we are social

Ford FiestaThis is Now Social Media Campaign

we are social

as part of the overall Fiesta This is Now European activity

we are social

a pan-European social media campaign encouraging the public to submit their own definition of ‘now’ to the This is Now Flickr

group

we are social

to activate it, we outreached to hundreds of influential bloggers from across Europe

we are social

starting with marketing bloggers to get the news out

we are social

then within the art, design, photography, fashion, film and music communities

we are social

we used a blog to highlight and encourage contributions

we are social

we are social

we used both a Twitter account and a Facebook page to extend the conversation

we are social

we are social

we are social

we are social

we’ve also given bloggersthe opportunity to share their vision of

‘now’ by guest editing the blog

we are social

we are social

of course, this meant the bloggers also told their own audience about their

contributions

we are social

and, as a result

we are social

50 guest bloggers have contributed to the blog

150 blog posts have been published about the campaign, with an estimated reach of

1,050,000 people all over Europe

40,000 images and videoshave been submitted to the Flickr group

we are social

making it the second biggest sponsored group on Flickr

we are social

and now the Fiesta has been recognised as an icon of ‘now’ itself

we are social

winning the red dot award: the largest and most renowned design competition in the

world

red-dot.de

we are social

thisisnow.eu