Ford Social Marketing and the Auto Industry by Scott Monty
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Social Networking & the Automotive Industry: Moving Along the Information Superhighway Scott Monty, Global Digital Communications Ford Motor Company
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Ford Social Marketing and the Auto Industry by Scott Monty
Transcript of Ford Social Marketing and the Auto Industry by Scott Monty
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Social Networking & the Automotive Industry:
Moving Along the Information Superhighway
Scott Monty, Global Digital Communications
Ford Motor Company
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An industry in CRISIS
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Strategy
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Drive one.
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Meet one.
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HOW?
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Leadership
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Internal
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Sharepoint•Blogs
•Wikis
•RSS
•Collaboration, training, culture, knowledge management
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External
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Source: Universal McCann’s Wave3 study, April 2008
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Is it working?
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How you can reach me
Twitter: http://twitter.com/ScottMontyWeb: http://www.scottmonty.comEmail: [email protected]