Ford figo c1presentation
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Transcript of Ford figo c1presentation
The That Changed Ford India’s
Fortune
Presented By:
DELIVERABLES • About Ford India
• The Need Of New Car
• Concurrent Engineering At Ford Figo
• Development Of Ford Figo
• Marketing Of Ford Figo
• Exhibit’s
• Want A Figo Test Ride?
FIGO ECO-SPORTS
ENDEAVOUR FIESTA
BCG MATRIX
• A USA based company• Started in India in 1995• Escort (c segment) its first car in India• Nigel Harris has been appointed
President of Ford India, effective February 1, 2014
• Sold 11,935 vehicles in Jun 2014, up 36% from 8,771 units in Jun 2013.
DELIVERABLES • About Ford India
• The Need Of New Car
• Concurrent Engineering At Ford Figo
• Development Of Ford Figo
• Marketing Of Ford Figo
• Exhibit’s
• Want A Figo Test Ride?
Bargaining Power of Suppliers
Threat Of substitutesBargaining Power of Buyers
Threat of New Entrants
Competitive
Rivalry- HIGH
High1. Few quality Indian
suppliers2. Few players providing car
connectivity devices.
Moderate1. Existing company can
come up with new car in this segment.
2. Difficult for a new company to setup new plant
High1. Customers have more options to choose from
Moderate1. Introduction of Metros in cities.
Segmentation
OLD YOUNG
Tech-Savvy
Tech-Ignorant
SANDEEP
DELIVERABLES • About Ford India• The Need Of New Car• Concurrent Engineering At Ford Figo• Development Of Ford Figo• Marketing Of Ford Figo• Exhibit’s• Want A Figo Test Ride?
IDEA GENERATION
Idea Screening
CONCEPT DEVELOPMENT
PRODUCT DEVELOPMENT
TESTING MARKET
PRODUCT LAUNCHING
DELIVERABLES • About Ford India• The Need Of New Car• Concurrent Engineering At Ford Figo• Development Of Ford Figo• Marketing Of Ford Figo• Exhibit’s• Want A Figo Test Ride?
Chief creative officer and managing partner Bobby Pawar and Blue Hive (JWT)creative director criticized for advertisements ."Leave your worries behind“
Silvio Berlusconi in the driver's seat with three scantily clad women sitting gagged and bound in the trunk
DELIVERABLES • About Ford India• The Need Of New Car• Concurrent Engineering At Ford Figo• Development Of Ford Figo• Marketing Of Ford Figo• Exhibit’s• Want A Figo Test Ride?
Classification of passenger vehicles as per SIAM
Features of various small cars in India
Figo Maruti Swift Tata Indica V2 Hyundai i20
Model Petrol/diesel Petrol/diesel Petrol/diesel Petrol/diesel
Engine Power 70.02bhp(p)68.05bhp(d)
87bhp(petrol)75bhp(diesel)
64-70bhp(p)53-69bhp(d)
79-100bhp(p)89bhp(d)
Seating Capacity 5 5 5 5
Length 3795mm 3760mm 3675mm 3940mm
Torque 102nm @ 4000rpm
113Nm @ 4500rpm
140Nm @ 3000rpm
220Nm @ 1750rpm
Fuel efficiency(in Kmpl)
17-20(d)12.3-15.6(p)
14-18 (d)12-17(p)
12.2-16.6 (d)10.5-14.5(p)
19-22.6 (d)11.3-16.1(p)
Max speed 160kmph 160 kmph 135 kmph 156kmph
price 3.88-6.5L 4.42-6.71L 3.98-4.8 L 4.81-7.77L
PROS
• price• Very spacious• Lowest maintenance cost• Good ride quality• Bluetooth• Comfort• Mileage• Music system• Handling• A/C• Good stereo
CONS
• Enough power (68-70bhp)
• Not the most stylish inside and out.
• Low pickup• Engine noise
DELIVERABLES • About Ford India• The Need Of New Car• Concurrent Engineering At Ford Figo• Development Of Ford Figo• Marketing Of Ford Figo• Exhibit’s• Want A Figo Test Ride?
Tighten Your Seat Belts