Ford Motor Company-RCN Internet Advertisement Proposal
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Transcript of Ford Motor Company-RCN Internet Advertisement Proposal
World Tribal Hero
uplifts
Ford Brand of Products and services
Prepared for Ford Motor Company World Headquarters
Mr. William Clay Ford, Jr. Executive Chairman
Prepared by
Herbert Tombia Director of Administration
Reality Cable Network Ltd
World Trade Centre
2nd Floor, Independence Avenue
Accra, Ghana
Tel: +233571962378
Fax: +233235345448
E-mail: [email protected]
Submitted on March 25, 2013
3/24/2013 2
Table of Contents
1. Executive Summary-The Era of Ford……….…………………………………………………….….…4
2. Leveraging Ford to meet with its overall goals………………..………………………..……….……5
3. Advancing Ford brand of products and services on social media………………………….……..6
4. Placing Ford Motor Company brand of products and services in front of opportunities..……7
5. Using effective advertisement to outwit impending threats.………..…………………….…….….8
6. Capturing the global operational areas of Ford Motor Company……………………………….….9
7. Focusing on Ford products and services…………………….………….…………………………….10
8. Experiential marketing for Ford brand of SUVs………….……………………………………………11
9. The competition to advertise and sponsor the new show, World Tribal Hero.……………….....12
10. Availing Ford brand of products with placement stages…….....................................................13
11. The Incentive to Promote Ford Corporate Slogan: Edgy Situations……………………………..14
12. Placing the products and services of Ford in all major TV stations in the world.……………..15
13. World Tribal Hero will be featured on major magazines across the world……………………...16
14. RCN, a major buyer of Ford brand of vehicles………...……..………………….………….……….17
15. The universality and popularity of World Tribal Hero …………………………………..……….…18
16. Using the show, World Tribal Hero, to permeate diverse cultures…………………….…………19
17. The inertia of not advertising with World Tribal Hero before the show takes off…………..….20
18. Why advertise on Reality Cable Network Ltd websites?.……….………….……………..…..…...21
19. The organization that remains steadfast to its promise……...…………………………………….22
20. Conclusion……………………………………………………………..………….……..…………….…...23
3/24/2013 3
1. Executive Summary-The Era of Ford
3/24/2013 4
With USD2.14 billion in advertisement
campaign in 2013, Ford Motor Company
can reach out to the world with only USD3
million with the new worldwide reality
show, namely World Tribal Hero.
The new global show, World Tribal Hero, avails Ford Motor Company
with the Internet Advertisement Platform that will uplift Ford Motor
Company to be the No. 1 automobile producer, promoter, marketer, and
sales company in the world.
The new global reality show, World Tribal Hero, will establish itself in all
countries in the world, carry along all tribes in the planet, engage all
human beings on earth, and yet let them know that Ford brand of
automobiles and services are the best in the world, not withstanding the
present position of the competition.
The new worldwide reality show will establish a website for each country
in the world (200 websites in all), have 700 million subscribers on its
websites, 300 million off-line telephony voters, and 4 billion viewers
across all the global media networks in the planet. Ford Motor Company
can use this platform to have the entire human race to stay informed
about its top-class automobiles and services.
3/24/2013 5
2. Leveraging Ford to meet with its Overall Goals
Since World Tribal Hero is geared to
supersede all other major global events, such
as Ms. Universe, FIFA World Cup, and The
Olympic Games (averaging USD5.5 billion in
revenue per cycle), the new reality show,
World Tribal Hero, will take along the brand of
Ford Motor Company in order to increase its
market share from 16.7% to 25%, increase the
sales of Ford hybrid from 73% to 100%, and
sustain 55% increase of new car sales in the
first season of the show, World Tribal Hero-
Alpha I.
The new global reality show will engage all tribes in the world, sell its
broadcasting rights to TV, Radio, and other Print Media in the planet. By
having Ford Motor Company advertise on its corporate website
(www.realitycablenetworkltd.com), Ford could sustain top spot as global
automobile dealer in the world and continue to be No. 1 in America, remain
profitable and meet shareholders’ interest, access China, India, Germany,
Italy, Australia, Canada, U.S., and all other nations in the world with its
2013 Ford Edge Hybrid automobile. Reality Cable Network Ltd (RCN) will
endeavor to create awareness and increase the sale of all Ford Edge
Hybrid automobiles in the world over if only Ford Motor Company
advertises on its major website for USD3 million as annual fees.
3. Advancing Ford Brand of Products and
Services on Social Media
3/24/2013 6
World Tribal Hero, as a global and cultural
show, will place a lot of resources in China and
India, together making up to 2..5 billion people
in the world. With diverse cultures and ethnic
groups in China, the show, World Tribal Hero,
will penetrate all localities and broadcast
media in China and India, thus carrying along
the global brand of Ford Motor Company to
attract interest and increase sales in these two
major markets. Social media, all combined,
has tremendous impact on the lives of people
in China, India, Europe, and America.
Since Reality Cable Network Ltd (RCN) will engage all the social media
platforms in the world in order to bring on board the 1 billion users on
Facebook, 600 million users on Twitter, and then other users of YouTube,
Ford Motor Company’s branded products will be exposed to over 2 billion
social media network users. This effect will help to increase the sales of
Ford Hybrid cars by 10%-15%. The new global show, World Tribal Hero, will
permeate all major automobile markets in the world, such that Ford Hybrid
Edge and Fusion will retail more than 100,000 cars in 2013.
4. Placing Ford Motor Brand of Products and
Services in Front of Opportunities
3/24/2013 7
Reality Cable Network Ltd (RCN) will be going
into global TV Broadcasting Service, Media
Production, and Media Franchising in full swing
at the end of Season One of the global reality
show, World Tribal Hero. However, in this first
season, RCN is able and willing to have Ford
Motor Company take advantage of its premium
advertising space, reserved only for the very
best in the automobile industry. The
organization is sure that this investment will
place Ford brand of Products and Services at
the forefront of emerging markets, top place in
delivering made-in-America motor vehicles
across the globe. The advertising platform will
ease the extensive distribution of hybrid and
electronic vehicles, and to meet with the
increasing demand for fuel efficient cars at
home and abroad.
Since Reality Cable Network Ltd (RCN) will be having offices in every
country in the world, Ford Motor Company could as well benefit from
having its cars stationed inside or outside the World Tribal Hero
Centers in the globe. This incentive will accelerate sales while the
show is on air across the world. Definitely, this will rescue Ford Motor
Company from the effects of current declining market share in the
automobile industry.
5. Using Effective Advertisement to outwit impending
Threats
3/24/2013 8
What better way is there other than a massive
advertising campaign through a reality show
that will cut across the globe, and then
leveraging Ford Motor Company to access
established markets, become the first option for
customers, retain customer loyalty, and remain
top brand in the industry.
By advertising on all the 200 websites that Reality Cable Network Ltd
(RCN) is going to launch immediately after Ford Motor Company pays
USD3 million, the Ford brand stands a better chance to override the
threats of U.S. economic slowdown, meet with rising manpower costs,
provide job security, outsell Chrysler, General Motors, Volkswagen, and
BMW.
6. Capturing the Global Operational Areas of
Ford Motor Company
3/24/2013 9
Nonetheless, Reality Cable Network Ltd (RCN)
chooses a cost-cutting device to achieve the
same impact with a very linear, but effective
medium of communications to bring the
branded products and services of Ford Motor
Company to every household on the planet.
The seven key messages that RCN will choose
to present to the world at large on its websites
is to indicate to the global community that Ford
brand of products and services are always the
best, strongest, most capable and durable,
innovative, built harder and most powerful
vehicles in the world. However, the advertising
and marketing department of Ford Motor
Company will have to get to the drawing board
and come up with befitting slogans and
universal messages to meet the expectations of
the viewing public.
Presently, Ford Motor Company has its operations in North America,
Europe, Middle East, Central and South America, and then Asia Pacific.
World Tribal Hero will be in all of these territories on the planet. It will
dedicate one website to each of the countries in these continents, and yet
display Ford brand of products and services on all of its websites. This
coverage is more than The Olympic Games can offer, yet the IOC charges
an average of USD70 million to its corporate sponsors on each 16-day
event.
7. Focusing on Ford Products and Services
3/24/2013 10
Reality Cable Network Ltd (RCN) chooses to
work side by side with Ford during its twelve
years of global reality show since Ford Motor
Company is the second-largest U.S.-based
automaker and the fifth-largest in the world
based, on 2010 vehicle sales. At the end of
2010, Ford was the fifth largest automaker in
Europe. Ford is the eighth-ranked overall
American-based company in the 2010
Fortune 500 list, based on global revenues in
2009 of $118.3 billion. In 2008, Ford
produced 5.532 million automobiles and
employed about 213,000 employees at
around 90 plants and facilities worldwide.
This type of vast business empire is
deserving of the global model of business
that RCN is.
Reality Cable Network Ltd (RCN) would prefer to meet with the team of
advertisers at Ford Motor Company to put the best materials on Ford
products and services, which are:
■ Products: Automobiles, Automotive Parts.
■ Services: Automotive Finance, Vehicle Leasing, Vehicle Service.
8. Experiential Marketing for Ford Brand of SUVs
3/24/2013 11
Ford Dealership in Ghana: In line with a direct
communication from Mr. William Clay Ford, Jr., the
Executive Chairman of Ford Motor Company, the
senior management of RCN is already in contact with
Ford Dealership in Accra, Ghana. The advise from
Ford Motor Company World Headquarters is to test-
drive any choice of vehicle that suits the interest of
the executive team of RCN at their dealership.
Whether the cars are given out as concession for
promotional purposes or at a price, the executive
board of RCN is already looking at sporting this brand
of SUV for the first season of the making of World
Tribal Hero.
Developing the Emotional Connection: In recent years the concept of
creating an experience for customers to help them form an emotional
connection to a brand has become more specialized. Consumer
products, insurance, services, etc. are already tapping the youth with the
emergence of a whole new communication and branding strategy
focused on experiential marketing. Nike’s Indian marketing could also
move from sports celebrities to the target audience itself, at least, for a
short period of time, to enhance their involvement with the product and
in turn, the brand. Therefore, the Executive Board of Directors at Reality
Cable Network Ltd (RCN) will display their corporate slogan on three of
Ford's latest SUV, Ford Edge Hybrid. This will indicate to the public that
the brains behind the making of World Tribal Hero all endorse and sport
the Ford brand of products and services.
9. The Competition to Advertise and Sponsor the
new Show, World Tribal Hero
3/24/2013 12
Ford’s top competitors are also looking at advertising on the websites of
Reality Cable Network Ltd (RCN) due to the possible impact that the show
will have in China, India, and America. General Motors is particularly of a
better option where Ford Motor Company does not seize this opportunity in
quick time. Volkswagen is another second best. Buick, Audi, and Kia
Motors are all on standby to cash in on this advertising platform if Ford does
not come in on time.
The Executive Board of Directors are giving preference to Ford Motor
Vehicle because of its numerous years in sponsoring reality shows and
promoting its brands through this medium. However, the nature of the new
global reality show, World Tribal Hero, exceeds the likes of Ms. Universe,
FIFA World Cup, and The Olympic Games. If NBC will procure the
broadcasting rights of The Olympic Games for USD2 billion in the Olympic
Winter Games in Vancouver in 2010 and 2012 Olympic Games in London,
then it will have to team up with other global media organizations to obtain
the broadcasting rights for this new event for USD6.5 billion in twelve years
running.
10. Availing Ford Brand of Products with Placement
Stages
3/24/2013 13
Further, between 2005-2008, twelve corporations team up to sponsor The
Olympic Games for USD866 million. Reality Cable Network Ltd (RCN) is
currently working underground to have twenty sponsors cough out USD1
billion to sponsor this new global reality show. The returns in investment is
exponential.
RCN on the other hand will enlist suitable
staffs or volunteers to monitor, usher in
members of the public who are interested
in Ford products and services. This role is
taken to ensure that Ford Motor Company
gets value for its Internet advertisement
with RCN. The organization will be more
than preoccupied with the production of the
global tribal show, World Tribal Hero, yet
apportion vital resources to make an
impression on the executive team of Ford.
Once Ford Motor Company signs a contract with Reality Cable Network
Ltd (RCN) on its Internet Advertisement Platform, the management of
RCN will get a list of all local Ford dealerships in the world over, and
arrange for them to display any particular brand of motor vehicle at
locations where auditions will be conducted, during road shows, country
tours, launching World Tribal Hero, and in other special events. It will be
fine if Ford Motor Company and its dealers stay on ground to engage
prospective buyers during these events.
11. The Incentive to Promote Ford Corporate Slogan:
Edgy Situations
3/24/2013 14
The Executive Directors of RCN will be sporting
three Ford-branded SUVs during the term of the
contract. There is every need to place the sales
slogan of Ford Motor Company on the two sides
of the jeeps. The goal of establishing a business
relationship with Ford Motor Company is to
exude their corporate excellence in all things,
and to bring Ford to the limelight of society. The
enormous resources that Ford Motor Company
is investing to produce and sell the best
automobiles in the world is enough to make them
deserve this goodwill.
Ford Theme: Edgy
Situations
The moment Ford Motor Company takes onto the advertising space and
worldwide event that Reality Cable Network Ltd (RCN) is availing to them,
all relevant sales slogans that are associated with Ford will be displayed on
RCN global websites, offices, official vehicles, and event locations. It will be
advisable for Ford Motor Company to provide RCN with ample sales
slogans, which will lead to the acquisition of customers and retain existing
clients.
RCN is particularly interested in the use of the recent sales jingle that Ford
has invented for marketing and advertising, and that is, “Edgy Situations”. As
a long-term business relationship, RCN will look into producing several
designs to capture the interest of the public at large.
12. Placing the Products and Services of Ford in all
Major TV Stations in the World
3/24/2013 15
It is the delivery on our promise, and the
overall impact of our performance during the
show, that will warrant Ford Motor Company to
undertake another year of contractual
relationship with RCN. In order not to lose the
goodwill and support of Ford, RCN will do
everything within its reach to not only display
Ford brand of products on its 200 websites, but
assist in referring prospective customers to its
dealerships worldwide in order to effect sales
globally.
There is no escaping the fact that a global show, such as World Tribal Hero, will
capture the interest of all ethnicities, cultures, and tribes in the world over. It
shall, therefore, be the plaything of all media organizations in the world. In as
much as Ford Motor Company comes on board with Reality Cable Network Ltd
(RCN), there is no stopping the fact that Ford brand of products and services
will resonate on every nook and cranny of the various platforms that the show
organizers will be running their events from time to time.
No doubt, the worldwide show will attract the interest of major broadcasters
who would like to retain the broadcasting rights. Reality Cable Network Ltd
(RCN) will definitely make some provisional arrangements to ensure that Ford
brand of products and services appear here and there in the first year of
contract.
13. World Tribal Hero will be Featured on Major
Magazines across the World
3/24/2013 16
The organizing committee of World Tribal Hero will be creating extensive
awareness of the global reality show, and newsprints, such as The Wall
Street Journal, Forbes, and Time. The magazine, Motor-Trend, will not be
excluded from this agenda. In order to boost awareness in the process, RCN
will be carrying Ford marketing slogans and brandings with it. This will
ensure that Ford Motor Company gets value for its money.
Besides, Reality Cable Network Ltd (RCN) will engage a great publishing
house to write books on the making of World Tribal Hero. This also will carry
along the brandings of Ford Motor Company. The autobiographies, memoirs,
and regular features on print about various contestants will be published.
This also will avail the slogans and brandings of Ford.
Ford Motor Company will also be allowed to place banners, bill boards, and
distribute flyers when and where events that are related to World Tribal Hero
do surface.
Reality Cable Network Ltd (RCN) will also permit
Ford Motor Company to display its slogans,
products and services at the headquarters of
Reality Cable Network Ltd (RCN). In fact, the
privileges and concessions that RCN is going to
grant to Ford is invaluable and countless. The
entry step into the world of RCN is to enter into
the proposed Internet Advertising deal for a start.
14. RCN, a Major Buyer of Ford Brand of Vehicles
3/24/2013 17
All motor vehicles remain as assets to Reality
Cable Network Ltd (RCN), subject to
depreciation accounting, and replacement
after five years in use. The vehicles will be run
by a subsidiary of RCN, namely RCN World
Limousine Services Ltd. These assets will be
put to use as rental limousines when not in
use for official purposes. At least, the motive
of optimizing the use of Ford brand of
vehicles, and at the same time making good
of the bottom line of RCN, is a befitting
corporate strategy.
RCN is in the automobile market to procure as many as 39,200 vehicles to
cater to the needs of World Tribal Hero contestants, fans, and other
stakeholders. As the global reality show begins from country to country,
there will be enormous need to transport contestants, crews, equipment,
staffs, and sponsors . For this reason, RCN is willing to undertake a long
time supply of motor vehicles from Ford Motor Company. There is a need
for, at least, fifteen cars stationary in every country in the world to cater to
the transportation needs of the events of RCN.
For this great need of vehicles and transportation during the twelve years
that the show is slated to run, RCN will be willing to lease, purchase, and
boost the bottom line of Ford Motor Company. The three Executive
Directors of the company immediately needs to have three Ford Edge
Hybrids to run the mounting affairs of the global reality show.
15. The Universality and Popularity of World Tribal
Hero
3/24/2013 18
By being in business with RCN for as long as
possible, Ford Motor Company stands a good
chance of having a loyal Cable and TV network on
their wings for good. RCN has a very high regard
for the executive board of Ford Motor Company,
values their business philosophy, and appreciates
all the awards that they have merited over time,
such as Nielsen's Auto Ad of the Year Award
2009 and J. D. Power and Associates Award for
the surveys in initial quality for five cars, which no
other automobile manufacturer has achieved.
Therefore, RCN is giving Ford the chance to build a
long and lasting relationship with Reality Cable
Network Ltd (RCN) just as it has all along being
doing with "Edinburgh Tattoo", "Talk Sport", "Sky
Sports", and "Disneyland Paris“.
Should Ford Motor Company envisage the international scale and ripple
effect that this new global reality show will have on the entire human race,
it will not hesitate to take on this bountiful offer. World Tribal Hero is looking
at having 700 million subscribers on its 200 websites across the globe, 300
million active participants all over the world, and 4 billion TV viewers to tune
in during the airing of the worldwide tribal show.
By the way, RCN will be producing operas, country tours, video games,
publications, World Tribal Hero-branded products, theme-park licensing,
DVDs, and live shows. Furthermore, RCN will launch its global TV station
after its first year of operation. “RCN TV World” will major in global
broadcasting channels in the likes of BBC, CNN, and Aljazeera,
16. Using the Show, World Tribal Hero, to permeate
Diverse Cultures-Theme, “Edgy Situations”
3/24/2013 19
In the advertising industry, when advertising
globally, companies like Proctor and Gamble
(P&G), Johnson and Johnson & Unilever must
consider which type of campaign method they
are going to adopt. Should they use
standardized method where there is one
consistent message, e.g. (the Nike slogan, “Just
do it”), or should companies go for adaptable
methodology that takes into consideration
different countries cultural values, attitudes and
beliefs, e.g. one of Unilever's many famous
brands, Axe, is a hugely successful male
toiletries brand, now marketed in more than 60
countries worldwide. It has established itself as
one of the company's most high-profile brands
as a result of eye-catching and creative
marketing campaigns, which offers an often
absurdly exaggerated view of the product's
effect on women.
Reality Cable Network Ltd (RCN) avails to Ford Motor Company with the
opportunity to penetrate all the cultures in the world. World Tribal Hero is
basically a global cultural affair. Culture not only applies to all areas of
business industry, but it also takes part in our regular day to day human life.
When Ford Motor Company decides to advertise its products and services
globally, international marketing comes into place. Ford Motor Company
should consider the culture-value attitude and beliefs of respective countries.
It should also consider what might be acceptable in liberal countries, such as
the US, Canada, UK, and Australia.
17. The Inertia of not Advertising with World Tribal
Hero before the Show takes off
3/24/2013 20
At USD2.14 billion, Ford Motor Company ranks seventh place amongst the biggest
companies that advertise in the world over. General Motors Company is second
place with an advertising budget of USD3.1 billion. If Ford Motor Company does
not snap this advertising opportunity in quick time, then it is choosing not to
override the next economic recession, which is around the corner. This kind of
stance may lead Ford Motor Company to lose its customers to its competition.
Demand for motor vehicles decreases significantly in the times of recession, and
competition to sustain business increases two- or three-fold. If Ford Motor
Company does not react positively to this vast advertising platform that is right in
the making, it might be left behind the race, and may even lose ground in the future
(See Ford Sample Ad on the Homepage of RCN: www.realitycablenetworkltd.com).
A major solution which will protect Ford Motor Company from economic downtown
and also increase its profit is the initialization and adaptation of an effective value
advertising campaign with the world-class global show, World Tribal Hero. A
network of loyal customers from the airing of the show across global media houses
will certainly help Ford Motor Company to withstand economic downturn.
Thus, a proactive approach is extremely
important to stay ahead in the shrinking market
during recession. One of the major strategies
adopted by many companies is to reinforce their
brand. Other automobile companies bring in
various product improvements and variants.
Example: Bajaj and Hero Honda launch the new
Pulsar and Passion Plus. Tata Motors launches
the new Indica Vista, and then Honda brings a
new variant of City. Ford should look into this
when advertising with RCN.
18. Why advertise on Reality Cable Network Ltd
websites?
3/24/2013 21
Advertising with Reality Cable Network Ltd (RCN) should be one of Ford Motor
Company’s marketing mix since the global show, World Tribal Hero, will
present Ford brand of products or services to the buying public, and its
objectives are to increase the sales and profits of the company, and then
enhance the awareness of its products and services.
Increasingly, corporations will be advertising on the show, World Tribal Hero,
and there will be competing space for advertising on the platforms of Reality
Cable Network Ltd (RCN). Consumers will increasingly use the platforms of
RCN to search for the most familiar brands.
The new worldwide show, World Tribal
Hero, will attract new buyers and try to
expand customer base for Ford Motor
Company. It shall enable Ford brand of
products and services to compete in the
market. By tagging along with World Tribal
Hero brands, it will promote Ford
subsidiaries, and increase the sale of a
particular product. The websites of World
Tribal Hero in the world over will garner
success, strength, uniqueness, versatility,
class, durability, and beauty to Ford brand of
products and services.
19. The Organization that remains Steadfast to its
Promise
3/24/2013 22
The vision of the company is to bring all the
different tribes of the world into one platform, to
compete on distinct tribal values and award
USD1.5 million to the overall winner alongside
with a USD1-million Community Development
Grant to the tribe upon which the overall
winner emanates from. The amount of revenue
that Reality Cable Network Ltd (RCN) is bent
on generating is estimated at USD6.5 billion
per annum, ranking at par with The
International Olympic Committee (IOC).
Reality Cable Network Ltd is incorporated on November 30, 2012 with
Company Registration No: CS1140772012 and Tax Identification No:
000123644X, all issued by the Registrar General’s Department. The
Commencement of Business Certificate No: CS114072012 of December
4, 2012 was issued alongside with the Companies Code 1963 (Act 179),
the Regulations of a Company Limited by Shares. The authorized
allotment of share capital upon incorporation is set at USD100 million.
The President of the company is former Ambassador to U.S and three-
time cabinet minister in the government of Ghana, Dr. Ekwow Spio-
Garbrah. The Vice-president of the company is a two-time cabinet minister
in government, Hon. Sabah Zita Okaikoi. The Executive Board of the
company is made of the Director of Administration, Mr. Herbert Tombia,
Director of Finance, Mr. Paul T. Patrick, and Director of Corporate Affairs,
Mr. Selassie Nyadzi.
20. Conclusion
3/24/2013 23
Ford Motor Company is to provide as many
advertising materials as possible for publicity
on all the 200 websites of Reality Cable
Network Ltd (RCN) in conjunction with the
terms stated on the Internet Advertising
Agreement, and to have the staffers of the
company help with the promotion, marketing,
and sales of the Ford brand. The Executive
Board of Reality Cable Network Ltd (RCN) will
effect this package and Agreement
immediately the sum of USD3 million is
defrayed to the designated bank account of
Reality Cable Network Ltd (RCN). At the end of
the first year in business with Reality Cable
Network Ltd (RCN), Ford Motor Company
reserves the right to discontinue or continue its
advertising bid with RCN.
On February 16, 2013, Reality Cable Network Ltd (RCN) writes an e-mail
to Mr. William Clay Ford, Jr. from its web portal. Thereafter, on March 9,
2013, Mr. William Clay Ford, Jr. delegates Ms. Samantha Hoyt to seek for a
Marketing Proposal from the Executive Board of Reality Cable Network
Ltd. There and then, a Special Board Meeting was held, and a consensus
was reached that the Ford Motor Company be the only auto-manufacturing
firm to place advertisement on the corporate website of RCN and other
affiliate websites of the World Tribal Hero brand for as long as it takes Ford
to do just that.
The Ford Motor Company Commission
President
Dr. Ekwow Spio-Garbrah
Vice-president
Hon. Sabah Zita Okaikoi
Members of the Commission
3/24/2013 24
Director of Administration
Mr. Herbert Tombia
Director of Finance
Mr. Paul T. Patrick
Director of Corporate Affairs
Mr. Selassie Nyadzi