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Transcript of Forecasting c 12
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Chapter 12
Forecasting
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Lecture Outline
Strategic Role of Forecasting in Supply ChainManagement Components of Forecasting Demand Time Series Methods Forecast Accuracy Time Series Forecasting Using Excel Regression Methods
Copyright 2011 John Wiley & Sons, Inc. 12-2
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Forecasting
Predicting the future Qualitative forecast methods
subjective
Quantitative forecast methods based on mathematical formulas
Copyright 2011 John Wiley & Sons, Inc. 12-3
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Supply Chain Management
Accurate forecasting determines inventory levelsin the supply chain Continuous replenishment
supplier & customer share continuously updated data typically managed by the supplier reduces inventory for the company speeds customer delivery
Variations of continuous replenishment quick response JIT (just-in-time) VMI (vendor-managed inventory) stockless inventory
Copyright 2011 John Wiley & Sons, Inc. 12-4
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The Effect of Inaccurate Forecasting
Copyright 2011 John Wiley & Sons, Inc. 12-5
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Forecasting
Quality Management Accurately forecasting customer demand is a key toproviding good quality service
Strategic Planning Successful strategic planning requires accurate
forecasts of future products and markets
Copyright 2011 John Wiley & Sons, Inc. 12-6
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Types of Forecasting Methods
Depend on time frame demand behavior causes of behavior
Copyright 2011 John Wiley & Sons, Inc. 12-7
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Time Frame
Indicates how far into the future is forecast Short- to mid-range forecast typically encompasses the immediate future daily up to two years
Long-range forecast usually encompasses a period of time longer than
two years
Copyright 2011 John Wiley & Sons, Inc. 12-8
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Demand Behavior
Trend a gradual, long-term up or down movement of demand
Random variations movements in demand that do not follow a pattern
Cycle an up-and-down repetitive movement in demand
Seasonal pattern an up-and-down repetitive movement in demand
occurring periodically
Copyright 2011 John Wiley & Sons, Inc. 12-9
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Forms of Forecast Movement
Copyright 2011 John Wiley & Sons, Inc. 12-10
Time(a) Trend
Time(d) Trend with seasonal pattern
Time(c) Seasonal pattern
Time(b) Cycle
D e m a n
d
D e m a n
d
D e m a n
d
D e m a n
d
Randommovement
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Qualitative Methods
Management, marketing, purchasing, andengineering are sources for internal qualitativeforecasts
Delphi method involves soliciting forecasts about technological
advances from experts
Copyright 2011 John Wiley & Sons, Inc. 12-12
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Forecasting Process
Copyright 2011 John Wiley & Sons, Inc. 12-13
6. Check forecastaccuracy with one or more measures
4. Select a forecastmodel that seemsappropriate for data
5. Develop/computeforecast for period of historical data
8a. Forecast over planning horizon
9. Adjust forecast basedon additional qualitativeinformation and insight
10. Monitor resultsand measure forecastaccuracy
8b. Select newforecast model or adjust parameters of existing model
7.Is accuracy of
forecastacceptable?
1. Identify thepurpose of forecast
3. Plot data and identifypatterns
2. Collect historicaldata
No
Yes
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Time Series
Assume that what has occurred in the past willcontinue to occur in the future Relate the forecast to only one factor - time Include
moving average exponential smoothing linear trend line
Copyright 2011 John Wiley & Sons, Inc. 12-14
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Moving Average: Nave Approach
Copyright 2011 John Wiley & Sons, Inc. 12-16
Jan 120Feb 90Mar 100
Apr 75May 110June 50July 75
Aug 130Sept 110Oct 90
ORDERSMONTH PER MONTH
-120
90
10075110
5075
130110
90Nov -
FORECAST
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Simple Moving Average
Copyright 2011 John Wiley & Sons, Inc. 12-17
MAn =
n
i = 1D i
n where
n = number of periods inthe moving average
D i = demand in period i
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3-month Simple Moving Average
Copyright 2011 John Wiley & Sons, Inc. 12-18
Jan 120Feb 90Mar 100
Apr 75May 110June 50July 75
Aug 130Sept 110Oct 90Nov -
ORDERSMONTH PER MONTH
MA3 =
3
i = 1D i
3
= 90 + 110 + 1303
= 110 orders for Nov
103.388.395.078.378.385.0
105.0110.0
MOVING AVERAGE
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5-month Simple Moving Average
Copyright 2011 John Wiley & Sons, Inc. 12-19
MA5 =
5
i = 1D i
5
= 90 + 110 + 130+75+505
= 91 orders for Nov
Jan 120Feb 90Mar 100
Apr 75May 110June 50July 75
Aug 130Sept 110Oct 90Nov -
ORDERSMONTH PER MONTH
99.085.082.088.095.091.0
MOVING AVERAGE
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Smoothing Effects
Copyright 2011 John Wiley & Sons, Inc. 12-20
150
125
100
75
50
25
0 | | | | | | | | | | |Jan Feb Mar Apr May June July Aug Sept Oct Nov
Actual
O r d e r s
Month
5-month
3-month
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Weighted Moving Average
Copyright 2011 John Wiley & Sons, Inc. 12-21
Adjusts moving average method to more closelyreflect data fluctuations
WMAn =i = 1
W i D i
where
W i = the weight for period i,between 0 and 100
percentW i = 1.00
n
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Weighted Moving Average Example
Copyright 2011 John Wiley & Sons, Inc. 12-22
MONTH WEIGHT DATAAugust 17% 130September 33% 110October 50% 90
WMA3 =3
i = 1W i D i
= (0.50)(90) + (0.33)(110) + (0.17)(130)
= 103.4 orders
November Forecast
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Exponential Smoothing
Copyright 2011 John Wiley & Sons, Inc. 12-23
Averaging method Weights most recent data more strongly Reacts more to recent changes Widely used, accurate method
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Exponential Smoothing
Copyright 2011 John Wiley & Sons, Inc. 12-24
F t +1 = D t + (1 - )F t where:F t +1 = forecast for next period
D t = actual demand for present period F t = previously determined forecast for present period
= weighting factor, smoothing constant
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0.0 1.0If = 0.20, then F t +1 = 0.20 D t + 0.80 F t
If = 0, then F t +1 = 0 D t + 1 F t = F t Forecast does not reflect recent data
If = 1, then F t +1 = 1 D t + 0 F t = D t Forecast based only on most recent data
Effect of Smoothing Constant
Copyright 2011 John Wiley & Sons, Inc. 12-25
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Exponential Smoothing ( =0.30)
Copyright 2011 John Wiley & Sons, Inc. 12-26
F 2 = D 1 + (1 - )F 1= (0.30)(37) + (0.70)(37)
= 37
F 3 = D 2 + (1 - )F 2
= (0.30)(40) + (0.70)(37)= 37.9
F 13 = D 12 + (1 - )F 12= (0.30)(54) + (0.70)(50.84)
= 51.79
PERIOD MONTH DEMAND1 Jan 372 Feb 403 Mar 414 Apr 375 May 456 Jun 507 Jul 438 Aug 479 Sep 56
10 Oct 52
11 Nov 5512 Dec 54
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Exponential Smoothing
Copyright 2011 John Wiley & Sons, Inc. 12-27
FORECAST, F t + 1 PERIOD MONTH DEMAND ( = 0.3) ( = 0.5)
1 Jan 37 2 Feb 40 37.00 37.003 Mar 41 37.90 38.504 Apr 37 38.83 39.75
5 May 45 38.28 38.376 Jun 50 40.29 41.687 Jul 43 43.20 45.848 Aug 47 43.14 44.429 Sep 56 44.30 45.71
10 Oct 52 47.81 50.8511 Nov 55 49.06 51.4212 Dec 54 50.84 53.2113 Jan 51.79 53.61
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Exponential Smoothing
Copyright 2011 John Wiley & Sons, Inc. 12-28
70
60
50
40
30
20
10
0 | | | | | | | | | | | | |1 2 3 4 5 6 7 8 9 10 11 12 13
Actual
O r d e r s
Month
= 0.50
= 0.30
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Adjusted Exponential Smoothing
Copyright 2011 John Wiley & Sons, Inc. 12-29
AF t +1 = F t +1 + T t +1 whereT = an exponentially smoothed trend factor
T t +1 = (F t +1 - F t ) + (1 - ) T t where
T t = the last period trend factor = a smoothing constant for trend
0 1
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Adjusted Exponential Smoothing ( =0.30)
Copyright 2011 John Wiley & Sons, Inc. 12-30
PERIOD MONTH DEMAND
1 Jan 372 Feb 403 Mar 414 Apr 37
5 May 456 Jun 507 Jul 438 Aug 479 Sep 56
10 Oct 5211 Nov 5512 Dec 54
T 3 = (F 3 - F 2) + (1 - ) T 2 = (0.30)(38.5 - 37.0) + (0.70)(0)
= 0.45
AF 3 = F 3 + T 3 = 38.5 + 0.45
= 38.95
T 13 = (F 13 - F 12 ) + (1 - ) T 12
= (0.30)(53.61 - 53.21) + (0.70)(1.77)
= 1.36
AF 13 = F 13 + T 13 = 53.61 + 1.36 = 54.97
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Adjusted Exponential Smoothing
Copyright 2011 John Wiley & Sons, Inc. 12-31
FORECAST TREND ADJUSTEDPERIOD MONTH DEMAND F t +1 Tt +1 FORECAST AF t +1
1 Jan 37 37.00 2 Feb 40 37.00 0.00 37.003 Mar 41 38.50 0.45 38.95
4 Apr 37 39.75 0.69 40.445 May 45 38.37 0.07 38.446 Jun 50 38.37 0.07 38.447 Jul 43 45.84 1.97 47.828 Aug 47 44.42 0.95 45.379 Sep 56 45.71 1.05 46.76
10 Oct 52 50.85 2.28 58.1311 Nov 55 51.42 1.76 53.1912 Dec 54 53.21 1.77 54.9813 Jan 53.61 1.36 54.96
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Adjusted Exponential SmoothingForecasts
Copyright 2011 John Wiley & Sons, Inc. 12-32
70
60
50
40
30
20
10
0 | | | | | | | | | | | | |1 2 3 4 5 6 7 8 9 10 11 12 13
Actual
D e m a n d
Period
Forecast ( = 0.50)
Adjusted forecast ( = 0.30)
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Linear Trend Line
Copyright 2011 John Wiley & Sons, Inc. 12-33
y = a + bx
wherea = intercept
b = slope of the line x = time period y = forecast for demand for period x
b =
a = y - b x
wheren = number of periods
x = = mean of the x values
y = = mean of the y values
xy - nxy x2 - nx2
xn y
n
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Least Squares Example
Copyright 2011 John Wiley & Sons, Inc. 12-34
x(PERIOD) y(DEMAND) xy x2
1 73 37 12 40 80 43 41 123 94 37 148 165 45 225 256 50 300 367 43 301 498 47 376 649 56 504 81
10 52 520 10011 55 605 12112 54 648 144
78 557 3867 650
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Least Squares Example
Copyright 2011 John Wiley & Sons, Inc. 12-35
x = = 6.5
y = = 46.42
b = = =1.72
a = y - bx = 46.42 - (1.72)(6.5) = 35.2
3867 - (12)(6.5)(46.42)650 - 12(6.5) 2
xy - nxy x2 - nx2
781255712
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Copyright 2011 John Wiley & Sons, Inc. 12-36
Linear trend line y = 35.2 + 1.72 x Forecast for period 13 y = 35.2 + 1.72(13) = 57.56 units
70
60
50
40
30
20
10 | | | | | | | | | | | | |1 2 3 4 5 6 7 8 9 10 11 12 13
Actual
D e m a n d
Period
Linear trend line
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Seasonal Adjustment
Copyright 2011 John Wiley & Sons, Inc. 12-38
2002 12.6 8.6 6.3 17.5 45.02003 14.1 10.3 7.5 18.2 50.12004 15.3 10.6 8.1 19.6 53.6
Total 42.0 29.5 21.9 55.3 148.7
DEMAND (1000S PER QUARTER) YEAR 1 2 3 4 Total
S 1 = = = 0.28D 1
D 42.0
148.7
S 2 = = = 0.20D 2
D 29.5
148.7 S 4 = = = 0.37D 4
D 55.3
148.7
S 3 = = = 0.15D 3
D 21.9
148.7
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Seasonal Adjustment
Copyright 2011 John Wiley & Sons, Inc. 12-39
SF 1 = (S 1) (F 5) = (0.28)(58.17) = 16.28SF 2 = (S 2) (F 5) = (0.20)(58.17) = 11.63 SF 3 = (S 3) (F 5) = (0.15)(58.17) = 8.73SF 4 = (S 4) (F 5) = (0.37)(58.17) = 21.53
y = 40.97 + 4.30 x = 40.97 + 4.30(4) = 58.17
For 2005
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Forecast Accuracy
Forecast error difference between forecast and actual demand MAD
mean absolute deviation
MAPD mean absolute percent deviation
Cumulative error
Average error or bias
Copyright 2011 John Wiley & Sons, Inc. 12-40
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Mean Absolute Deviation (MAD)
Copyright 2011 John Wiley & Sons, Inc. 12-41
where
t = period number D t = demand in period t F t = forecast for period t n = total number of periods
= absolute value
D t - F t n MAD =
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Copyright 2011 John Wiley & Sons, Inc. 12-42
MAD Example
1 37 37.00 2 40 37.00 3.00 3.003 41 37.90 3.10 3.104 37 38.83 -1.83 1.835 45 38.28 6.72 6.726 50 40.29 9.69 9.697 43 43.20 -0.20 0.208 47 43.14 3.86 3.869 56 44.30 11.70 11.70
10 52 47.81 4.19 4.1911 55 49.06 5.94 5.9412 54 50.84 3.15 3.15
557 49.31 53.39
PERIOD DEMAND, D t F
t ( =0.3) ( D
t - F
t ) | D
t - F
t |
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MAD Calculation
Copyright 2011 John Wiley & Sons, Inc. 12-43
D t - F t n MAD =
=
= 4.85
53.3911
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Other Accuracy Measures
Copyright 2011 John Wiley & Sons, Inc. 12-44
Mean absolute percent deviation (MAPD)
MAPD = |D t - F t |
D t
Cumulative error E = e t
Average error
E = e t
n
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Comparison of Forecasts
Copyright 2011 John Wiley & Sons, Inc. 12-45
FORECAST MAD MAPD E (E )Exponential smoothing ( = 0.30) 4.85 9.6% 49.31 4.48Exponential smoothing ( = 0.50) 4.04 8.5% 33.21 3.02
Adjusted exponential smoothing 3.81 7.5% 21.14 1.92
( = 0.50, = 0.30)Linear trend line 2.29 4.9%
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Forecast Control
Tracking signal monitors the forecast to see if it is biased high or low
1 MAD 0.8 Control limits of 2 to 5 MADs are used most frequently
Copyright 2011 John Wiley & Sons, Inc. 12-46
Tracking signal = =(D t - F t )MAD
E MAD
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Tracking Signal Values
Copyright 2011 John Wiley & Sons, Inc. 12-47
1 37 37.00 2 40 37.00 3.00 3.00 3.003 41 37.90 3.10 6.10 3.054 37 38.83 -1.83 4.27 2.645 45 38.28 6.72 10.99 3.666 50 40.29 9.69 20.68 4.877 43 43.20 -0.20 20.48 4.098 47 43.14 3.86 24.34 4.069 56 44.30 11.70 36.04 5.01
10 52 47.81 4.19 40.23 4.9211 55 49.06 5.94 46.17 5.0212 54 50.84 3.15 49.32 4.85
DEMAND FORECAST, ERROR E =PERIOD D t F t D t - F t (D t - F t ) MAD
1.002.001.623.004.255.016.007.198.189.2010.17
TRACKINGSIGNAL
TS 3 = = 2.006.103.05
ki l
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Tracking Signal Plot
Copyright 2011 John Wiley & Sons, Inc. 12-48
3
2
1
0
-1
-2
-3
| | | | | | | | | | | | |0 1 2 3 4 5 6 7 8 9 10 11 12
T r a c
k i n g s i g n a
l ( M A D )
Period
Exponential smoothing ( = 0.30)
Linear trend line
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Statistical Control Charts
Copyright 2011 John Wiley & Sons, Inc. 12-49
=(D t - F t )2
n - 1
Using we can calculate statisticalcontrol limits for the forecast error Control limits are typically set at 3
l l h
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Statistical Control Charts
Copyright 2011 John Wiley & Sons, Inc. 12-50
E r r o r s
18.39
12.24
6.12
0
-6.12
-12.24
-18.39
| | | | | | | | | | | | |0 1 2 3 4 5 6 7 8 9 10 11 12
Period
UCL = +3
LCL = -3
l
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Time Series Forecasting Using Excel
Excel can be used to develop forecasts: Moving average Exponential smoothing Adjusted exponential smoothing
Linear trend line
Copyright 2011 John Wiley & Sons, Inc. 12-51
Exponentially Smoothed and Adjusted
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Exponentially Smoothed and AdjustedExponentially Smoothed Forecasts
Copyright 2011 John Wiley & Sons, Inc. 12-52
=B5*(C11-C10)+(1-B5)*D10
=C10+D10
=ABS(B10-E10)
=SUM(F10:F20)
=G22/11
D d d E i ll S h d
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Demand and Exponentially SmoothedForecast
Copyright 2011 John Wiley & Sons, Inc. 12-53
Click on Insert then Line
D A l i O i
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Data Analysis Option
Copyright 2011 John Wiley & Sons, Inc. 12-54
F i Wi h S l Adj
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Forecasting With Seasonal Adjustment
Copyright 2011 John Wiley & Sons, Inc. 12-55
F i Wi h OM T l
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Forecasting With OM Tools
Copyright 2011 John Wiley & Sons, Inc. 12-56
R i M th d
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Regression Methods
Linear regression mathematical technique that relates a dependent
variable to an independent variable in the form of alinear equation
Correlation a measure of the strength of the relationship between
independent and dependent variables
Copyright 2011 John Wiley & Sons, Inc. 12-57
Li R i
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Linear Regression
Copyright 2011 John Wiley & Sons, Inc. 12-58
y = a + bx a = y - b x b =
wherea = interceptb = slope of the line
x = = mean of the x data
y = = mean of the y data
xy - nxy x2 - nx2
xn yn
Li R g i E l
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Linear Regression Example
Copyright 2011 John Wiley & Sons, Inc. 12-59
x y (WINS) (ATTENDANCE) xy x2
4 36.3 145.2 166 40.1 240.6 366 41.2 247.2 36
8 53.0 424.0 646 44.0 264.0 367 45.6 319.2 495 39.0 195.0 257 47.5 332.5 49
49 346.7 2167.7 311
Li R i E l
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Linear Regression Example
Copyright 2011 John Wiley & Sons, Inc. 12-60
x = = 6.125
y = = 43.36
b =
=
= 4.06
a = y - bx = 43.36 - (4.06)(6.125)= 18.46
49
8346.98
xy - nxy2
x2
- nx2
(2,167.7) - (8)(6.125)(43.36)
(311) - (8)(6.125) 2
Li R g i E l
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Linear Regression Example
Copyright 2011 John Wiley & Sons, Inc. 12-61
| | | | | | | | | | |0 1 2 3 4 5 6 7 8 9 10
60,000
50,000
40,000
30,000
20,000
10,000
Linear regression line, y = 18.46 + 4.06 x
Wins, x
A t t e n
d a n c e , y
y = 18.46 + 4.06(7)= 46.88, or 46,880
Attendance forecast for 7 wins
Correlation and Coefficient of
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Correlation and Coefficient of Determination
Correlation, r Measure of strength of relationship Varies between -1.00 and +1.00
Coefficient of determination, r 2 Percentage of variation in dependent variable
resulting from changes in the independent variable
Copyright 2011 John Wiley & Sons, Inc. 12-62
Computing Correlation
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n xy
- x
y
[n x2 - ( x)2] [n y2 - ( y)2]
r =
Coefficient of determinationr 2 = (0.947) 2 = 0.897
r =(8)(2,167.7) - (49)(346.9)
[(8)(311) - (49 )2] [(8)(15,224.7) - (346.9) 2]
r = 0.947
Computing Correlation
Copyright 2011 John Wiley & Sons, Inc. 12-63
Regression Analysis With Excel
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Regression Analysis With Excel
Copyright 2011 John Wiley & Sons, Inc. 12-64
=INTERCEPT(B5:B12,A5:A12)
=CORREL(B5:B12,A5:A12)=SUM(B5:B12)
Regression Analysis with Excel
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Regression Analysis with Excel
Copyright 2011 John Wiley & Sons, Inc. 12-65
Regression Analysis With Excel
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Regression Analysis With Excel
Copyright 2011 John Wiley & Sons, Inc. 12-66
Multiple Regression
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Multiple Regression
Copyright 2011 John Wiley & Sons, Inc. 12-67
Study the relationship of demand to two or moreindependent variables
y = 0 + 1x 1 + 2x 2 + kx k
where0 = the intercept
1, , k = parameters for theindependent variables
x 1, , x k = independent variables
Multiple Regression With Excel
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Multiple Regression With Excel
Copyright 2011 John Wiley & Sons, Inc. 12-68
r 2, the coefficientof determination
Regression equationcoefficients for x 1 and x 2
Multiple Regression Example
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Multiple Regression Example
Copyright 2011 John Wiley & Sons, Inc. 12-69
y = 19,094.42 + 3560.99 x 1 + .0368 x 2
y = 19,094.42 + 3560.99 (7) + .0368 (60,000)= 46,229.35
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Copyright 2011 John Wiley & Sons, Inc. All rights reserved. Reproduction or translation of this
work beyond that permitted in section 117 of the 1976United States Copyright Act without express permissionof the copyright owner is unlawful. Request for further information should be addressed to the PermissionDepartment, John Wiley & Sons, Inc. The purchaser may make back-up copies for his/her own use only andnot for distribution or resale. The Publisher assumes noresponsibility for errors, omissions, or damages causedby the use of these programs or from the use of the
information herein.