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sales@spotsndots.com Copyright 2018.The Daily News of TV Sales Wednesday, March 28, 2018

FORECASTERS SEE UP ARROWS FOR 2018 ADVERTISINGTV & ONLINE FORGING ‘DOMINANT’ MEDIA ALLIANCE Four in ten small and medium-sized businesses—the sort that makes up the bulk of local broadcast and cable ad sales—expect they’ll increase their ad spending by anywhere from 5% to 30% this year. And the vast majority says no cutbacks are planned. Borrell Associates latest survey of SMBs finds that 2% even predict they’ll boost their ad budgets by more than 30% this year. However a majority 52% of the 173 businesses surveyed said their ad budgets will be similar to what they spent in 2017. A small number—just 5%—forecast their business will pull back on marketing this year. The latest Borrell forecast predicts overall local advertising spending will increase 5.3% in 2018. A big reason for that increase are the political ad dollars destined to be placed on local TV stations and cable MSOs during the mid-term election year. But for local cable TV that won’t be enough to offset other declines and Borrell thinks that segment will see billings decline 10.5% this year. Local broadcast TV on the other hand is projected to grow 12.7% by year-end. Meanwhile, Zenith has released an updated forecast of its own that takes a look at the big picture. It projects total ad spending to grow 3.4% this year in North America. And it says ad spending will increase an average 3.2% through 2020. “The U.S. will be the leading contributor of new ad dollars to the global market over the next three years, making up in scale what it lacks in speed,” the report said. Zenith reports online advertising overtook traditional television to become the world’s largest advertising medium last year. The Publicis unit estimates 37.6% of ad dollars went to the internet compared to a still-robust 34.1% for TV. And Zenith projects TV’s share will slip to 31.2% in 2020, the medium’s lowest share since 1981. Yet the agency thinks television will remain “the pre-eminent brand awareness channel” for the foreseeable future. Direct response ad dollars may be shifting to paid search online, but it sees the two mediums working in tandem. “The two can complement each other, for example by running paid search activity to take advantage of the increase in searches driven by a television campaign,” Zenith says. The agency says when internet classified and search are taken out of the picture, it believes TV will remain the “principal display medium for many years to come.” It estimates TV accounted for 42.3% of display spending last year and thinks it’ll grab a 39.8% share in 2020. Zenith also says TV and online video are consolidating a dominant share of display ad dollars in the market. “Television offers unparalleled capacity to build reach, while online video offers pinpoint targeting and the potential for personalization of marketing messages,” the report says. “Both are powerful tools for establishing brand awareness and associations.”

ADVERTISER NEWS Southeastern Grocers, the Florida-based operator of supermarket chains Winn-Dixie and Bi-Lo, has filed for Chapter 11 bankruptcy protection to restructure debt.....Kohl’s is one of many retailers today betting on smaller stores to fuel its growth. Kohl’s currently has 12 shops in the U.S. that are roughly 35,000 square feet, compared

with a footprint of more than 80,000 square feet for some of Kohl’s larger stores. The hope is that the smaller locations are less costly to operate, keeping only the best-selling inventory on the floor, and allowing businesses to be more nimble and open up in new markets....Heineken pulled a “Sometimes Lighter is Better” commercial for its Heineken Light beer after some criticized it as being racist. In the :30 ad, a bartender slides

a bottle of Heineken Light towards a woman. The beer passes several men and women of color before reaching her and then the statement “Sometimes Lighter is Better” appears....Waymo announced a deal Tuesday to buy up to 20,000 electric cars over the next two years, a move that shows the scope of its ambition when it comes to driverless ride-hailing services. The company says it plans to buy the electric version of a Jaguar SUV, the I-Pace, to create its fleet of cars. The vehicles will be fitted with components to make them capable of piloting themselves without a driver. The company says the fleet would be capable of handling 1 million rides a day....Lowe’s shares are up as the home improvement chain announced that long time CEO Robert Niblock is stepping down after 13 years at the helm, after years of underperforming against rival Home Depot. Niblock, a 25-year veteran of Lowe’s, will stay on until the company finds a replacement. While both Home Depot and Lowe’s have benefited enormously from the home improvement boom caused by increasing home values and the aging housing stock in the United States, Lowe’s has not been as adept at capitalizing on that. For years, Home Depot has clocked in better sales performances, thanks to better store locations, earlier investments in e-commerce and more nimbleness in updating its product assortment....Remington Outdoor won court approval on Tuesday to borrow $75 million to sustain its business during its Chapter 11 bankruptcy, which will allow the company to carry out a $775 million debt-cutting deal. U.S. Bankruptcy Judge Brendan Shannon in Wilmington, Delaware said he was convinced the financing was necessary to avoid irreparable harm to the company and its creditors...Uber will not renew its permit to test self-driving cars in California following the fatal crash involving one of its vehicles in Tempe, Ariz. The company suspended its public road testing in Arizona, California, Pittsburgh and Toronto immediately after the crash. In a letter to Uber sent Tuesday, the California Department of Motor Vehicles said the company had not indicated it would renew its testing license when it expires March 31st.

PAGE 2 The Daily News of TV Sales @ www.spotsndots.com

NETWORK NEWS The upcoming Bad Boys TV series from NBC has added Zach McGowan (The 100, Shameless) to the cast. He will play the main villain opposite Gabrielle Union and Jessica Alba in the untitled pilot. The TV version of the Bad Boys 2 feature film follow’s Union’s character, DEA agent Syd Burnett, and her partner Nancy McKenna (Alba) as they work on cases for the LAPD. The pilot is described as an action-heavy, character-driven procedural. Brandon Sonnier and Brandon Margolis of The Blacklist are writing the project……. The prolific TV production company Timberman-Beverly Productions is ending its eight-year relationship with CBS TV Studios for a rich overall deal with ABC Studios. The new agreement with ABC Studios is said to be in the eight-figures. Sarah Timberman and Carl Beverly’s departure will be a hit to the roster of CBS TV Studios where Timberman and Beverly have been among the studios top producers. The company has produced the profitable series Elementary for the past five years, as well as the freshman drama SEAL Team. They are currently in production on the CBS/CBS Studios drama pilot The Code……Deadline says CBS has renewed its top two freshman dramas, SEAL Team and S.W.A.T., for second seasons. The pickups follow the early renewal of Young Sheldon, the top new series of the season. The ABC reboot of American Idol is closing the rating gap with its long-running singing competition rival The Voice on NBC. Monday night’s ratings show only a 0.4-point difference between the shows in Nielsen’s adult 18-49 ratings. The Voice posted a 2.0 rating in the demo and 10.37 million total viewers, while American Idol delivered a 1.6 demo rating and 7.68 million total viewers. The Voice dipped by 13% in the demo after two weeks of holding steady against American Idol……ABC’s Good Morning America was the most-watched morning show last week, according to the Nielsen data. It was also the only show to post year-over-year growth in multiple categories. Good Morning America was up 1% in total viewers and up 3% in the demo from the comparable week in March 2017. The growth allowed GMA to close the gap in adults 25-54 with NBC’s Today Show from the same week last year. The Today Show was No. 1 among younger viewers for the week and won the adult 25-54 demographic for the 117th consecutive week, the best streak in 6 years. The Today Show as flat with total viewers for the comparable week last year, but down 7% in the all-important demo of adults 25-54. CBS This Morning stayed at No.3 in the morning show ratings race, and compared to last year, it was down by 3 % in total viewers and down 8% in the demo……. Meanwhile, each of the broadcast network’s evening newscasts saw year-over-year growth for the first time in a long time. ABC’s World News Tonight with David Muir was up double digits in both total viewers and in the adult 25-54 demo. NBC Nightly News with Lester Holt took back the lead in adults 25-54. CBS Evening News with Jeff Glor was up 9% in viewers and up 17% in the demo.

AVAILS San Diego Local Leader KUSI NEWS is looking for a high-powered GSM. Ideal candidate must have the ability to communicate both orally and in writing in a clear and straightforward manner. Successful previous experience as a sales representative or sales manager, consistently meeting or exceeding targets. We offer a family oriented environment with a great group of employees and an opportunity to join our team in a dynamic city. Come join a dynamic team. CLICK HERE

for more info or to apply now. EOE. CBS58, a part of Weigel Broadcasting Co., has a Local Sales Manager opening in Milwaukee! The Local Sales Manager is responsible for managing a team of new and experienced account executives who specialize in developing and maintaining business for our station group. Qualified candidates must be a proactive, driven sales manager with a proven track record of generating new business while successfully managing

a team of sellers. Weigel is an entrepreneurial and independent family-owned media company. CLICK HERE to apply. EOE. WAVY-TV10/WVBT Fox 43 in the Norfolk, Virginia market seeks a Digital Account Executive. This position will be responsible for aggressively pursuing digital media ad sales with local direct clients and with interactive and traditional advertising agencies. This individual will sell all digital properties including display, mobile, social media, SEM, and SEO. 2+ years of sales experience is required. Digital or media sales is highly preferred. CLICK HERE for the full job description or to apply online now. EOE/M/D/F/V WHDF, the CW affiliate in Huntsville, AL is seeking enthusiastic and sales centric General Manager. The successful candidate will not only train, manage, and motivate the station’s personnel, but also develop strategies with a sharp customer focus while also implementing a strategic plan to drive sales revenue. Candidates should possess superb communication skills and be self-motivated and should be a progressive thinker who can drive sales growth opportunities. Please send your resume to tiffany@lockwoodbroadcast.com. E.O.E. Pre-employment drug test is required.

See your ad here tomorrow! CLICK HERE for details.

AMAZON NEW SURVEY UNDERWAY Amazon has commissioned a survey to learn more about how their users consume TV news. According to Recode, the company has hired Qualtrics to learn more about how people “experience the news.” Amazon offers a Fire TV video service, so they may be trying to gain insight into viewing both online and on linear TV. A lot of the questions have to do very specifically with the news their users are consuming on TV. Their questions included things like “How frequently do you watch the news?” and “What kind of news — local, national, or international — do you care about?” They also asked about specific news sources.

3/28/2018

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The Daily News of TV Sales @ www.spotsndots.com PAGE 3

STRONG EASTER SPENDING THIS YEAR Easter comes very early this year—next Sunday, April 1. Nonetheless, the National Retail Federation (NRF) and Prosper Insights & analytics say spending by Americans is expected to total $18.2 billion. That’s the second highest level ever and down only slightly from last year’s record $18.4 billion. “Consumer spending remains healthy both for this holiday and this spring, and that paints an optimistic picture for the U.S. economy in the year ahead.” said NRF President and CEO Matthew Shay. According to the survey, consumers will spend $5.7 billion on food (purchased by 87% of shoppers), $3.2 billion on clothing (48%), $2.9 billion on gifts (61%), $2.6 billion on candy (89%), $1.3 billion on flowers (39%), $1.1 billion on decorations (42%) and $780 million on greeting cards (46%). In preparation for the Easter holiday, 59% of consumers will shop at discount stores, 46% will visit department stores, 28% will make purchases online, 25% will go to a specialty store and 25% will go to a small business or local store. Among smartphone users, 30% will research products or compare prices on their devices while 19% will use their phones to make a purchase. The Easter Bunny is expected to have a busy holiday season: 35% of consumers will participate in an Easter egg hunt and 16% will open gifts. In addition to traditional holiday events, some consumers will pursue more leisurely activities: 45% will watch TV, 11% will shop online, 9% will shop in a store and 8% will go to a movie.

TV UNDERVALUED? TV advertising may be under-valued, according to a report by analytical firm Data + Math (DM). CEO John Hoctor told Multichannel News: “TV drives results across verticals and across outcome measures.” According to their research, big box retailer sales increased 5 to 12 percent due to TV advertising, auto sales increased 19 to 24 percent, and online retail sales increased 15 to 32 percent. “We’ve done the math for TV,” Hoctor said. “TV is massively under-credited. TV is undervalued.” DM also found that the fourth and fifth exposure to a TV commercial lifts sales more than the current standard of three. Hoctor said, “You don’t just have to be on TV. You have to be on TV a lot.” The research also found that TV advertising will need to embrace data to compete with digital ad networks like Google and Facebook.

NABEF ACCEPTING APPLICATIONS The NAB Education Foundation (NABEF) is currently accepting applications for two leadership development programs: Broadcast Leadership Training (BLT) and the Management Development Seminar (MDS). The BLT program is designed to prepare senior-level broadcasters to advance into ownership or executive positions. MDS provides broadcast managers and professionals with tools to increase managerial effectiveness and advance career opportunities. (nabef.org)

THIS AND THAT comScore has signed a long-term agreement with Lockwood Broadcast Group, granting the company access to comScore’s television measurement services for its KAKE station in Wichita, KS... A new study from Juniper Research has found that the wearables market has begun to shift away from wrist-based devices such as smartwatches and fitness trackers, with other device categories forecast to grow much faster. Juniper ranks the fastest growing wearable sectors, in terms of shipments, over the next 2 years: Connected Clothing (102% CAGR)

(98%); Smart Jewellery (55%); Hearables (31%) Smartwatches (31%)... Amazon says among the series in development under Van Amburg and Erlicht are a str-series order for a drama series from Damien Chazelle (“La La Land”); a revival of Steve Spielberg’s anthology series Amazing Stories; a psychological thriller from M. Night Shyamalan; and a morning talk-show drama starring Jennifer Aniston and Reese Witherspoon...Apple has told

industry partners that it has an annual budget of some $1 billion to spend on original content, says Variety.... Apple hopes to debut its original (TV) series sometime next year, as soon as March 2019 or into the summer, according to a New York Times....Jim Farley, Ford’s president of global markets, envisions a future with smaller showrooms, less conquesting and a more personal relationship between dealers and customers. Speaking at the 2018 NADA/J.D. Power Automotive Forum, Farley called on dealers to embrace new opportunities such as digital retailing, autonomous cars and electrified powertrains. Dealers saved Ford from filing for bankrutptcy, he said, and they’ll continue to play a vital role in the future, despite changes coming to the industry.... Walmart is removing women’s fashion magazine Cosmpollitan from checkout lines at 5,000 stores across the country.,. Walmart will continue to offer Cosmopolitan to customers that wish to purchase the magazine, but it will no longer be located in the checkout aisles.

3/28/2018

FunnyTweeter.com

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