@Ford163 - April 2016 - Great Britain

@FordConnecting Europe · April 2016

FORD GT SET FOR EURO RACE DEBUTR A C E! GLARE-FREE

HEADLIGHTS MORE VIZ, LESS DAZZLE

GOING FURTHER AROUND THE WORLDIN A MODEL T

READY, SET,

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@Ford Europe April 2016 · 3

Editorial

Jim Farley Executive Vice President and President, Europe, Middle East and Africa, Ford Motor Company

Content

Executive editor: Predrag Zezelj, [email protected] Writer: Peter Noble Copy editor: Rick Franks Design: Manfred Müller, Alexander Bertrams, Anke Hansen Production: Zetweka, Print & Production Management, Cologne Digital Reproduction: purpur, Cologne Print: NEEF + STUMME premium printing, Wittingen Published by Ford of Europe, Communications and Public Affairs

@Ford Europe April 2016

Ford News

Included with this issue between pages 10 and 11

04 News in BriefNews from the world of Ford

06 RacingFord GT set for Euro race debut

10 SafetyDSFL expands in Europe

11 TechnologyHow glare-free headlights work

12 AdventureAround the world in a Model T

14 InterviewLinda Cash talks manufacturing

16 Sales Latest data and commentary

18 External viewSocial media roundup

EMBRACING MOBILITY, ACCELERATING CHANGELast month, Ford President and CEO Mark Fields made an important announcement about our future as an auto and a mobility company. We have created a new subsidiary – Ford Smart Mobility LLC – to design, build, grow and invest in emerging mobility services.

This is a tremendously exciting develop-ment for us. Why? Ford Smart Mobility LLC’s focus will help us quickly become a partici-pant in the growing mobility services market, which is worth about $5.4 trillion in revenue. To put this into context, the traditional global automotive industry achieves about $2.3 trillion in revenue a year and our share of this is about 6 per cent.

We want a slice of that $5.4 trillion, and Ford Smart Mobility LLC will enable us to complement the huge progress and leader-ship we have established with our core prod-ucts and technologies, including Ford SYNC, our autonomous vehicle development pro-gram, FordPass, and big data and analytics.

The new subsidiary will work together with Product Development, Research and Advanced Engineering, Marketing, Data and Analytics, and all of our global business units and skill teams. As it evolves, we also will continue growing our core auto business, building on our strengths and become a serious player in mobility services.

Our Ford organization will remain focused on our core and emerging products and technologies, including our teams working

on connectivity, autonomous vehicles, the customer experience, and big data and analytics.

Expanding in RomaniaIn other great news for Ford in Europe, we recently announced that we are investing up to 200 million euros to build EcoSport at our Craiova Assembly Plant in Romania.

We hope to start production there in the autumn of 2017, manufacturing EcoSport for sale in all our European markets with the exception of Russia which will continue to be supplied with its own version of the EcoSport built by Ford Sollers and tailored specifically for the Russian market.

This supports our growth ambitions in Europe and means our Craiova team will have an even more important role to play in our transformation here. The small SUV market in which EcoSport competes is the fastest-growing segment in the European industry. We expect this segment growth to continue, and also anticipate EcoSport sales will continue to grow. In fact, EcoSport sales are already up about 30 percent since the start of this year.

There is so much positive momentum at Ford of Europe right now. Our sales are rising; we’re increasing market share; and we have very high hopes for our expanded Vignale range of products that we showcased in Geneva.

Time to raceFurthermore, in a few days’ time, the Ford GT will make its European race debut at the Silverstone Circuit in the U.K. Please join me in wishing everyone connected with the team the best of luck for this six-hour race – the first event on the World Endurance Champi-onship calendar.

As Bill Ford said recently: “You don’t race to have a nice looking car. You race to win. Sure, it’s a big risk, but not when you add in reputa-tion, halo effect, and the morale boost it gives anybody who loves the Ford brand.”

You can find out more about the team, the car and WEC inside this issue. Enjoy the read.


News

NEWS IN BRIEFFord has confirmed that it is invest-ing up to €200 million to manufac-ture the Ford EcoSport small SUV at its Craiova Assembly Plant in Roma-nia starting in the autumn of 2017.

The EcoSport sold in Europe, excluding Russia, is currently built at Ford India’s Chennai Vehicle Assem-bly Plant. Ford’s Chennai plant will continue to build the EcoSport for domestic Indian sales and for many export markets around the world.

“EcoSport sales are up nearly 30 per cent this year and given the continued outlook for sales growth in the small SUV segment, it’s the right time to move EcoSport production

Mustang, S-MAX Win UK AwardsFord Mustang was named Best Coupe and Ford S-MAX Best MPV in the UK Car of the Year Awards 2016.

Launched in 2014, the UK Car of the Year Awards are judged by 27 of Britain’s most-read motoring journalists. Each judge uses their expertise to pick out the top performer in 12 vehicle categories, before deciding the overall winner from their favourites in each class.

Ford Credit Germany is 90Ford Credit Germany, the country’s first ever car finance provider, has celebrated its 90th anniversary. The company was founded in February 1926 – one year before production of the Model T ceased – and has grown from strength to strength ever since.

“In our 90 years in business, our services have become very diverse,” said Andreas Krämer, General Manager of Ford Credit Ger-many. “In order to ensure that we can meet the needs of our customers and to make sure they are satisfied with us, we conduct an extensive customer survey every year. In the light of the results, we are pleased with our continuing and very high level of customer satisfaction.”

New look for @Ford Online @Ford Online will have an all-new look and feel following a major relaunch next month. The site will boast a modern and appealing design with a clearer, user-friendly surface, larger photos and slideshows, an enhanced Short News section, and much, much more.

@Ford’s Greg Bonutti said: “The new-look site has been a year in the planning. It is not only a redesign, but a migration to a new platform. The Adobe platform provides technical advantages that allow for a responsive site design. We look forward to receiving reader feedback.”

CRAIOVA TO BUILD ECOSPORT

Ford CIO addresses CeBITFord’s Chief Information Officer Marcy Klevorn underscored Ford’s determination to become a cutting-edge mobility company in a passionate speech delivered at the world’s largest tech fair.

Klevorn told approximately 600 partici-pants at the Automotive IT Congress at CeBIT

in Hannover, Germany: “It’s not enough to simply build a great car and at Ford we’re up to the challenge of delivering great experi-ences for our customers and transportation solutions to make people’s lives better. We put the customer at the centre of everything we do.”


News

OVERHEARD“You race to win. You don’t race to hope you do well. You don’t race to have a nice looking car. You race to win. Sure, it’s a big risk, but not when you add in reputation, halo effect, and the morale boost it gives anybody who loves the Ford brand.” Bill Ford, Executive Chairman, Ford Motor Company

* * *“You have to be at your best to win a race, because the competition is so, so hard. Every second matters. Every millimetre on the car matters. That’s what’s really sexy about racing, it is what it takes to win.” Dave Pericak, Global Director, Ford Performance

* * *“For once I’m the rookie as this will be

Scott Dixon, four-time IndyCar champion

* * *“Ford is moving aggressively to keep pace with auto-related developments from Silicon Valley - and trying to show Wall Street that it’s not going to be left behind.” MotleyFool.com

* * *“The S-MAX belies its size and weight, and with loads of grip in the four-wheel drive model I was driving, it gives a

security.” Theeverydayman.co.uk* * *

“Britain might stop in its tracks when snow starts falling, but Ford’s driverless cars won’t. Ford has released a video that shows its driverless car successfully navigating in the snow. Driving under heavy snowfall can be treacherous at the best of times, so it’s amazing to see an autonomous vehicle manage the feat.” Trustedreviews.com

* * *“While driving, it is easy to forget about the Mondeo Vignale’s length of more than 4.8m and weight of 1.6 tons because its agility is typical of a compact car. It corners brilliantly, handles precisely and has extensive safety features.” Ramón Ortiz

* * *“The 2016 Ranger has markedly improved in terms of performance

the muscular design of a little American truck, it promises to continue wreaking havoc in the market.” Didier Griffoulière, Action 4x4

February sales successFord sold 91,700 vehicles in February in its 20 traditional European markets, up 18 per cent over last year and the company’s best February sales since 2010. Outpacing industry growth of 14 per cent, Ford saw its market share in February increase by 0.3 percentage points to 7.5 per cent.

“Ford of Europe is off to a very fast start to 2016 and we are growing even faster than the industry,” said Roelant de Waard, vice president, Marketing, Sales and Service, Ford of Europe. “We are growing and gaining market share with our fresh cars, SUVs and commercial vehicles, and - unlike much of the industry - we are pulling back from rental car sales and dealer self-registrations that can erode brand value and residuals.”

Accelerating supplier trainingFord is accelerating supplier training in Europe. Last year alone, Ford Training and Development specialists provided hands-on expert tuition to more than 1,500 supplier employees during dedicated Supplier Training Weeks.

Subjects covered ranged from applications for approval of production parts, and Ford’s capacity planning tools, to improving problem solving techniques and methods.

Ford supplier training consultant Michael Maas explains: “After training our suppliers are more aware of Ford structures and have a better understanding of Ford specific re-quirements and guidelines. Training also gives us an opportunity to strengthen our relation-ships with suppliers so it’s a win-win for all concerned.”

Ford makes WRC historyFord and M-Sport have created motorsport history by becoming the first manufacturer to secure 200 con-secutive point-scoring finishes in the FIA World Rally Championship (WRC).

The first points finish in the record-breaking run came at Rallye Monte-Carlo in 2002 when Carlos Sainz and Colin McRae brought the Ford Focus RS WRCs home in third and fourth places respectively.

to Europe and take advantage of the ex-cellent workforce and operations we have in Craiova,” said Jim Farley, president and CEO, Ford of Europe.

SUVs are the fastest-growing segment in the European new vehicle market, up 23 per cent last year compared with an overall industry sales growth of 10 per cent. The small SUV segment in which the EcoSport competes rose 44 per cent in 2015.

Ford expects the small SUV segment to grow to about 1.5 million vehicles a year by 2017 – an increase of 35 per cent on 2015.

Since taking over the Craiova facility in 2008, Ford has invested more than €1 billion in its Romanian manufacturing operations. The Ford B-MAX multi-activity vehicle is currently built in Craiova, plus Ford’s 1.0-litre EcoBoost engine – the only engine to win the International Engine of the Year award three years in succession.

S I L V E R S T O N E

BECKETTS

CHAPELHANGAR STRAIGHT

STOWE

VALE

CLUB

ABBEY

FARM CURVE

VILLAGE

AINTREE

WELLINGTON STRAIGHT

THE LOOP

BROOKLANDS

LUFFIELDWOODCOTE

MAGGOTS

COPSE

S P A F R A N C O R C H A M P S

KEMMEL

MALMEDY

LES COMBES RIVAGE

POUHON FAGNES

STAVELOT

BLANCHIMONT

BUS STOP

LA SOURCE

EAU ROUGE

RAIDILLON


Racing

START YOUR

A new era in Ford’s motorsport history will dawn in just a few days’ time when the 2016 Ford GT makes its European race debut at Silverstone

E N G I N E SEuropean round sees Ford head to Germany in July for the 6 Hours of Nürburgring.

At the 6 Hours of Silverstone, GT #66 will be piloted by Stefan Mücke (Germany), Olivier Pla (France) and Billy Johnson (U.S.) Next to them in GT #67 will be Marino Franchitti (Scotland), Andy Priaulx (Guernsey) and Harry Tincknell (England).

The all-new Ford GT race car is the culmination of years of Ford innovations in lightweighting, aerodynamics and effi cient Ford EcoBoost engines.

Powered by the second generation twin-turbo Ford EcoBoost V6 engine, it will race against rivals from Aston Martin, Ferrari and Porsche.

All eyes will be on Ford at the Six Hours of Silverstone which is the home event of the Ford Chip Ganassi Racing Team in Europe. One of the fastest circuits in WEC with top speeds in excess of 180mph, Silverstone is tough on tyres, engines and drivers.

The 5.89 kilometre Grand Prix Circuit features 18 corners including “Copse” which is taken almost fl at-out and partially blind, and the ultra-technical and super-fast “Maggots” and “Becketts” complex.

“Attacking Maggots and Becketts is really enjoyable. Because the entry speeds are very high, you need to have a car that responds well to steering inputs so you can quickly change direction,” explains Ma-rino Franchitti. “You’re not usually on the brakes through this section, just lift ing the throttle slightly to help keep the car on the fastest possible line. It quite tough physically because you are travelling so fast the g loads are huge.”

Two Ford GTs prepared by Ford Chip Ganassi Racing will tackle the opening round of the 2016 FIA World Endurance Championship (WEC) on Sunday April 17th where they will compete in the fi ercely competi-tive LM GTE Pro Class.

The event is the fi rst of nine WEC rounds announced by the FIA for 2016. Aft er Silverstone, Ford heads to Belgium in May for the WEC 6 Hours of Spa-Francorchamps. Then in June Ford makes its historic return to the La Sarthe circuit in France where, 50 years ago, the GT40 took the fi rst of four consecutive Le Mans victories. The fi nal

Silverstone Grand Prix CircuitRace date: April 17 Opened: 1948 Length: 5.89 kilometres (3.66 miles) Corners: 18

Spa-Francorchamps Grand Prix CircuitRace date: May 7 Opened: 1924Length: 7 kilometres (4.35 miles) Corners: 20

N Ü R B U R G R I N G

YOKOHAMA- KURVEMICHAEL-

SCHUMACHER-S

DUNLOP- KEHRE

FORD- KURVE

WARSTEINER- KURVE

ADVAN-BOGENNGK-SCHIKANE

MERCEDES- ARENA

L E M A N S

COURSE DUNLOP

VIRAGE PORSCHE

VIRAGE D’ARNAGE

VIRAGE D’INDIANAPOLIS

MULSANNE

LIGNE DROITE DES HUNAUDIERES

TERTRE ROUGE DES HUNAUDIERES

VIRAGE DU TERTRE ROUGE


Racing

Unlike most other racing circuits, brake wear isn’t a major problem at Silverstone with the cars running at full throttle for more than half the lap. More of a concern is the unpredictable weather, with wind gusts in particular a major problem, unsettling the cars in high-speed corners.

“I’m really looking forward to my home race, Silverstone,” said driver Andy Priaulx. “Being a member of the British Racing Drivers Club makes competing there extra special for me, and racing on the full Grand Prix Circuit is just phenomenal. I really enjoy driving the Beckets complex and I can imagine it is going to be awesome in the GT. The fast directional changes there mean good balance is essential if you are to carry speed through to the hanger straight.”

In last year’s race, the winning LM GTE Pro car covered 1,013 kilo-metres (629 miles) after six hours of racing, at an average speed of

169 km/h. So what can the Ford Chip Ganassi Racing Team hope to achieve in its maiden European outing?

“Looking at our performances in testing, and based on how the car has run in America, I expect us to be competitive,” added Franchitti. “It is very difficult to predict how you are going to do when you get into the heat of battle but I expect us to be able to run competitively.”

Priaulx’s prediction? “The competition is fierce and we are a new team so we’ll be taking it race-by-race. I think it’s fair to say we’re ‘rookies’ but we are very ambitious ‘rookies’. Our job is to win for Ford and we can’t wait for the season to start.”

You can follow the team’s progress at Silverstone here:http://www.fiawec.com/races/6-hours-of-silverstone.html Or on the @fordperformance social media channels

Le Mans Circuit de la SartheRace date: June 18-19 Opened: 1923Length: 13.62 kilometres (8.47 miles) Corners: 38

Nürburgring Grand Prix CircuitRace date: July 24 Opened: 1927Length 5.14 kilometres (3.19 miles) Corners: 17

L M G T E P R O 1245 kg

290 km/h


Racing

@ F O R D ’ S E S S E N T I A L G U I D E T O W E C

FULL LE MANS DRIVER LINE-UP CONFIRMEDFord has confirmed its full driver line-up for the Le Mans 24 Hours, 50 years on from taking outright victory at the world’s greatest endurance race.

Each of the four Ford GTs will have a team of three drivers to for Le Mans 24 Hours, which gets underway on June 18-19.

“We are pleased to have a very strong driver line-up for our return to the Le Mans 24 Hours,” commented Raj Nair, Ford executive vice president and chief technical officer, Global Product Development. “We’ve assem-bled a talented and experienced team on all fronts and we are all focused on creating a new chapter in Ford’s history at Le Mans.”

As at Silverstone, the #66 Ford GT will be raced by Stefan Mücke, Olivier Pla and Billy Johnson, while Marino Franchitti, Andy Priaulx and Harry Tincknell form a very strong squad in the #67 Ford GT.

Tincknell is already a Le Mans winner as he took the LMP2 victory in 2014 in what was his fourth ever sports car race.

“At 24, to be driving a Ford GT car at Le Mans exactly 50 years after the famous 1-2-3 finish for the team is incredibly special for me personally,” said Tincknell. “Ford has such an incredible history at Le Mans and I think with this car and team we can emulate some of that success. We’ll be resuming that fierce battle with Ferrari but it will be very competi-tive with all of the manufacturers in the class so we are in for a great fight. There is an in-credible drive within the team at the moment and everyone is excited to be back. I’m very proud to be a part of it all.”

Johnson is one of the most successful drivers in the IMSA Continental Tire SportsCar Challenge. Currently racing the Ford Shelby

GT350R-C Mustang, Johnson makes his Le Mans debut this year.

“Ford’s history at Le Mans is one of the greatest motorsport stories of all time and this return after 50 years is arguably as mean-ingful and ambitious,” said Johnson. “Having won many races behind the wheel of Fords and having been a part of the development of the Ford GT, it’s truly an honour to be compet-ing in the Le Mans 24 Hours on Ford’s historic return to the race. Like the original, the new

Not yet up to speed with all things WEC? Our Q&A guide explains all you need to know

Which cars compete? There are four catego-ries – Le Mans Prototype 1 (LMP1), Le Mans Prototype 2 (LMP2), Le Mans Grand Touring Endurance Pro (LM GTE Pro) and Le Mans Grand Touring Endurance Am (LM GTE Am). Ford GT will compete in LM GTE Pro.

How many Ford GTs will race in WEC in 2016? Two Ford GT cars prepared by the Ford Chip Ganassi Racing Team will race in all nine rounds of the 2016 FIA WEC. At Le Mans they will be joined by two Ford GTs that compete in the 2016 IMSA WeatherTech SportsCar Championship in the U.S.

What’s the average race distance? The win-ning LM GTE Pro car covered 629 miles (1,013 km) at Silverstone last year – that’s roughly three times the length of an F1 race. The winning LM GTE Pro car at Le Mans covered 2,854 miles, or 4,593 km – that’s about 14 F1 race lengths.

How fast are the cars? LM GTE cars will top 180 mph (290 km/h) on the fastest circuits.

How are points awarded? WEC uses the same scoring system as F1. The winner gets, 25 points, 2nd gets 18, 3rd gets 15, 4th gets 12, 5th gets 10, 6th gets 8, 7th gets 6, 8th gets 4, 9th gets 2, and 10th gets 1. At the Le Mans all cars score double points.

How are the starting grids determined? The starting grid for each six-hour WEC race is set during a 20-minute qualifying session (one session for LMP1 & LMP2, one session for GTE Pro & GTE Am). Two drivers from each car take part during the session and the qualify-ing time is the average of each of their best lap times combined. Qualifying at Le Mans is spread over three sessions on Wednesday and Thursday, and the fastest single lap for each car determines its grid position.

What is WEC? The FIA World Endurance Championship was founded in March 2012 and is the pinnacle of endurance sports car racing. In 2016 the nine-round series will visit three continents. The Le Mans 24 Hours is the longest race of the season. All the other rounds are six-hour races.

Which manufacturers will Ford compete against in WEC? Aston Martin, Ferrari and Porsche are our rivals in LM GTE Pro. Corvette will also compete in this category at Le Mans only.

Are all WEC cars based on road cars? GT cars are all based on road cars. Le Mans prototype cars are just that: prototypes.

Are LM GTE cars heavily modified? They have racing brakes, sequential gearboxes, just the one seat for the driver and a bespoke roll cage. During a six hour race, each LM GTE car is allowed to use six sets of tyres. For Le Mans 24 Hours, this increases to 16. Each car must weigh a minimum 1245 kg without a driver or fuel on board.


Racing

F O R D G T T E C H N I C A L S P E C I F I C AT I O N S

Ford GT was built to win Le Mans and it’s such a fantastic car to drive.”

The #68 Ford GT line-up of American, Joey Hand and German, Dirk Müller will be strengthened by the addition of Frenchman, Sébastien Bourdais at Le Mans, with New Zealander, Scott Dixon joining Englishman, Richard Westbrook and Australian, Ryan Briscoe in the #69 car.

Bourdais tested the Ford GT during its development phase and competed in the #66 IMSA Ford GT at the Rolex 24 with Hand and Müller.

“Le Mans is incredibly close to my heart,” said Bourdais. “I was born there so it is very special to go back as the local boy, as I have done 10 times now. People have not forgotten Ford’s history and heritage at Le Mans, even though it was a long time ago. The excitement around Ford’s return will make Le Mans even more special for us. We have new challenges and new rivalries and we hope the story comes full circle so that we can repeat history.”

Four times IndyCar champion Dixon has never raced at Le Mans before and is relishing the prospect. “For once I’m the rookie as this will be my first Le Mans,” he said. “I’m excited to make my Le Mans debut in the Ford GT. I’ve been in the car a few times in testing so I know we have a great race car here. Like any driver it is a dream come true for me to race at Le Mans and I can’t wait to get started. The history of Ford at Le Mans is very well docu-

mented and I’m proud to be part of this very special programme.”

“Personally and as an organisation we are thrilled to be racing at Le Mans this year,” added Chip Ganassi. “As a driver I raced there once back in 1987 and I have been looking to get back there ever since. To be going with Ford and the new GT makes it all the more special and the talent assembled in this driver line-up just adds to the anticipation.”

WEIGHT & DIMENSIONS Dry weight: <1310kgLength: 4763mmWidth: 2045mmHeight: 1030mmWheelbase: 2710mm

BODY Carbon fibre body panelsAerodynamic front splitter & flow-through designAdjustable carbon fibre rear wing

INTERIOR Sparco carbon fibre seatSparco six-point safety harnessFire extinguisher systemAGM battery

STEERING Electric power assisted steeringQuick release steering wheel

TRANSMISSION Six speed sequential transmissionSemi-automatic paddle shift gear changeRacing ClutchLimited slip ramp/ plate differential

ENGINE Twin-turbochargedEcoBoost V6Dry sump oil systemPower >500 psTorque >500 Nm

CHASSIS Lightweight carbon/ aluminium chassisSteel roll cage to FIA safety standardsHigh speed pneumatic jack system

SUSPENSION Double wishbone pushrod torsion bar suspension

BRAKES Six pot front Brembo calipersFour pot rear Brembo calipersVented Brembo discs

FUEL SYSTEM 95 litre fuel cell to FIA safety standardsTwin quick release couplings

WHEELS & TYRES Front - 12.5” x 18“Rear - 13” x 18“Michelin 31/68-18Michelin 31/71-18

Ready to race - the European driver line up (left to right). Ford GT#67: Andy Priaulx, Marino Franchitti and Harry Tincknell. Ford GT #66: Billy Johnson, Olivier Pla and Stefan Mücke


Safety

DSFL EXPANDS IN EUROPEFord is embarking on its most ambitious bid yet to provide free driver training to young motorists in Europe in 2016

After smashing the record for students taught in a calendar year in 2015, the com-pany is investing another €2.9m in 2016 to provide free driver training to 7,000 more 18- to 24-year-olds across Europe.

Ford has now committed a total of €9.6 million in training through its acclaimed Ford Driving Skills for Life (DSFL) programme since 2013. This year, Ford will offer free

The programme also highlights the risks posed by social media distractions such as texting and taking selfies at the wheel, as well as the dangers of drinking and driving, or driving after taking drugs.

“Too many young adults are dying in car crashes caused by a combination of inexpe-rience and poor decision making,” said Jim Graham, manager, Ford DSFL. “With this new €2.9 million investment in young driver train-ing for 2016, we can provide a further 7,000 young people with the skills and knowledge that could save their lives.”

Ford was the first car manufacturer to introduce free comprehensive advanced hands-on driver training for newly licensed drivers. In the 11 years since it was launched in the U.S., Ford DSFL has provided training to more than 650,000 people globally.

Ford has teamed with leading safety organisations across Europe including the Belgian National Road Safety Association; Association Prévention Routière in France; Deutscher Verkehrssicherheitsrat in Germany; the ACI in Italy; Road Safety Russia in Russia; Dirección General de Tráfico in Spain; and the Royal Society for the Prevention of Accidents, Brake and AA Driving School in the U.K. Ford is currently working to add further safety partners in 2016.

In addition, Ford is enlisting YouTube stars from across Europe to help raise awareness of the issues of young driver road safety throughout 2016 with a series of videos and events.

“It’s fun, free, informative, and because we constantly re-evaluate what we teach, it’s always relevant.”

Nearly all the drivers who responded to a short survey after completing the Ford DSFL programme last year in Europe, said they were more confident in their ability to drive after training, and would recommend the programme to a friend. Feedback from Spanish participants revealed that some had used the skills to avoid or mitigate the effects of an accident.

“Newly qualified drivers still have so much to learn about safety on the road so we strongly urge young drivers to take advantage of Ford DSFL training,” Graham said.

training for the first time in Finland and Poland, and continue to provide training in Belgium, Denmark, France, Germany, Italy, Netherlands, Romania, Russia, Spain, Turkey, and the U.K.

Car crashes are the leading cause of death for Europeans aged 18 to 24-year-olds. Ford has already trained 13,500 novice drivers in Europe, providing free, hands-on classes covering hazard recognition, vehicle handling, and speed and space management.

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Technology

GLARE-FREE HEADLIGHTSFord has developed headlights that stop you accidentally dazzling other drivers – and help you see more of the road ahead

• Ford Glare-Free Highbeam prevents drivers fromdazzling other road users by blocking the areas of light from the high-beam headlights that would otherwise shine in the eyes of other motorists and cyclists

GLARE-FREE HIGHBEAM

http://youtu.be/nzeFzQe-oe0

The all-new Glare-Free Highbeam system avoids drivers having to dip their headlights by simply blocking those rays that would oth-erwise shine in the eyes of other road-users

Driving with high-beam headlights enables drivers to see hazards in the road much ear-lier. And studies have shown that automated high-beam headlights are activated up to 10 times more than when drivers have to switch to high-beam themselves.

“Ask any driver what the most annoying habits of other drivers are and sooner or later the subject of people who don’t dip their headlights will come up,” said Michael Koherr, research engineer, Lighting Systems, Ford of Europe. “Ford’s new Glare-Free Highbeam helps maximise the use of high beam and means drivers can see signifi cantly more of the road ahead – without causing any distrac-tion to other road users.”

The technology was developed by a global team of Ford engineers and supplier partners. At its heart is a windshield-mounted camera that can detect the headlights or taillights of vehicles and bicycles up to 800 metres away at night.

Ford carried out tests in a purpose-built light simulation area as well as conducting drives in night-time conditions around the globe to ensure the system’s eff ectiveness.

Glare-Free Highbeam works together with Ford’s Auto High Beam system, and Ford Dynamic LED headlights with Adaptive Front Lighting System, which can adjust the headlight beam angle and intensity to one of seven settings according to speed, ambient light, steering angle, distance to the vehicle in front and windscreen wiper activation. Ford’s automated lighting technologies are auto-matically activated when low ambient light conditions are detected.

“We found that some drivers are so con-cerned about dazzling other road users that they don’t use high beam at all,” Koherr said. “Ford’s Glare-Free Highbeam technology can remove that stress for drivers, and soft ly transitioning between settings also helps the driver’s eyes adjust faster to changing quanti-ties of light.”

Further semi-autonomous technologies off ered by Ford can scan traffi c signs and

adjust the throttle to help drivers stay within legal speed limits, and can detect people in or near the road ahead, or who may cross the vehicle’s path, and automatically apply the brakes if a potential collision is detected.

Ford also is developing future advanced lighting technology that improves visibility at roundabouts, stop, and give way or yield signs. In addition, it draws the driver’s atten-tion to pedestrians, cyclists and even large animals in the vehicle’s path or even just off the road.

Glare-Free Highbeam is available now for the all new Ford S-MAX, Galaxy and also will

be off ered for the forthcoming Ford Edge SUV.


Model T around the world

GLOBE TROTTING IN A

Driving around the world is no mean feat. Doing it in a 100-year-old Ford Model T was a challenge Dirk and Trudy Regter couldn’t resist

The husband and wife duo began their epic journey in the summer of 2012 and covered 22,000 kilometres (14,000 miles) in 180 days during the first leg of the drive, which took them from their home town of Edam in the Netherlands to Cape Town in South Africa.

In 2013 the couple conquered the U.S. and Canada, crossing 22 states during their 28,000-kilometre (17,000-mile), 180-day road trip. In 2014 they ticked off another 26,000 kilometres (16,000 miles) through South America in a further 180 days.

So far, the intrepid couple have driven almost 80,000 kilometres (50,000 miles) visiting and supporting various projects run by the international children’s aid organisation SOS – Children’s Villages.

During 2016 and 2017 they plan to continue through New Zealand, Australia, Indonesia, and India, crossing the Himalayas to China, through Mongolia and back to the Netherlands via Central Europe.

Travelling the world in a 100-year-old Ford Model T takes serious

dedication, but the vintage model is very robust and its simple design makes it easy to service and repair.

Dirk and Trudy Regter – both retired – have owned their 1915 Ford Model T since 1997. Dirk previously owned a 1923 Ford Model T and a 1928 Ford Model A. His lifelong passion for vintage Fords is inherited from his father and grandfather.

Ford built 15,000,000 Model Ts between 1908 and 1927. Production started in the U.S. but quickly expanded worldwide, including assem-bly plants in Denmark, Germany, Ireland, Spain and the U.K. The Ford Model T helped put the world on wheels, and owed its mass appeal to being affordable, reliable and easy to maintain with standard, inter-changeable parts.

“In Africa we had to weld a broken front wheel at the local black-smith,” Dirk said. “I’m pretty handy and a screwdriver, hammer, some duct tape, tie wraps and tensioning straps go a long way.”

M O D E L T

So far, Dirk and Trudy Regter have driven almost 80,000 kilometres (50,000 miles) in their Model T visiting and supporting various projects run by the international children’s aid organisation SOS – Children’s Villages. Their journey has taken them from their home town in the Netherlands to Cape Town in South Africa, and from Canada all the way to South America.


Model T around the world

The Regters’ Ford Model T is powered by a 3.0-litre petrol engine and remains in the same specifi cation as when it left the factory in 1915, apart from larger tyres for the wooden-spoked wheels, which make the ride soft er and more bearable over long journeys. A set of tyres will last around 15,000 km (9,300 miles) on normal roads, but many fewer miles on some of the rough, unpaved tracks tackled by the Regters in regions such as Africa and South America.

“On the border of South Africa and Botswana we met a farm-er who had an old Ford Model T in the shed, he gave us the tyre off of it as a gift to help us on our way,” Dirk said.

So what’s the highlight of their journey so far? “Highway 1 from Los Angeles to San Francisco is beautiful; steep slopes, deep ra-vines, mountains on one side and wonderful view of the ocean on the other. It’s breath-taking,” Dirk added.

http://s.fordmedia.eu/ModelT-EN


Interview

SMARTER, SAFER MANUFACTURINGBecoming the car industry’s most efficient manufacturer is a key element of Ford’s European transformation plan, as Linda Cash explains

We have previously said Ford was targeting becoming a leader in manufacturing efficiency and quality by 2016. Have we achieved this?Truthfully, no. We have not achieved it yet - we are still on a journey. We have some work to do to get the title but we have a lot of bright spots where we have achieved maximum efficiency and excellent quality. So although we haven’t yet achieved it across the board to the point where we could claim the title of the most efficient, we’re confident that we can get there.

Linda CashCareer: Linda Cash was appointed vice president of Manufacturing, Ford of Europe, in January 2016. Prior to this, she was director of Vehicle Oper-ations for Ford of Europe. Cash joined Ford in 1984 and has spent her entire 31-year career with the company in manufacturing.

Education: Cash holds a bachelor’s degree in industrial engineering from Georgia Institute of Technology and a master’s in business administration from the University of Phoenix.

What is the most challenging issue you face right now at this moment?We need to become the world renowned leader in manufacturing efficiency and quality and if we do that it will help with the other most challenging thing which is to help return Europe to sustainable profitability.

How can manufacturing help accelerate the transformation plan and deliver a healthy profit margin?We have a stake in all the work streams in the transformation plan but our most significant impact is in labour and overhead efficiencies, freight efficiencies, and the optimisation of our entire manufacturing footprint.

Ford is expanding its SUV portfolio so where will these vehicles be produced – can you tell us that?I can’t say but what I can tell you is that there is a lot of data that goes into the decision and when the study is complete it will be a data-driven decision on where the source will be.

Do you envisage more vehicles being produced in Craiova or Kocaeli in the short to mid-term?We would like to have more vehicles built in all of our plants. We would like Product Development to continue delivering new products, and manufacturing will be ready

“We need to become the world renowned leader in manufacturing efficiency and quality...”


Interview

ON A LIGHTER NOTE …

How would you sum up your approach to work?I was told there are only two kinds of peo-ple needed in this business – those who build the product and those who solve the problems. And it is true. By default I’m a problem solver and for me it helps me to be very positive and optimistic when I face challenges.

Any hobbies or skills that your team would find surprising?I play the piano. Because I love music that’s probably not a surprise but it’s something that’s not known.

What are you currently reading?I have a couple of things open. I’m reading a book titled Execution is the Strategy, by Laura Stack, which shows how to turn strategy into performance. I’m also reading a book called The Wait. It’s a story about Meagan Good, an actress, and her husband who found each other so it’s like a biography – really interesting. And then, most importantly, I’m reading the Holy Bible. I read it daily and I’m currently in the book of Psalms.

How do you relax away from work?My favourite thing is to read but I also love movies and a kind of quirky thing about me is the ones that I love, I watch them over and over and over. My children and my husband think that’s weird but don’t judge me. I like them, and I watch them, and I can almost quote them. Also, I attend concerts (mostly jazz) and plays, I love the theatre.

Can you name three historical figures you would like to have dinner with?Yes. The first would be Emily Warren Roe-bling. She is the woman who completed

the Brooklyn Bridge and she is considered the first woman field engineer. She had amazing courage and she was very smart. Secondly, I would like to invite Ella Fitzger-ald, an African American jazz artist – our first lady of song. Thirdly, I would like Henry Ford to come because I am just amazed at his mind and his vision. He was global be-fore global was global. Those three people would make for an exciting event!

What are your tastes in music?It’s a wide range because I love music but I would say first and foremost it is gospel because that’s what I play on the piano. Second is Jazz. My husband and I love jazz, not old clanky jazz, but smooth jazz like Dave Koz and Bony James kind of stuff, and then of course I like R & B and pop.

What was your first car?I owned a used Ford Maverick. Does any-one know what this is? It was real yellowy mustard colour which was not good but it was mine and I was happy.

What do you drive now?In the states I drive a Lincoln because I love the elegance and luxury of a Lincoln. I always tell people that the vehicle looks good on me and I look good on it. Here, in Europe I drive a C-MAX which is not too big and not too small, it has good fuel econo-my and it rides well too.

to build them. The best thing we can do is to increase our overall utilisation and we want to take every chance that we can to do that in every facility.

How does Ford compare with other OEMs in terms of capacity utilisation?That’s a complicated question with a compli-cated answer. We don’t have absolute data from other OEMs but we know that just like many other European OEMs, we are un-der-utilised, averaging in the low 70 per cents. We also know that we have some bright spots and hold very high positions in overall efficien-cy. For example, Cologne Assembly is ranked #1 in the world.

Focusing on quality and Vignale in particular, how do we stand comparison with established premium brands?We don’t yet have any official customer feedback on Vignale but the fact is we have created a very good quality operating system so that we can deliver a world-class vehicle to our customers. When we get the first feed-back we will look at it, react to it and make any adjustments that we need so that we continue to deliver high customer satisfaction.

Can you tell us a bit more about the portable quality assurance device that you have introduced in Valencia?We are very proud of the team in Valencia that came up with this. It is a device you wear on your wrists in the inspection area and it is linked to the quality system so that the in-spectors can do all of their work at the vehicle and not waste any of their time walking back to stationary computers to enter the data. So it’s a very good initiative, it’s working very well in Valencia, and we have now shared that with other plants and wherever applicable we will try to replicate.

How well is Ford performing when it comes to safety in the work place and what needs to be done to drive improvement in this area?Actually we are disappointed in our safety performance. Last year we didn’t achieve our objectives in lost time cases, or days away with restricted time so it is a big focus for us to get back on track with that. We are focusing on serious injuries with our employees as well as contractors. This will take daily leadership in our safety behaviours looking at non-rou-tine tasks and of course working with our contractors to keep them safe as well.


Marketing

FORD’S FAB FEB: SALES SOAR 18% Ford continued to outpace European auto industry growth in February with rising demand for its SUVs, commercial vehicles and large cars

OUTLOOK FOR 2016• Ford will expand its Vignale line and

introduce new Kuga and all-new Edge SUVs.

• Joining the Ford performance car range will be the new Fiesta ST200 and Focus RS.

• In the growing volume segment Ford will introduce the all-new KA+ model.

• The freshened Ranger will strength-en Ford’s challenge in the pick-up segment.

The Fiesta ST200 was unveiled in the UK last month at a media event in the Dagenham Heritage Centre. Underlining its performance heritage, the hot hatch was displayed alongside fast Fiestas of past and present, including the XR2, XR2i and ST Mk I and Mk II. The most

powerful production Fiesta ever, the Fiesta ST200 will sprint from 0-100 km/h (0-62 mph) in 6.7 seconds. The eagerly-awaited new model makes its driving debut at the Goodwood Festival of Speed in southern England in June.

In total, Ford sold 91,700 vehicles in Febru-ary in its 20 traditional European markets, up 18 per cent over last year and its best Febru-ary sales since 2010.

Outpacing industry growth of 14 per cent, Ford saw its market share in February increase by 0.3 percentage points to 7.5 per cent.

Across all of its 50 European markets, Ford sold 104,500 vehicles – up 17 per cent versus industry growth of 10 per cent – driving Ford’s market share up 0.4 percentage points to 7.3 per cent.

“Ford of Europe is off to a very fast start to 2016 and we are growing even faster than the industry,” said Roelant de Waard, vice president, Marketing, Sales and Service, Ford of Europe. “We are growing and gaining market share with our fresh cars, SUVs and commercial vehicles, and – unlike much of the industry – we are pulling back from rental car sales and dealer self-registrations that can erode brand value and residuals.”

Ford’s sales in higher value sales channels were markedly up in February. Retail and fl eet sales accounted for 75 per cent of Ford’s car sales in February – 7 percentage points better than the industry average.

Year to dateWith total vehicle sales of 188,700 vehicles in its 20 traditional European markets, it was the best combined January/February period for Ford since 2010. This was a 13 per cent increase compared with the fi rst two months 2015. Market share increased by 0.2 percent-age points to 7.7 per cent.

Across all of its 50 European markets, Ford sold a total of 209,800 vehicles – up 12.5 per cent versus an industry growth of 6.5 per cent.


Marketing

A - AustriaB - BelgiumCH - SwitzerlandCZ - Czech RepublicD - GermanyDK - DenmarkE - SpainF - FranceFIN - FinlandGB - Great BritainGR - GreeceH - Hungary

I - ItalyIRL - IrelandN - NorwayNL - NetherlandsPL - PolandP - PortugalS - SwedenRUS - RussiaTR - TurkeyRO - Romania

Ford Registrations: February 2016Total vehicles by country:

higher/ lower than 2015

EUROPE 22 2015 EDM 2015

1,8403,2591,506

1,35120,983

1,5806,506

9,8711,022

16,064229

1,022

14,0342,845

1,1192,4122,7481,0351,7783,4187,213

492 102,327 (+14,707) 2,185 (+218)

Models driving demand Ford sales are being driven higher by rising de-mand for its fresh SUVs, commercial vehicles and large cars.

Ford commercial vehicle sales increased by 17 per cent in February on growing demand for the new and expanded Transit range and the Ranger pickup. Ford CV market share was 11.7 per cent.

It was the best February for Ford CV sales since 1993. Ranger sales were up 26 per cent, and sales of the Transit Connect increased 54 per cent.

Ford’s drive to increase its SUV sales con-tinued in February, with EcoSport and Kuga sales increasing by more than one-third. Ford expects its SUV sales to grow by about 30 per cent in 2016 compared with 2015, and to break the 200,000 sales barrier for the fi rst time ever in Europe.

Mondeo sales were up 19 per cent, while sales of S-MAX more than tripled and Galaxy more than doubled vs the same month last year.

Performance cars are also contributing to Ford’s sales success. Combined sales of the company’s current performance line-up in February – including the Fiesta ST, Focus ST, Focus ST diesel, and Mustang – almost tripled versus February last year.

With the launch of the new Focus RS, Ford expects record sales of performance cars in Europe this year.

In total, some 40,000 Ford performance cars are expected to be sold in 2016 – a 50 percent improvement on 2015 which itself saw performance car sales rise by 61 per cent.

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THIS MONTH’S QUESTION:

Send your replies to [email protected] or via internal post to D-NX/2A.

FORD ON SOCIAL MEDIAHere’s a selection of social media comments about Ford from around the world:

Ranger Wildtrak: We got to drive Ford UK’s new Ranger. Burnouts, jumps and general hoonage ensued. Car Throttle

Mustang: Great car for a good price in Europe. Ulka Steinreich

New Kuga: This looks sweet. I was waiting to see it before deciding if I go Kuga, Edge, or maybe another S-MAX. Simon Rutherford

Focus RS: Ford has rallycross-ed the Focus RS. TopGear

Focus RS: Yep, the Ford Focus RS will happily smoke all four tires. Road and Track

Focus RS: same power figures as a BMW i8 yet costs about the third of what the BMW does...why would you need anything in your life than one of these? Looks good (imo), cheap, fast, practical. Matyas Koloh

Fiesta ST200: It’s time for an upgrade. I want one! Erika Encinas

Fiesta ST200: Definitely going to be ordering one to replace my ST. Matt Sarll

Looking forward to sharing #67 @FordPerformance with @MFranchitti and @HarryTincknell #TeamGB #IHGracing #FordWEC - @andypriaulx

Excited to be in the #67 #FordWEC car with @andypriaulx for the season! Also, welcome to @HarryTincknell! #TeamGB @FordPerformance @forduk - @MFranchitti

The Ford Mustang neighs like a Lion! @fredsirieix1

Today @forduk outdid themselves. Providing me with the ST on my Journey to the Olympics!! - @WalkerHebborn

Ford ramps up the Fiesta ST with this, the new ST200. Are you a fan? @Autocar

Loved seeing this setup outside my Dubai hotel. Ford Fiesta #RX43 was definitely in good company in #GymkhanaEIGHT! @kblock43

I think this is possibly the most stunning modern day car I have ever seen. I’m in love @Ford @forduk #fordgt - @Amy_Macdonald

Great to have @forduk at #LboroCareersFair16 today! They were kind enough to bring two amazing cars as well! - @LboroJobNetwork

ACCELERATING OUR TRANSFORMATIONFord is accelerating its transformation plan in Europe in 2016. Last month we asked what change would you make to help deliver a vibrant, sustainable future? While the team continues to work through some of the many suggestions we received, here are a few examples of your responses.

“We need to introduce a funky replacement for Ford KA to engage with younger consumers who cannot afford an SUV or hot hatch.”

“A broader range of hybrid products would enable us to compete more effectively against other OEMs.”

“The creation of Ford Smart Mobility LLC is a step in the right direction. We need to seize the initiative now if we are to gain an advantage over our rivals in the smart mobility sector.”

“More should be done to better integrate contractors into the Ford family. I would give contractors the opportunity to buy discount-ed cars in the same way that employees can. I’m sure they would take advantage of this, improving our sales.”

“I was really impressed when I visited my local FordStore for the first time recently and I would like to see more of them.”

“Demand for Mustang is very high and the waiting list is quite long. We need to increase production to get this fabulous car to customers faster so they don’t end up in competitor vehicles.”

“Years ago Ford had a thriving truck production business in Europe. We could build on the success of becoming Europe’s best-selling light commercial vehicles manufacturer by going back into truck production.”

“I would bring products such as the Ford Raptor to Europe. We’ve seen how popular Mustang is here in Europe. I would love the opportunity to own a Raptor and I know I’m not the only one.”

“Having sampled SYNC 3 on a recent trip to the U.S., the first thing I would do is accelerate its introduction here in Europe. It really is very intuitive. I love it.”

“Looking at the Warley car park, many of the cars are not Fords. That tells me more needs to be done to get non-managerial staff and contractors into Ford cars. Great sales opportunity going begging.”

“Too many cradle to grave managers. Bring in more outsiders with fresh ideas.”

“Dip into the Ford global product portfolio and keep new types of vehicles flowing into European showrooms.”

Ford GT makes its European racing debut this month. Which is your all-time favourite Ford race car?


Moment23.02.2016 Ford Ranger fan and flyboard inventor Franky Zapata in action

unlearn.ford.co.uk

@Ford163 - April 2016 - Great Britain

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