or bias

    Copyright 2011 John Wiley & Sons, Inc. 12-40

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    Mean Absolute Deviation (MAD)

    Copyright 2011 John Wiley & Sons, Inc. 12-41

    where

    t = period number D t = demand in period t F t = forecast for period t n = total number of periods

    = absolute value

    D t - F t n MAD =

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    Copyright 2011 John Wiley & Sons, Inc. 12-42

    MAD Example

    1 37 37.00 2 40 37.00 3.00 3.003 41 37.90 3.10 3.104 37 38.83 -1.83 1.835 45 38.28 6.72 6.726 50 40.29 9.69 9.697 43 43.20 -0.20 0.208 47 43.14 3.86 3.869 56 44.30 11.70 11.70

    10 52 47.81 4.19 4.1911 55 49.06 5.94 5.9412 54 50.84 3.15 3.15

    557 49.31 53.39

    PERIOD DEMAND, D t F

    t ( =0.3) ( D

    t - F

    t ) | D

    t - F

    t |

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    MAD Calculation

    Copyright 2011 John Wiley & Sons, Inc. 12-43

    D t - F t n MAD =

    =

    = 4.85

    53.3911

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    Other Accuracy Measures

    Copyright 2011 John Wiley & Sons, Inc. 12-44

    Mean absolute percent deviation (MAPD)

    MAPD = |D t - F t |

    D t

    Cumulative error E = e t

    Average error

    E = e t

    n

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    Comparison of Forecasts

    Copyright 2011 John Wiley & Sons, Inc. 12-45

    FORECAST MAD MAPD E (E )Exponential smoothing ( = 0.30) 4.85 9.6% 49.31 4.48Exponential smoothing ( = 0.50) 4.04 8.5% 33.21 3.02

    Adjusted exponential smoothing 3.81 7.5% 21.14 1.92

    ( = 0.50, = 0.30)Linear trend line 2.29 4.9%

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    Forecast Control

    Tracking signal monitors the forecast to see if it is biased high or low

    1 MAD 0.8 Control limits of 2 to 5 MADs are used most frequently

    Copyright 2011 John Wiley & Sons, Inc. 12-46

    Tracking signal = =(D t - F t )MAD

    E MAD

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    Tracking Signal Values

    Copyright 2011 John Wiley & Sons, Inc. 12-47

    1 37 37.00 2 40 37.00 3.00 3.00 3.003 41 37.90 3.10 6.10 3.054 37 38.83 -1.83 4.27 2.645 45 38.28 6.72 10.99 3.666 50 40.29 9.69 20.68 4.877 43 43.20 -0.20 20.48 4.098 47 43.14 3.86 24.34 4.069 56 44.30 11.70 36.04 5.01

    10 52 47.81 4.19 40.23 4.9211 55 49.06 5.94 46.17 5.0212 54 50.84 3.15 49.32 4.85

    DEMAND FORECAST, ERROR E =PERIOD D t F t D t - F t (D t - F t ) MAD

    1.002.001.623.004.255.016.007.198.189.2010.17

    TRACKINGSIGNAL

    TS 3 = = 2.006.103.05

    ki l

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    Tracking Signal Plot

    Copyright 2011 John Wiley & Sons, Inc. 12-48

    3

    2

    1

    0

    -1

    -2

    -3

    | | | | | | | | | | | | |0 1 2 3 4 5 6 7 8 9 10 11 12

    T r a c

    k i n g s i g n a

    l ( M A D )

    Period

    Exponential smoothing ( = 0.30)

    Linear trend line

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    Statistical Control Charts

    Copyright 2011 John Wiley & Sons, Inc. 12-49

    =(D t - F t )2

    n - 1

    Using we can calculate statisticalcontrol limits for the forecast error Control limits are typically set at 3

    l l h

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    Statistical Control Charts

    Copyright 2011 John Wiley & Sons, Inc. 12-50

    E r r o r s

    18.39

    12.24

    6.12

    0

    -6.12

    -12.24

    -18.39

    | | | | | | | | | | | | |0 1 2 3 4 5 6 7 8 9 10 11 12

    Period

    UCL = +3

    LCL = -3

    l

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    Time Series Forecasting Using Excel

    Excel can be used to develop forecasts: Moving average Exponential smoothing Adjusted exponential smoothing

    Linear trend line

    Copyright 2011 John Wiley & Sons, Inc. 12-51

    Exponentially Smoothed and Adjusted

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    Exponentially Smoothed and AdjustedExponentially Smoothed Forecasts

    Copyright 2011 John Wiley & Sons, Inc. 12-52

    =B5*(C11-C10)+(1-B5)*D10

    =C10+D10

    =ABS(B10-E10)

    =SUM(F10:F20)

    =G22/11

    D d d E i ll S h d

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    Demand and Exponentially SmoothedForecast

    Copyright 2011 John Wiley & Sons, Inc. 12-53

    Click on Insert then Line

    D A l i O i

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    Data Analysis Option

    Copyright 2011 John Wiley & Sons, Inc. 12-54

    F i Wi h S l Adj

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    Forecasting With Seasonal Adjustment

    Copyright 2011 John Wiley & Sons, Inc. 12-55

    F i Wi h OM T l

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    Forecasting With OM Tools

    Copyright 2011 John Wiley & Sons, Inc. 12-56

    R i M th d

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    Regression Methods

    Linear regression mathematical technique that relates a dependent

    variable to an independent variable in the form of alinear equation

    Correlation a measure of the strength of the relationship between

    independent and dependent variables

    Copyright 2011 John Wiley & Sons, Inc. 12-57

    Li R i

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    Linear Regression

    Copyright 2011 John Wiley & Sons, Inc. 12-58

    y = a + bx a = y - b x b =

    wherea = interceptb = slope of the line

    x = = mean of the x data

    y = = mean of the y data

    xy - nxy x2 - nx2

    xn yn

    Li R g i E l

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    Linear Regression Example

    Copyright 2011 John Wiley & Sons, Inc. 12-59

    x y (WINS) (ATTENDANCE) xy x2

    4 36.3 145.2 166 40.1 240.6 366 41.2 247.2 36

    8 53.0 424.0 646 44.0 264.0 367 45.6 319.2 495 39.0 195.0 257 47.5 332.5 49

    49 346.7 2167.7 311

    Li R i E l

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    Linear Regression Example

    Copyright 2011 John Wiley & Sons, Inc. 12-60

    x = = 6.125

    y = = 43.36

    b =

    =

    = 4.06

    a = y - bx = 43.36 - (4.06)(6.125)= 18.46

    49

    8346.98

    xy - nxy2

    x2

    - nx2

    (2,167.7) - (8)(6.125)(43.36)

    (311) - (8)(6.125) 2

    Li R g i E l

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    Linear Regression Example

    Copyright 2011 John Wiley & Sons, Inc. 12-61

    | | | | | | | | | | |0 1 2 3 4 5 6 7 8 9 10

    60,000

    50,000

    40,000

    30,000

    20,000

    10,000

    Linear regression line, y = 18.46 + 4.06 x

    Wins, x

    A t t e n

    d a n c e , y

    y = 18.46 + 4.06(7)= 46.88, or 46,880

    Attendance forecast for 7 wins

    Correlation and Coefficient of

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    Correlation and Coefficient of Determination

    Correlation, r Measure of strength of relationship Varies between -1.00 and +1.00

    Coefficient of determination, r 2 Percentage of variation in dependent variable

    resulting from changes in the independent variable

    Copyright 2011 John Wiley & Sons, Inc. 12-62

    Computing Correlation

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    n xy

    - x

    y

    [n x2 - ( x)2] [n y2 - ( y)2]

    r =

    Coefficient of determinationr 2 = (0.947) 2 = 0.897

    r =(8)(2,167.7) - (49)(346.9)

    [(8)(311) - (49 )2] [(8)(15,224.7) - (346.9) 2]

    r = 0.947

    Computing Correlation

    Copyright 2011 John Wiley & Sons, Inc. 12-63

    Regression Analysis With Excel

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    Regression Analysis With Excel

    Copyright 2011 John Wiley & Sons, Inc. 12-64

    =INTERCEPT(B5:B12,A5:A12)

    =CORREL(B5:B12,A5:A12)=SUM(B5:B12)

    Regression Analysis with Excel

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    Regression Analysis with Excel

    Copyright 2011 John Wiley & Sons, Inc. 12-65

    Regression Analysis With Excel

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    Regression Analysis With Excel

    Copyright 2011 John Wiley & Sons, Inc. 12-66

    Multiple Regression

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    Multiple Regression

    Copyright 2011 John Wiley & Sons, Inc. 12-67

    Study the relationship of demand to two or moreindependent variables

    y = 0 + 1x 1 + 2x 2 + kx k

    where0 = the intercept

    1, , k = parameters for theindependent variables

    x 1, , x k = independent variables

    Multiple Regression With Excel

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    Multiple Regression With Excel

    Copyright 2011 John Wiley & Sons, Inc. 12-68

    r 2, the coefficientof determination

    Regression equationcoefficients for x 1 and x 2

    Multiple Regression Example

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    Multiple Regression Example

    Copyright 2011 John Wiley & Sons, Inc. 12-69

    y = 19,094.42 + 3560.99 x 1 + .0368 x 2

    y = 19,094.42 + 3560.99 (7) + .0368 (60,000)= 46,229.35

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    Copyright 2011 John Wiley & Sons, Inc. All rights reserved. Reproduction or translation of this

    work beyond that permitted in section 117 of the 1976United States Copyright Act without express permissionof the copyright owner is unlawful. Request for further information should be addressed to the PermissionDepartment, John Wiley & Sons, Inc. The purchaser may make back-up copies for his/her own use only andnot for distribution or resale. The Publisher assumes noresponsibility for errors, omissions, or damages causedby the use of these programs or from the use of the

    information herein.